30 Best Family Logo Design Ideas You Should Check

Home is where you are loved the most.  Check out some of the best family logo design ideas we have curated to inspire your creative projects!

Created by Peter Voth | https://dribbble.com/shots/19075125-Dustin-W-Benge-pt-II

Welcome fellow creatives! Today, we're delving into the world of family logo design ideas. Embodying the essence of unity, love, and shared values, family logos can be both rewarding and challenging to design. However, they offer an incredible canvas for showcasing your imaginative prowess. Whether it's for a family-run business, a non-profit organization, or a brand aiming to inspire a sense of belonging, a family logo needs to communicate a strong message.

We've compiled a list of 30 top-notch family logo designs that you should absolutely check out. Each unique design tells a compelling story and could spark that inspiration you've been searching for. From modern minimalistic interpretations to vintage-themed designs, these logos cleverly use color, typography, and iconography to bring familial values to life.

This exploration will not only provide you with an array of fresh ideas, but it will also help you better understand the crucial elements that make up compelling family logo design ideas. After all, the goal is to create designs that resonate, inspire, and connect with audiences on a profound level. So, let's dive right into this captivating world of family logo design, shall we?


I. Family Logo Design Ideas

1. Collins Family

Created by Sean Fox | https://dribbble.com/shots/4449165-Collins-Family-Farm-Pt-2


2. Kapapa Family

Created by Natasuu | https://dribbble.com/shots/18743570-Wedding-Kapapa-Family-Crest


3. Watkins Family Hour

Created by Van Berkemeyer | https://dribbble.com/shots/19424376-Watkins-Family-Hour-Tour-Shirt


4. Orellana Family

Created by Damian Orellana | https://dribbble.com/shots/5781389-Orellana-Family-Patch


5. Morrison

Created by Gert van Duinen | https://dribbble.com/shots/13003419-COAT-OF-ARMS-UPDATE


6. Robinson Family

Created by Djordje Djordjevic | https://dribbble.com/shots/15751872-Robinson-Family-Crest


7. The Steculas

Created by ForSureLetters | https://dribbble.com/shots/17779665-The-Steculas


8. Better Together

Created by Helena Olson | https://dribbble.com/shots/16741922-Better-Together


9. My Muslim Family

Created by Haseeb Rizvi | https://www.behance.net/gallery/134883727/My-Muslim-Family


10. Regata Ivan de Dominis

Created by Veronika Žuvić | https://dribbble.com/shots/16661286-Regata-Ivan-de-Dominis


11. Lumen Me Regit

Created by Skilline | https://dribbble.com/shots/18720096-Family-Crest-Redesign


12. Rogge Family

Created by Chris Rogge | https://dribbble.com/shots/11196878-Rogge-Family-Crest


13. Cointoss Family

Created by Tamara Radke | https://dribbble.com/shots/19996276-Cointoss


14. The Roes Family Reunion

Created by Rachel Smith | https://dribbble.com/shots/14527960-Family-Reunion-Logo


15. Welsh Family Aussies

Created by Jordan Daniel Singer | https://dribbble.com/shots/5476223-Welsh-Family-Aussies-Logo


16. Hanson

Created by tubik | https://dribbble.com/shots/14833949-Family-Farm-Logo-Design


17. Comaga Mersad

Created by Mersad Comaga | https://dribbble.com/shots/12497961-Monogram-Crest-logo-design


18. Cinicola Family

Created by Marcus Tiplea | https://dribbble.com/shots/14765953-Cinicola-Family-Crest


19. The Steely & Lindseth

Created by Brian Steely | https://dribbble.com/shots/1676810-Family-Reunion-Badge


20. Fattal Family

Created by Aaron Deckler | https://dribbble.com/shots/6626419-Fattal-Family-Crest


21. Stetson

Created by Yondr Studio | https://dribbble.com/shots/13486926-Stetson


22. Deroin

Created by Kevin Krenzin | https://dribbble.com/shots/5205891-Family-Reunion


23. Frazier Foundation

Created by Lynae Hilton | https://dribbble.com/shots/14372932-Frazier-Foundation-Logo


24. Delawter Family

Created by Octavo Designs | https://dribbble.com/shots/19537604-Delawter-Family-Crest


25. The Brown Family

Created by Nisa Rahman | https://dribbble.com/shots/19874683-Family-Crest-Logo-Design


26. Dustin Wayne Benge

Created by Peter Voth | https://dribbble.com/shots/19075125-Dustin-W-Benge-pt-II


27. Tritten Family

Created by Eddy Tritten | https://dribbble.com/shots/3513937-Tritten-Family


28. Dickson

Created by Alyssa Low | https://dribbble.com/shots/4176833-Family-Crest


29. Ayo Adeolu Aderibigbe

Created by Zisan Dzisan Duniya | https://dribbble.com/shots/7786973-Nigerian-Family-Crest


30. Harris Mandolins

Created by Ben Didier | https://dribbble.com/shots/6081603-Harris-Mandolins


II. Types of Industry That Are Suitable With Family Logo Designs

Family logo designs are versatile and widely used across numerous industries. Their inherent warmth, emotional resonance, and visual depiction of shared values make them particularly appealing to brands that focus on community, unity, and familial bonds. Whether it's a small family-owned business or a large corporation looking to create a sense of closeness with their customers, a family logo design can be a powerful tool. Let's explore five industry niches where family logo designs commonly make their mark.

Family-run Businesses

Firstly, family logo designs are frequently used by family-run businesses. Whether it's a local bakery, a mom-and-pop store, or a large family conglomerate, these logos help communicate the essence of their story and values. They subtly signal that the business has been nurtured over generations, often implying trustworthiness, reliability, and a personal touch in their service.

Childcare and Education

The childcare and education sector is another area where family logo designs thrive. Logos in this industry often need to evoke feelings of safety, warmth, and growth, which align perfectly with the essence of a family logo design. They reassure parents that their child's development and wellbeing are in caring and reliable hands.

Real Estate and Construction

In the real estate and construction industry, a family logo design can communicate stability, security, and longevity. For many, a home represents the heart of a family. Logos that incorporate familial symbols or themes can evoke a strong emotional response from potential buyers, creating a sense of belonging and aspiration that goes beyond just bricks and mortar.

Healthcare and Wellness

Healthcare and wellness businesses also frequently use family logo designs. These logos often aim to project an image of care, comfort, and support. A family logo can effectively communicate these sentiments, suggesting that the organization treats its patients with the same level of care and respect as they would their own family.

Non-profit and Community Organizations

Non-profit and community organizations often use family logo designs to symbolize unity, support, and communal togetherness. These logos help to foster a sense of community, suggesting that everyone within the organization is part of a larger family working towards a common goal.

Family logo designs are not limited to a particular industry but can be effectively utilized across various sectors. They are especially impactful in industries where trust, unity, care, and community are key components. The versatility of family logo design means it can be tailored to resonate with the target audience, whether that's consumers in a retail setting, parents seeking education for their children, or communities rallying around a common cause. This wide-ranging applicability makes family logo design an invaluable asset in the designer's toolkit.


III. Design Styles That Are Suitable With Family Logo Designs

When it comes to family logo design, certain styles lend themselves particularly well to conveying the warmth, unity, and shared values often associated with family-oriented brands. The right design style can capture the essence of a family, ranging from traditional and comforting to modern and dynamic. It's crucial to choose a style that resonates with the brand's personality and its target audience. Let's dive into five design styles often seen in family logo designs and explore how they can effectively communicate the family narrative.

Minimalist Design

Minimalism continues to be a dominant design style across many niches, including family logo design. Its simplicity, clarity, and sophistication can communicate the family essence in a direct and uncluttered way. Minimalist logos often rely on strong typography and simple, yet meaningful symbols to convey the family concept. They're versatile, easy to adapt across various platforms, and their timeless nature ensures they stay relevant over time.

Vintage or Retro Design

Vintage or retro design styles can evoke a sense of nostalgia and tradition, making them a great fit for family logo design. They can beautifully represent a family's history, especially for family-run businesses with a long-standing heritage. Vintage logos often utilize classic typography, muted color palettes, and traditional symbols, creating a sense of familiarity and comfort for the audience.

Hand-drawn Design

Hand-drawn designs can add a personal, human touch to family logos. This style, with its charming imperfections and unique flair, can create a warm, welcoming vibe. Hand-drawn logos often resemble a family's personal signature or emblem, adding a layer of authenticity and individuality that can be very appealing to audiences.

Emblem Design

Emblem designs are often used to create a sense of legacy and tradition in family logo designs. They have a formal and authoritative feel, often reminding of family crests or coats of arms. Emblems are usually circular or shield-shaped, incorporating typography within the design. They can effectively communicate a sense of belonging, strength, and unity.

Abstract Design

Abstract designs allow for a modern and creative approach to family logo design. They use shapes and forms to represent family values and relationships in a non-literal, visually intriguing way. Abstract logos can be highly distinctive and memorable, offering endless possibilities for originality and uniqueness.

The design style of a family logo can significantly impact its effectiveness and perception. Whether it's the clean sophistication of minimalism, the nostalgic charm of vintage design, the personal touch of hand-drawn styles, the authoritative presence of emblems, or the creative freedom of abstract design, each style brings unique strengths to the table. Choosing the right style for your family logo design depends on the brand's personality, the message it wants to convey, and the audience it seeks to engage. With the right choice, a family logo design can become a memorable and meaningful representation of the brand's identity.


IV. Colours That Are Commonly Used in Family Logo Designs

Colour is a vital element in any form of graphic design, including family logo design. It has the power to trigger emotions, create associations, and communicate messages subconsciously. Family logos often use specific colours to express warmth, love, unity, stability, and trust. However, choosing the perfect palette goes beyond just selecting appealing colours. It's a strategic decision that can significantly impact how your logo is perceived. Let's dive into some of the colours that are commonly used in family logo design and why they're so effective.


Blue is a highly popular choice in family logo design, primarily due to its association with trust, stability, and reliability. It's a comforting colour that tends to instill a sense of calm and security. Darker shades can convey tradition and strength, while lighter blues can evoke feelings of peace and tranquillity. Whether it's a logo for a family business or a brand wanting to promote family-like trust, blue can be an excellent choice.


Green is another colour often seen in family logo designs. It's linked to nature, growth, and harmony, making it an ideal choice for logos aiming to express growth and interconnectedness. In the context of family, green can symbolize the flourishing bond among family members and the nourishing environment a family provides. From bright, vibrant greens to more muted, earthy tones, this colour offers a broad palette to work with.


Red, while a bold and intense colour, is frequently used in family logos due to its association with love, warmth, and passion. This powerful colour can instantly grab attention and create a sense of urgency. However, it's crucial to use red sparingly and thoughtfully, as an overuse can trigger feelings of danger or warning. When used right, red can add an emotional depth to your family logo design.


Yellow is synonymous with happiness, energy, and warmth, akin to the sun. In family logo design, yellow can represent the joyous and vibrant aspects of family life. It's a welcoming colour that can make your logo feel friendly and approachable. Additionally, yellow can work well in combination with other colours, helping to highlight specific elements of your design.


Brown may not be the first colour that springs to mind when thinking of family logo design, but it's an underappreciated option that can add a sense of solidity, warmth, and dependability to your logo. It’s often linked with earth and nature, symbolizing stability and support, much like the foundational role families often play in our lives. From rich, dark browns to lighter, softer hues, this colour offers a wide spectrum to explore.

Colour selection is a strategic decision in family logo design that requires both artistic instinct and understanding of colour psychology. Blue, green, red, yellow, and brown are commonly used due to the powerful emotions and associations they can evoke. However, remember that the choice of colours should be in harmony with the values and message you wish to communicate through the logo. With the right mix, your family logo design can effectively tell a compelling and captivating story.


V. Symbolisms That Are Commonly Used in Family Logo Designs

In the world of family logo design, symbols play a crucial role in conveying themes of unity, warmth, and communal connection. These symbols, either literal or abstract, can weave a visual narrative that resonates with the brand's target audience. Let's take a look at five common symbolisms in family logo designs and how they can effectively encapsulate the essence of family.

Human Figures

Human figures are one of the most common symbols used in family logo designs. They can directly represent family members, emphasizing unity and closeness. These figures can be abstract or realistic, can show family members embracing, holding hands, or standing together, all of which can project an image of love, support, and togetherness.

Tree Symbolism

Trees are another popular symbol in family logo design, often representing growth, strength, and interconnectedness. The different branches can symbolize various family members, while the tree's roots can signify a strong foundation or family history. This symbolism is versatile and can cater to brands that focus on natural, sustainable, or growth-oriented values.

Home Imagery

The symbol of a home or house is widely used in family logos, representing safety, warmth, and comfort. A home symbol can directly communicate a sense of belonging and security, closely associated with family. This symbolism is often seen in industries like real estate, construction, home services, or any brand trying to project a sense of coziness and familiarity.

Heart Symbol

The heart symbol, a universal sign of love and care, is frequently seen in family logo designs. It's a straightforward and powerful way to convey the emotional bond within a family, symbolizing love, care, and compassion. The heart can be used alone or incorporated with other elements to enhance the family-focused narrative.

Circle or Ring

The circle or ring symbol is another common element in family logo designs. It represents unity, wholeness, and infinity. The circle can symbolize the unbroken bond of a family, suggesting harmony and eternity. It's a subtle yet effective way to communicate the everlasting and inclusive nature of family ties.

Symbols in family logo designs act as visual storytellers, depicting the values and emotions associated with the concept of family. Whether it's human figures demonstrating unity, trees symbolizing growth and interconnectedness, homes providing a sense of security, hearts showing love and care, or circles representing eternal unity, the power of these symbols lies in their universal recognizability and emotional resonance. As a graphic designer, understanding these symbolisms and knowing how to use them effectively can greatly enhance your family logo design, making it not only visually appealing but also emotionally evocative.


VI. Famous Brands and Companies That Use Family Elements in Their Logo Designs

Family logo design has been embraced by many brands, spanning from small family-owned businesses to multinational corporations. These brands leverage the family concept in their logos to forge stronger connections with their customers, often signaling trust, unity, and commitment to quality. Let's take a look at five famous brands that have incorporated family elements into their logo designs and understand the narrative behind their choices.


The Coca-Cola logo, with its iconic Spencerian script, may not depict a family in the traditional sense, but it brilliantly encompasses the essence of togetherness and shared moments. The brand continually emphasizes the idea of family, unity, and communal enjoyment in its advertising campaigns, connecting their product with celebrations, holidays, and family gatherings. The logo's script itself brings a sense of nostalgia and timelessness, much like enduring family bonds.

Family Dollar

The Family Dollar logo is a direct example of a family logo design in a corporate setting. The name itself signifies a focus on family, and their simple, text-based logo is designed to be welcoming and accessible, much like the values the company embodies. The logo aligns perfectly with the brand's commitment to providing value for families.


Hyundai's logo is an excellent example of a family logo design with a touch of abstraction. While the logo may look like a stylized 'H' for Hyundai, it's actually a representation of two individuals shaking hands – one representing the company and the other the customer. This symbolizes the trust and satisfaction in the company's relationships with its customers, suggesting a family-like bond and unity.

PBS (Public Broadcasting Service)

PBS, known for its educational and children-oriented programming, uses a logo design with a family-friendly vibe. The circle with the 'P'-shaped head and the 'B' and 'S' forming a body and arms symbolizes an embracing figure, projecting a sense of comfort, warmth, and inclusivity. The logo aligns with their mission of being a trusted and safe source of educational content for the entire family.

Johnson & Johnson

Johnson & Johnson, the multinational corporation specializing in healthcare products, sports a logo that subtly communicates care and trust. The logo, featuring the company's name, may appear simple, but it's a significant aspect of the brand's identity. The company, started by three Johnson brothers, taps into the values of family care and protection, which resonates with its core consumer base – families.

Famous brands often incorporate elements of family logo design to reflect their values, target demographic, or the nature of their product/service. Whether it's the direct and straightforward approach of Family Dollar, the abstract representation in Hyundai's logo, or the sense of unity and togetherness reflected in Coca-Cola's branding, these brands prove that the family concept can be a powerful element in logo design. These examples offer valuable insights into how you can imbue your designs with a sense of family, creating logos that not only look good, but also connect deeply with the audience.



In conclusion, the realm of family logo design is both fascinating and versatile. As we've explored, these logo designs can range from simple and minimalistic to elaborate and traditional, each telling a unique story of shared values and unity. By examining these 30 family logo design ideas, you can gain inspiration and understand the different design styles, color choices, and industry niches where these logos shine. Whether you're a seasoned designer or a beginner, these insights can help you create compelling family logo designs that truly resonate with your audience, making your work not just visually appealing, but emotionally impactful as well.


Let Us Know What You Think!

All of these fantastic logo design ideas are created by some of the best logo designers worldwide and curated by Kreafolk's team. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!


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