Created by Only1Mehedi | https://www.behance.net/gallery/122233743/Onid-Logo-Design-App-Logo
Graphic and logo designs tend to have specific quip that makes one appeal more than others. In the logo, you will see that circles are among the best and favored shapes to use. It goes with many facts that the circle logo appears one of the most versatile and loved ones for ranges of company industry. But when digging deeper, it is not about favoritism.
Circle logo design has its unique aspects that make them powerful compared to many others shapes. Even with the current trends and favoritism, you can still see how intact the circular shapes are. Surprisingly enough, circular shapes are not the easiest option to work with. But still, the circle shape is considered favorable for the logo.
Created by Nikolai Parshin | https://www.behance.net/gallery/144376169/Logofolio-2022vol-01
Based on designhack.net, circles used to be shunned by designers. It is because the perfectly no edges shapes and the oblong version is pretty difficult to work with. Many underline the fact that the shapes do not stack as well as other geometric shapes. But the circular appeal has a unique harmony that makes many logo designers love it.
To understand exactly how the circle design appeals and is considered powerful, you need to see every possibility it has. In general, circular figures have many correspondents and meanings. It makes the perfect rings applicable for varying industries, companies, or functions. It also comes with many reasons, which you can find in the following information.
Created by Kristian Grljević | https://www.behance.net/gallery/143146011/Logos-Marks-Vol1
1. Still A Popular Choice For Visual Identity
Even with the ever-changing trends in the logo design industry, you can still see the influence of circle shapes as one of the visual treats. In 2022, many new trends highlight the use of motion, color, and freedom. With those elements, you can still implement the perfect ring as one of the design elements.
It explains how versatile and loved the shapes are. At the same time, it also indicates that the circle is always one of the classic and long-lasting logo styles you can find from time to time. Some of the new design trends have pushed circular shapes to get another comeback. One of the examples is nature-based design.
It is given that many natural images in design emphasize or utilize circle shapes. Sun, moon, earth, water droplet, and less edgy model uses circular motion in it. It starts another wave of circular-shaped signs, which make a lot of sense. Along with the new trend, many will say that the form is always welcome in every new trend.
The new circle logo design embraces every possible styling, such as vibrant color and minimalism. There are also increasing trends of arched and rounded typography, which show how the form still has its popularity as a visual identity. Even with the increasing demand for modern styling, the rounded shapes can still appeal to the new design ideas.
Created by Brandon Nickerson | https://www.behance.net/gallery/143352723/Logofolio-2021-2022
2. Can Exude Different Meaning
In logo design, shapes have their particular roles in providing and delivering meaning. In general, every shape is associated with a certain emotion or feeling. Sometimes, companies or creators use shapes to develop brand recognition and positive association. In many ways, the design forms can influence audience perception.
This is where geometric shapes are trusted to be one of the most favorable and memorable logo design elements. Circle, in general, has a huge number of meanings and associations. The round appeal is considered one of the parts of human lives. The nonlinear and no edges, corners, or ends make it a unique piece to work with.
With those aspects, the circle or rounded shapes are mostly representative of perfection, cyclic motion, perfection, and completeness. At one point, the perfectly rounded shapes are known for their implication of inclusivity, strength, community, or friendship. The whole endless and simple appearance makes the sign more favorable.
It defines perfection, wellness, and infinity, while also still having a clean, simple, and recognizable visual. That is why circle logo designs are found everywhere, anywhere, and whatever. As a visual identity element, the aesthetic aspect of the circle is considered pleasing and versatile. It is soft and malleable, which is also a great choice for any industry.
Created by Milán Prischetzky | https://www.behance.net/gallery/110937517/Organized-identity
3. Appeal to Many Audiences
As the circle bore varying meanings and perceptions, it also indicates that the shape has the chance to appeal to a diverse audience. Take an example of how many professional logo designs use circles to create their long-lasting minimalistic style. But you can also find the more casual design also bore the same shapes to deliver its meaning.
In many other aspects to consider, you can also see how the design form can appeal to and welcome different industries or products. Circle visual identity commonly appears as part of automotive brands. You can find it from BMW, Toyota, or Honda that more or less use circular shapes on the logo.
Created by hiromi maeo | Milán Prischetzky
One thing is for sure; a circle can also include a perfect ring shape, oval, and ellipses. When used properly, the logo can appear regal and provide a sense of protection or unity. The lack of jagged and sharp edges is also a great appeal for feminine products. Many beauty products to fashion items use circles to attract a female audience.
But it does not end with females; you can find varying grooming brands use circles to present their quality products. It goes with its compatibility in working and providing ranges of audiences. If you want to dig deeper, you can also find similar shaped modern logo designs appearing in varying industries.
The food industry, automotive, education, travel, and health are also appearing with rounded shapes. It also goes with professional and casual audiences. In other words, it just shows that circle logo design has its way of appealing to varying subjects. The circle is also the most common shape you can find in life, which also makes it the best representative of subjects or services.
Created by GAX Creative Studio | https://www.behance.net/gallery/127153231/BrandFolio-1
4. More Versatile
As the circle, in general, can appeal to a bigger audience and industry, the work can appear better thanks to its versatility. This versatility appears as the shapes can work and complement varying types of elements. It includes working with abstract elements, mascots, or emblems. Depending on the brand and its product, the design will appear unique and versatile.
In one way to another, a logo design does have no universal recipe. And that thought or mindset is fully applicable to circular shapes. In traditional looks, a circle appears as a container. It works as a limitation of whatever is inside the shape. It is a great logo appeal since the design will be easier to use in varying media or applications.
Created by Mila Katagarova | https://www.behance.net/gallery/119738403/Circle-based-logos
In the more modern intake, the circle logo design appears with less straining ideation. Designers add varying elements or graphics to ramp up the overall visual. Among many is using stars to recreate the circular model. There is also a typographic geometric form where the text creates a form. There are also many implementations with dots and colors.
In general, many logos come with their styling using a circle shape. The key itself is how to fully grasp the brand's personality and information. Some creators pull out their creative works by playing with the shapes in many ways. Take an example of an Olympic logo that uses more than one circular shape on the logo.
Many logo designs also create a 3D-looking visual illusion through line and shadow. The best example is Siemens and XBOX. The two examples do not shy away from using vibrant colors and iconic ideas. Both also use good negative or blank space to create an illusion of 3D design.
Created by iframe design studio | https://www.behance.net/gallery/144373881/Logos-Marks-2021
5. Usability And Changeability
Brand or product uses a logo in varying ways. For a printed or physical item, the logos can appear as part of the packaging, business card, or marketing items. But for digital services, the design should be compatible with varying applications. In many cases, circle logo designs are picked due to their usability and changeability.
Versatility is not only about how the logo can be used for varying companies. It also needs to be usable in varying media. When it comes to modern visual identity, you might see the design appear on websites, social media profiles, or documents. It means the logo needs to change its size and adapt to its usage.
Using a circle is proven to help those purposes. Due to the less complicated styling and the pretty clear imagery, the logo design can be used for different types of media. At the same time, the creator or designer can also provide alternative design by crafting an icon-only visual identity. As long as the designer works with vector images, those changes will not turn into problems.
Created by https://www.behance.net/gallery/99726355/4CAST | https://www.behance.net/gallery/99726355/4CAST
6. Draw Attention
Due to the familiar shapes in life, circle logo design tends to draw attention. In graphic design, many creators will use circular shapes to direct the audience's eyes toward certain points or information. It is used as a highlight, something that helps create compositional unity or gives the essence of mystery.
Considering the technique, the design has similar functions and abilities. This is why such a design is considered versatile, doable, and deliverable. For a logo that bore a very significant meaning and message to deliver to the audience, the use of shape has already added that essence of attention-seeking points. It is especially true with noisy markets or visual aspects.
Created by Graphéine | https://www.behance.net/gallery/96490581/Ferney-Voltaire-Brand-design
7. Properly Fit Minimalist Approach
With the minimalism approach getting more attention and appeal, many people have started to use less complex imagery. Geometric shapes are the best answer to creating that effect, and the circle is the best option for delivering that styling. In this approach or design appeal, the circle is well known to provide a varying sense of style.
Circle logo design can appear more regal, complex, or simple. The key is how the designer wants to engage fully with the possibilities. The new trend in the design highlights monochromatic colors, such as black and white. The malleability aspect also allows the circular shapes to have a soft impression, bringing a touch of minimalism.
Created by Graphéine | https://www.behance.net/gallery/113281355/CCO-Brand-identity
Not only from the colors, but circle shapes also work and can complement diverse design styles. In a minimalist approach, many try to create and deliver the message through simple imagery. Some use limited visuals, such as using a monogram, initials, or simple icons representing the product. Depending on how it is used and implemented, the shape is the most minimalist-friendly element.
You can see many examples of how the circle logo design appeals to the simplistic style or visual. There is Atlas sport consulting, which simply adds its name and uses the circular shape as its container and background. Spotify takes a similar idea by using gradation green dots with simple audio wave imagery. The combination is not only recognizable but also simple to remember.
Created by Ankush Chaudhary | https://www.behance.net/gallery/102388131/INFINITE-LOTUS
8. Many Variations
In its application, a circle, in particular, has a huge variation in use. In other words, you can try to be creative with the shapes and play around with them to make an authentic visual identity. Dots are the common styles used together with a circular form. It is unique and can create a certain visual attraction.
Using multiple circles can also add a certain meaning, such as what the designer did with the Olympic logo. In modern interpretation and implementation, a good logo can appear mesmerizing with its other variation of shapes. Many logos and brands use ovals and ellipses. But semi-circles and half-moons will be appropriate for certain symbols or uses.
Created by Mel Bruning | https://www.behance.net/gallery/44348743/Of-Nourishing-Nature
9. Used As Golden Ratio
As a technique, the circle is one of the vital aspects of working with the golden ratio. What is the golden ratio? In design, the ratio is meant to help and create a successful combination and arrangement in a symmetrical logo. For one particular reason, the golden ratio is not only found with the most obvious circular-shaped logo design.
You can see the best example from the apple logo. The iconic design has a simplistic intake with its brand message and images appearing in the logo. At first glance, the bitten apple does not feel or appear symmetrical. But with the help of circles' golden ratio, it has used the 1,2,3,5, 8, and 13 ratios. With a slight wit in the logo, the simple logo has fully created the perfect golden ratio.
The circle for logos can also be found in many automobile industry companies. You can see that the design of Volkswagen and Ford both have similar intakes in their elements. But the use of a circular no, edges model creates a sense of strength and trust. Amplified with a golden ratio, the simple design has the power to attract people's attention.
Created by Sanaullah Ujjal | https://www.behance.net/gallery/106674029/CuFo-Logo-Design
10. Adding A Sense Of Symmetry
Another reason why circle logo design is preferable is its close relation with symmetrical style. Not every design needs or can fully embrace the symmetrical impact. But when the logo appears using an icon, the impression and its brand visual can fully grasp the symmetry look. For a visual, the sense of symmetry tends to increase attractiveness and add a desirable effect.
Take an example of the Shell logo. While the design does not fully embrace or appear as circular images, the appearance of the perfectly symmetrical image makes it more memorable. The new edition also appears with a more minimalistic aspect, which adds another favorable point for its logo design.
Overall, perfect symmetry is a feat for the eyes. When used in a noisy background and competitive market, circular and symmetrical add impact on human perception. It appears more memorable and simple but also easier to decipher. But again, the final result will go back to the designer's ability to develop or properly use circles in the project.
Created by Anon Nantanavanich | https://www.behance.net/gallery/138385433/CONCRETO-BRANDING
To conclude, it is best to say that a circle is one of the shapes that has a huge array of usability. In design, especially for logos, using the perfect ring form provides better versatility and usage. It appeals to more audiences, industries, or companies, which can include formal, casual, old, or young impressions.
Circle also has various associated meanings or implications, which later increase its likability in usage. At the same time, the design aspect of using a circle logo is pretty vast as well. The ring can turn into an eye-catching element, which contains vital details of the design. Take an example of an icon, text, or monogram.
Created by helve tian | https://www.behance.net/gallery/60572213/Emblem-Logo
When used properly, the varying appearance of the circle shapes can also increase its usability. Creators can try half-moon, dotted styles to semi-circle logo designs to create authentic styling. It is also part of the golden ratio styling and one of the easiest forms to create symmetry. While it also has certain challenges, its popularity and versatility make it a powerful option.
All in all, playing with and using shapes is one of the tips in creating a successful logo design. The circle is considered a popular and versatile option, which makes the option shot up as the first in many designers' works. It also has many twists, implementation, meaning, and creative work ideas. With its malleable nature, using a circle is always a great start for your work.