Skip to content


Your cart is empty

Article: 30 Best Toy Logo Design Ideas You Should Check

30 Best Toy Logo Design Ideas You Should Check

No matter how old you are, if a kid hands you a toy phone, you answer it.
Check out some of the best toy logo design ideas to inspire your projects!

Created by Luke Cocker |

Welcome fellow creatives! If you're in search of some fresh inspiration for your next project, you've come to the right place. We've curated a stellar collection of the 30 best toy logo design ideas, just for you. These examples span across styles, each one a unique testament to the imaginative spirit inherent in toy industry branding.

We understand that the world of toy logo design can be a playground of creativity, filled with vibrant colors, playful imagery, and a sense of fun that's often missing in other sectors. That's why we've delved deep into the world of toy branding to bring you a diverse set of ideas that will spark your own creative juices. Whether you're a seasoned designer or just starting out, these toy logo design ideas will provide you with valuable insights into how top brands successfully appeal to both children and adults alike.

So, are you ready to take your toy logo designs to the next level? Stick around and explore the wealth of inspiration we've gathered for you. The journey to your best toy logo design starts right here!


I. Toy Logo Design Ideas

1. Unicone

Created by Alan Oronoz |


2. Ovechkinson

Created by Elmira Gokoryan |


3. Tomtoys

Created by Yulia Malinovskaya |


4. The Ugly Duckling

Created by Alex Vishnevsky |


5. Woopie

Created by Jacek Janiczak |


6. Toydino

Created by Dmitriy Dzendo |


7. Deividas Bielskis

Created by Deividas Bielskis |


8. Make A Drone

Created by Daniel Bodea |


9. Toys Inc.

Created by The Monochromatic Institute |


10. Rux Toy

Created by Zhenya Artemjev |


11. APEROBs-Sentimentality

Created by MD / TAS |


12. Webby Toys Redefined

Created by Bujar Ljubovci |


13. Klein & Wild

Created by Alen Pavlovic |


14. Flexy Toys

Created by Andrii Kovalchuk |


15. Little Bengal Toy Store

Created by Brandon Joseph |


16. Castle Of Toy Cubes

Created by Andrii Kovalchuk |


17. Plush Toy

Created by Bebak |


18. Ducky toys

Created by Andrii Kovalchuk |


19. First Steps

Created by Nikita Lebedev |


20. Yuri Kartashev

Created by Yuri Kartashev |


21. Toy Unicorn

Created by Andrii Kovalchuk |


22. Bearz

Created by Andrew Korepan |


23. Kango

Created by Olly Altukhova |


24. Grizzli

Created by Andrii Kovalchuk |


25. Retro Toy Box

Created by Tron Burgundy |


26. Oked Collectible

Created by Sal |


27. Apollo

Created by Krste Kochev |


28. Toys of the World

Created by Luke Cocker |


29. Kids Playland

Created by Catherine Vasquez |


30. Real Workin Buddies

Created by Alan Oronoz |


II. Symbolism and Meanings of Toy in Logo Designs

As a graphic designer, you're undoubtedly aware that the crux of impactful toy logo design isn't just about using bright colors or fun fonts. It’s also about the strategic use of symbols and meanings that resonate with your target audience. Understanding and effectively utilizing the symbolism of toys in logo design can make all the difference between a good and an exceptional design. Let's delve deeper into the world of symbolism and meanings in the context of toy logo design.

Capturing Innocence and Joy

First off, one of the most common themes in toy logo design is the portrayal of innocence and joy. Toys are associated with childhood – a time of simplicity, wonder, and uninhibited joy. Logos that can capture this essence stand out and connect immediately with both children and adults. Think of using elements like rainbows, balloons, or stylized cartoon figures that elicit a sense of nostalgia and happiness.

Emphasizing Creativity and Imagination

Toys are tools that stimulate creativity and imagination. They enable children to build worlds of their own and explore new ideas. Therefore, incorporating these elements into your toy logo design can emphasize this value proposition. Consider symbols like paintbrushes, building blocks, or open books to subtly communicate this.

Signifying Growth and Learning

The best toys are not just playthings; they're also tools for learning and development. To convey this in your toy logo design, use symbols that are traditionally associated with growth and knowledge. Icons like trees, sprouts, or even owls can indicate that a toy is not only fun but also educationally beneficial.

Evoking a Sense of Adventure

Children love adventure and exploration. They're little explorers, ready to take on the world one adventure at a time. So why not let your toy logo design reflect this? Use symbols like compasses, treasure maps, or spaceships to signal adventure and exploration. These elements can stir excitement and anticipation, enhancing the appeal of your brand.

Incorporating Elements of Playfulness and Fun

Last but definitely not least, the core element of any toy logo design should reflect playfulness and fun. After all, toys are primarily about enjoying and having a good time. Symbols like bouncing balls, swings, or even a simple smiley face can communicate this essential aspect. These symbols are universal and easily recognized, making them effective in evoking the right emotions.

The key to effective toy logo design is the intentional and thoughtful use of symbols. It's about finding the right balance between aesthetic appeal and meaningful representation. Armed with these points, you're well on your way to creating a memorable and impactful toy logo design. Remember, a great logo tells a story. So make sure your story is one that captivates and resonates with your audience.


III. Types of Industries That Are Suitable to Use Toy Logo Designs

If there's one thing we know about the power of a well-crafted toy logo design, it's that it can transcend industries. A toy logo's whimsical, colorful and imaginative nature isn't just reserved for the traditional children's toy industry. A myriad of businesses can harness the appeal of toy logo design to create unique, memorable branding. The key lies in understanding your brand's personality, values, and audience. With that in mind, let's explore five industries that could uniquely benefit from adopting a toy logo design approach.

Education and Childcare

Educational institutions and childcare services cater directly to children, making them prime candidates for a toy-inspired logo. This style can help to convey a sense of fun and creativity, vital elements in engaging young minds. Whether it's a kindergarten, an after-school program, or an educational app, a playful, toy-themed logo can make the organization feel more approachable and child-friendly.

Gaming and Entertainment

The gaming and entertainment industry is another perfect fit for toy logo designs. After all, it's an industry built on imagination, fun, and excitement. From video game companies to theme parks to movie production houses, a toy-inspired logo can capture the youthful energy and adventurous spirit these businesses aim to evoke.

Children’s Apparel

In the world of children's fashion, a toy logo design can help brands stand out in a playful and endearing way. Parents and children alike are drawn to apparel brands that showcase creativity and charm, which is exactly what a toy logo design can offer. Brands can incorporate fun elements like toy blocks, stuffed animals, or other childlike symbols to create a connection with their young audience.

Children’s Food and Beverage

The children's food and beverage industry is another area where toy logo designs can shine. Whether it's a cereal brand, a line of kid-friendly snacks, or a chain of family restaurants, a playful logo can make the brand more appealing to children. Moreover, it can signify that the product or service was designed with kids' enjoyment in mind.

Kid-Focused Tech Companies

Even in the tech industry, especially companies developing apps, software, or gadgets geared toward children, a toy logo design can be a game-changer. Such a logo can communicate that the tech product is fun, user-friendly, and safe for children. It could be an educational app, a kid's tablet producer, or a digital game developer - all these could benefit from the playful imagery and bright colors of toy-inspired logos.

The potential application of toy logo designs is vast and varied. These designs can help brands across industries to communicate their values, appeal to their target demographics, and differentiate themselves in a crowded market. Remember, an effective logo is a visual storyteller - and a toy-inspired logo can be a powerful tool in telling a story of fun, imagination, and youthful energy. It's all about understanding the essence of your brand and creatively translating it into a design that resonates with your audience. So, don't be afraid to think outside the toy box when it comes to your next logo design project!


IV. Colours That Are Commonly Used in Toy Logo Designs

When it comes to toy logo design, colors play a massive role. They're not just a part of the visual appeal but also communicate emotions and feelings that can influence perceptions. Indeed, the color palette can make or break your toy logo design, primarily because children, the primary target audience, are highly responsive to colors. So, let's dive into the vibrant world of colors and discuss five of the most commonly used hues in toy logo designs and the messages they convey.


Blue, a color that resonates with both boys and girls, is a favorite in toy logo designs. It represents trust, dependability, and strength - qualities that parents look for in toy brands. A well-used shade of blue can communicate that your brand is reliable and safe for children.


Red is another color you'll often spot in toy logo designs. This bold and energetic color exudes excitement, passion, and action. It grabs attention instantly, making it a great choice for toys geared towards sparking activity and play, like sports equipment or action figures.


Yellow, the color of sunshine, is all about joy, energy, and positivity. It's a stimulating color that can evoke happy feelings and creative thoughts. Toy brands that aim to inspire creativity and fun often incorporate yellow in their logo design. It's especially prevalent in logos for outdoor toys or creative playthings like art sets.


Green is traditionally associated with growth, harmony, and freshness. In the context of toy logo design, green can indicate a brand's commitment to safety, learning, and development. It's a soothing color often used by brands that focus on educational toys or eco-friendly products.


Pink, although stereotypically associated with girls' toys, is a color that embodies gentleness, sweetness, and warmth. When used thoughtfully, it can add a soft, welcoming vibe to your toy logo design. It's a popular choice for toys that encourage nurturing play, like dollhouses or stuffed animals.

It's worth noting that while these colors are common, they aren't the only options. The beauty of designing a toy logo lies in the vast spectrum of colors at your disposal. You're not confined to traditional choices. Feel free to experiment with different shades, gradients, and color combinations. What matters most is how the colors align with the brand's personality and the emotions you want to elicit from your audience.

Color selection is a crucial element in toy logo design. It’s not just about looking vibrant and catchy, but about carrying a brand's message in a visually appealing manner. Understanding the psychology of colors can guide you in creating a toy logo design that's not only visually engaging but also emotionally resonant with your target audience. After all, the best logos are the ones that tell a story - and color is a powerful storyteller.


V. Other Symbolisms That You Can Combine with Toy Logo Designs

Creating a compelling toy logo design is like assembling a fascinating puzzle - each piece, each symbol, adds depth and meaning to the final picture. While toys themselves offer a treasure trove of symbols, there's a world of other symbolism waiting to be explored and integrated into your designs. Whether it's to convey a brand's core values or to tap into a specific demographic, cleverly combining different symbolisms can help your toy logo design stand out and tell a more compelling story. Let's take a look at five other types of symbolism that can be harmoniously combined with toy logo designs.

Nature Symbols

Integrating elements of nature can add a layer of universal appeal to your toy logo design. Symbols like the sun can signify energy and vitality, while trees might represent growth and development. These could be particularly suitable for outdoor toys or eco-friendly toy brands that emphasize sustainability.

Animal Symbols

Animal symbolism can be an interesting way to differentiate your toy logo design. Different animals carry different connotations. For instance, a lion may symbolize bravery and courage, a butterfly can denote transformation, while a dolphin could represent playfulness and intelligence. Such symbols can be cleverly used depending on the brand's message and the type of toys they offer.

Outer Space Symbols

For toy brands that offer science-related or adventurous toys, outer space symbols can be an intriguing addition. Symbols like stars, planets, rockets, or even aliens can instill a sense of wonder, exploration, and learning. They can inspire young minds to dream big and explore the unknown.

Tech Symbols

In the age of digitalization, integrating tech symbols into your toy logo design can appeal to the tech-savvy younger generation. Symbols like gears, robots, or pixelated designs can communicate that the brand is up-to-date, innovative, and engaging for the modern kid. This could be especially effective for brands offering educational tech toys or digital games.

Cultural Symbols

If a toy brand caters to a specific cultural demographic or offers toys that promote cultural learning, incorporating relevant cultural symbols can be impactful. These could range from country-specific icons to globally recognized symbols of peace, unity, or celebration. However, remember to use such symbols with sensitivity and respect for the culture they represent.

When it comes to toy logo design, the possibilities for symbolism are nearly endless. The key is to identify symbols that not only align with the brand's values and messages but also connect with the target audience on a deeper level. It's all about creating a visual narrative that's engaging, memorable, and meaningful. By stepping outside the toy box and embracing a broader range of symbolism, you can create toy logo designs that truly resonate and stand out in a playful crowd.


VI. Famous Brands and Companies That Use Toy Symbolism in Their Logo Designs

Drawing inspiration from well-known brands that have brilliantly integrated toy symbolism in their logo design can be an enlightening starting point for any graphic designer. After all, observing the work of successful brands offers invaluable lessons about effective design principles and brand storytelling. So, let's take a journey through the toy aisles of the business world and explore five famous brands that have effectively used toy symbolism in their logo designs.


Perhaps one of the most iconic toy logos out there, Lego's design is both straightforward and impactful. The simple, bold letters enclosed in a red square with a yellow background immediately remind you of the brightly colored building blocks that the brand is famous for. It perfectly encapsulates the brand's core product - a toy that promises endless creativity.

Toys "R" Us

The logo of this well-known toy retail giant cleverly uses toy symbolism. The reversed "R" in the logo is not just unique but also reminiscent of the way young children often write their letters. This playful element makes the brand instantly relatable to kids and conveys the fun, whimsical nature of the company.


A leading name in the world of children's products, Fisher-Price uses a whimsical, circular logo with a playful clown face. The clown, a classic symbol of fun and play, echoes the brand's commitment to bringing joy and amusement to children's lives through their toys.


Renowned gaming company Nintendo uses a stylized "N" in their logo that harks back to the initial days of console gaming. This design cleverly connects the brand with its core product - video games, a type of digital toy that has entertained multiple generations.


Hasbro, one of the largest toy manufacturers globally, showcases a playful and bold logo that features a smiley face embedded in the "O" of Hasbro. This cheerful symbol effectively captures the essence of the brand - creating toys that bring happiness and fun to children around the world.

These examples underline how effective toy symbolism can be when incorporated into logo design. Each of these brands has used symbols that resonate with their audience and reflect the company's ethos, leading to logos that are instantly recognizable and evocative of positive emotions and memories.

Using toy symbolism in logo design isn't just about making a logo look playful or appealing. It's about creating a visual representation of the brand that communicates its values, connects with its audience, and stands the test of time. These famous brands offer great inspiration on how to skillfully achieve this. As you create your own toy logo design, remember to make it not just visually delightful, but also emotionally resonant and meaningful.



In wrapping up, exploring these 30 best toy logo design ideas gives us a deep insight into the whimsical world of toy branding. From color choices and symbolism to industry suitability and inspirational brands, we've seen how diverse and dynamic the realm of toy logo design can be. As a graphic designer, let these ideas spark your creativity and guide you in creating toy logo designs that are not just playful and attractive, but also emotionally resonant and brand-specific. Remember, the key to captivating toy logo design lies in combining creativity, brand understanding, and audience insight. Happy designing!


Let Us Know What You Think!

All of these fantastic logo design ideas are created by some of the best logo designers worldwide and curated by Kreafolk's team. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!


Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.