8 Things You Can Do to Make Your Logo Design Stand Out

Logo design is one of the most important and primary elements of a business.
Let’s find out 8 things you can do to make your logo design stand out better!
Created by Omar Mansoor | https://www.behance.net/gallery/131977583/Searchify

A standout logo is a way to get noticed by the audience. A logo is an important part that will become your overall brand identity. As a visual cue, the public is more interested in an elegant and memorable logo than a complicated one. So, what should you do to create a fabulous one?

Did you know that a well-designed logo is the foundation of a successful business? Your logo should be unique, memorable, and not boring. What the public wants is to see a logo that is both understandable and different from other companies.

Created by BAT | https://www.behance.net/gallery/125080957/Lets-Wine


How to Make A Standout Logo Design?

As a major part of the brand, you will agree that creating a logo must be considered more. The purpose of creating a logo is to build a brand and increase traffic. A logo is a tool that will help you communicate with your audience. Even a logo can help you to make the public more familiar with your brand.

Have a look at some well-known brands like Nike, Adidas, Coca-Cola, McDonald's, and several others brands. Do you immediately know about the products they offer just by looking at the logo? For sure, it's because of the way they build amazing branding, including creating a logo that stands out.

But you need to remember that standing out is not a flashy and excessive logo design. The simpler the logo, the more attractive it will look. Simple and elegant is the best concept for creating a classy logo.

Created by VASK®️ Studio | https://dribbble.com/shots/17735536-aclitec-Brand-Identity

Well, now let's discuss several tips to make a standout logo. Here are the tips:


1. Recognize Your Market

You are a business owner who has a target market. Several criteria need to be considered to attract the audience according to your target. If the product you offer is burgers, then the market is wide, ranging from children to adults and even seniors.

If your product is children's clothes, then the main target is mothers who like to shop. Similarly, if your product is an anti-aging night cream, then your market is women who have reached the age of more than thirty years.

By hitting your audience well, you know what to do with your business product. Be sure to research your demographics well before deciding on a logo design. Then, find the design that best relates to your audience.

Created by Erika Levko | https://www.behance.net/gallery/137789337/KALT


2. Be Yourself

This is crucial. You have to be yourself. This will be the main factor that will allow you to build a unique logo design. It's okay if you get some inspiration from several well-known logos, but be sure to be different.

A unique and different logo will help you build a good corporate image. The same logo design used by other companies will only make your company's image bad. Even worse, your brand can be considered plagiarism. This is the most important point that you should avoid.

There are several things you can do to create a logo. First, find the icon or text you want to display, as well as the color and font combination. You may be inspired by other products, but never take parts of their logo for yours.

Second, do some research to find out if your design is already owned by another company. After all, creativity has no definite limits, so two people may have almost the same idea.

After that, observe the logo. Does the logo already represent your brand well? If such is the case, it's time to discuss it with the logo designer.

Remember, the most important thing here is to be original. Never copy other companies because that's not what the public wants. What the public wants is originality. That way, you can introduce your brand well.

Created by Vadim Korotkov | https://dribbble.com/shots/19842356-Bird-mark


3. Make it Simple

We've covered this before; don't make a complicated logo. A simple logo is the key to being a memorable icon. A logo is a symbol that will stick in one's mind.

What the mind wants is something simple and easy to remember. It's not something complicated, let alone showing the impression of being excessive.

Again, take a look at some popular logos like Apple, Nike, Google, Disney, and others. You can remember them easily because their logo is very simple. Although simple, the logo also manages to describe the brand well.

A simple logo is easy to remember because the audience doesn't need anything complicated. In addition, a simple logo is also able to convey the message and purpose of your brand to the audience directly.

The minimalist concept is increasingly attracting the attention of many people lately. Not only is it able to produce a logo that is not confusing, but it can also present an elegant and classy symbol.

Created by VASK®️ Studio | https://dribbble.com/shots/17424102-Harone-Visual-Identity


4. Make Use of Negative Space

This will be another important tip for building a standout logo. You must pay attention to the negative space. Take advantage of some negative space when you are designing your logo. Have you known what negative space is?

It is the space that surrounds your main icon, typographic element, or graphic in your logo. You can see it in the FedEx logo, which manages to make good use of negative space. They make arrows that connect the "E" and the "X" to produce an extraordinary symbol.

Using negative space will allow for white space, contrasting colors, or different patterns that are unique to your logo. After all, a good logo should look for uniqueness to stand out. Logos are an opportunity to express your creativity in the form of brand recognition.

Created by Aditya | https://dribbble.com/shots/18076126-ONLY-1-logotype-design


5. Take Notice of The Colors

Color is one of the important aspects of making a logo. Color also shows the identity of your company because every company has its own color identity. Color will determine your logo design's success or failure.

If you decide to use a color palette, it is best to choose colors that are appropriate and elegant. IKEA is a brand that chooses colors well. Blue and yellow is a color combination that makes it easy for you to remember.

After all, color selection is one of the important factors in the logo design process. Understanding color theory will be useful in making your brand look more convincing. The following are some of the colors and their projections that are often used in business:

  • Green: This color is always associated with the concept of being environmentally friendly. Green is suitable for businesses in shopping environments, banking institutions, paper mills, publishing, or other industries that want to carry an environmentally friendly concept.
  • Blue: Blue is an attractive color to promote company excellence and professionalism. Many use blue for logos because it looks elegant and convincing. You can see two famous logos with blue concepts; are Twitter and Facebook.
  • Orange or Yellow: The combination of orange and yellow or one of them is a symbol to describe creativity. These two colors are also used to describe an environment that is cheerful and fun, healthy, and attractive all at the same time.
  • Black or White: Black or white is becoming increasingly popular as a term to describe products with a minimalist concept. These two colors are often used as the concept of luxury products with high social status.
  • Red: Red, sometimes maroon, is an ideal color concept that looks elegant. Colors are often used to describe the luxury of a product.
          Created by Yoga Perdana | https://dribbble.com/shots/18846343-Hand-Logo


          6. Understand The Meaning

          When you choose a logo design, then you must know its meaning. Each logo of a brand is the identity of a product that shows a certain message or company goal. You can see it in some of the world's most famous logos.

          One of them that is familiar to you is the Gucci logo, which is the most famous in the fashion industry. When you look at the Gucci logo, you must see the two letters "G" intertwined, right?

          It signifies a timeless style as well as luxury and high social status. You should be able to create a logo like that—one that is simple, elegant, and meaningful.

          Created by Andrii Kovalchuk | https://dribbble.com/shots/18900698-Wolf-racer


          7. Using Wordmark

          A wordmark is a logo designed using the brand name in text form. By applying wordmarks to your project, you can create unique logos with hidden symbols.

          The use of wordmarks is one of the important aspects of making a logo. With the right typography, your logo will succeed in creating character and personality according to your brand.

          Learning typography well will help you carry out the right marketing campaign. The logo creation is perfect because of the selection of fonts according to your brand. You can accomplish this step by working together with a professional logo designer.

          You can also consult an illustrator to choose the best font to create your overall brand aesthetic in the logo.

          Created by Aditya | https://dribbble.com/shots/14326460-HUMAN-logo-design


          8. Able to Describe The Brand Well.

          A logo is the first impression that will make customers attracted to or unable to ignore your product. That's why a logo is the key to successful branding. Without a logo that describes your brand well, customers will have a hard time recognizing or remembering your brand.

          With a brand logo, customers will notice your product and provide many referrals. A branded logo will look optimal for you to use as an online marketing campaign through various online platforms, both on social media, advertisements, official websites, and others.

          The compatibility of the logo on various platforms helps you increase client trust. When you use a perfunctory logo, it looks not only unattractive but also seems unprofessional.

          A good logo should have a common color scheme, key features, or artistic value to enhance a beautiful impression with customers. Your logo will help to form your brand optimally because it helps to increase the success of your product.

          Created by Nikola Matošević | https://www.behance.net/gallery/102593767/Travelspot-Brand-identity


          Why Is A Logo Crucial for Your Business?

          Building a business will take extra effort. Do you think a logo is not something urgent in business? Throw that thought away because a logo is an important tool that can make your brand successful.

          A logo makes the product known to the public so that it seems familiar to them. The more the public is familiar with a particular brand, the greater the level of trust in the product.

          You have to underline that a logo is the same as your business identity. This is like your personal data; it is important and mandatory. Let's take a look at some points below why a logo is crucial for your business:

          1. Grab The Viewers' Attention

          Have you ever bought a product and then looked at the logo? We are sure that you do this often, including when buying products in a new place.

          When paying attention to a logo, what you think about is how the design can catch your attention because of its clear depiction. You will love the logo, which is simple but sufficient to describe the product as a whole.

          A successful logo can attract public attention and communicate the core values of the company. After all, what allows customers to value your business is how it looks. You know, a solid logo will grab the consumer's attention well.

          Like in the case above, when you are interested in a logo, one day, you will return to the same shop because it is familiar. Even when you are in another place but still know the shop by the logo.

          Created by CheolGyu Lim | https://www.behance.net/gallery/98932225/Adriel-Brand-Design


          2. A Logo is An Identity

          A good logo should be able to display aesthetically pleasing visual elements. With an attractive appearance, your logo can trigger positive public memories of your brand and company.

          Some people even find it easier to remember a logo instead of a brand name. You don't have to worry about this. As long as you have a logo that is easy to see, the public will notice it and remember your brand again.

          Introducing your logo to the public is like telling your product's identity. Thus, you have to build a memorable and attractive logo to impress the audience. An easy-to-remember logo is a design that is simple but displays beautiful and pleasing visuals.

          Created by Nikola Matošević | https://www.behance.net/gallery/114203119/Peard-Dating-App-Rebranding


          3. Logo Differentiates You from Competitors

          What makes a good and memorable logo is how it will help to be identified as different from the competitors. You may have a business in the culinary field. Take the example of a bakery shop.

          There are many bakery shops where you can build your business, but each one is different. You have to stand out with a brand name and logo that represents your product well.

          Usually, bakery shops have a soft bread logo that looks sweet and savory at the same time. You should pay attention to this because the logo will help consumers find your product one day. Your product can look different from competitors with a logo.

          Created by Jay Master | https://dribbble.com/shots/7968742-Charlies-Bagels


          4. A Logo Will Stick in The Audience's Minds

          This is the time to get as much attention as possible from the audience. Audiences expect a lot from your logo; how it looks is to be remembered. Logos help your audience communicate with your product and understand what you want to convey at a glance.

          The logo becomes an important icon that will represent your company. It appears in all your marketing materials, such as advertisements, social media, websites, business cards, company headers, products, and others.

          Make sure to have a logo that stands out to attract the attention of the audience. This will make your logo and products easier to remember in the minds of the audience.

          Created by Nguyen Vien (N+) | https://www.behance.net/gallery/127417265/The-MUG-Brand-Identity


          5. Help to Foster a Brand Loyalty

          Customer trust is built on a well-designed logo. This will foster customer loyalty in the long run. As your logo grows, many consumers will become more familiar with your product. This familiarity can create the perception that your product can be trusted.

          Think about it: you're looking for an elegant bag but worried about the quality. Then, you start to see the charming Gucci handbag. You are immediately ready to buy it. This is because Gucci has managed to win the trust of its customers well. Every fashion lover appreciates this brand. By buying Gucci, you feel safe and don't have to worry about the quality.

          If you succeed in branding well, including through an attractive logo, your customers will continue to look for your product. They will find your product logo even though it is in the middle of other products.

          A unique logo is a great way to let customers know what your business is all about. It doesn't matter how many competitors you have in your city, but consumers know why they prioritize your product.

          A logo will help you convey the company's values as well as be an important medium that shows consumers why your product is different from competitors, to be sure, by showing that your product is superior.

          Created by Raghav Malhotra | https://www.behance.net/gallery/136192037/OFFRIP-Brand-Identity-UX


          Final Words

          A logo is an important identity that will be your intermediary with your audience. To create an appropriate design for a business logo, you must know who your market is. Your logo creation must also be original by being unique and different from your competitors.

          Create a simple but elegant logo to display a classy and memorable design. Moreover, nowadays, the public likes the minimalist concept.

          A good logo must also be able to describe your product properly. That way, consumers will increasingly believe in your product. Furthermore, your logo will be displayed on several online platforms, brochures, advertisements, and others.

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