The design industry is closely related to colour as its vital element. It goes with the fact that many brands can be associated with how the uses of colour affect many aspects, including the logo and its branding. It can be said that famous brands, companies, or names will likely be associated with how the colour is represented in the logo design.
In this case, one can underline the importance of perfect combination and impression of the design itself. However, surely the logo design colour is also a very important part that one should consider with more attention. It brings up the idea of how to choose the perfect colour for such a design project, which is the logo.
Both the designer and the company need to consider some aspects. There are at least three basics of colour-related details that designers need to recognize. The values are colour psychology, meaning, and combination. Meanwhile, the brands must understand the industry, perception, demography, and scheme. With that, both can find the complex and complete logo work.
Colour psychology is one of the many design knowledge every creator needs to learn. It is part of the basics and a great determiner of how to pick the best or correct logo design based on the company or brand's identity. The key to psychology comes from how the specific appearances will have their message, mood, and how it affects the audience.
Psychology of colour affects almost the majority of logos creations and many designs in general. Finance industry logos enforce the colour blue, considering the psychological effect mostly related to trust and neutrality. A similar concept is used for beauty salon logo design which has pink and pastels to highlight feminine brands.
The idea itself is to use psychology as a way to develop an impression on the target audience. It can help develop meaning in the desired image. Sometimes, the uses of colour psychology are related to emotional effects that relate to different factors harbored by customers. Sometimes it is associated with gender, natural environment, culture, or nationality.
In the case of logos, industries have different uses of set palettes for their work. They use the colour as the intended message, which is why industry logo design colour will likely come with a very similar model. Among the uses and determination of the psychological effect, creators need to work with target audience information.
With the details, the creator can align the colour palette to fit the emotion and the personality of the logo. It happens in every possible industry or business level, including the young or small businesses. All because the use of shades will make an impression. Thankfully, some words tend to use the primary or basic hues for the options.
The basic colours or common options can revolve around the more natural hues, such as black, white, and grey. There are also the more common and favorite options, such as blue, red, green, orange, purple, or yellow. Each comes with a different meaning and impression. This is where the common colour and meaning take place in the process of choosing the best one.
Common Colours And Meaning
Choosing the correct logo design colour and making it can be done by adhering to the more common choice. While the idea seemingly lacks individuality, going with basic can help create more memorable work. This is why some common colours and what they mean can help pick your creation process.
Black is the colour that is pretty neutral and has been standing with varying types of hues. Psychologically, the design element enunciates the sense of luxury, intelligence, and power. In many cases, the use of black as the colour will go well with monochrome, sophistication, or elegance. But there is also a stipulation on the negative concept of death or sadness.
White will be the epitome of clean, fresh, simple, pure, and holy. Along with black, it is a neutral colour that is often used as background or to contrast. Due to the meaning, white is the most appropriate tone that stands for psychological relation with technology, healthcare, or luxury.
Grey also has a blend of black and white, creating a more subtle character in logo design. With these shades, the meaning will be more about credibility, stability, and professionalism. Being a neutral colour, Grey is a favorite among technology and modern brand impression.
Green is mostly associated with nature. But it is also a vital logo design colour for brands related to health, growth, and money. Surprisingly, despite the vibrant hues, it comes with a more fresh and organic feeling. It brings an eco-friendly sense, making it the best logo element for nature-related brands. But it is also a fundamental option for financial companies.
Blue should be another cold colour representation. The design can exude a sense of stability, trust, or tranquillity, depending on its uses. For that reason, many financial and bank companies will use the shades due to its straight psychological effect of honest, calming, and neutral selection options.
Purple is a pretty peculiar colour. It can turn into a more luxury brand but is also usable for beauty brands or educational institutions. Sometimes, purple is a logo design element that brings a sense of magic and mystery due to its origin. Purple is a mixture of red and blue, which makes it a wonky blend of the warm and cold palette.
Red should be on the warm colour palette, bringing a logo filled with passion, energy, confidence, and youthfulness. Associated with the colour of fire, the red design element can bring many psychological effects to the audience. It is an appropriate selection to show urgency, attract attention, danger, evoke emotion, and many more. That is why it is also favorable for the food industry.
Orange is a more subtle shade than red. But with its warm palette, the design still evokes more emotion and spirit. IT comes with a friendly sense, cheerful impression, or creative implication. The best use of the logo design colour should be a brand associated with kids, the food industry, or friendly brands.
Yellow will be the colour of joy and happiness. It is on a warm and bright colour palette, bringing an easy-to-look and attention-grabbing design. Both creator and brand can exude excitement and entertainment more subtly when using yellow as the design element. It is less straight compared to red, which makes it more acceptable for younger audiences.
Even with the basic or common colour for the logo design, creators also need to implement the best combination for each work. The key is to not randomly pick any hues and jam-packed everything in one place. The worst combination can hinder the message, destroy composition, and disrupt visual attraction. That is where the uses of combination ideas are made.
The first combination is made out of two colours, which are made out of the opposite position on the wheel. The combination will provide a more balanced contrast, making it a proper visual impact under the simpler intake. Depending on the more complex logo design colour selection on the wheel, the complementary combination can be the most basic but efficient pick.
2. Split Complementary
Tri colour combinations of split complementary are made out of any colour plus the one. The extra hue is located beside the complementary colour on both sides. In general, it fuses the complementary shades with extra hues to make a center. It works for a logo that is looking for something unique without doing it too much, such as Fanta's logo.
Another tri-colour is the triadic scheme. A triadic scheme is a colour combination made out of three evenly separated hues on the wheel. The best and the most common selection is the orange, yellow, and blue, which are the main hues of the Burger King and Mozilla Firefox logos. For triadic selection, the scheme is pretty similar to the option.
However, designers have the chance to alter the outcome by changing the shades or hues. The key is picking three colours that are evenly distributed or spaced on the wheel. For the ideas, creator can always pick the combination that embraces and fully grasps the brands' characters. At the same time, the logo design triadic schemes can also turn into the primary, secondary, or complementary option.
An analogous colour scheme is where the selection is mostly those beside each other. It lacks contrast, but there is enough difference in every selection, which makes the logo design easier to remember. The idea of the analogous colour is to make a more harmonious appearance, focusing on a similar palette and impression.
The Mastercard logo is one of the best design examples of how analogous colours are used. It uses three different closely related hues, red, orange, and yellow. Each of them is still under the warm impression, bringing and creating a deep brand message for the finance company. Depending on the selection, the brand logo design can appear as simple but also meaningful work.
5. Monochromatic colours
Monochromatic colours is another scheme that falls under similar yet different specification. It refers to the variations of one hue. Take an example of red, which can appear as bright red, dark red, light red, pink, maroon, etc. The key is the addition of white or black on the canvas, bringing the initial pick to get darker or lighter.
Choosing The Logo Colour Consideration
Going back to how to choose the logo design colour, the answer should be back to the brand information or design brief. Due to the huge implication and correlation of colour to psychology, impression, and meaning, the designer needs to understand the brand better. Some of the considerations of the brand and companies will cover some of these details.
Considering how vast design can be, logo creation and its colour should be related to the industry. The company needs to specify the industry and how they want to stay on the market. Need to be remembered that certain hues are dominant in particular industries, such as how Blue is the epitome of the banking industry, yellow is for kids, and red for food.
By signifying the industry details, creators can find the proper research on picking the most appropriate or popular option. The domination and the company's look on the representative hues help associate the logo with the proper impression. The logo design also helps direct the audience's impression of the industry and what the brand will offer.
2. Brand Perception
Along with the industry colour dominant, you can also pick good details on brand perception. Each company will come with different core values, which can affect the logo design colour impression, and work. In this case, the right choice and information bring better selection on how the logo should look like.
To make the proper colour work the best and also fit the function, one also needs to consider the uses of consistency. There is an idea of successful branding, which likely relates to how the design hues are still closely related to many other aspects. Take an example of how the company will use a similar palette on the social media profiles, website, or packaging.
It showcases that the colour selection for the logo also encompasses different design parts, which create a uniform look. That is the key to brand perception and branding in general. Good use of hues on the brand and company make sense, such as a sense of tranquillity, trust, or passion.
Demography and the industry are closely related to each other. The information on what and where the brand wants to prosper makes the selection of the logo design colour easier to do. It makes a solid decree on what kind of impression and attraction one needs to highlight, especially on the use of hues and impressions.
In the case of demography, the biggest contribution to the hues selection is the target audience. Every audience has its character is seen and colour interest. Take an example of pink. The bright hue is the fundamental selection for female or girls' product design. It is the contrary for the male demographic, which likely falls under blue as its hues.
Along with the gender, there are also demography details regarding the job and social standing. A luxuries impression is made with dark, gold, purple, or some other colour that accentuates the high-quality logo. It can also include ages and the product itself, such as
4. Colour Modes
Logo design can be made in two different colour modes, CMYK and RGB. The two modes or schemes are made to signify the uses of the work itself. It is important to consider since many designers will use digital design images for the logo. The two schemes also represent different looks, colour combinations, and uses.
RGB or red, green, and blue paint schemes are known as additive colours. The scheme will come with the most primary hues, providing the more basic combination to produce hues and tints. Meanwhile, the CMYK or Cyan, Maron, Yellow, and Key are subtractive colour. It is used for printing inks, which makes the two-colour system designs have different codes and combinations.
Considering the two options, designers should be aware that the options will have and offer a different look. What the designers see on the screen will look different in the printed model. This is thanks to the different colour systems, which can affect how the brightness is reflected and looks on the eyes. That is why companies need to signify the uses.
5. Considering Colour Blindness
As an additional tip, a good logo design colour selection also needs to successfully embrace a huge audience. It includes people with colourblindness. The condition restricts people from seeing the proper hues, changing the impression on the eyes. To fight the misconception, logo creators can design with monochrome choice or develop imagery that purely shows the brand without any hues.
To sum it up, every designer and company should work together to find the best colour that fits the brands. It is associated with how the appearance of hues comes with meaning, combination, psychology, and usage. One can say that colour is only a fancy element, but when the idea is used in a logo, it can turn into an identity.
That is why one should start the selection method with the psychological association of the hues. One can channel implications that affect the brand. The design paint and hues also imply meaning, which can attract certain demography. Designers can also consider logo combinations to add visual value after learning the psychological and meaning.
At the end of the day, choosing the correct logo design colour will go back to considering the industry, brand perception, demography, schemes, and addition of colour blindness aspect. It demands great contribution from the brand's information and details before the designer can decide on the best appearance for the logo.
In general, choosing the colour for the logo design will put huge attention on the brand or the company. Information such as the industry, demography, etc., lead designers to pick the proper hues and shades. At the same time, designers need to understand colour psychology, combination, and connotation. Thus, the overall design will properly identify the brand.