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Article: 8 Ways to Consider the Correct Logo Placement on a T-shirt

8 Ways to Consider the Correct Logo Placement on a T-shirt

One of the so many intentions of a logo design is to be used for marketing.
Here are some easy tips for considering the proper logo placement on t-shirts!
Created by TravisPietsch |

The best logo should be able to deliver a message the way you want. It is not only about the design but also the right position. When it comes to clothing, finding the correct logo placement on a t-shirt helps you determine how much exposure it receives from the target and the likelihood of people wearing it.

Clothes are one of the good materials on which you can put logos to show your existence. Many companies, brands, and organizations use this marketing technique to improve brand recall and reinforce business branding.

There are several popular positions commonly used to place your signs, such as the left chest, back collar, and sleeve. Different places have their strengths and weaknesses, allowing you to choose an area based on your preferences. They also provide different levels of exposure.

Created by Joe Letchford |

For example, the full front printing is ideal for brands wanting a straightforward approach and high exposure though some people may be unwilling to wear the t-shirt around the city. The sleeve, on the other hand, lets you promote your brand or business more subtly.

Another thing that matters when deciding the correct logo placement on the t-shirt is the size. Every position has a standard size that makes sure its visibility and conformity, so the clothes become visually attractive.

A good design placement attracts people to lean their gazes on it and remember it. For this reason, it is important to make sure the design is not too low, not too high, not too small, or anything that makes people refuse to give it a second look.

Created by Design Media |

Do you need some quick tips to choose the best places for your visual identity? Here is a logo placement guide to improve your t-shirt with a sign.


1. Front of T-shirt

    The front side of a t-shirt is an area where people pay the most attention. This is one of the popular places to put a business icon or sign because it will be easily seen even when you are wearing a jacket or outer. The standard margin should be at least 4 inches to 6 inches from the neck.

    The front of the t-shirt can be divided into three main categories, including center chest, full front, and oversized front. The center chest is a classic location that is fully visible. The design should be around 6 inches to 10 inches wide and be placed 4 inches from the collar.

    Meanwhile, the full front printing typically comes in a larger size than the center front, around 12 inches wide by 14 inches high. The correct logo placement on the t-shirt is the top of the design should begin 3 inches from the collar. If you are using screen printing, you may have a sweat patch problem.

    Created by Tushar |

    The oversize front, as the name suggests, is the biggest. Though it is not everyone’s favorite, some organizations, brands, and companies decide to print their sign this way. An oversize print is commonly 14 inches wide by 16.5 inches high, which may waste a lot of ink.

    There are a few tips to keep in mind when printing a design on the front of t-shirts. If you are into the full front or oversized front, avoid using a symbol that is too large, particularly if you are working on promotional t-shirts. People are less likely to wear them because they will look like a walking ads box.

    Instead, keep it modest and subtle by maintaining a moderate size. It is also important to use high-quality material to optimize the likelihood of people wearing it. When combined with the correct logo placement on a t-shirt, you can improve the chance it will be worn.

    Printing a large design can be a bit tricky. If you do not want to end up with less breathable sweat patches, then consider inverting the logos. Switching it to negative can reduce ink coverage, not to mention it makes t-shirts more flexible and lighter.

    Created by JT Grauke |


    2. Back of T-shirt

      Logo placement on the shirt back is quite common. Small and large sizes are welcome, depending on the position you desire. Basically, the sign should be placed 5 inches from the collar, but you have more options to choose from, thanks to back shirt area variations.

      The first variation is the small upper back or commonly known as the yoke. This print location started as an alternative, but it turned out it became a standard. The average size of the design is around 2 inches to 3 inches wide, and it is placed 1 inch from the collar.

      This position is right at eye level, so people behind you can easily notice this print. Designs with the same size can be used for smaller areas like the left chest or sleeve. Many brands use small upper-back prints to display their sign, making it one of the widely used print locations.

      Created by Design Media |

      Second, the upper back is the correct logo placement on the t-shirt if you wish for modest exposure. This print goes across the shoulder blades around 4 inches below the collar and is usually 12 inches to 14 inches wide. Thanks to the location, it makes your design visible across the crowd.

      The full-back print is another popular location that comes with a large design. The standard print is around 12 inches wide by 14 inches high, which somehow makes you look like a walking billboard. Similar to the full front, it may create a sweat patch, so you may want to invert the graphic.

      Created by Ardian |


      3. Left Chest

        The left chest is a common location to put a sign because it makes the visual identity recognizable to the eyes of the consumers. This classic area is often used on t-shirts for staff, employees, or even for giveaway purposes, thanks to its subtle appearance.

        The ideal size for a sign on the left chest is around 3 inches to 4 inches wide. Avoid using a design variation that uses a lot of details because people can hardly see them. Thus, keep the design simple and right-sized for the best result.

        Created by Tushar |

        The correct logo placement on the t-shirt for this area is 3 inches from the collar, with the center of the design should be between the side seam and the center of the shirt. Another option for the location is around 4 inches to 6 inches to the right of the center of the shirt. 

        Following this measurement helps prevent the design from going to the wrong place. A sign that goes too right, too left, too high, or too low can be an eyesore. Following this t-shirt logo placement guide allows you to get the right place for the symbol.

        The left chest print can be combined with the sleeve prints. To keep the whole design looking good and less crowded, combine this position with the right sleeve. It also goes well with the back printing. Maintain the ideal size to avoid an overpowering logo.

        Created by Tushar |


        4. Left Chest with Pocket

          What if you want the design to be on the left chest, but your t-shirt has a pocket? This one is quite common in some brands, but it is not as popular as the non-pocket ones. The most straightforward way to put your visual identity is by printing it on the top of the pocket.

          Unlike the regular left chest that goes 3 inches from the collar, this print should be on the center of the pocket. But some signs, especially embroidery logos, go to the top right corner of the pocket, which works well to create an elegant look.

          Alternatively, you can bring the design above the pocket. This is the correct logo placement on the t-shirt if you want a unique one. When it comes to the ideal size, the sign should be no larger than 3 inches wide, and it should not be too far from the pocket.

          If you are working with a polo shirt, there are specific measurements to follow. The design should be around 7 inches to 9 inches below the left shoulder seam. To stay balanced, make sure it is in the center between the side seam and the placket. It can also be printed 4 inches to 6 inches to the right placket.

          Created by Paul von Excite |


          5. Sleeves

            Adding to the list, sleeves offer a great place for a visual identity. One major advantage of this location is that it has good visibility, allowing you to promote the sign or symbol discretely. There are a few variations of sleeve prints, so you can specify the area.

            According to the guide on the correct logo placement on the t-shirt, there are three variations when it comes to sleeve printing. First, the small print on the top makes your design look nice and elegant. The size is around 3 inches to 4.5 inches wide, and it begins one inch from the hem.

            Some designers also put a lower decal. The standard size ranges from 2.5 inches wide by 2.5 inches high to 3.5 inches wide by 3.5 inches high. The location is lower than the previous variation, around 4 inches from the hem.

            Sleeves print is often combined with design printing on other locations, such as the left chest or center chest. As a tip, choose a right sleeve if you are printing on a left chest. If you already have a center chest or full front, you can combine it with either sleeve.

            Your logo design matters a lot in the sleeve prints. Due to the small size, you want to keep it simple so that the consumers or target can identify it. Avoid using a sign variation that is complicated and has many details. This is an additional guide to the correct logo placement on the t-shirt you should not skip.

            Created by Coric Design |


            6. Full Arm Print

              Full arm is another variation of sleeve prints. As the name suggests, your brand icon or name is printed along the sleeve. You can either print the design vertically or simply arrange the text vertically to cover the outer arm.

              A few tips should be considered when placing a design on the arm. First, make sure that the design might change in different positions, such as when you put the t-shirt on or when it is lying flat. You may also want to avoid joint areas that will cause a lot of wear and tear.

              Adding to the tips of the correct logo placement on the t-shirt, keep the design simple. Since a simple layout looks cleaner, avoid using a sign that contains a lot of details. You can choose a design with slogans since you have a long area to print it.

              You may have seen some brands put their names along the sleeves with screen printing. Not only does it improve ink coverage, but also it makes the sleeves less flexible and unbreathable. Alternatively, you can adjust the logo not to be solid to create a lighter and breathable print.

              Created by Jennifer Hood |


              7. Bottom Prints

                The bottom prints are less popular than the front prints or back prints, but they can be a great alternative for a unique positioning. Think out of the box and let the consumers figure out the reason behind your choices. If your brand or company does not want to follow the stream, then this area is worth trying.

                There are several locations included in the bottom prints, such as the bottom right, bottom left, and the bottom only. Compared to the center chest or back prints, bottom areas offer less exposure, so it can improve the likelihood of being worn.

                The bottom right is the correct logo placement on the t-shirt for anyone wishing for a lowkey design. It usually comes in a small size, no larger than 2.5 inches. The position can be 1 inch to 2 inches from the bottom of the t-shirt and 2 inches to 3 inches from the side seam.

                The same is true for the bottom left design, which looks simple with a small design. This print position can be combined with decals on other locations, such as the back of the shirt and medium front prints. The bottom-only print goes to the center of the t-shirt, and it is less common than in other positions.

                Created by Wisecraft |


                8. Side Prints

                  Not least of all, the side of the shirt can be a good place to put your company logos with slogans. This is the correct logo placement on the t-shirt that is unique, providing excellent visibility in a different way. If the center chest or full front is too basic, make use of the right and left sides of the shirts.

                  These positions are not as common as the left chest or sleeves, but it is worth trying. If you want to show the sign in a modest manner but do not want to miss all the attention, the shirt sides can be an ideal location.

                  In order to get a nice result that is visually attractive, be sure to keep the design simple. You can use either a long variation of logos, slogan, or brand name that goes vertically. It usually goes from the upper chest to the bottom, creating a good-looking vertical printing. 

                  The size varies depending on the size of the shirts and the length of the design. For adults’ shirts, the decal can begin around 3 inches from the upper seam, and it should stop around 4 inches to 5 inches from the lower hem.

                  When you are working with a large area like side prints, screen printing can be a great technique to get the task done. However, avoid heavy prints with a solid ink surface. When the fabric is covered with too much ink, it reduces breathability and flexibility.

                  Created by Viktar Milasheuski |


                  Final Word

                  Finding the correct logo placement on the t-shirt is essential to optimize the function. Different places offer different effects to consumers, allowing you to choose a spot based on your goals and preferences. Size adjustment is also required to maintain an attractive visual.

                  Several positions commonly used to put a logo include the left chest, the upper back, the bottom, the sleeves, and the sides of the shirt. Some areas are more popular than others, not to mention they have different measurements.

                  For example, the left chest is a classic and popular placement on the t-shirt, which is often used by employees or staff of an event. This standard size of the design is around 3 inches to 4 inches, and it should begin around 3 inches from the collar.

                  Created by Maciej Żelaznowski |

                  On the other hand, bottom prints are less popular, but it is also the correct logo placement on a t-shirt to provide modest exposure to the design. The standard size is similar to the left chest and sleeve, so it does not overcrowd the shirt.

                  In addition to positioning, a logo design does matter. Simple design makes a great choice for the prints as it maintains a clean look for the overall result. It also helps ensure people identify and remember the sign effortlessly.

                  Overall, the correct logo placement on a t-shirt can be anywhere from the front side to the backside. Considering the ideal measurement allows you to create a good-looking design that makes people willing to wear it.

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