Created by Balkan Brothers | https://dribbble.com/shots/19494470-Termgrid-Logo
Your logo design is the face of your brand in the various marketing and branding media that you use. By displaying the design logo, people can more easily identify where or who the content is made of, especially for brand websites.
A website is one of the most popular marketing and branding mediums today. By providing a specially designated website for your business or brand, you can provide more information about who your brand is, your products, and other things that are specific to your brand.
Notice that in a website display, the logo is one of the main elements that always appear in various sections and almost all pages. The size of the logo displayed is also very diverse, depending on where the logo is located. If you are a brand or business owner who wants to design your website, then you must know the perfect logo size so that the appearance of your logo can be seen clearly and look good on your website display.
Created by Balkan Brothers | https://dribbble.com/shots/17378459-Agency-Website-Design
General Overview of Website Design
You've probably heard the word UI/UX design quite often these days. These terms are one of the new sectors in the graphic design world that also collaborate with the world of website building. A business website must not only be able to run effectively but also have an attractive design and match the brand's identity. This is the task of the UI/UX designer: to design a website that is both attractive and user-friendly for website visitors.
A logo design is one of the most important assets for a UI/UX designer when designing a website display. The logo design will be used in various parts of the website and will also be one of the sections that visitors focus on. Therefore, the designer must be able to display the logo design according to the required size and also adjust it again so that it is the right size.
Created by Batuhan Kara | https://dribbble.com/shots/18254068-Landing-Page-Optily-co
The logo design that appears on your website should not be too small so that the text in it or its appearance cannot be properly identified. However, it should not be too big so that the logo looks stretched and blurry or appears to be overshadowing other sections or information on your website.
And as such, it can be concluded that one of the most crucial fundamentals when designing your company website is knowing and understanding the appropriate size to display your logo. If you're just starting out and aren't too familiar with the world of design, particularly website design, you might find this topic to be very perplexing.
There are so many different sizes for each element that you might need to keep in mind. But don't worry; we've outlined a few general guidelines here that you can use as a guide to figure out the ideal size to display your logo design on your website.
Created by Kyle Anthony Miller | https://dribbble.com/shots/19064623-Clamber
Basic Size Concepts for Logo Appearance on Website Design
If you've never worked in the design industry before, the size measurements for logo designs or other types of digital design elements could perhaps seem strange to you.
We use a completely different concept and size to determine the size of a logo design than we do for actual product designs, which use length units like cm or inches. Therefore, you must first comprehend the fundamental concept of measurement before we discuss the guidelines or a more in-depth discussion about the best size to display your logo design on your website.
To comprehend the idea of sizes in graphic design, particularly for website design, you must understand that logo design is measured by pixels. To put it simply, a pixel is a unit used to measure the display on a computer. Your computer screen consists of small boxes, each of which displays a different value or color. When zoomed out, these boxes display the computer screen you normally see.
Created by Stian | https://dribbble.com/shots/16718697-Treecard
Pixel size is a measurement that has become a standard commonly used in all areas of graphic design in all countries. This size is the smallest measurable size that can describe the scale of a logo design or various other objects displayed on a computer screen. A logo design is composed of pixels that can be measured based on their length and width.
So, for example, if you find the information that the perfect size for displaying your logo on the website is 200x200 pixels, that is, the logo design is 200 pixels long and 200 pixels wide.
Created by Anika Putri Utami | https://dribbble.com/shots/17681335-Pottery-Landing-Page-Apottery
Default Logo Size Based on Website Platform
Websites are websites, but the ideal size of the logo design you need to display will vary depending on the hosting, type of website, and overall theme you use.
There are numerous options for website hosting or platforms available today, and each has its users and specialties. Many names, including WordPress, Wix, Squarespace, and many others, have been mentioned frequently.
Created by Claudia Carvalho | https://dribbble.com/shots/16608443-Tailwind-Home-Page
For the best logo size to use on your website design, each of these platforms has different implementations. Well, here's a summary along with guidelines you can use as a framework to help you fully comprehend the preferred logo size based on each platform:
WordPress is one of the well-known plain hosting platforms with the most users spread across various countries. This platform has been trusted as a system for various well-known and large websites in the digital world. You may also be one of the WordPress users hosting your brand website.
In WordPress itself, the ideal logo size depends on the theme of the site you are using. WordPress provides a wide range of website display templates that users can use to make it easier for beginners to build and realize a good website design appearance without having to hire a UI/UX designer. Usually, there will be a description of the logo design that you can use in certain themes.
But in general, the most suitable size for a WordPress website logo is 200x100 pixels. Of course, you can also use a larger image size so that your logo looks high-definition and crisp.
Created by Ofspace LLC | https://dribbble.com/shots/18931413-Dorik-no-code-page-builder
Shopify doesn't have a specific ideal size that you should use for your website display. However, they only set a maximum logo size that you can use. So, as long as you don't exceed this maximum size, you can adjust for yourself how big the logo size you want to use it.
Of course, just like other web hosting requirements, this one also depends on the type of theme you use. This theme from Shopify is widely used by its users because it has many interesting variants and can be accessed at a relatively low price. For example, the Parallax theme, which is the most popular and widely used theme on Shopify, has a maximum size that differs from the general website rules.
However, to make it simpler for those of you who haven't decided what theme you will use for your Shopify website, you can use a logo asset that is no more than 450 x 250 pixels.
Created by Nodari Mekvabishvili | https://dribbble.com/shots/18376016-Architec
Squarespace is one of the platforms that is no less popular for hosting various well-known brands and businesses from around the world.
This platform is one of the few that provides more flexibility and freedom for its users to fully customize the appearance of their website. Squarespace also provides many themes that users can use to have an attractive website appearance. But interestingly, even though you already use a theme, you can still readjust each design element, including the logo size, to your liking.
If you still haven't decided on the right look and scale for your logo design on the website, you can prepare it first by using a logo with a higher pixel resolution. For example, you can use a logo that is 1080x1080 pixels, so when you only want to scale it to 300x300 pixels, the design still appears with a clear appearance.
When you use a design with a low resolution, for example, in the 100s range, when you scale it to appear larger, the design will be stretched, and finally, the logo displayed on your website will not be high definition.
Created by Vicky Fikri | https://dribbble.com/shots/19585430-Analytics-SaaS-Landing-Page-Exploration
Weebly is a hosting platform that is on the rise and is starting to be widely used as a hosting platform for various types of business websites. By using this hosting, you can produce a simple and simple website display that is matching with your business branding image. If you use hosting from Weebly, they do not provide strict requirements for the logo size that you must use in the website display. You can use the standard size for the logo design on the website, which is around 250x150 pixels.
Created by Saikat Kumar | https://dribbble.com/shots/16762886-Client-Details
Lastly, we'll enfold the ideal logo size requirement for a website on Wix. Wix is one of the most widely used hosting platforms in various parts of the world as well. This platform is usually widely used by beginners who still don't have much experience in the world of websites, as it offers website hosting that is easy to manage and adjust according to your wishes.
At Wix itself, setting up a website is also relatively easy, whether it's in terms of the information you display or the elements that appear on your website interface. Some other hosting websites may be more flexible regarding the shape of the logo that you can use. It can be circular or rectangular.
However, on Wix, it is highly recommended that you use a square logo or 1:1. If your brand logo does not use this ratio, you can adjust the appearance of your logo to fit and use whitespace to fill in the ratio that is not filled by your logo. In terms of size, most people use the standard size for a logo on a website design, which is around 200x200 pixels to 300x300 pixels.
But you can also use a logo with large size to ensure your logo looks clear and defined by using a display that is up to 1080x1080 pixels or more.
Created by Filip Justić | https://dribbble.com/shots/15128061-Ternary-is-Live
Tips on Displaying Your Logo Design on Your Website
Earlier, we discussed more detailed information about each ideal logo size that you should use for your website. We'll now move on to a more general discussion of the advice you should follow when choosing the proper logo size and creating the overall aesthetic of your website. We've rounded up some of the tips and hands-on advice that professional designers give when it comes to displaying certain elements on your website.
The following are some tips that you can follow to ensure the appearance of the logo or design element on your website appears more attractive:
1. Use PNG, But Save Your Asset in SVG Format
The most appropriate display format for displaying your logo on the website is PNG. Compared to other pixel-based formats such as JPEG or JPG, PNG is considered the perfect format for use in website design needs.
However, keep your logo assets in SVG or vector form. The reason is that the vector format is more flexible as it does not have a restricted size like the pixel-based format. A vector is a type of format for the design that uses an advanced mathematical system so that the images displayed on the screen are not arranged by small boxes but by crisp lines. So no matter how much you zoom in on your design, the image will always appear in high definition.
The logo design assets must be made in vector format to make it easier for you to apply them in your various product branding and marketing mediums. You can convert this vector design into a PNG file or various other formats and also various sizes that you want later, according to your wishes.
Created by SH Shakil | https://dribbble.com/shots/18092455-HomeZ-Real-Estate-Finder-Landing-Page
2. Be Careful Not To Use Excessively Large Logo Design Sizes.
One of the biggest mistakes beginners make when designing a website is focusing only on the appearance of the website without considering usability or user experience.
In addition to appearance, when in the process of designing a logo, you also have to remember that the larger the size of the image or design you use, the more burdensome your website will be and the more time it will require to load. This, of course, will be very bad for a website.
Websites that take too long to load fully will result in a bad user experience, which makes people more likely to close or leave your website before it loads. Therefore, pay attention to the size of the file you are using.
The smaller the size of the design that you use, the faster your website will load. But you are also not advised to use a design or image that is too small because it will make your design look low-definition. Keep the balance and adjust the size of your logo or design elements according to the right requirements and needs.
Professional designers typically take care to avoid using logos or design elements that are larger than 100 KB. But you can still modify this size requirement according to what your website requires.
Created by Ivan Novoselović | https://dribbble.com/shots/18441374-Doodle-Warriors-Rebranding
3. Have a Logo with Various Display Versions
Even though we have to be consistent with the logo we use, we also have to have an asset logo that has many versions of the display so that the logo can be easily applied in various mediums that have different characteristics. You should have various versions of your logo, ranging from light and dark versions, simple and full designs, small and large versions, horizontal or vertical, and various other versions.
This is, of course, very important, as the website has many different versions of the display on each device. For example, the appearance of the website on a mobile device or PC will certainly be very different, and it requires a different design logo display according to its size.
Not only that, but you also have to take into account the light and dark versions, which are now an accessible option on all devices, so that users or visitors to your website can choose whether they want to use a dark or light theme display. You must prepare an asset logo that can be applied to all versions of this display.
For example, if you have a logo with elements that are dark colors, and then you don't have a light version for the logo, it is possible that the logo might not be visible when your visitors use the dark display to visit your website.
Created by Akash Ahamed | https://dribbble.com/shots/16435553-Digital-Service-Landing-Page-Design
When you want to display a logo on your website perfectly, there are a few things you need to know and pay attention to. These things have been covered above. It's crucial to select the proper logo size for the scale at which it will eventually appear on your website, both in terms of resolution and file size.
You need to prioritize the user experience in addition to the design size and overall appearance of your website. Naturally, it would be very unfortunate if visitors were not interested in seeing your website because of your lengthy loading time, even though you had worked hard to design the best-looking website possible with your logo on it.