Check out some of the best illustration logo design ideas we have curated to inspire your projects!
Created by Rahib Dämirqaya | https://www.behance.net/gallery/106484981/Bill-Hanson-Wisconsin-Master-Cheesemaker
Illustration in logo design is a common way to introduce and show the point of the brand itself. But there is a chance that the illustration goes beyond what it should provide and make a specific meaning or implication. Hence the idea of developing an illustration that helps others see what you see. It is more complex than just an ornamental image.
For branding, there is a type of design called an illustrative logo. It is a design with intentional symbolism, imagery, or picture to relate to the brand or product. Sometimes, illustrations deal with a great emotional response for the viewer. It might adopt certain image associations, such as lavish or nicely designed products.
The type of illustration itself exists in various genres and stylings, including 3D, mascot, freestyle, minimalist, and so on, following the nature of the business. Some best illustration logo designs may be a drawing, painting, or character design, which explains the vast and huge capabilities of the branding image.
From the cartoon to the overly detailed illustration, your choice of imagery is pretty vast. You can check out various graphic design styles, illustration ED, minimalist, and art deco. Here are some of the best designs to check.
1. La Jugosita Pulpas de Fruta
Created by Vladimir Enciso | https://www.behance.net/gallery/114628935/La-Jugosita-Pulpas-de-Fruta%0A
Rubber hose design style is the character illustration that was popular in the mid-1920s. It appears similar to comic strips, with humanized, non-animated subjects. La Jugosita uses the said cartoony image to introduce its product. It is a juice brand, which is why the character is an orange posing for the logo. It should be fun and memorable imagery.
2. Th Duke of Hamilton
Created by Maria Suarez Inclan | https://www.behance.net/gallery/98376117/The-Duke-of-Hamilton
The Duke of Hamilton is the brand name for a music brand or company, which is why the logo has a trumpet illustration. What makes it a great design is not only the clear illustration of the musical instrument but also the uses of color, rounded logotype, and an animated logo. It helps showcase the brand's product and service.
3. AmaVI Seafood & Cocktails
Created by Studio Born | https://www.behance.net/gallery/136970417/AMAV-SEAFOOD-COCKTAILS%0A
A good illustration is beautiful and attracts people with its emotional trigger. Taste of the Sea uses the image of an octopus carrying a golden knife and fork. The picture was amazingly done with proportion and great detail. It fits with the branding product but also highlights the lavish gourmet menu or services.
Created by Kato Design Studio | https://www.behance.net/gallery/142601851/Kato-Brand-Revamp
The Kato brand uses a modern flat image. The main picture for the design is the cartoon image, which turns into a cute mascot. The drawing is the literal meaning of Kato. As a whole logo, the illustration serves as the focal point. It is also made with pastel colors of yellow, pink, blue, and white to help accentuate the design studio service.
5. Fafa Bread
Created by AURG Studio | https://www.behance.net/gallery/130102495/FAFA-BREAD-Brand-Identity-Character-Design
Something is appealing about the flat image and doodle. The combination makes a nice modern, and fun identity for the branding illustration. Fafa bread proves it true since the logo uses doodling art, presenting a person crouching and creating a rectangular shape. This mark is unique, memorable, and has a sense of humor from the cute drawing.
6. Turkey & Sharkey
Created by Avi Naim | https://www.behance.net/gallery/110511131/Turkey-Sharkey
Turkey & Sharkey has a bit of misleading naming. At first impression, the brand is related to turkey and sharks, but it is not. This is why the illustration logo design serves as a clear introduction. The company uses a flat cartoon image of a man with his dog to show off its sandwich. It makes more sense and clears up the misunderstanding.
7. Three Of Cups
Created by Ulysses Design Co | https://www.behance.net/gallery/143918083/Contemporary-and-Stylish-Brand-Identity-for-Bottle-Shop
Three cups design is pretty literal. To convey the real branding name, it creates an illustration of three different cups at hand. It is drawn in rather simple imagery, with line art and no color. The only color is the arched logotype, clad in pink. As a whole logo, it fits perfectly to balance everything without overly stimulating.
8. Hayes Street Market
Created by Sydney Michuda | https://www.behance.net/gallery/137384759/Hayes-Street-Market-Branding
The sophisticated drawing fits with the typography design. Hayes uses a classic painting technique for the illustration showcasing a table lamp. It is also complemented with fancy lettering of the brand name. To complement the design element, it also adds decorative pictures such as sparkles. Everything fits properly as one concept and principle, which is antique and vintage branding.
Created by Rahib Dämirqaya | https://www.behance.net/gallery/106878659/Blacksmith-Craft-Brewed
Blacksmith logo design is a brand for a premium red ale. To stay relevant to the product, brand, and name, the design uses red as the main color. The logotype is made with particular lettering for distinguishable branding. But the key visual element is the beautifully drawn blacksmith illustrations in a highly detailed graphic style.
10. The Sandwich Club
Created by Karla Heredia | https://www.behance.net/gallery/136681637/THE-SANDWICH-CLUB
As literal as it is, a good rubber hose and cartoon image can make a logo have more appeal to the audience. The illustration covers various types of sandwiches, which are drawn in more cartoony and fun pictures. It adds atmosphere, vibe, and attractive elements to the logo that help flaunt its brand to the younger or modern market.
Created by Karina Li | https://www.behance.net/gallery/124233563/KROK-Animated-film-festival-Identity
International Animated Film Festival KROK uses more cartoony and fun imagery in its design. The illustration logo design has a mascot resembling a joker with a circular body. It is a fun and childish image, which fits with the logotype and color selection. It can appeal to a young audience as well as attract a bigger market with its universal imagery.
12. Chewgurt Yummy
Created by Brainchild Creative | https://www.behance.net/gallery/106009741/CHEWGURT-YUMMY
Chewgurt Yummy develop a mascot to provide context to the logo. Without the graphic, the logo will look boring. But the additional image of a kid enjoying the Chewgurt triggers a good image of the product. The kid enjoys the food; it also adds a trigger and appeal for the young audience since the mascot is a young boy.
13. French Monkey
Created by Antonay | https://www.behance.net/gallery/141866655/French-Monkey-Visual-Identity
A monkey illustration with a hat and a fun expression makes the logo appealing in one way to another. It is a fun and unique image as the branding translated the name into the graphic. The versatile graphic also has a slight motion by facing sideways and looking in a certain direction.
14. Sekai of Kangae
Created by Sekai of Kangae | https://www.behance.net/gallery/140890015/Sekai-of-Kangae-Branding-v3
One thing that shows a focal point of the logo design from Sekai of Kangae is the use of cute cartoon images based on cats. The logo is made as a badge or emblem, with the main illustration of a Manekineko or fortune cat. The touch of traditional drawing and simple logo style complement each other and avoid overly noisy images.
15. Baked Baam
Created by Monga Design | https://www.behance.net/gallery/115907073/Baked-Baam-Visual-Identity
Baked Baam uses the old-school cartoon graphic for its logo mascot. The unique thing about the design is the mascot choice itself, which is a bear. One thing that makes the illustration work better is the versatility of the mascot itself. The creator uses the same mascot in different poses and acts to present different meanings and impressions.
16. Sistole Coffee Roasters
Created by Analaura Fuentes | https://www.behance.net/gallery/135300323/Sistole-Coffee-Roasters
There is something fun, smart, and creative about the logo design by Sistole Coffee Roaster. At a glance, the coffee cup has two legs to move around. But the coffee saucer and the leg can also converse another meaning, a stool. It is a creative illustration that helps introduce the business name and the quirk of its brand.
17. Artida Oud
Created by Cynthia Kittler | https://www.behance.net/gallery/104271481/Artida-Oud-Branding-Identity-Illustrations
Artida OUD has several illustrations for its branding. It not only serves as a variation of design but also makes a unique image in the market. The graphic design is line art with black and white and correlates with its branding. It is a good way to create different attractions and trigger several emotions through imagery.
18. Ollie Bear
Created by Estudio Selva | https://www.behance.net/gallery/123489461/Ollie-Bear
For a baby product or brand name, Ollie Bear uses a more kid-friendly and fun illustration. It takes the name with a flower shape and a bear face as the center. The illustration is made with cuter imagery and made with a straightforward design. Thus, the whole logo can fit with the casual brand and marketing.
19. Top The Shaker
Created by Masho Nartkoshvili | https://www.behance.net/gallery/113172417/Top-the-Shaker-Vegan-Aesthetics
Top the Shaker is a vegan brand that tries to capture a unique and young audience. It comes out with a unique drawing filled with popping colors, such as blue, pink, and orange. The graphic itself is fun and has a bit of an edgy style, which fits with the branding style. A good illustration, color, and simple logotype help create a versatile logo.
20. La Case
Created by Violaine & Jeremy | https://www.behance.net/gallery/111947197/La-Case-Cheval-Blanc-St-Barth
La Case, as a property brand, captures its beauty and showcases its charm with the help of an illustration. The main logo is the fancy calligraphy of the brand name, which develops a certain class for its service. But the beautiful sketch illustrations help capture the services and quality. It stands out and creates a beautiful aesthetic aspect in the logo.
21. The Breakfast Club
Created by Senka Studio | https://www.behance.net/gallery/111419559/The-Breakfast-Club
The breakfast club illustration logo design is unique in its way. Rather than using common food imagery, the Japanese club drew four pairs of legs. It indicates the image of club members of different backgrounds and genders. It is also drawn in simple line art, which fits properly for the classic drawing and contrasting blue-yellow colors.
22. Lache Studio
Created by Vladimir Enciso | https://www.behance.net/gallery/117369767/Leche-Studio-Branding
The psychedelic illustration design is beautiful in its way. It fits perfectly with the style from Leche Studio, which mainly focuses on various visual styles. The use of simple psychedelic color and its stamp-like visual make it fit various functions or models. It also adds an old-school style, which serves as a unique point of the branding identity.
23. Bandido Cereal Bar
Created by WNDR STD™ | https://www.behance.net/gallery/143863771/BANDIDO-CEREAL-BAR
Bandido cereal bars use cartoon animals to share their quirky and fun image. Its illustration is a picture of a raccoon in a striped shirt. It is a fun imagery as the illustration fits with the name "Bandido" but also adds a more friendly image as a cereal bar brand. The graphic can also turn into a versatile mascot.
24. Bill Hanson
Created by Rahib Dämirqaya | https://www.behance.net/gallery/106484981/Bill-Hanson-Wisconsin-Master-Cheesemaker
The mascot can also be made based on the owner's name or creator. Brand name with the owner identity is also a common option to do. Bill Hanson, in this case, is a brand of cheese product made by the cheesemaker in the name itself. That is also the reason why the illustration is a detailed painting of the men carrying a cheese.
25. Ella & The Hummingbirds Studio
Created by Vladimir Enciso | https://www.behance.net/gallery/118971961/Ella-The-Hummingbirds-Studio
There are three illustrations to capture from the branding, Ella (girl), hummingbirds, and flower. As a logo, the graphic imagery fits a beautification and identity style. But as the name is pretty long, the creator develops the classic digital graphic style. It helps the illustration to fit a blue and white color scheme in a badge shape.
Created by Nahuel Bardi | https://www.behance.net/gallery/85012921/ANIMA-Festival
The animal illustration is part of the logotype itself. The main graphic design is the quirky image of a person in the shape of an A letter. It simply works by adding a face to the A letter and using the bridge as the hand. It is fun and creative imagery since the graphic can work by itself or as a part of the logotype.
Created by Oscar Bastidas | https://www.behance.net/gallery/82572679/SPK
Vintage, bold, illustrative, and two tones (red and yellow) are what make SPK or Stoned Pizza Kitchen stand out. The main logo is an image made out of triangular pizza and a circle with a face in it. It is something bizarre but fitting its name. The design concept also applied to many other illustrations consisting of quirky images from the 30s.
Created by Carlos Andrés Buitrago | https://www.behance.net/gallery/139437433/Visual-identity-for-Velotrack
Velotrack bike shops take the many similar animated subjects, the bolt. It is another unique inspiration as the image has a face, motion, and personality. It also takes the rubber hose and vintage design styling, which make the illustration logo design easier to recognize and stand out in the market. Color-wise, it fits with the industry (white and blue).
29. Al’Agua Dogs
Created by Tony Balderama | https://www.behance.net/gallery/100140025/AlAgua-Dogs-Pets-Spa
The pet spa has a clean design guide for its various illustrations. The main logo is pretty much a badge logo with lettering. But the illustration style is guided by a cartoon black and white dog as a mascot, with blue and red complementing colors. It is pretty much a modern graphic design that is easier to adopt and develop.
30. Lime Alaçati
Created by Cansu Merdamert | https://www.behance.net/gallery/120063647/Lime-Alacat
A line art design fits well in many logo designs. For Lime Alacati, the illustration captures a man bringing a dripping lime juice. The unique posture and motion make the Lime Alacati design stand out. It also fits the rather casual brand, such as café brunch and monogram logo in it. With line art, the whole design can fit anything.
Frequently Ask Questions
What is an illustration logo design?
An illustration logo design is a type of logo that uses custom illustrations or drawings to represent a brand or business. This type of logo is often unique and eye-catching, as it is created specifically for a particular brand.
What are the benefits of an illustration logo design?
Illustration logo designs can help a brand stand out in a crowded marketplace, as they are often more aesthetical, memorable, and distinct than other types of logos. They can also help to communicate a brand's values or personality through the use of illustration and color.
How do I choose the right illustrator for my logo design?
When choosing an illustrator for your logo design, it is important to look at their portfolio to see if their style matches the aesthetic of your brand. You may also want to consider their experience working with brands similar to yours, as well as their rates and availability.
How long does it take to create an illustration logo design?
The timeline for creating an illustration logo design can vary depending on the complexity of the design and the illustrator's workload. Generally, you can expect the process to take anywhere from a few days to a few weeks.
How much should I expect to pay for an illustration logo design?
The cost of an illustration logo design can vary widely depending on the experience and expertise of the illustrator, as well as the complexity of the design. Generally, you can expect to pay anywhere from a few hundred to several thousand dollars for a high-quality illustration logo design.
What are the common styles used in illustration logo design?
Common styles used in illustration logo design include cartoonish, minimalistic, vintage, modern, and hand-drawn. The style chosen should reflect the brand's personality and message and appeal to the target audience.
What should I consider when designing an illustration logo?
When designing an illustration logo, you should consider the brand's personality, values, and target audience. You should also choose a style that fits the brand's message and appeals to the target audience.
Can an illustration logo design work for any type of business?
Illustration logo design can work for any type of business, but it's particularly effective for aesthetical brands that want to establish a unique and memorable visual identity. It can also work well for brands that want to appeal to a younger or more creative audience.
Let us know what you think!
All of these fantastic logo design ideas are created by some of the most talented logo designers worldwide. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!
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