30 Best Clown Logo Design Ideas You Should Check
Created by GFKS | https://dribbble.com/shots/2452246-1-365
The use of clown imagery in logo design has a rich history dating back to the early days of the circus. Clowns have been a staple of circuses and other forms of entertainment for centuries, and their whimsical and playful nature has made them a popular choice for brands looking to convey a lighthearted or approachable image.
In the children's products industry, clowns are a popular design choice due to their association with play and imagination. Toys, games, and other children's products often feature clown imagery as a way to appeal to young consumers and create a sense of fun and excitement.
In the event planning industry, clowns are often used as a way to create a festive and celebratory atmosphere. Event planners may use clown imagery in their logos to convey a sense of fun and whimsy, particularly for events such as birthday parties, carnivals, and other celebrations.
Despite their popularity in logo design, clowns can evoke a range of emotions, from joy and happiness to fear and anxiety. The negative connotations associated with clowns can be traced back to the early days of circuses, where clowns were often portrayed as mischievous or even sinister characters. In more recent years, the popularity of horror movies such as Stephen King's "It" has reinforced the idea of clowns as scary or creepy.
Here are some of the best clown logo design ideas you can check:
1. Let Out Your True Colors
Created by JoJo Lee | https://dribbble.com/shots/8795175-Let-Out-Your-True-Colors
One of the four clown types is the auguste clown or the red clown. The auguste clown makeup has a flesh tone or red color for the base. And then, white color is used to encircle the mouth and the eyes. You can use this auguste clown to create a more colorful clown logo. Use some other colors like blue and yellow.
2. Hongdian Games
Created by Lyt | https://dribbble.com/shots/3039951-Hongdian-Games-Logo
Clown is all about white makeup and wide red lips. Add something that is going to make the logo represent your business. For example, the logo of a gaming company replaces the eyes of the clown with icons on gaming consoles. Be creative in replacing the elements of clowns and make an adjustment.
3. Circus Brothers
Created by Darina Darvin | https://dribbble.com/shots/15160865-Circus-Brothers
Need to make a special logo with two clowns in one logo? Then you need different designs for both clowns. When it is time to pick the right color for your logo, consider something that represents energy and optimism, like orange, this color is going to make people excited about your brand and products.
4. John Wayne Gacy
Created by Brendan Keohane | https://dribbble.com/shots/16476087-Serial-Series-04-John-Wayne-Gacy
White is like the basic color of clowns. But you sure can combine it with some other colors. For a more vintage logo, consider combining white with black. And then use a circus-styled font for the typography of the logo. Combine the circus font with a minimalist font for the complementary typography.
5. MITYA KOROLKOV
Created by MITYA KOROLKOV | https://dribbble.com/shots/7028439-BEGGAR-CLOWN
Planning to design a very unique clown logo? Choose yellow for the color since it is an excellent attention-grabber. Use neon or bright yellow to catch everyone's attention. Or try a pale yellow for a more subdued look. Yellow will make people focus on the center of your clown logo design.
6. Derek Yoder
Created by Derek Yoder | https://dribbble.com/shots/11004949-circus
What is the focus of your business? Your audience should be able to know what you are offering by seeing the logo you have designed. For example, if you provide motorcycle equipment, a clown wearing a helmet will be a cool and unusual logo that matches the business you are running.
7. Turgay Mutlay
Created by Turgay Mutlay | https://dribbble.com/shots/3145774-Mr-Clown
Clowns were supposed to entertain everyone in the room. If you want your logo to entertain your target, then consider creating a logo that has a cute design and pastel colors. Pink, pale yellow, and mint green will create the most gorgeous logo for your business. This is a perfect logo if your target is little girls.
8. Leonardo Ruiz
Created by Leonardo Ruiz | https://dribbble.com/shots/14563392-*GIF
Just like Pennywise from the movie, a clown can be scary too. If you are looking for a scary clown logo design, this logo is going to inspire you. The logo looks like the clown is made of a pencil sketch. It uses lines that make the clown design look spookier. Use spooky colors like black, grey, and white.
9. Alexander D
Created by Alexander D | https://dribbble.com/shots/9113701-Creepy-clown-one-more-time
The next logo design idea is also using monochromes. But this one doesn't have the scary look of Pennywise. However, this unique clown logo is going to make people curious about your business. People will need to know what happens to the clown and make him look very sad. Use the combination of lines and curves to create the face of the sad clown. This way, your clown is going to look awesome.
10. Tommy
Created by Andrew Korepan | https://dribbble.com/shots/16676233-tommy
Use red for your clown logo design. It is the color of blood and has been associated with courage, danger, and sacrifice. Red is also associated with joy, love, anger, passion, activity, and heat. This color is going to make your simple logo more inviting. Red is also the color of a clown's nose. Instead of using red as the main color, use it on the typography along with the monochrome clown.
11. ABNORMAL
Created by Teng Studio | https://dribbble.com/shots/6477130-ABNORMAL-CLOWN-Mascot-Character-Vector
Now, this is the logo you need if you are inspired by the scary clown. Use red, a lot of it, on your logo. For example, spread red on the hair, nose, lips, eyes, and bowtie of the clown. And then use monochromes for the background and typography. The red is going to dominate the logo and accentuate the spooky look.
12. Marcos Abdallah
Created by Marcos Abdallah | https://dribbble.com/shots/7471065-Mood-Swing-Inktober-2019-9
A clown is someone who is hiding behind thick makeup. Someone sad is hiding behind makeup and pretending that he is smiling wide. Use this fact when you are trying to create your own clown logo. The clown mask will be a wonderful logo for your business. Add some colors to make the mask look more entertaining.
13. Peter Giuffria
Created by Peter Giuffria | https://dribbble.com/shots/2315624-Clown-Without-Eyes
Let us move on from the scary clown logo. This extraordinary clown logo has turquoise as the background. Turquoise is a happy, friendly, and calm color. It is going to radiate the energy of yellow, the growth of green, and the tranquillity of blue. It will be a cool background to accentuate the clown logo you have. This is going to make people focus on the logo.
14. Charlie
Created by Nalaprasad | https://dribbble.com/shots/12877430-Charlie-mime-clown-show-logo
Remember the third type of traditional circus clowns? The character clown is a clown who impersonates someone else, like the police, doctor, or anyone else. Use this clown on your logo. Make the clown wear the products you are selling or promoting those products. Use monochromes and a little red to make people realize the model is a clown.
15. foolsfirm
Created by Boushell | https://dribbble.com/shots/14111448-foolsfirm
Try using the yin and yang concept when creating a clown logo design. Yin and yang combine black and white, and the concept is about balance. You can use yin and yang colors on the clown face. For the background, white will be the best color since it will make anything on it visible. Choose black for the typography so that anyone can read the logo easily.
16. Deti Vetrov
Created by PUZINAS | https://dribbble.com/shots/2587941-Mime-theater
What do you want people to see from your logo? If you want them to see that you have a theatre, make sure that the logo has an element of a theatre. For example, create a circle where the clowns are standing in the middle of red curtains. The red curtains are the most famous elements of a theatre.
17. Clownchi
Created by Eduardo Zaldivar | https://dribbble.com/shots/18096768-Clownchi
The design of your clown logo should never be scary if the target of your business is kids. They love the cutest clown that will make them feel happier. Use four or five different colors for your amazingly cute clown design. Those colors should be pastel so that your target audience will love the logo more.
18. Ilker Türe
Created by Ilker Türe | https://dribbble.com/shots/4792893-clown
Before using stiff and sharp lines, note that those lines convey tension and formality. You sure can use those lines if you need to convey steadiness and trustworthiness through your clown logo. Combine the lines with sharply angled lines that will convey anger and energy. Use black that is going to accentuate the message of your clown logo design.
19. Cirque Du Cabaret
Created by Peter Sather | https://dribbble.com/shots/19538664-Cirque-Du-Cabaret
Looking for a Halloween-themed logo design? A combination of circus fonts, bright red color, spooky cloudy night, and red lights are going to create the most mysterious logo. Use red and white as the main colors of your logo and then add some black and grey on the background to accentuate the Halloween theme.
20. Rik Catlow
Created by Rik Catlow | https://dribbble.com/shots/3442168-Creepy-Clown
Blue is a famous color that has been used by businesses in the software industry. This color represents trust, professionalism, power, loyalty, and authority. A blue clown logo shows people that your business is logical and professional. This color can create a sense of trust and security in your business. Blue is the best color for banks and finances, and also the pharmaceutical industry.
21. Joker
Created by Jack Kaiser | https://dribbble.com/shots/7450275-Joker-2019-Poster
The latest Joker movie was the best and saddest movie ever. The Joker logo design was very simple but had a super deep meaning. It only has three calming colors: red, blue, and white. The logo doesn't even draw the full face of Joker, it only shows the makeup of the clown. However, this simple logo can still deliver a deep message.
22. Sea Clown Circus
Created by Cristian Pintos | https://dribbble.com/shots/7685968-Sea-Clown-Circus
In the circus, a clown will entertain the audience with some unique attractions. You can bring the active clown to your logo design. For example, make the clown do three different things at once. There is no need to add too many details or ornaments. Let people focus on the clown and what he is doing. You should make sure that the clown is the focus of the logo.
23. Clown 9 Esports
Created by Derek Wong | https://dribbble.com/shots/4405507-Clown-9-Esports-Logo
Choosing the right color is a crucial thing to do when designing a logo. Make sure that you choose the right color for the logo of your business. For example, yellow is going to be perfect for a sports logo. Yellow is the color of fun, joy, and youthfulness in Western cultures. Before using this color, you must know your audience.
24. Gamuzo
Created by Dlanid | https://dribbble.com/shots/3848898-Gamuzo
When you're designing something cool, consider coloring it red. Red is the color of heightened emotions, anger, love, and passion. Also, red is the color of danger, just like the red of the alarms, rising tensions, rising temperatures, and stop signs. However, red is also the color of luck in Asian cultures. To create a cool clown logo design, combine red with black and gray.
25. Dylan Alexander
Created by Dylan Alexander | https://dribbble.com/shots/11481421-Grumpy-Clown
Need to make a different clown logo for your business? Consider this unique angry clown wearing a small red hat. The clown has an angry face and tries his best to look scary. But the little red hat on his head makes him look cute and funny. This combination is going to make people laugh and will remember your logo more easily than they remember an ordinary logo.
26. Omio !
Created by Nour Oumousse | https://dribbble.com/shots/5575767-Omio
A simple circle is enough to create the face of a clown. Fill the white circle logo with two smaller circles that will be the eyes of the clown. And then add a smaller red circle as the clown's nose. Don't forget the wide smile that is going to make the simple circle look like a clown. And then, write the name of your business under the logo.
27. Micro circus
Created by Sergi Morales | https://dribbble.com/shots/2821771-Micro-circus-the-clown
Many circuses have clowns that are going to entertain the audience. This means you can always combine clown illustration with circus illustration on your logo. Use circus fonts you can get from different sites, and then draw the most unique and entertaining clown to complement your logo.
28. Milko Marinov
Created by Milko Marinov | https://dribbble.com/shots/3971940-Clowns-have-to-be-happy
A unique way to create a clown logo is by drawing a part of a clown. For example, this logo only has a mouth illustration. But you can easily recognize the makeup that a clown wears around his mouth. You can also use the eye makeup of the clown only or the unique hair of a clown. Just make sure your audience knows that it is part of a clown.
29. Andrew Benson
Created by Andrew Benson | Link_Here
This idea is for those looking for the weirdest but cool clown logo design idea. The crown on the clown's head makes him look unique. The big smile of the clown makes everyone smile with him.
30. GFKS
Created by GFKS | https://dribbble.com/shots/2452246-1-365
There is no need to frame the face of your clown logo design. Use words to frame the clown face and make people realize there is a clown face in the middle of the logo.
Frequently Ask Questions
Should I use a cartoonish or realistic style for my clown logo design?
The style of your clown logo design ultimately depends on your brand's identity, message, and target audience. A cartoonish style may work well for brands targeting children or those with a playful, lighthearted image, as it can evoke feelings of happiness and joy. On the other hand, a more realistic style may be more suitable for brands targeting adults or those with a serious, sophisticated image, as it can convey a sense of professionalism and authenticity. It's important to consider the overall brand identity and message before deciding on the style of the clown logo design, as the style should align with the brand's personality and values.
Can a clown logo design work for a serious brand?
It is unlikely that a clown logo design would work for a serious brand as it would not align with the brand's intended message and values. Clowns are typically associated with entertainment and lightheartedness, which may not be the impression that a serious brand wants to convey to its customers. Using a clown logo could potentially confuse or even alienate the target audience, as they may not be able to reconcile the playful nature of the clown with the serious tone of the brand. In order to effectively communicate a serious message, it is important to use design elements that accurately reflect the brand's personality and values, and a clown logo is unlikely to achieve that goal.
Should I include the full body of the clown or just the face in my logo design?
The decision to include the full body of the clown or just the face in a clown logo design depends on the intended message and brand identity. Including the full body of the clown can create a more playful and lighthearted image and is often used for brands targeting children or those with a more whimsical identity. On the other hand, using just the face can create a more simplified and streamlined design and is often used for brands with a more sophisticated or serious identity. Ultimately, it is important to consider the overall brand personality and message before deciding on the design approach, as the logo should accurately reflect the brand's values and identity.
How can I ensure my clown logo design doesn't come across as scary or creepy?
To ensure a clown logo design doesn't come across as scary or creepy, there are several design elements that can be used. First, the use of bright and cheerful colors can create a more lighthearted and playful image, which can help to counteract any negative connotations associated with clowns. It's also important to avoid any exaggerated facial features or expressions that can appear menacing or frightening. Additionally, incorporating recognizable clown accessories such as a hat or balloon can create a more approachable and familiar image. Overall, it's important to strike a balance between the playful and lighthearted nature of a clown and the intended brand identity to create a logo design that is both appealing and appropriate.
Let us know what you think!
All of these fantastic logo design ideas are created by some of the most talented logo designers worldwide. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!