Created by Shakuro Branding | https://dribbble.com/shots/15638290-Branding-For-New-Shtetl
Displaying your logo has become a rule of thumb in marketing and branding strategies. By displaying the logo of a brand that is doing marketing or issuing a branding product, the public will find it easier to remember, recognize, and differentiate one brand from another.
However, nowadays, there are a lot of marketing and branding media products that have very varied sizes. You can find branding media ranging from very small sizes, such as business cards, to even large ones, such as banners or billboards. There are many types of sizing, and this media makes you have to consider carefully which is the best size for displaying your logo so that your logo and product branding still look attractive and appropriate.
In this discussion, we will research further about what things are needed for your consideration and which are the most appropriate sizes for you to use to display your logo design in media branding.
Created by Yosbrands | https://dribbble.com/shots/19057518-TamraCapital-Final-Logo
Decide The Branding and Marketing Media to Display Your Logo
Knowing what common media are used for your branding and marketing efforts will help you decide on the best size to display your logo design. You can determine how big or small to display the logo by being aware of the media that are frequently used for this purpose.
In addition to the media used, you also have to plan out beforehand what the purpose of displaying your logo design in a particular medium is. If you intend to display the logo only as an identifying element that can indicate that a brand is produced by your brand, then you can display your logo in a small size so that people stay focused on the content you provide without being distracted by your logo design.
Created by Kyle Anthony Miller | https://dribbble.com/shots/19229237-Logos
However, if you want to display your logo to introduce the logo design and increase brand awareness for your product, then you can display your logo in a large enough size. Usually, this increase in brand awareness is done through product packaging or merchandise produced by your brand so that people are more familiar with the products or services you offer.
Each product and media marketing or branding can be used for different needs, depending on your branding needs. So, to determine the perfect size for your logo design, you must first determine the medium you want to use and the purpose for which you will display the logo.
Created by rebrandoo | https://dribbble.com/shots/18454384-Style-guide-Brand-Guidelines
Understanding The Logo Size and Logo Format
You need to comprehend how the benchmarks for a logo operate before we can discuss the ideal size of logo that you should display in your products and marketing materials.
When determining the size of a logo design or other design element, we rarely use length measurement units like centimeters or inches.
Determining the size of one element in a graphic design is not an easy job, and there are many measurements used, not just like measuring designs in real life, which can use length measurements. For measuring elements in graphic design, we can determine the size based on the size of the file, the resolution, and many other measurement types.
Created by Shakuro Branding | https://dribbble.com/shots/16309751-Lonely-Walls-Branding-Guide
Therefore, the following is a summary of some common phrases regarding logo design size and also the type of format that you must know first to determine the perfect size to display your logo design later:
As was already mentioned, we don't use the usual standard measurement sizes when determining the size of a design in digital content. Whether it's for logos or other graphic design requirements in general, pixels are one of the most popular measurement standards for design needs.
Probably, you've heard phrases like 1080 x 1080 pixels or something similar. Based on its resolution, this scale shows how large the logo design is. When combined with other squares, pixels, which are tiny squares that each represent a particular color, create a design view.
Therefore, if a logo design has a resolution or size of 1080x1080 pixels, it means that the design is made up of 1080x1080 pixel squares.
Usually, the size of these pixels can also be referred to as the dimension of a design. So, the higher the size or number of pixels a design has, the better the design resolution will be. This is something to pay attention to, especially when you want to print your design logo on a printed medium.
This pixel-based logo will work better for branding purposes across various online media, including social media content, email, social media profiles, and more.
Created by Shakuro Branding | https://dribbble.com/shots/18556737-Lina-Coin-Visual-Identity-Guidelines
For those of you who have often followed updates about the world of graphic design, you may have heard of the words "vector" or "SVG file format." This means the file does not use a pixel-based size like PNG or JPEG files.
Vector is one of the breakthroughs in the design world that makes logo design much easier and more efficient. With logo design files in vector format, you no longer need to determine the size of your logo because your logo can be of any size!
SVG files are created with a special mathematical system that makes designs always look high definition, unlike pixel-based designs, which, when zoomed in, will break the resolution. This way, if you want to create a logo design asset that you don't need to resize and is versatile for all your campaigning and branding media, you should use a vector format to save it.
Later, you can use this design asset and scale the size according to what you want. Vector designs can be used to show small design logos, like for social media content, or even large content, like for billboards.
Due to the fact that the size and appearance will not degrade even when zoomed in numerous times, vector logos are more suitable for use in a variety of printing applications.
Created by Teguh Irvan Ariyanto | https://dribbble.com/shots/19023789-Columbus-Brand-Guidelines
3. Kilobyte or Megabyte
If earlier we discussed the size of the logo design from the aspect of its appearance, then now we discuss the size of the logo file, which you can usually see in the document storage on your computer.
All files in digital media must have their size, which represents how much this file takes up storage in your storage. In storing the logo design file or other files in general, we usually use the size of KB or MB. You may be quite familiar with this scale of size, as this measurement is also used for various other document needs, not only graphic design.
The size of the logo design is determined based on the size of the design resolution you have. Usually, the larger the design resolution you have, the bigger the size. However, you can also re-compress your file size, so it doesn't take up too much space in storage.
Pixel-based designs tend to take up more space in storage compared to vector-based ones. Although the SVG format file will not blur even when zoomed in many times, interestingly, the file size is relatively very small compared to the pixel-based one.
Created by Bipol Hossan | https://dribbble.com/shots/18698479-Letter-W-music-Brand-style-guide
4. Dots Per Inch or DPI
One of the terms you'll frequently hear when talking about the scale of a graphic design is DPI. You can choose the DPI setting for your design in some programs, such as Adobe Illustrator, but what does that mean exactly?
Although it is often used in the world of graphic design, this measurement is a standard created to measure how fast the mouse cursor will travel from one place to another on the monitor screen. Usually, this DPI is used as a measurement in a logo design to determine the "density" resolution of a design. This DPI is mainly used for printing design needs. So this size will determine how many dots of ink will appear per square inch.
The higher the DPI, of course, the design will appear clearer and nicer when printed. A good DPI standard for a design is usually around 300. If it can be more, of course, it will be much better, but don't use a design that has less than 300 DPI if you want a high-quality printed design.
Created by Niisheta | https://dribbble.com/shots/16715571-Niisheta-Branding
The Common Scale for Logo Design
There are some common size templates that you can use as a guide if you're still unsure of the size of the logo design you should use, even though each product may need a logo design with a different size for branding and purposes.
The following is a simple and direct discussion of the size of the logo design display that you should use based on the type of branding media you might use:
1. Logo Size for Websites
Currently, several brands' primary marketing strategies include website marketing. This marketing technique has been proven to be able to add a lot of exposure and increase the conversion rate compared to some other mainstream marketing techniques. One of the key components that will be displayed on various pages and sections of the website we develop for our brand is undoubtedly the logo design.
Use files with a height and width of between 100 and 200 pixels each for your website banner requirements. The policies of the website hosting company and the theme you are using also affect this size.
In addition to the header, the favicon will frequently display your brand's logo. This favicon, for those of you who are unfamiliar, is a tiny logo icon that appears in your search bar and makes it simpler for visitors to your website to recognize the page they are currently opening. Since this favicon is so tiny, this media doesn't require a big logo. Put a 16x16 pixel design there.
However, for the perfect logo size, it is highly recommended that you use a png file format to display your logo. But still, keep the size small so that your website doesn't take too much time to load.
Created by Myudi | https://dribbble.com/shots/15300652-G-Logo-Exploration
2. Logo Size for Social Media Profile
Social media is now undisputedly one of the marketing platforms used by all brands. Social media that have a large user base, such as Tiktok, Twitter, Instagram, Youtube, and Facebook, are the right media for you if you want to quickly gain exposure for your brand.
When using social media, one of the most crucial things people will see when they first encounter your content is your profile.
To demonstrate that this is the official account of your brand, it would be preferable for professional brands to use the design logo as their profile picture.
Fortunately, the majority of social media platforms call for profiles on your accounts to be the same size. You can leave a little whitespace in your logo design to prevent your logo from being cropped when later used as a circular profile photo since the majority of social media platforms use a circular or square image as a profile photo.
Created by Ramotion | https://dribbble.com/shots/13934720-Clause-Visual-Identity
The sizes or dimensions needed for each social media platform vary, even though square designs are typically required. Based on its pixel resolution, the following is the ideal logo design size for your social media profile:
- Instagram profile: 110x110 pixels
- Facebook profile: 170x170 pixels
- Twitter profile: 400x400 pixels
- Youtube profile: 800x800 pixels
To ensure a high-definition display for your convenience, you can also use a logo design that is 1080x1080 pixels in size. When you use the design as a profile, social media will instantly convert the size and adjust it in accordance with their requirements.
Created by Abdullah Mubin | https://dribbble.com/shots/17986908-Tech-Branding-Identity
3. Logo Size for Merchandise
Not only digital products, but you may also want to display your design logo on various printed media or your merchandise. Products such as hats, t-shirts, or mugs become staple merchandise that is usually used for branding a company.
Although you can adjust the size of the logo on these various products according to the display concept and your needs, there are common sizes that you can use as templates if you haven't determined the perfect size for your logo display on this merchandise product.
For hats, usually after displaying logos that are 8-9 cm in size, In addition, for the shirt itself, you can be more flexible with the size of the logo, but usually, people will use a logo measuring 35–40 cm.
When submitting a design to printing services, make sure you provide a logo design in SVG format to make it easier for them to customize their appearance to your liking. Using SVG files will also make your product look more attractive, as it will create a crisp and clear design on the print.
Created by Creatheorys | https://dribbble.com/shots/16635894-Home-Unused-Logo-Concept-Branding-Identity
4. Logo Size for Business Cards
Business cards are undoubtedly a branding medium that your brand needs to possess. Your logo design must be displayed clearly on your business card for the recipient to be able to see it and recognize it.
Displaying your logo at the proper size—neither too big nor too small—can help to ensure that it looks good on the card. It will be challenging to read a logo that is displayed too small, especially if the card size is already small.
However, if it's too large, that's also disadvantageous as it will draw attention away from the data you present on the card and toward your logo. Depending on the appearance you want as well as the size of the card you are using, the ideal size for displaying your logo is between 1.5 cm and 2 cm. The average business card is only 10x6 cm in size, so the logo shouldn't occupy too much of the card because you also need to display significant information from your brand profile and leave room for negative space.
Created by Jeroen van Eerden | https://dribbble.com/shots/7861773-Weevs-Logo-Design
5. Logo Size for Signature on Email
It would be fantastic if you included a unique signature at the end of your email to make emails from your brand feel more official and professional. With this signature, people can verify that the email has truly been officially deleted from your brand, giving your email more authority.
You can include some profile information about your company in this section, including contact details, an address, an overview of your services and products, and—most importantly—your logo.
The email signature's logo must be legible to give the impression that it represents your company along with the other information you include in the signature.
Make use of a 320x70–100-pixel logo. In doing so, you can be sure that your email signature's logo will be displayed perfectly on both PC and mobile displays.
Created by Shakuro Branding | https://dribbble.com/shots/15719370-Heroic-Rhino
In addition to planning well for the design of your logo, you also have to pay attention to how you present your logo in the various marketing and branding mediums that you use. Each medium certainly has its requirements and rules regarding logo design displays, so you can't generalize and only use 1 type of logo size.
The perfect logo size for your product branding is, of course, a size that has been adjusted specifically to follow the characteristics, size, and purpose of your display logo and the medium you use. Make sure you understand the terms used to indicate the size in the logo design so that you can determine which size you can use.
There are lots of templates that are more specific about each logo size that you should use when you want to display them on various mediums. You can look for it again in trusted sources and also experiment yourself to get the best results.