Created by VORONOI | https://dribbble.com/shots/5964568-Nextpro
Currently, businesses and brands are competing to build a distinctive and authentic brand identity to make the brand appear more attractive. In addition, with a good brand identity, your public or targeted consumers will certainly be more likely to want to know more about your business and even use the products or services you offer.
If you want to create a brand identity that is not only engaging but also pleasing to the eye, then you must start to focus on the overall appearance of your logo before anything. The logo design of your brand is the main element that will appear in your various branding and marketing requirements, from print to digital form.
Created by Phenomenon Studio | https://dribbble.com/shots/19508352-Assetario-Branding-for-the-SaaS-platform
Therefore, logo design will greatly determine the overall appearance of your brand, which can be said to be the basis of its design. Therefore, before you try to design attractive branding content or marketing, you must first know how to display your logo with the best appearance. One way that is often overlooked by people in displaying their logo design is choosing the perfect size.
Most people are just too focused on showing the best design but don't know how to produce the perfect display because they don't consider the size of their display logo. In this discussion, there will be a lot of tips, guides, and also some things that you can pay attention to know which are the best logo sizes that you should use to display your brand in your branding or marketing requirements.
Created by Elif Kameşoğlu | https://dribbble.com/shots/17100898-Jambo-Brand-Book
The Best Logo Size
As you may already be aware, there are numerous branding and marketing media available today that you can use to build brand recognition and generally improve business performance.
Starting with printed media, which includes banners, billboards, and a variety of other items, or digital media, which is among the most widely used and important forms of media for a brand, including social media, websites, email, and many others.
A logo design is the "face" of your brand. Just like with humans, nowadays, it is recommended for businesses to take an approach that builds connections like with humans with the public through their branding or marketing. A logo is something that the public will recognize as a representation of your brand or business in general.
Created by Bipol Hossan | https://dribbble.com/shots/19111831-Web-Mobile-App-Development-Logo-and-Brand-Guidelines
Therefore, this symbol will certainly always appear in many places, especially in your marketing or branding. As for the perfect size itself, there is no single size that you can use as a benchmark for all mediums of branding at once.
Of course, because there are many different types and sizes, it requires different sizes for each medium. In fact, a single medium itself can require many different sizes of variations, depending on specific needs and placements.
To make it easier for you to find out how much logo design you need for each medium, we have summarized some basic guidelines that you can remember or record to simplify your design process. The various mediums that will be mentioned below are the most popular branding mediums, so you may want to use them too.
Created by andstudio | https://dribbble.com/shots/14937424-Coinspace
1. Logo Size for Website Purposes
We start by discussing the perfect logo size that you can use on your website. Marketing through websites or with Search Engine Optimization techniques is one of the most popular ways today. Thanks to its effectiveness in building and boosting conversion rates, website branding is considered to be one of the ways you should try to improve your business performance.
In addition to the content that you share on your website, the appearance will also greatly determine the branding performance and the feedback you will get in the future. And the appearance of the website heavily depends on the use of the logo display that you use.
Created by Saturday Studio | https://dribbble.com/shots/19592132-A-Kaehler
For website purposes, there are lots of different display sizes according to their placement. It is obviously a certain matter that the size of the favicon (the logo icon that appears on your search engine tab) will be different in size from the logo that appears at the bottom of your website as a signature.
Not only because of the placement or purposes, but the ideal size for the logo display on your website is also heavily determined by the website builders you use. Each builder has different requirements, and the standard size will also be different if you use a specific theme. So, make sure to always check the requirements listed on the website builder or theme you are using.
The following are the sizes of the template sizes that you need to remember and use to display your logo design on the website:
- Small favicon: 16x16 pixels
- Medium favicon: 32x32 pixels
- Large favicon: 48x48 pixels
- Website header: 160x160 pixels
- Website logo on horizontal mode: 250x150 pixels
Created by Ramotion | https://dribbble.com/shots/11469297-MYKI-Visual-Identity-Guidelines
2. Logo Size for Social Media Profile
Social media is the main marketing platform used by all brands in the world today. This platform provides much more convenience for brands to reach more of their customers and also builds stronger connections with their clients.
To display the best branding, you must also display your logo perfectly to support it. Although your content is the first thing people may see when they come across your account on a social media page, the next thing they focus on is the logo on your profile. This will greatly determine the image and impression that the public will remember of your brand.
As for social media needs, it has a fairly simpler size requirement compared to other mediums. For the display logo in your content, you can adjust it yourself according to the appearance you want, but remember not to display it too big or too small. As for the profile, the following are guidelines that you can use to build an image through a more credible profile on your social media account:
- Facebook profile picture: 170 x 170 pixels
- Facebook banner size: 851 x 315 pixels
- Twitter profile picture: 400 x 400 pixels
- Twitter banner size: 1500 x 500 pixels
- Instagram profile picture: 110 x 110 pixels
- Email signature logo: 320 pixels wide and 70 to 100 pixels in height
Created by Alex Spenser | https://dribbble.com/shots/16071474-Packaging-design-concepts-for-Softs
3. Logo Size for Printed Medium
As for printed media, it is a bit tricky to determine the ideal and perfect size to display your logo because you need to adjust this size according to the taste and purpose of your brand. In addition, there are also a lot of mediums of different sizes.
For example, for a shirt, which is one of the most common branding tools to use, there are many sizes available, which, of course, require different sizes for logo display. The key to finding the ideal size is to try and explore the logo size yourself in the design plan before the design is printed on your various branding products.
Created by Insigniada | https://dribbble.com/shots/10337105-ONE12th-Collaterals-4
Create a realistic mockup of the product and enter your branding design and logo. Then you can customize it according to the appearance in the mockup.
However, if you don't have much time to design a specific mockup, you can also consult with the printing service you use. They certainly already have sufficient knowledge from sharing their experiences regarding the ideal size for a logo on various products such as tote bags, clothes, hats, ID cards, mugs, and various other products.
Created by Teguh Irvan Ariyanto | https://dribbble.com/shots/19023789-Columbus-Brand-Guidelines
Tips to Create The Best-Looking Logo Appearance for Your Branding
Above, we have discussed specific guidelines that you can use as a reference when you are looking for the perfect logo size for your branding requirements. However, in addition to determining the size of the logo you use, some technical things may escape your attention when you display your logo in a branding medium.
For those of you who are still not too familiar with the world of design branding, especially for display logos, of course, there are still many things that can be your obstacles. Luckily, we have collected and summarized some of the best tips given by professional designers who are experienced in the field of design regarding some small technical things that you can pay attention to for an even more impressive logo display. Here are some of these tips:
1. Plan Out The Negative Space for The Cropping
Almost all social media profile accounts, if you pay attention, use circular images to display information. Although many people may have realized this, many new designers frequently forget it and load logo designs that are inappropriate for social media profiles before cropping the images.
The system will instantaneously crop the image into a circle shape, even though initially you need a rectangular shape image with a 1:1 ratio for your profile picture on the social media account.
Created by Ava Victoria | https://dribbble.com/shots/6626964-Hang-Tags-Collaterals
It is thought that using a circular profile picture will make the profile appear friendlier. The designer of this system believed that a square profile with sharp edges creates a more assertive, bold, and overall appearance that is unsuitable for social media. For this reason, you must first set up the cropping area.
To prevent your logo from being cropped during the design process, use a removable circle-shaped guideline. Alternatively, rather than moving from edge to edge in the design, you could center the focal point of your logo.
So, instead of setting up an image of your logo design where the object fills all the available space, keep the display quite small so that it looks perfect on your profile account. In addition, it will be easier for you to adjust a logo image that is too small than too big. On some platforms, you can easily adjust (zoom in or out, move, etc.) the appearance of your logo before you actually select it as your profile picture.
Created by Myudi | https://dribbble.com/shots/15279861-V-Logo-Exploration
2. Keep The File Size As Small As You Can for Digital Branding
The higher the resolution of the image you use, of course, it will also make the file size bigger. If it's still under 300 pixels, your file size may only be around a few kilobytes, but if it's more than 1080 x 1080 pixels, the file size can usually reach several megabytes.
For branding needs on digital media, such as websites, social media, or email signatures, you don't need a resolution that is too high. You also need to remember that if your size file is too large, especially on your brand's website, then it will burden your website to load quickly. So the system has to work harder to fully display your website and finally make the load time of your website long enough, which can reduce the performance of your website and also your brand.
Created by Vedad Siljak | https://dribbble.com/shots/17356799-Oblivion-Visual-Identity
This does not mean you have to sacrifice the appearance of a clear and crisp logo in your digital branding. Keep trying to display a logo that meets the requirements to produce a defined and crisp look in your various media branding, but does not exceed the size, as it will affect your load time. Use sufficient resolution so that the file size is still within reasonable limits.
As an alternative, you can also first compress the design file that you are using. There are tons of image converters that you can access for free and easily on the internet, which will help you convert your images to a much smaller size. Some can even do it without reducing your image resolution at all.
Created by Andrew Colin Beck | https://dribbble.com/shots/18076713-Galvan
3. Use A Template as Your Size Guide
Don't want to bother to remember all the size requirements that are quite complicated? Well, you can easily use the help of a logo template that you can access easily, even for free, on several platforms.
As a novice designer, platforms like Canva provide a lot of help in logo making and display design that can make your business easier. On this platform, there are tons of templates for you to choose from, the sizes of which have been adjusted to the requirements needed for your various branding needs.
For example, in social media templates, you can see that there are templates for Instagram profile logos, Instagram or Facebook content, and many other templates. This template automatically uses the recommended size for each purpose.
Created by Andrew Colin Beck | https://dribbble.com/shots/18941684-Branding-logo-design-visual-identity
So, you no longer need to bother paying attention to the ideal size that you should use, and just design the appearance according to your wishes. This template feature can also be found on various other design platforms, such as Adobe Illustrator, Photoshop, or Corel Draw.
You can also import a specific platform yourself if you don't find the type of template you're looking for. You can download or purchase templates from the internet and other sources, then import them as templates.
It doesn't end there; you can easily adjust it again and again if you design using a template and later decide to change the resolution or size. While this feature may only be partially available in Canva, it is very simple and unrestricted to use on other design software like Illustrator or Photoshop.
Created by Stan Aleyn | https://dribbble.com/shots/16974626-Valory-Dark-Chocolate-Stationery-Design
4. Create Many Logo Options for Each Purpose
These tips are some of the things you can learn from the appearance of the logos of well-known brands. If you notice, some professional brands have many variations of logos, even though they all resemble the same appearance.
This logo variation is usually related to the simplification of some elements, the use of different colors and moods, different frames, the omission of some objects, and many others. Having a logo variation for each branding purpose is one of the things you can do to make your brand appear like this well-known brand and put you one step ahead compared to your competitors who don't use this technique.
Created by SlabPixel | https://dribbble.com/shots/18493672-Yamota-Healthy-Brunch-Bar-Visual-Branding
As mentioned in the previous discussion, each medium requires a different logo size. The difference in size requirements also determines the appearance of your logo. For example, your logo may appear fine in large sizes, such as on printed media. But when you put it in the favicon, your logo becomes unclear and difficult to recognize, which makes your logo look ineffective.
This is what you have to overcome by providing various variations of logo display options. Create a simple and detailed version of your logo. For branding needs where your logo is placed on a small scale, use the simplified version. On the other hand, if you want to print your logo on your merchandise or brochure, you can display your logo in full and in detail.
Created by Halo Branding | https://dribbble.com/shots/17531820-Tridance-Logo-and-Branding
The appearance of your logo is one of the most important aspects that you should pay attention to when creating visual branding for your business/brand. Presenting a good-looking appearance and also a logo that can be recognized or seen is one of the objectives that you must have to ensure your branding can succeed and run as you expect.
The sizes of your logo must be suitable for the medium or platform used to display the logo. The appearance of your logo must also be adjusted for each purpose so that even though it is displayed on a very small scale, people can still easily see and understand your logo properly.