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Article: 30 Best Pastel Logo Design Ideas You Should Check

30 Best Pastel Logo Design Ideas You Should Check

The peaks were glorious pastels, shimmering with only the faintest pigment.
Check out some of the best pastel logo design ideas to inspire your projects!
Created by Colleen Bruce |

Pastel colors are light, soft, and delicate hues that are commonly associated with femininity, springtime, and sweetness. Pastel colors are often used in graphic design, including logo design, to create a soothing, calming, and friendly atmosphere. Pastel colors can help to create a positive brand image by conveying a sense of approachability, trustworthiness, and simplicity.

Pastel colors can be used in various ways in logo design. One approach is to use a single pastel color for the entire logo, creating a monochromatic design that is elegant and understated. Another approach is to use a combination of pastel colors, creating a more colorful and dynamic logo that still retains the softness and gentleness of pastel hues. Pastel colors can be used in combination with other design elements, such as typography, to create a unique and memorable logo that stands out from the crowd.

Pastel colors are particularly well-suited for certain industries, such as beauty, fashion, and food. These industries tend to focus on creating a positive emotional connection with customers, and pastel colors can help to achieve this by creating a sense of calmness, comfort, and familiarity. However, pastel colors can be used in any industry where a gentle, friendly, and inviting image is desired.

Here are some of the best pastel colour logo design ideas


1. artelile

Created by Ruan Victor |

The Artelile logo design incorporates multiple pastel colors. What's interesting is how that is enough to make the logo more appealing. The muted colors also make the text more readable against a purple background. The slogan comes in a lighter hue, providing a soft contrast but still making it easy to read. The font is quite playful, especially with the upward and downward curves.


2. Spooky

Created by Courtney Askew |

Just because pastel colors are calming, it doesn't mean you can't use them for Halloween. If anything, the juxtaposition between the muted colors and the season's theme makes the pastel logo design more interesting. Notice how colorful the witch is. The graphic has a red outline, separating it from the pastel-green background. The shading is amazing as well. It adds depth and texture.


3. Matcha Milk

Created by Dea Christabella |

When it comes to creating pastel color logos, you can be as creative as you want. That includes utilizing multiple colors in the logo. The Matcha Milk has five colors, but it doesn't appear overwhelming or stick out like a sore thumb. The soft colors keep it easy on the eyes. Meanwhile, the unusual graphic attracts the audience's attention and makes them curious.


4. Milk and Ice

Created by Nick McGee |


If an intricate pastel logo design doesn't suit your brand's personality, consider a simple one. A simple logo can be just as attractive and even more memorable than an intricate one. The Milk and Ice logo is such a logo. It uses 3 - 4 pastel colors and has a simplistic design. Yet, it grabs attention easily and is easy to remember.


5. Dry Shampoo

Created by Courtney Askew |

Pastel colors evoke positive feelings. Pastel yellow, for example, evokes feelings of freshness and joy. The Dry Shampoo uses it as the primary color. Most of the elements are in pastel yellow. The other colors are accents, which not only balance but also complement it and add interesting details. It is a fitting logo for a product that keeps customers fresh and joyful.


6. Glowsom

Created by Sumesh A K |

The Glowsom pastel logo design depicts a flower. What's interesting is how the logo is presented in two different colors. Yet, both are beautiful and fit the brand's personality. The first has a pink flower with a blue outline. The background has multiple shades of pink and blue. The second is much simpler: A blue flower with a pink outline and a blue background.


7. Flirt Kombucha

Created by Remusorus Allen |

Orange is a color that stimulates appetite. Pastel orange brings more than that. The color is vibrant and fun. It makes the logo more appealing, especially since it is a wordmark. The pastel orange sets the perfect stage for the brand's name to stand out. In addition, as the orange stops midway through the brand's name, it creates an interesting, hard-to-miss visual cue.


8. Pluna‚ĄĘ

Created by VASK¬ģÔłŹ Studio |

The Pluna pastel logo design is as simple as it gets. It consists of an abstract graphic, and that's it. There is nothing more. Despite its apparent lack of details, the logo is quite memorable and easy to recognize. The pastel green represents energy and life. Not only the green makes the perfect background for the graphic, but it also creates a positive association.


9. Oazo

Created by Margaux Le Gra√ęt |

The Oazo's logo is also simple. It doesn't include an abstract graphic, however. Instead, the pastel logo features an oval and a classic black-and-white color. The color combination allows the logo to stand out effortlessly. It also makes it futureproof, as black and white always looks appealing. The font is thick and curvy, creating an intriguing and fun impression. The oval outline highlights it.


10. Serenum

Created by Rustam Muradov |

One of the best things about pastel colors is the fact that you can combine them to achieve the intended effects. In this case, the pink and brown work together to create soothing and rejuvenating feelings. The contrast between the two muted colors is on the softer side, but it is enough to make the logo more noticeable. The font is easy to read.


11. Nose

Created by Kamile Korsakaite |

Does your band have a distinct name like no other? If the answer is yes, then consider using it as a wordmark logo. The Nose logo pastel makes an excellent example of that. The brand's name is on full display. The letters are written in a quirky but still readable typeface. The coloring is interesting as well. A pastel pink against a black background.


12. D’you

Created by Jahnavi Shah |

One of the best things about pastel colors is their versatility. They can work as a pair. D'You uses a pastel brown and blue for its logo. This pairing creates a difficult-to-miss and memorable logo. Notice how the letter is written in lowercase. As a result, the brand feels more approachable. The blue background accentuates this further as the color communicates dependability and trust.


13. DO Bear

Created by Damian Orellana |

A mascot is a quick way to make a connection with your target audience. This is especially true if the mascot is a cute bear and the colors are pastel. There are four colors in the logo. They work together well. The blue and red contrast one another, the yellow stands out, and the gray create the perfect stage for them to shine.


14. Palm & Collective

Created by Stephen Doulas |

The Palm & Collective logo evokes tropical feelings. Just by looking at the pastel logo design and you will be reminded of a tropical paradise. Notice the palm tree graphic on the left. It helps the audience to associate the brand with tropical feelings. The pink background reminds you of a gorgeous sandy beach. The pastel blue looks like an incoming wave.


15. GetSuper

Created by Lucas Fields |

If we are to describe the Getsuper logo in a few words, it will be simple and straightforward. A good logo is simple and easy to understand. The logo has both qualities. You can see how the logo includes only the most important details. It only has two shades of blue, creating a soft and easy-on-the-eyes contrast. The pastel logo is simple but effective.


16. Spooky Sketches

Created by Courtney Askew |

Pastel colors are versatile. They can work with seemingly contradictory things. For example, a spooky skeleton. The Spooky Sketches logo incorporates a spooky skeleton mascot with pastel colors. The unusual combination results in a quite distinct and memorable logo. Since it is like no other, the target audience can make an association easily. The pastel colors are bright and pleasant to the eyes.


17. Canby Christian Church

Created by Jordan Daniel Singer |

Anyone can benefit from a pastel logo design. Churches are no exception. The beauty of pastel colors is universal, after all. Canby Christian Church features a stained glass-like graphic with easy-to-read text. The flower within grows and blooms, appearing as if the sun is spreading its light. The logo background is soft and muted, bringing attention to the gorgeous graphic in the middle.


18. Clare Elisabeth Photography

Created by Debbie Trout |

Clare Elisabeth Photography's logo is mostly text. The pastel colors and distinctive typefaces keep them from looking dull. Notice how colorful the letters are. The first word is written in pastel blue, the second in red, and the rest in orange. The different colors create interesting visual cues. They draw attention to the logo. Meanwhile, the neutral background highlights their best features.


19. Socioplace

Created by Alfikri Dj |

Like any other logos, pastel logos can be made with whitespace, too. When designing a logo, it is easy to overlook what's not to include in it. Yet, whitespace is just as important as the details included in a logo. Socioplace's logo here shows how you can utilize whitespace to form a shape. The muted color speaks volumes, but it doesn't appear too overwhelming.


20. Bird Buds

Created by Jason K Yun |

A good logo tells the world what the brand is about. The Bird Buds' logo does that, and more. The logo suits the brand's name with the pigeons. That's not all. The logo also comes in pastel colors, which results in a beautiful sight that creates a positive impression. The design and colors make it as if the logo is a fresco painting.


21. Yarcone¬ģÔłŹ

Created by Abdullah Mubin |

Minimalist and professional, that's how we describe Yarcone's pastel logo design. Of course, that's not everything the logo brings to the table. Notice the logo typeface. It is a serif font, but it comes with plenty of curves and straight lines that balance each other. The muted background helps to create a soft contrast, highlighting the text so the audience can notice the logo.


22. Dialboost

Created by Elif KameŇüońülu |

For a pastel logo, Dialboost's logo doesn't include that many elements or colors. The logo has only three colors: pastel purple for the graphic, black for the text, and white for the background. The lack of details is not a downside, however. If anything, it does show how simplicity is kept in mind in the pastel logo design. It is certainly an excellent logo.


23. pink pelican

Created by Badr |
The Pink Pelican is as minimalist as it gets. The design makes the most of the whitespace. It keeps the elements from overcrowding and forms the pelican inside the "P". The logo has only two colors: white and pastel red. Because of its simplicity, people will have no problem memorizing and recognizing the logo. In addition, the simplicity makes the logo flexible too.


24. Tierra

Created by Elif KameŇüońülu |

You don't need a striking contrast to make your logo more attractive. A soft contrast can do the job just as well. You don't need a pair of opposite colors, either. Even close colors can do wonders. Tierra's logo uses pastel orange and pink. The combination results in a distinctive logo that turns heads. The font is unique. It conveys both approachability and professionalism.


25. Jony Saboni

Created by Tamara Radke |

The Jony Saboni's logo proves that you can create a dynamic pastel logo design with only three colors. The first two colors, which are white and pastel pink, contrast and balance each other. The third one is pastel blue. The blue accentuates and adds interesting details to the overall design. The text is easy to read. The slogan is the cherry on top.


26. Blooming Royal

Created by Rustam Muradov |

The colors of a logo say a lot about the brand. If you want the vibrancy of red, the happiness of yellow, and also feelings of warmth, pastel orange is the color for you. The Blooming Royal's logo exhibits all these beautifully. It also incorporates white, which draws attention to the logo's center. The intricate symbol in the middle is an excellent addition. 


27. Mpressive Florals

Created by Avery Elias |

There are two versions of Mpresive Florals' pastel logo design. The first one is a combination mark featuring a graphic of a female's head, the brand's name, and a slogan. The second is a letter mark. It uses the first letter of the brand as its main element. The letter M is decorated with flowers. Despite their differences, both versions represent the brand well.


28. Kindred Salon

Created by Keith Lowe |

When you create a pastel logo design, you want to focus on its concept and shapes first. The coloring can come later. If you get the concept and shapes right, it will look good, even in black and white. Notice how Kindred Salon's logo looks good regardless of whether it is a full depiction or silhouette. The colors give it a new meaning.


29. Not Dead Yet

Created by Colleen Bruce |

What if you want to make your logo colorful? Well, there is nothing stopping you. The Not Dead Yet's pastel logo is colorful. It features five colors. Look how striking the contrast is. When you see it, your attention is immediately pulled toward its center. The logo design may not be as intricate as others on the list, but it is effective.


30. Salt Sweat

Created by Andrea Maxwell |

Salt Sweat features two shades of pastel pink, one darker and one lighter, and white. The lighter pink and white are the main colors. They define the pastel logo design. Meanwhile, the darker pastel pink serves as the accent color. It adds attention-grabbing visual cues and makes the logo more attractive. Besides the coloring, the font is also beautiful. It fits the brand.  


Frequently Ask Questions

Which famous brands or companies are using pastel colour logo designs?

Pastel logo designs have been popular in recent years, particularly among brands and companies seeking a more subdued and sophisticated aesthetic. Many notable brands have adopted pastel colors in their logos, including Instagram, Airbnb, Dropbox, and Glossier. These companies have chosen pastel hues such as pale pink, soft blue, and muted green to evoke feelings of calm, serenity, and approachability. Other brands that have embraced pastel logos include fashion brands like Kate Spade and Victoria's Secret, as well as tech companies like Slack and Pinterest.

What makes pastel a popular colour choice for a logo design?

Pastel colors are a popular choice for logo design because they offer a soft, soothing, and approachable aesthetic. They are particularly effective in conveying a sense of calmness and serenity, which can be appealing to audiences looking for a break from the fast-paced and often overwhelming world around them. Pastel colors also have a timeless quality, which makes them suitable for a variety of industries and niches. Additionally, pastels can be combined with bold typography or graphic elements to create a striking visual impact while maintaining a sense of subtlety and sophistication.

What graphic elements can I combine with pastel colour logo designs?

There are many graphic elements that can be combined with pastel color logo designs to create a visually striking and unique brand identity. One popular approach is to pair pastel colors with bold typography, such as a thick sans-serif font, to create a strong visual impact. Another option is to incorporate graphic elements like abstract shapes or illustrations, which can be used to add depth and texture to the logo design. Minimalist line art or patterns can also be effective in creating a cohesive and balanced aesthetic.

What types of industries are suitable for using pastel color logo designs?

Pastel color logo designs can be suitable for a wide range of industries and niches. They are particularly popular in industries that value a sense of calmness and serenity, such as wellness, beauty, and lifestyle brands. Pastel logos can also be effective in industries that prioritize creativity and innovation, such as design, art, and technology companies. Fashion brands often use pastel color palettes to create a sense of sophistication and elegance. Additionally, pastel colors can be used in industries that focus on children or families, such as education, toys, and parenting brands, to create a welcoming

What are the cultural or symbolic meanings of the pastel colour logo designs?

Pastel color logo designs can carry a variety of cultural and symbolic meanings, depending on the specific colors used. Soft pink hues can be associated with femininity, romance, and sweetness, while pale blue can evoke feelings of calmness, trust, and stability. Muted green can be linked to growth, health, and nature, while soft yellow can represent happiness, optimism, and youthfulness. In general, pastel colors are often associated with a sense of tranquility, sophistication, and approachability. They can also be seen as a nod to vintage or retro aesthetics, as pastel colors were popular in design and fashion in the mid-20th century.


Let us know what you think!

All of these fantastic logo design ideas are created by some of the most talented logo designers worldwide. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!

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