Here, we will explain why logo design is so important, especially for small businesses!
Many small businesses are displaying big and small-sized pictures all over the place today. These pictures aim to strengthen the businesses’ important positioning in the eyes of their customers. The more appealing the pictures are to the audience, the more likely people will buy the products.
When we observe what the businesses are trying to display today, we’ll see some design patterns in the characters, typographies, colors, and more. In the design world, we often refer to those design patterns as the logo.
Generally, many things make people think that a logo design is important for a small business. This article will tell you ten common reasons why professionals think a logo design is important for a small business. Here are the reasons:
1. It Makes Your Brand Recognisable
There are no two same things in the world. Your company (or your business, your small business – whatever!) and your competitors’ logo pictures are no exception. Even though both of you operate in the same industries and (probably) have on-par price ranges, your logo can’t have the same design elements.
It is because there are so many components in a company’s logo design. Just as each company has a diverse vision and mission statement, each logo element in the design corresponds to the values, characteristics, and personalities the company thinks are important to reflect in the logo.
One of the most frequent important examples is the red color. People almost always tie every logo design element with red colors to bravery in some aspects.
However, there are times when your company’s logo has red-dominated design colors as the important design element, while your competitors have other design elements. There are also times when your small-scaled business has three logo elements that become the important aspects, while others have around six design elements.
So, a logo makes your small business “you” because it helps in defining the important values, vision, missions, and characteristics people find in your businesses.
2. It Lets You Position Your Brand More Stronger
The number two important reason answering why a logo design is important for a small business is that a decent logo design will let small businesses position their brand’s strengths and weaknesses.
Sure, every business indeed started as a small business. Nonetheless, the more advanced the starting points, the more likely the small-scaled business will retain customers. After all, the small business with a well-designed design on their logo can picture their brand’s important strengths.
At some points, the pictures, texts, and other elements may even communicate the opportunities and threats more conveniently than other competitors that don’t even have these things.
A small business that has attached important meanings to its logos generally requires less than one minute to explain the strengths it has to other people. Such people include their customers, suppliers, and investors.
For instance, a small-scale business has the tidal wave design as the defining strength, in which they represent the wave as “dynamic” or other characteristics.
Such definitions won’t exist if the small business doesn’t have any logo designs. Instead, they may define with long jargon that not everybody understands.
3. A Proper Visualisation Help You Stand Out From The Rest
Point number three in explaining why logo design is important for a small business stems from the design professional perspective that a decent design of a small-scaled business logo will distinguish the company’s identity.
Here, we’re talking about the elements in a company’s logo design and comparing the design elements, such as typographies and the like, with their competitors. In this third “why a logo design is important for a small business” point, we will also uncover more about comparative versus competitive advantages of having decent picture displays.
Your competitors may have similar small-scaled cartoon phoenix symbols in their logo design as yours. Some of the key design focuses may even imitate the purple-and-pink-colored typographies.
Nonetheless, the design of your small business will stand out from others when you have a well-defined set of visualization criteria. For example, the large-sized “T” letter becomes the primary point of your visualization. Such design points are the things that we refer to as a business’ important comparative advantage.
On the other hand, the competitive design advantage is an advantage that a business has while others don’t. So, a decent design may highlight your business’ competitive advantage.
For example, your business has a uniquely-flavored chocolate waffle design that other businesses don’t have, thanks to the cartoon waffle design on the logo.
4. Having a Decent Logo Design Enhances Your Professionalism
No company will thrive without professionalism, and small businesses are no exception. A well-defined logo design will enhance your professionalism aspects, no matter how small your design elements are. Hence, it makes this point number four in answering why logo design is important for a small business important to highlight.
A logo and everything inside it is a part of a business’ trademarks. In other words, the business owner should register their logo as their patents. Once they receive the patent numbers, the logo will secure a business’ physical (offline) and online stores.
Such picture ownerships will also protect the patent owners from competitors who are trying to steal some elements of the logo. Such things apply even though they only imitate some percentages of it.
Such aspects are important when we consider the legal aspects of a small business. Buyers today love to know whether there are specific characteristics of the design that they can refer to.
Buyers asking questions like, “What are the pictures that I can search about the company?” is one of the examples of why having a decent logo design enhance the business owner’s professionalism. So, it becomes the fourth answer to the “Why logo design is important for a small business?” question.
5. A Professional Logo Are Able To Help You Convince More Customers
In the earlier point of this “Why logo design is important for a small business?” article, we’ve learned that a logo design can improve trust in customers (and suppliers, investors, and more). Also, such design-related things are important in terms of legal and general design aspects.
An attractive design of a small-scaled business logo will attract prospective customers’ eyes, including important clients. Here, we equate an attractive design to a design that follows the current trends.
Female customers in some parts of the United States prefer feminine pink. So, a pink logo with feminine-associated symbols, such as swans, will attract more female customers to your small business. The same also goes for other element combinations (colors, typography, and many other more) in a business logo.
The customers will appreciate your focus on strengthening your small-scaled business positions in the market by buying more of your products. It is all because of the decent logo design that your small-scaled business teams have invested their energies in.
6. A Logo Able To Incept Idea & Brand Value Into Customers' Mind
Another point of this “Why is logo design important for a small business?” article is that you can make the customers remember the statements and other tiny bits of details in your small business – it doesn’t matter if the customers are new or returning.
Think about this important point as a situation where customers think about a certain phrase, product, or every small thing they experience. When your small-scaled business has a well-determined logo, you unconsciously position the statements inside a person’s head.
Take Nike, one of the world’s famous sporting brands with a small tick mark logo, as an example. So, whenever a customer thinks about the “tick mark” visualization and “sports” words, they will immediately think about Nike.
Even though Nike is no longer a small business, it is important to consider the examples as our stepping stones. After all, the lessons are there, so your customers will always remember your small-scaled business, even though they only see your picture.
7. It Motivates You To Innovate More
A small business is almost always all about thinking and creating something new. In many countries, small businesses often become pioneers in creating fresh things in their business industries.
Hence, this number seven reason for answering the “Why is logo design important for a small business?” question becomes another reason to consider. In particular, there are lots of small-scale business brands with evolving visualizations throughout their operating times.
As for the historical logo, we can take another well-known business logo as an example. Oreo had the classic and elegant black background as one of the business logo’s characteristics from 1912 until at least four decades later.
Only in 1952 was Oreo’s background introduced a brand-new elegance by replacing black with the blue color that we recognize as the most important design these days.
The historical Oreo logo also has ties with the ways it markets its products. Back then, when Oreo’s design was all-black, a gigantic-sized tin was almost always becoming Oreo’s trademark. Now, we see different Oreo packaging designs, and we even see a tiny-sized Oreo with a minimalist design.
Now, this is what we refer to as an important innovation! Again, even though Oreo is no longer a small business, we can learn from the big names like Oreo as a small business owner. By then, we will start to innovate in and through our businesses.
8. Having A Superb Logo Design Opens Up More Business & Financial Opportunity
The #8 point about why logo design is important for a small business is that having a one-of-a-kind design means more support for you, your small business, and (possibly) other businesses, too. At some points, you can even encourage joint support from other people.
Support can mean a wide range of things when we’re talking about today’s business world. Also, it is not only limited to the design methods for the whole small business system. Since the business world always revolves around money, support that relates to logo designs is almost always about money, too.
A small business is a type of business that have the closest relationships with investors. So, a decent application on a business logo means more attraction to investors, including angel investors.
As a result, a small business with a bunch of magnificent elements in its business logo will receive more funding to continue operating its business. They will also have the chance to financially support other businesses in the future.
The ways a small business that has a great logo design can contribute financially by purchasing more automatic tools for their business. For instance, many small businesses these days rely upon smart speakers and robots to get their jobs done instead of machines with a non-human-friendly design.
Alternatively, a small business with decent logo design teams can contribute by donating to causes that are important to them. For example, many businesses invest their money in developing talents in the logo design industry. Such things make logo artists more motivated to make a living by creating an eye-catching design for a company’s logo.
So, such support results in continuous financial support for individuals and small business owners. It will happen only when your business’ logo design is eye-catching to the investors, suppliers, and other stakeholders.
9. A Proper Logo Design Let You Communicate with Customers On An Emotional Level
One of the important things about a small business and other business types are that a business is not only a means to regenerate constant money flows. Instead, the small-scaled business should also connect with customers emotionally to build relationships with them.
In the end, the relationship a small business build with its important customers will result in many positive things for the business continuity.
More precisely, a customer who has been hooked to a certain business brand will be more likely to purchase loyalty brands. It can happen because they think their relationship with you is important. When these membership perks give an extra “something” to the customer, the customers will most likely not run into other brands.
The same thing also goes for other businesses, no matter how tiny or big the logo design or overall dimensions are. If the business has a decent-looking logo design method, pattern, and execution, customers will make consistent purchases, no matter how small or big their budgets are.
This important point for answering the “Why logo design is important for a small business?” question also highlights that building an emotional relationship with customers is important to keep small-scale businesses going. After all, customers won’t be loyal if there are no emotional connections to the small-scale businesses through the logo design.
10. You Can Create, Share & Sell Lots of Things With a Proper Business Logo
Finally, we’ve reached the tenth and final reason why logo design is important for a small business. In this article’s tenth point, we’ll learn that professionals in the logo design industry agree on the same things because there are so many things to share with other people that relate to the design of the logo.
PowerPoint presentations are the things that frequently pop up in our minds when we think about business presentations. Today, even small-scale businesses need simple yet informative presentations of their products.
That way, people can decide if the businesses’ teams should continue with the products or abandon the business process. At some levels of the processes, the teams can propose different ideas for logo design changes.
At the same time, PowerPoint is not the only presentation model for today’s owners, leaders, or workers. Today, there are several seminars, workshops, talk shows, and other events that the event organizers have specifically tailored to accommodate the business owners’ needs to share their products.
The important point we’re going to stress in this “Why logo design is important?” article is that a set of well-defined logo design characteristics will have more things to talk about and discuss than other visualizations that don’t have well-defined criteria.
Some examples of these logo design-sharing parts for many people include a small-scale business that has the chocolate fruit, and mint leaves decoration and another non-small-scaled business in the same industry that only has a small-sized shark as the logo design decorative element.
The small-scaled business with chocolate fruit and mint leaves decoration will have two important components to tell the stories about. On the other side, the small-scaled business competitors that have one design element only have one design element as the important point to tell the audiences about.
So, one of the most important questions in the small-scaled business world about logo design lies in the meanings the logo design itself brings to benefit the businesses, regardless of where the small-scaled businesses are located.
This article has given you ten reasons why people in small businesses agree the design elements of the logo are so important. It is primarily because a decently-designed picture can attract many customers and investors to invest their money in the products, no matter how small or not-so-small the design scales are.