30 Best Fitness Logo Design Ideas You Should Check

Life is short, so be fit, healthy, and feel amazing! Check out some of the best fitness logo design ideas we have curated to inspire your projects!

Created by Toni Hukkanen | https://www.behance.net/gallery/63859411/Fast-Visual-Brand-Identity

Fitness logo design has a rich history dating back to the early days of fitness culture. As the popularity of exercise and physical activity grew, so too did the need for symbols and imagery to represent this movement. Today, fitness logos are an integral part of the industry and can be found on everything from gym equipment to clothing to nutritional supplements.

The earliest fitness logos were simple and straightforward. In the 19th century, physical education became a formalized discipline in schools, and symbols such as dumbbells and barbells were used to represent the importance of strength training. These symbols were often incorporated into the logos of gyms and fitness clubs, along with other imagery, such as athletic figures and sport-specific equipment.

In the 1960s and 70s, fitness became a cultural phenomenon with the rise of bodybuilding and other fitness subcultures. This led to the creation of a wide variety of fitness logos, ranging from simple designs featuring athletic figures to more complex designs incorporating multiple elements. Many of these logos featured bold, eye-catching colors and typography, as well as iconic symbols such as the "muscle man" and the "dumbbell."

Today, fitness logos continue to evolve and adapt to changing trends and technologies. Many modern logos incorporate elements of digital design, such as gradients, 3D effects, and animation. Others focus on minimalism and simplicity, with clean lines and typography that reflect the sleek, modern aesthetic of many gyms and fitness clubs.

Here are some of the best fitness logo design ideas you can reference:


1. DM Fitness Academy

Created by Vitaliy Ziva | https://www.behance.net/gallery/140613631/DM-fitness-academy

Color combination should be the main focus when creating a logo for your fitness business. Orange, for example, will be an awesome color to combine with black, white, or gray. Enthusiastic orange is going to be thrilling and mysterious when you combine it with powerful black. A logo with orange and black is going to be perfect for activities that offer an adrenaline rush, such as escape rooms, extreme sports, and nightclubs.


2. Nutrivix

Created by Ruben Daems | https://www.behance.net/gallery/98584509/Nutrivix-Brand-Identity

Use a picture of your facility. It is going to help people see what they can find inside the fitness center. Those people are going to see how you provide the best for them. If they know you are providing the best things for them, they'll love to visit your facility and get healthier with you.


3. Ivna Nunes

Created by Dani Victtor | https://www.behance.net/gallery/145341415/Ivna-Nunes

Blue-gray is going to be a nice background for your fitness business logo. This color is going to create a calm and reassuring look. You must use this color for the logo if you need to invite people to your business. Combine this calming color with a vibrant shade like a green lizard to create a stunning logo.


4. LightFit

Created by Eduardo Correa | https://www.behance.net/gallery/96812849/LightFit-Academia

Black and white will create the most magnificent logo for your fitness business. Classic is one look the black and white logo is going to convey. Many black-and-white logos are long-lasting. This logo with black and white colors is easy to size and has the timeless quality that color-based logos may not have.


5. LoV Sports & Gym

Created by Vitor Linhares | https://www.behance.net/gallery/139206333/LoV-Sports-Gym-Visual-Identity

Black and white is not only about a classic look. If you do it right, a black-and-white logo will give you sophistication and luxury. Many high-end brands use a black-and-white logo, like Bentley and Gucci. You, too, can create a strong statement of value and power when using black and white.



Created by Enrico Liuzzi | https://www.behance.net/gallery/122766099/NAMELIS-Brand-identity

Blue may be a wonderful color for the background of your fitness brand logo. It is a vibrant color that will be a nice background to a white logo and typography. People can read the typography very easily when it is written on a bold-colored background. Make sure that you pick a minimalist font for the logo.


7. Quirofit

Created by Jose Manuel Vega | https://www.behance.net/gallery/144160997/Quirofit

Teal is a fresh color that will make your logo look eye-catching. It needs a darker color for the background. Use a darker blue color for the background to make it look more calming and comforting. While dark blue creates a calming look, teal is going to make it look more striking.


8. Viking Gym & Fitness

Created by Kanades | https://dribbble.com/shots/14040984-Viking-Gym-Fitness-Logo

Many smaller businesses pay no attention to black and white. But actually, black and white logos are going to be the right tool for many businesses. Instead of using white for the background and black for the logo, use a black background to accentuate the white logo and typography of your fitness business.


9. Wagon

Created by Baianat | https://www.behance.net/gallery/134885255/Wagon-brand-design

The fitness business is offering better health for everyone. And green is going to be the best color for health and wellness. Create a logo with a lime green background, and then create a logo and typography in black. Lime green will be the right background to accentuate the illustration you create.


10. Synergy Gym

Created by Emir Kudic | https://dribbble.com/shots/14197516-Fitness-logo-design

If your fitness business focuses on women, then use ruby for the background of the logo. Ruby is a very vibrant color which means you need to use something contrasting for the icon and typography. White is going to look cool when you combine it with ruby. Pick a minimalist font to make your logo look simple yet adorable.


11. RNB

Created by Kaio Cezar | https://www.behance.net/gallery/122893421/RNB

But if your target customers are male, combine some colors that look neutral but masculine at once. For example, use gray, blue, and moss as the background of your fitness business logo. Since you use dark colors for the background, consider using white for the typography and icon of your logo.


12. Santuario Calisthenics

Created by Agustin R. Michel | https://dribbble.com/shots/10482070-Santuario-Calisthenics

Red is a symbol of enthusiasm, courage, and adrenalin. It is the best color to consider when you are trying to create the most inviting and persuasive logo. Use red when you try to add a flame to your logo. It will look incredible when it meets bone and dark gray or charcoal on your fitness business logo.


13. Fast

Created by Toni Hukkanen | https://www.behance.net/gallery/63859411/Fast-Visual-Brand-Identity

Do you know that it is harder to create colorful logos than to create black and white logos? Colorful logos are harder to reproduce, especially when you want to place them on t-shirts that limit the color palette. Instead, white and black are two basic colors that will ease you in designing apparel for the members.


14. Quad

Created by Olivier Segers | https://www.behance.net/gallery/125824515/Quad
If you want a logo that has a minimalist look, then choose a black-and-white logo. Minimalist logos are identical to monochromatic colors.

Continue developing the right design by using simple lines that will create a more powerful visual, especially in the smallest size. Use a font that will make the name of your fitness business look more special.


15. Gymate

Created by Brand Brothers | https://www.behance.net/gallery/137878973/Gymate-Brand-identity

Navy is one of many dark colors that will create a great background for any vibrant and bold color. For example, the navy will be a nice background for orange that has an impulsive look. But the navy itself is going to build trust and make people trust your facility to be healthier. Combine it with white instead of orange.


16. Hector Fitness

Created by Bojan Oreskovic | https://dribbble.com/shots/14432881-Hector-Fitness

Use the initial of your business name to create something that represents a fitness facility. For example, create the letter H with a barbell. Use monochromatic colors like white and black to create simplicity. Monochromatic colors will allow you to apply this simple logo on any surface. Use bold fonts for the typography. Bold fonts are going to make your logo look more reliable.


17. SOMA

Created by Lucas Matheus | https://www.behance.net/gallery/130087721/SOMA

A small touch of chartreuse is going to complement the monochrome logo design of your fitness business. The white background eases people from seeing the black logo on it. But you need to add something that will catch everyone's attention first. Chartreuse is going to make people focus on your logo.


18. Pro Fitness

Created by Tanveer Khan | https://www.behance.net/gallery/135149101/Pro-Fitness-Gym-Branding

The color of blood will never fail to make people look at your logo. Add a little red to your black-and-white fitness business logo. Black will be a great background for any color but use candy red with code D21404 on the palette. And then, use white for the typography and ease everyone in reading your logo.


19. Fitup

Created by Jahid Hasan | https://dribbble.com/shots/14494245-Fitup-Logo-Fitness-app-Gym-and-Health-Awareness-Group

Want something royal for your fitness business logo? Blueberry is going to be the best color for your logo background. Use color number 241571 on the palette, and you will get a nice bluish-purple color that will make people focus on your white logo. Or, pick any neutral color for the typography of the logo. 


20. Movimood

Created by Renato AB | https://www.behance.net/gallery/116526011/Movimood

An alternative for blueberry is indigo. This color is going to be a nice and calming option for your logo background. If you want people to feel more comfortable seeing the logo of your fitness business, use white when you write the name of your fitness business on the indigo background.


21. Vulcano Brasil

Created by Ale Brands | https://www.behance.net/gallery/145596057/Vulcano-Brasil

Arsenal red can be a bold color to create the volcano symbol on your fitness business logo. For the background, choose something that will create a magnificent logo, like jet black (#030303) or dark black (#010203). Don't use red for the typography. Instead, white is a better option; people will read it easily.


22. ryū

Created by Victor Freitas | https://www.behance.net/gallery/95338167/ryu

Lines are going to make your fitness business look more reliable. Sharp and straight lines are perfect for making people focus not only on your logo but also on their own goals. Remind your members that your fitness business wants to help them to achieve their goals. Use the combination of retro black (#1F201F) for the background, cloud (#C5C6D0) for the typography, and a little bit of red to catch everyone's attention.


23. GFC

Created by Khalid Elbadri | https://www.behance.net/gallery/144817741/GFC

Dark black is the right background for any vibrant color. One amazing color that will represent wellness and health for your fitness logo is chartreuse. Just a small touch of chartreuse or Kelly Green (#4CBB17) will make your dark black background look happier and not too spooky. Chartreuse is a brighter and bolder color for your black background. If you want a more calming logo, Kelly Green will be the right alternative.



Created by Mohammad AbdelAty | https://www.behance.net/gallery/146889901/THE-TRIBE

A fitness facility should be able to make people healthy and happy at once. Egyptian blue (#1034A6) is the color of health, while Tuscany (#FCD12A) is a color that will bring joy and happiness. The combination of both colors is going to create a magnificent logo for your fitness business. Add a little white to balance the combination of blue and yellow.


25. CrossFit Wooster

Created by Raboin Design Co | https://dribbble.com/shots/17755122-CrossFit-Wooster

A healthy body is like a shield; it protects you from diseases and viruses. Then you can use a shield as the symbol of your fitness business. Use chili red for the shield logo. It will make your shield looks stronger and ready to protect everyone.


26. Crown Fitness

Created by Elif Kameşoğlu | https://dribbble.com/shots/17933348-Crown-Fitness-Logo-Design

Green is identical to healthcare facilities. You can also use green on your fitness business logo. For example, use seafoam to create the fitness logo for your business and then pick dark jungle green for the background of the logo.


27. Exodus

Created by Brennan Burling | https://dribbble.com/shots/10858638-Exodus-Brand-Identity

Add some minimalism and elegance to your fitness business logo by using thin lines and font for your logo. White will accentuate the minimalism, while black is going to add elegance to your fitness business logo. Don't separate black and white when you're creating a minimalist and elegant logo.



Created by Lana Services ™ | https://www.behance.net/gallery/90723135/GOODLIFE-FITNESS-Branding-and-Guidelines

The royal color, purple, will look impressive when you combine it with another vibrant color like raspberry. This combination will create a magnificent logo if the target of your fitness business is women and girls. Women and girls will love the feminine colors you use on the fitness business logo.


29. Sculpt

Created by Audrey Elise | https://dribbble.com/shots/7071390-Sculpt-Logo

Those who want to create a calming fitness business logo design should consider using calming colors like coconut milk (#FFF1E6) for the background and deer (#BA8759) for the logo. Those are pastel colors that will make your fitness logo look nice. Pastel colors like coconut milk and deer will soothe everyone who sees your logo, especially girls and women.


30. Skullcrusher Fitness

Created by Nick Budrewicz | https://dribbble.com/shots/15236200-Skullcrusher-Fitness-Kettlebell-Logo

Unlike the previous fitness business logo, this one is designed for fitness businesses that target male customers. The color of black, white, and copper make the skull logo look more intimidating. A curve on top of the skull represents the fitness facility. Use thin font to complement the logo. Make the logo look perfect by framing the logo with a circle. Some copper-colored details will connect the separated typography you write on the logo around the skull icon.


Frequently Ask Questions

What are the key elements of a fitness logo design?

The key elements of a fitness logo design include symbols or imagery that represent fitness and exercise, typography that reflects the brand's personality and values, and color schemes that are bold, energizing, and appealing to the target audience. Fitness logos often feature symbols such as dumbbells, barbells, or athletic figures to convey strength and athleticism. Typography is also an important element, with fonts that are bold and easy to read at a distance. Colors typically include bright, bold hues such as red, orange, and blue, which are associated with energy and movement. The overall design should be simple, memorable, and easily recognizable.

How can a fitness logo design appeal to a specific target audience?

To appeal to a specific target audience, a fitness logo design should consider the demographic of the audience and what motivates them to engage in fitness activities. For example, a gym aimed at women might use softer colors, feminine fonts, and imagery that emphasizes community and support. Conversely, a gym aimed at bodybuilders might use bold, aggressive imagery and fonts that convey strength and power. Researching the target audience's interests, values, and preferences is crucial for creating a fitness logo that resonates with them. Overall, the design should reflect the brand's identity while also appealing to the target audience's desires and aspirations.

What are some popular symbols and imagery used in fitness logo designs?

Popular symbols and imagery used in fitness logo designs include equipment such as dumbbells, barbells, and kettlebells, as well as athletic figures, such as runners, weightlifters, or yoga poses. Symbols that represent motion, energy, and endurance, such as arrows, waves, and flames, are also common. Other popular imagery includes silhouettes of people engaged in fitness activities or abstract shapes and patterns that convey strength and movement. Additionally, symbols or imagery related to a specific type of fitness, such as boxing gloves or a lotus flower for yoga, may be used to convey a particular style or discipline.

What are some examples of successful fitness logo designs?

Some examples of successful fitness logo designs include the Nike "swoosh" symbol, which has become an iconic symbol of athleticism and sportswear; the Adidas trefoil logo, which represents the brand's commitment to excellence and quality; and the Reebok "Delta" logo, which emphasizes strength and movement. Other successful designs include Gold's Gym, which uses a stylized "GG" to represent strength and power, and Equinox, which features a simple, elegant "e" symbol that represents balance and harmony. Each of these logos effectively communicates the brand's identity and values while also being memorable and easily recognizable.

How can a fitness logo design be designed to reflect a particular type of fitness or exercise, such as yoga or CrossFit?

To design a fitness logo that reflects a particular type of fitness or exercise, it's important to research the specific discipline and consider the key elements that define it. For example, a logo for a yoga studio may incorporate a lotus flower or a silhouette of a person in a yoga pose to reflect the focus on mindfulness and meditation. For CrossFit, a logo might incorporate symbols such as barbells, kettlebells, or ropes to convey the focus on strength and endurance. Color schemes and typography can also be tailored to reflect the brand's personality and values. Overall, it's important to consider the unique characteristics of the discipline and how they can be represented in the logo design.


Let us know what you think!

All of these fantastic logo design ideas are created by some of the most talented logo designers worldwide. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!


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