10 Tips To Create A Good Kitchen Product's Logo Design

Created by Alan Cheetham | https://www.behance.net/gallery/75174597/Lotus-Indian-Kitchen-Branding
 

The kitchen logo, or what people also call a kitchen product, is one of the heavily segmented and varying industries. Even though some will say it has a pretty small portion of design ideas, when separated at a good point, the industry is pretty huge and explorable. It includes when creating a good logo design for kitchen products. 

Talking about the industry itself, kitchen products can cover different types of items and offers. In general, the product scope will always play around on every utensils, tools, appliances, dishes, cookware, or anything used in food preparation. Some products might also be used to serve the food to the table. It means the design creation can be a bit exciting.

Created by Dariusz Jabłoński | https://www.behance.net/gallery/135825455/RAMNBASE-RESTAURANT-IDENTITY
 
It is because kitchen brands cover huge items and products. The designer will have to learn and fully grasp the brand idea or product to fully create the logo design. The work should represent the kitchen items or product, whatever it is. An example is a company that focuses on developing an induction stove. 

The design for the brand logo will have something different for the brand focusing on kitchen utensils. There are also huge variations in kitchen items, models, types, and ideas, such as eco-friendly products, traditional dishes, and unique themed products. It indicates that the designer will have to work more when creating something as complicated as logo design. 

Created by Nikita Chemokhonenko | https://www.behance.net/gallery/144022151/East-101
 

Creating a logo design for kitchen products does have its unique point to highlight. Some might come with ideas that come along the process. But designers need to prepare and do some behind the screening process, including research and learning about the brand itself. After that, the creation process can continue with creativity in mind. To keep everything easier, check out some of these tips. 

 

10 Tips To Create A Good Logo Design for Kitchen Products

  1. Research Some Good Ideas 
  2. Study From The Competitors
  3. Select A Suitable Style
  4. Create An Exceptional Identity 
  5. Use A Reasonable Symbolism
  6. Test Some Fonts Or Create A Custom Typeface
  7. Experiment With Letterform
  8. Decide The Color Palette Wisely
  9. Keep It Simple Yet Stand Out 
  10. Create A Proper Logo Guideline

 

Created by Pedro Lopes | https://www.behance.net/gallery/106303217/LoveMeat-Logo

 

1. Research Some Good Ideas 

Inspiration helps the brainstorming process for the design. It is given that one of the hardest parts of the process is to get the best idea for the logo, which sometimes gets worse with how vast the kitchen product industry is. Getting some inspiration also needs to be done properly to avoid being overflowed and overwhelmed with the idea. 

To help with the process, designers can start creating mood boards based on the kitchen brand identity. Mood boards help lay out the idea of the design elements, such as color combination, graphics, illustration, style, to design features. It goes as a foundation for brainstorming and an inspiration generator. 

As an example, create a mood board design focusing on the logo design for kitchen products visualizing a down-to-earth eco-friendly kitchen product. To keep a similar aesthetic, the board also includes a hand-drawn vintage-styled design. You can also put color intended for the logo and brand. With those details, the mood board will help get the project idea running smoothly. 

Created by Elif Kameşoğlu | https://dribbble.com/shots/17006626-Bolzano-Logo-Design

 

2. Study From The Competitors 

Checking out the competitors can be another smart way to get some inspiration and ideas on creating a logo design. In the case of kitchen products, you will find a generous share of ideas and brands with similar offers. It is always right to consider stealing or borrowing ideas, especially when the competitor or the competition is thriving. 

Understanding the competitors also helps pinpoint the generic measure of what they do and don'ts option in the process. You can learn what is already on the market, what works, and what details you should avoid. It can be a great weapon in completing the process of creating a good logo design for kitchen products. 

Created by Isabelle Lin | https://www.behance.net/gallery/48598963/Lava-Kitchen
 

Rinnai, for example, is one of the famous Japanese kitchen products under the kitchen appliances. The logo design uses a very simple letter mark, focusing on readability, timelessness, and international audience. The way Rinnai uses sans-serif font helps create a robust and heavier aesthetic in the industry. 

Rinnai can be a good option and example of how to tackle an easy-to-read, universal, and timeless logo design. It might look less appealing, but the global market remembers its design for being iconic. It fits with the uses and abilities to complement vast products ranging from heaters, and air conditioners, to kitchen appliances. 

Another good example of a competitor is Drew Barrymore's kitchenware, Beautiful. The company used its signature name to create a pretty logo with sleek silhouettes and soft pastel brand design on it. It creates a unique sense of identity, which is a different approach compared to Rinnai but still has a similar sense of timelessness, simplicity, and appropriate or in-Brand.   

Created by Catur Argi | https://dribbble.com/shots/6113871-Treehouse-kitchen-3

 

3. Select A Suitable Style

The contrasting look of Beautiful and Rinnai shows a diverse design style in logo creation. One takes the simple modern design for its logo, Rinnai. Meanwhile, the other one uses more fun, modern, and handmade style design style. It shapes a different sense of atmosphere, which can affect the overall impression of the kitchen product brand itself. 

Take a look at how Beautiful emphasized its modern logo design for kitchen products. The sophisticated B monogram attracts a younger and sophisticated market, which is the opposite of Rinnai. The two styles can be a great example of how the design style put a great role and affect the effectiveness of the logo itself. 

Created by Itebogeng Makgae | https://www.behance.net/gallery/145796669/Hettys-Kitchen
 

The design style for the logo can be categorized into five different ideas. Handmade and handcrafted style is the popular style to deliver the handmade quality and aesthetic. It is similar to retro and vintage, which evoke a sense of nostalgia in the logo. It tends to have its unique elements, including hand illustration, worn-out imagery, and brown or beige color. 

Classic style for logos is always a powerful idea to attract a broader audience. It is also known for its timeless aesthetic with simple imagery or color. Modern and minimalist is another good style that helps create a fresh impression on the brand. It is also the best way to attract a younger audience, which is looking for up-to-date aesthetics. 

There are also some popular styles of logo design for kitchen products, which are fun and quirky. It is a brand that exudes a young impression with vibrant color and a friendly vibe. Sometimes also followed with sweet illustrations and whimsical mascots, the style can be a fresh breath into the industry.  

Created by Josh Kulchar | https://dribbble.com/shots/15470630-Maison-Kitchen-Bath-Logo-I

 

4. Create An Exceptional Identity

Since kitchen products are pretty vast and various, working to make a logo will need a great amount of information for every design element. The first thing to fully understand is the brand identity. The brand identity encompasses varying kinds of information regarding the brand or the company's values, which later help determine the preferred logo design element. 

The key purpose of learning about the brand identity also includes getting a clear idea of what makes the brand unique and what kind of product it is. With that idea and information, it will help make the design choice easier and aid in complementing or completing the picture. Some of the brand identity details can be asked under some basic questions. 

Created by Miras Bektemissov | https://www.behance.net/gallery/133289387/logofolio-01
 

The first is about the values and beliefs on what is important to the company or the kitchen product itself. The next question is about what the brand can do better and what makes them special. If possible, try to describe the brand in three words. 

The three words are something that the brand or company wants the audience to see from the logo design. Take an example, Ourplace, a brand that focuses on kitchen cookware. Its main value is providing thoughtful design and simple and muted colorways. Targeting a new internet craze community and celebrity, the logo design for kitchen products also has the same notion. 

From the example, designers can learn at least a few vital brand identities for the design element. The first one is the target audience. The second one is the value and its highlight point, which is the simple, muted color and thoughtful design. It is also a product focusing on cookware, which is why the logo and its design use a pretty down-to-earth aesthetic. 

Created by craftoxa | https://dribbble.com/shots/18229346-Knife-Wordmark

 

5. Use A Reasonable Symbolism

Depending on the kitchen product and the style, designers might need to consider picking the best icon or imagery as a representation. In this case, the consideration and factors in picking the best one can include how the logo appeals to the audience or what kind of value that wants to be highlighted. 

Eco and green kitchen utensils will likely use the color of leaves and the leaves themselves to represent the values. A restaurant-focused kitchen appliance will likely go with an image that represents an image of the diner and the restaurant. It can also include the kind of products offered by the companies. It can be a picture of a plate, fire, stove, food, coffee, or anything.

Created by Elif Kameşoğlu | https://dribbble.com/shots/15152411-Taverna-Logo-Design

 

6. Test Some Fonts Or Create A Custom Typeface

Design style can subconsciously lead the other elements on the logo for kitchen products. It can include the color, font, or approach for the market or target. However, to make the logo stand out, designers also need to put a great mind into finding the right type of logo. The types are laid out as seven main ideas. 

Lettermark or monograms are the types that only use the company's initials. Logotypes or wordmarks will use the company name. Pictorial marks or symbols are also a very common option. Abstract uses the geometric form or entirely new imagery for the kitchen brand. There are also combination marks, mascots, and emblems which are a great option for visually heavy logo design. 

The key to picking the best type is to go back to the brand identity, idea, and inspiration. Not every brand uses a letter mark or symbol to represent their company. The key is to make sure all of the elements and decisions will be appropriate. In other words, it should help represent the product. Not something out of the line or out of mind. 

Created by Clàudia Bahima Studio | https://www.behance.net/gallery/140604921/Sazon

 

7. Experiment With Letterform

Like imagery, symbol, or icon, the font is also a crucial element in a good logo design for kitchen products. Font can create emotion and deliver the message of the brand itself. See how many similar product logo designs have a strong and dignified font to give a sense of trustworthy, robust, and high-quality product. 

It makes a great example of how bold and block fonts are popular in the kitchen-related industry. In this case, fonts and typography are varied or available in at least three types. They are Serif, Sans serif, and Script. Serif is the font that likely appears to state a very strong traditional identity in work. The options include Garamond and Times New Roman. 

Created by ʟɪᴜʙᴏᴠ ᴛsᴇʟɪᴜᴋʜ | https://behance.net/gallery/144027305/logo-for-brand-of-tableware
 

Sans serif has more leeway in its look, creating a more modern and casual design style. For a logotype that uses sans serif, it likely means to appeal to a less professional audience, such as a young family or youngster. The sans serif fonts that are likely used on logos are Helvetica and Arial. But it does not mean the designer cannot explore. 

Script has gained a lot of attention in the design realm. The script, which has a very humanized look become a trend in both casual, dreamy, and high-end brand logos. Many also put the font with the addition of handwriting style, which makes a more approachable sense. When used in the logo design, it can be a great solution to break the mainstream looks in the industry. 

Created by Yossi Belkin | https://dribbble.com/shots/13876417-Collard-Green-Kitchen

 

8. Decide The Color Palette Wisely

Considering that the kitchen is one of the vital places in the house with its specific function, cooking, the best colors to pick are those that complement the function. Cooking is identical to fire, warmth, and cooking. Thus, it is best to consider warm hues, such as red, orange, or yellow. It will help create a feeling of excitement and relevance with its uses. 

Cold hues, such as blue, purple, and black, are also a great way to create a unique identity in the cutting-throat industry. Take an example of Tupperware, which uses magenta as its color. It is a unique intake considering the product itself has its segment. Meanwhile, black can be a classic hue for varying products, and green is the best shade to present freshness or nature.  

Created by Nikita Lebedev | https://dribbble.com/shots/16544679-Corner-Kitchen

 

9. Keep It Simple Yet Stand Out 

While it is good to stay in the niche (with color, imagery, and font), a logo design for kitchen products should be unique and memorable. Among many ideas, the best way to do this is to avoid cliche elements such as knives and forks. Instead, try to create something original that helps reflect the business personality.

Take an example of using a symbol of a pot full of vegetables. The sense of motion in the logo design creates a memorable impression. At the same time, the vegetables can add color to the symbol. It is unique but also keeps simplistic imagery with less obstructing elements. It can turn into a symbol-only logo or accompanied by a company name. 

Created by Almeja Estudio | https://www.behance.net/gallery/105609169/DAISHO

 

10. Create A Proper Logo Guideline

Creating a logo design is more than just developing a memorable visual for the company. Designers also need to consider some usages or where the logo will be used on the kitchen product. It might require another design version, which likely appears as the black and white style, the logo, name only, or the simplified design version. 

Along with the version, be sure to keep the scale on point. Working with PNG image file help avoid losing image quality upon scaling up or down (bigger or smaller). The creator might also need to consider using the simple imagery and element of the work. Thus, it will still retain readability or be visible in a smaller size. As an example, use the logo design for kitchen products on billboards or ID cards. 

Created by Hafeez Olamide | https://www.behance.net/gallery/114357417/Buka-Branding

 

Final Words

With the heavily segmented industry, working for kitchen product logo design might come with its particular challenges. It goes with the fact that the products vary, and the use of logo imagery can affect the overall imagery or impression of the brand. That is why the creation and presentation of the logo go as far as learning about the brand itself. 

It will help understand the real product, audience, target, and the best aesthetic to come out within the design process. Getting more inspiration is also a great way to learn about every possible kitchen-related work, including learning about the style, type, icon, font, the color used in work. The key is to keep everything appropriate with the brand and kitchen items. 

Created by Rafael Alves | https://www.behance.net/gallery/101453599/GI-BOLACHARIA
 

After learning and developing the design ideation through the brand information, the last point in creating the logo design for kitchen products goes back to designer skills and decisions. It includes making the work stand out, unique, and different. To keep the final product high quality, designers also need to consider the version, uses, and scales.

Making the logo for kitchen products tends to have pretty significant and unique challenges to tackle. It mostly decides the best imagery for the design itself since the industry can cover a huge variety of products. After that, everything goes with the brand ideas, which include working with every element and the design process itself.

Leave a comment

All comments are moderated before being published