30 Best Rustic Logo Design Ideas You Should Check

There is virtue in country houses, gardens, orchards, fields, and streams.
Check out some of the best rustic logo design ideas to inspire your projects!
Created by Desirée Mae Studio | https://dribbble.com/shots/7352172-Desiree-Mae-Studio-Logo

Rustic logo designs have gained significant popularity in recent years, appealing to businesses and consumers alike. They evoke a sense of authenticity, tradition, and craftsmanship. The rustic aesthetic is characterized by its simplicity, earthy tones, hand-drawn elements, and a connection to nature. 

The roots of rustic design can be traced back to the Arts and Crafts movement of the late 19th and early 20th centuries. This movement emerged as a reaction to industrialization and the mass production of goods. Its proponents sought to revive traditional craftsmanship and celebrate the beauty of natural materials. The emphasis was placed on simplicity, handmade objects, and a close connection to nature. These ideals and principles laid the foundation for the rustic aesthetic we see in logo designs today.

The enduring appeal of rustic logo designs can be attributed to several factors. First, they stand out in a crowded digital landscape. Rustic logos have a distinct and memorable visual style that sets them apart from more modern and sleek designs. Second, they convey a sense of authenticity and tradition, which can be particularly appealing for businesses that emphasize craftsmanship, heritage, and natural products. Third, rustic logos tap into the emotional aspect of branding, evoking nostalgia, warmth, and a feeling of comfort.

Here are some of the best rustic logo design ideas you can reference:


1. JeksonGraphics

Created by JeksonGraphics | https://dribbble.com/shots/3641160-WIP-Bushcraft-Camping-Adventure-Design

The logo encapsulates the spirit of adventure excellently. The compass in the background and the slogan pair and create an adventurous first impression. The knife communicates preparedness, something that every adventurer needs to have. In white and brown, the text gives a rustic feeling. There are two fonts; one is firm, while the other showcases elegance. The rustic design fits the brand so well.


2. Hog Smoke BBQ

Created by Dusan Sol | https://dribbble.com/shots/16560373-Hog-Smoke-BBQ

This logo represents the brand in multiple ways. The different versions of the logo offer versatility. You can use them based on the occasion. However, despite their differences, they all have something in common: the slogan. The slogan is concise, but it is quite memorable and says a lot about the brand. The rustic color and typeface add a sense of tradition.


3. Farmers Union Coffee Roasters

Created by Ceren Burcu Turkan | https://dribbble.com/shots/5724956-Farmers-Union-Coffee-Roasters

This logo is colorful, but it is still rustic. The rustic design focuses on natural materials. In the logo, this is represented by the coffee plants and a roaster. The “Farmers Union” graphic gives a feeling of preserving tradition. Meanwhile, the “Coffee Roasters” part is only text without any accompanying graphics. The text is all in uppercase, communicating the brand’s professionalism.


4. The Grandpa Soap Co

Created by BLDG Brands | https://dribbble.com/shots/5802199-The-Grandpa-Soap-Co-Logo

If your brand has a long history, a rustic logo design can help you capitalize on it. A long history communicates decades of experience the brand has, which leaves a positive impression on customers. This rustic logo communicates that clearly and concisely. The mascot fits the brand’s name. Underneath, the brand’s date of establishment. The serif fonts convey confidence and trustworthiness.


5. The Connoiseur

Created by Ceren Burcu Turkan | https://dribbble.com/shots/3547097-The-Connoiseur-Whisky-Box-Design

The winged horse and barrels tell the audience that the logo represents a whisky store. The text below the graphics makes this even clearer. In black and white with plenty of whitespaces, the logo utilizes minimalism to draw attention. It is straight to the point. The text is written in serif typefaces, telling the audience it is an established company they can trust.


6. Cloud Mountain Farm Center

Created by Cameron Jennings | https://dribbble.com/shots/20825230-Cloud-Mountain-Farm-Center

Next, we have a group of logos. They are presented differently. Yet, all of them communicate the brand’s personality effectively. The apple tree and fruits remind us of nature, which is what rustic design is about. The text conveys professionalism, encouraging us to trust the brand. It contains much information about the brand as well. The colors complete the rustic design.


7. Local Hearth

Created by Vigor | https://dribbble.com/shots/10204739-Local-Hearth-Pt-III

This rustic logo design combines a symbol and text. Although it doesn’t have many intricate details, it communicates the brand’s personality to the audience effectively. The symbol is unique, conveying that the brand is willing to stand out and be different. The colors provide a rustic vibe. The restaurant and bar use variations of a serif font, showing its rustic elegance and trustworthiness.


8. Hester General Store

Created by SG Kivett | https://dribbble.com/shots/18761820-Hester-General-Store-Secondary-Branding

These rustic logos are variations of the logo in the middle. Your logo is your brand’s face. It is probably the first representation of your brand that your audience will encounter. Regardless of the platform the logo is on, you want to leave a positive first impression on them. This is why having some versions of your logo is a good idea.


9. Specialty Coffee Hunters

Created by Dusan Sol | https://dribbble.com/shots/3406605-Specialty-Coffee-Hunters

You can know a lot about the brand by just seeing this rustic logo design. It packs much detail but presents it in a concise and simple way. Despite being established in 2017, you can feel how the logo evokes a feeling of tradition and long history. Notice how the text is written differently. The colors and fonts provide a rustic vibe.


10. Angry Reindeer

Created by Crowingdawn | https://dribbble.com/shots/10843103-AR-01

This logo design is as rustic as it gets. The dark, earthy colors and the nature imageries deliver the rustic feel and looks. While the brewing company was established recently, the logo easily evokes a different time. It reflects the company’s longevity, solid roots, and even heritage. The multiple designs convey the personality of the brand differently. They allow for versatility as well.


11. Twin Oak Ranch

Created by Asaad Studio | https://dribbble.com/shots/4573006-Engraved-Farm-Logo

A rustic logo design doesn’t need to be complex to attract attention. This logo has minimal details, and yet, it is attractive. Not only does the design get the rustic looks right, but it also makes the logo intriguing. It piques our interest, encouraging us to find out more about the company. The colors and fonts make the logo timeless and relevant.


12. The Angry Baker

Created by City Davies | https://dribbble.com/shots/3487662-The-Angry-Baker

Not all rustic logo ideas on our list include graphics. This one consists of only text. It shows how properly styled and positioned letters can make a good logo. Notice the letters are written. They are written in inconsistent shapes, which show the whimsical and fun side of the company. The little lines around the letters bring the focus to the center.


13. Ceren Burcu Turkan

Created by Ceren Burcu Turkan | https://dribbble.com/shots/15056899-Vintage-bottle-with-monogram

The logo is a pictorial mark. It consists only of a graphic. Although it doesn’t have any accompanying text, this rustic logo design conveys the brand’s personality well. The rustic look comes from the object, earthy color, and shading. Notice how the symbol is placed in the center of the bottle. The surrounding white part draws attention to the most important part.


14. Block Island Salt Works v2

Created by Yokaona | https://dribbble.com/shots/3506341-Logo-for-Block-Island-Salt-Works-v-2

This rustic logo design is interesting. It doesn’t incorporate any brown. Yet, you can still feel the rustic vibe from it. The graphic and its colors remind us of previous times. The contrast creates an interesting visual cue. Meanwhile, the blocky and curvy text keeps our attention drawn to the center. It tells the audience informed about the brand, too.


15. Anchores

Created by Pratama Yudha | https://dribbble.com/shots/10445422-Minimalust-Badge

If your company has a unique name, using it as the main element of the logo is a good idea. This logo shows how to do that. The brand’s name is at the center. It is the largest element, making it easy for the audience to focus on it. The text is in gray, paired with a black background. The contrast makes it timeless.


16. The Social Goat

Created by Emma Harris | https://dribbble.com/shots/5729883-The-Social-Goat

When it comes to colors, you want to use as few as possible. The fewer color your logo has, the easier it becomes for your audience to recognize and memorize it. This logo is an example of how you don’t need many colors to make a logo interesting. It uses only two: brown and black. The pair allows for attention-grabbing intricate details.


17. Goody Vegan bakery cafe

Created by Dusan Sol | https://dribbble.com/shots/20747778-Goody-Vegan-bakery-cafe

This rustic logo design is simply amazing. The graphic is easily recognizable. The black-and-white combination takes us to a different time. The simplified design and writing in red are a nice touch, adding interest to the logo. The slogan keeps the audience engaged and interested. The logo conveys a lot of information but does so in a way that isn’t overwhelming.


18. River Bluff Brewing

Created by Dusan Sol | https://dribbble.com/shots/5566262-River-Bluff-Brewing

This logo has it all. It has an intriguing graphic, stylish and elegant text, and an awesome symbol. It is bold and emphasizing. The brand’s name is written in uppercase and bold, making it a quite noticeable focal point. The graphic tells where the company came from. The rest of the text communicates to the audience what the company is all about.


19. Merchant Traveller

Created by Coric Design | https://dribbble.com/shots/18940040-Merchant-Traveller

This logo is simple, straight to the point, and effective. You know what the brand is about with a glimpse. It is a traveling company that helps customers to travel, discover, and buy. The graphic matches the brand. A traveler guides his camel, and he is on his way somewhere. The brand’s name is written in a casual font that evokes excitement.


20. Smiths Beard balm

Created by Dusan Sol | https://dribbble.com/shots/9180111-Smiths-Beard-balm

Our next rustic logo design inspiration comes in black and white. The color combination not only makes the logo timeless but also adds elegance to it. The black “Smith’s” on a white background is simply difficult to miss, especially not with the artistic details surrounding it. The fonts are bold and professional. The intricate details draw attention while the whitespace balances them.


21. Block Island Salt Works

Created by Yokaona | https://dribbble.com/shots/3502819-Logo-for-Block-Island-Salt-Works

The logo design is both simple and intricate. On the one hand, the graphic depicts three men carrying an object. The details on the graphic are simply beautiful. You can even see the folds in their clothing. On the other, the whitespace creates a breathing room and keeps the elements tidy and well-spaced. The result is a delicate balance that looks attractive.


22. The Crones' Nest

Created by Lindsey Naylor | https://dribbble.com/shots/10745245-The-Crones-Nest-Logo

This rustic logo design uses some details and black and white. The logo is designed with simplicity in mind. It doesn’t have many elements, so the audience can focus on what is essential. It uses a variation of the serif font. Notice how the letters are arranged to create an illusion of motion. The bird is a nice touch, fitting the name.


23. Jackscrew Vodka

Created by Dusan Sol | https://dribbble.com/shots/16058635-Jackscrew-Vodka

Intricate and bold, the logo design speaks volumes of the brand’s personality. The rustic look highlights its heritage and long history. The colors create an appealing visual cue. The logo contains much information about the brand and is styled like old logos. It evokes a different time than ours. The text is styled in multiple fonts, but they don’t sacrifice legibility for aesthetics.


24. Chicken House

Created by Jesse Nickles | https://dribbble.com/shots/15490223-Chicken-House-Tee-Design

A rustic logo design can have red in it, too. The logo depicts a chicken in red. But that’s not all. Besides the eye-catching mascot, the logo has stylish typefaces as well. The text is written in five different fonts, each conveying a part of the brand’s personality. The name is written in a script font, which makes it stand out and unique.


25. Marin's Rustic Pizza

Created by Nebojsa Matkovic | https://dribbble.com/shots/9402506-Marin-s-Rustic-Pizza

This logo may not have earthy, brown colors, but it is still as rustic as the other ideas on the list. Instead of using such colors, it uses blue. What makes the logo rustic is its graphic, which depicts a countryside barn, and the fonts. The dark blue allows the text and graphics to shine and make a statement. The shading is superb.


26. Common Folk

Created by Wade Ryan | https://dribbble.com/shots/1882811-Common-Folk-WIP

Two colors are enough to make a rustic logo design interesting. Notice how not only does the pair create a contrast, but also they balance each other. The design is eye-catching and doesn’t appear like a sore thumb. Look how the colors can be switched. Yet, the rustic logo still retains its attractive look. The overall design is simple, but it is effective.


27. Terre Haute Brew Co

Created by Dusan Sol | https://dribbble.com/shots/8951936-Terre-Haute-Brew-Co

The main colors are black and white. White is for the graphic and text; black is for the background. These two make the logo classy and timeless. It looks great regardless of what’s trending. The graphic attracts attention. The red stamp sign accentuates, preventing the other elements from looking dull and boring. The font communicates the company’s values: professionalism and trustworthiness.


28. Shane Smith Music

Created by HOUS | https://dribbble.com/shots/14748810-Shane-Smith-Music

A rustic logo design can be bright and colorful. The logo’s bright orange just shines, complimenting the blue and cream. The contrast is soft and easy on the eyes. It attracts attention but doesn’t overdo it. A part of the text is written in a script font, adding style and personality. The rest is more casual, communicating the company’s approachability and friendliness.


29. Bison Craft

Created by Pratama Yudha | https://dribbble.com/shots/11021294-Artwork-for-Sale-Bison

The next inspiration is a logo in gray and black. The logo includes an image of a bison, fitting the brand’s name. This makes it easy for the audience to associate the brand’s name with the image. With so few details, the logo communicates what the brand it represents is all about. What’s more, the contrasting colors make the logo appealing and intriguing.


30. Desiree Mae Studio

Created by Desirée Mae Studio | https://dribbble.com/shots/7352172-Desiree-Mae-Studio-Logo

Last but not least, another text-only rustic logo design. The logo comes with a stylish text that simply can’t be ignored. The font of “Desiree Mae” turns the text into the center of attention. Meanwhile, the “Studio” is written in a thick, serif font, evoking a sense of trust and professionalism. The subtle adds another layer of interest, keeping it from looking boring.


Frequently Ask Questions

What are rustic logo designs?

Rustic logo designs are a visual representation of a brand or business that embraces an aesthetic characterized by simplicity, earthy tones, hand-drawn elements, and a connection to nature. They evoke a sense of authenticity, tradition, and craftsmanship. Rustic logos often incorporate elements such as nature-inspired motifs, earthy color palettes, and typography with a hand-drawn or vintage look. They tap into the longing for the tangible and authentic in an increasingly digital world, creating a memorable and emotionally resonant visual identity for a brand.

Which colours are commonly used in rustic logo designs?

Rustic logo designs commonly utilize earthy and muted color palettes to evoke a natural and authentic feel. Shades of brown, such as warm tans, rich chocolates, and deep browns, are frequently used to symbolize the earth, wood, and craftsmanship. Beige and off-white tones can add a touch of warmth and simplicity. Green hues, ranging from olive to forest green, are often incorporated to represent nature and growth. Additionally, muted blues, grays, and warm oranges can be employed as accent colors to enhance the overall rustic aesthetic.

Which industry niche commonly uses rustic logo designs?

Rustic logo designs are commonly used across a variety of industry niches that align with the aesthetic's values and themes. They are particularly popular in sectors that emphasize authenticity, craftsmanship, and a connection to nature. This includes businesses in the fields of artisanal products, such as handmade crafts, organic food and beverages, and natural skincare. Rustic logos also find their place in industries associated with outdoor activities, such as camping and adventure gear, eco-tourism, and sustainable fashion.

What are the successful examples of rustic logo designs?

There are several successful examples of rustic logo designs that have made a strong impact in their respective industries. One such example is the logo of Patagonia, an outdoor clothing and gear company. Their iconic logo features a silhouette of the mountains, incorporating the rugged and natural elements associated with rustic aesthetics. Another successful rustic logo is that of Starbucks, a renowned coffeehouse chain. The Starbucks logo combines a stylized image of a twin-tailed siren with a circular border, creating a rustic and vintage-inspired look that aligns with the brand's focus on quality and ethical sourcing.

Which graphic elements are often used in rustic logo designs?

Rustic logo designs often incorporate specific graphic elements that contribute to their distinctive aesthetic. Hand-drawn illustrations and sketches are commonly used, adding a personal and artisanal touch to the design. Nature-inspired motifs like trees, mountains, animals, leaves, or flowers are frequently included to establish a connection with the natural world. Rustic logos may also feature vintage-inspired or distressed textures to convey a sense of age, authenticity, and craftsmanship. Additionally, typographic choices play a crucial role, with a mix of serif and sans-serif fonts often used.


Let us know what you think!

All of these fantastic logo design ideas are created by some of the most talented logo designers worldwide. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!

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