Created by Walter Mattos | https://www.behance.net/gallery/135851665/Alvor
If you want a great logo brand, then there are a few things you should do. Agriculture is one of the largest and most profitable companies worldwide. However, you probably will lose out to your competitors if you do not understand the branding of your company. On the other hand, if you invest time, money, and effort in important branding matters like design, packaging, and marketing materials, your product will go a long way in terms of attracting new customers and making more profits.
If you want good branding, one of them is to pursue the best logo. Branding is important to any business. Your brand tells your audience who you are, what you do, where you come from, and what your values are. It delivers on a promise to the audience, and good branding includes your ability to deliver on that promise. Branding can become more important for businesses such as farms and supply stores. Simply put, anything that includes your food should be trusted!
Created by Graphéine | https://www.behance.net/gallery/78430451/Smag-Brand-design
Whether you just planted the seeds for your agriculture business or planted those years ago, you need more than just a good harvest to succeed. You also need a good brand. The right brand will boost loyalty, giving customers a reason to come back season after season. Develop a farm brand that grows with your business - start with a distinct farm logo.
Before you start creating a good agriculture design for your business, take a look at some of the hottest logo trends in the sector. Browse the collection of farm logos from farms, equipment companies, and other farming companies.
Created by Tram Nguyen | https://www.behance.net/gallery/131192455/Thai-Son-food-Rebrand-2021
One thing you need to consider is the effectiveness of a logo will be determined by the individual elements and how well they work together. Certain types of logos, certain colors and graphics, and even certain fonts complement the industry and give you an edge in accurate messaging.
Here, we'll look at some of the details that can help to create a good agriculture design effectively:
10 Tips to Create a Good Agriculture Logo Design
- Find Good Sources Of Inspiration
- Always Start From Rough Sketches
- Evaluate Your Sketches, Choose The Most Memorable Option
- Look At The Competitor & Set A Higher Benchmark
- Think About The Color Choice
- Consider Customizing Your Font
- Try To Use Organic Or Rustic Concept
- Create A Timeless Design
- The Key Is To Make It Simple And Powerful
- Use Mockup To Test Your Logo On Different Medium & Sizes
Created by Gilson Oliveira | https://www.behance.net/gallery/142183753/Grupo-Baptista
1. Find Good Sources Of Inspiration
The hardest part of the design process is finding inspiration. Fortunately, we have some tips that will make it really easy. First, you can start brainstorming.
Perhaps you are a conceptual person and would like to start collecting verbal ideas. The right brainstorming session can be just what you need to determine the look and feel you want to achieve. Here are three steps that will help you draw the best creative ideas:
1.1. Follow the brainstorming rules. Brainstorming is all about getting all the ideas (even really bad ones) and writing them down. Even a terrible idea can spark a conversation that leads to a genius solution.
1.2. Think like your audience. Make a list of words that describe your brand and how you want it to be seen. Think like the people in your target demographic, and always remember what is important to them.
1.3. Involve everyone. One person's brainstorming is good, but only diversity will make the magic happen. Bring in people from each department or even friends and business partners. The more views, the better.
Created by IKA agence de publicité en Alsace | https://www.behance.net/gallery/144795979/Logo-et-identit-visuelle-agriculture-IndependAgro
2. Always Start From Rough Sketches
Business is really like dating; you have to try to attract the right customers and make them fall in love with your brand. So think of your logo as an image on your dating profile. This is what will grab people's attention and try to learn more about you (or swipe left because you're not for them). So you want to look your best, right?
Your agriculture logo will have a big impact on the first impression of your business. It will give your customers information about your brand and let them know if it's a good fit for them. Since your logo is such an important part of your branding, you want to make sure that it performs well. All of your branding materials will contain. They will once again stare at your customers from your website, packaging, and business cards. Make this meaningful! A great professional design doesn't just have the power to communicate what it stands for. It also makes a good first impression and helps you stand out from the competition.
Created by Rodrigo Balbino | https://www.behance.net/gallery/144887755/Jardim-Verde
3. Evaluate Your Sketches, Choose The Most Memorable Option
Evaluating your logo options can be tricky, so get feedback from friends, potential clients, and colleagues to help you make an informed decision. A great logo is instantly recognizable, reflects your brand message, and makes you stand out. An effective looks professional and matches the brand identity. A good logo should also work at any size and wherever you want.
A great logo is unique and distinctive, easy to remember, works in any size and anywhere, reflects your brand identity, and timeless. However, how can you make a good logo? Here are some common questions you should ask yourself when evaluating options:
- Can you tell what it is in two seconds?
- Will people soon learn what your business does?
- Is it unique? Does this differentiate you from your competitors?
- Is it versatile? Can it be applied to all of your branding needs?
- Is it simple and easy to remember? Can your customers remember it?
- Is it timeless, or will you have to redesign it in a few years?
- Do you like your target audience?
Created by João Papi | https://www.behance.net/gallery/141041293/OsterGold
So don't forget to take a step back and think about the bigger picture when designing your logo. It's not about personal taste; it's about what fits your brand best. Your farm design and overall branding can boost those certifications as well.
Ultimately, your brand is related to what your company does and how it is seen, not just a logo or name. It's about brand personality - the kind of people your brand would be if they could walk and talk.
Created by Três Brands | https://www.behance.net/gallery/143115083/Lavoro-Intermediacoes-Agricolas
4. Look At The Competitor & Set A Higher Benchmark
There are different types of logos. Depending on who you ask, there are three, ten, or more. So what is best for an agricultural company? Well, let's take a quick look at the types of logos.
Monogram or letter mark logos: It uses brand initials and is great as a stallion farm logo or vineyard design with three or more words or names in the title.
Created by Marko Ivanovic | https://www.behance.net/gallery/144300287/Lavandes
Word mark or logotype: This is great for farm suppliers or farm logos with shorter names who really want the brand name to have a deep memory and impact, especially if the business is new.
Iconic: It uses graphics that represent real-world objects, often associated with the personality of a product or company.
Abstract: This logo is also based on graphics, is not directly related to objects from the real world, and is a concept embodied by the company. You will find health centers or designs similar to healthy food featuring such graphics.
Besides, you can also use the Mascot or Combination mark. So, with all this in mind, how do you decide what type of logo is best to create a good agriculture design brand?
Created by Humana Studio | https://www.behance.net/gallery/145985407/Herdade-da-Misericordia-brand-Identity
5. Think About The Color Choice
Being "one" with nature, agriculture is essentially a colorful industry. Therefore, the choice of logo color is important. Your farm colors should follow industry trends, and this will unite all the elements. Although the two most used colors are green and brown, many creative thinkers and designers have also started using shades of blue and orange because these two colors represent security and vitality.
Green and brown can be used to symbolize nature, growth, and health. However, it should be noted that this color is often excessively used in the emblems of agricultural organizations.
Created by Aleksandr Shevchuk | https://www.behance.net/gallery/100845605/Royal-Fields-Branding
Green is an obvious choice for an agricultural business, which conveys the environment and an aura of vitality. Brown is another "safe" agricultural color that can be identified as "one" with nature. Psychologically, brown also suggests reliability and originality.
If you want to convey a feeling of warmth and positivity, use yellow. For honesty, wisdom, and peace, try the blue. The color red, which is associated with passion and energy, is believed to stimulate appetite. The colors you use in your logo will determine the mood and message you want to communicate to your customers, so think carefully about which one to choose.
Created by Kyle Van Cleave | https://www.behance.net/gallery/108617657/Packer-Orchards
6. Consider Customizing Your Font
The choice of font is an important element of design. By changing the font, you can completely change the mood and message of your brand. Your streaks also have the power to influence the thoughts and feelings of your customers!
The fonts you use in your logo can also communicate details about your brand identity. Include a Serif font for a traditional, timeless, and affordable appeal. Fun fonts can also be used to add more personality to your farm logo image. Different fonts represent different messages. Choosing a logo font is important in creating the right image and message for any business, including agribusiness.
Created by Onmi Design | https://www.behance.net/gallery/127955239/SURISOL-Agricultura-Familiar
In general, there are four main types of fonts to choose from. Each offers unique characteristics that can help convey a brand's personality; those are Serif Fonts, Sans Serif Fonts, Script or Cursive Fonts, and Script.
If an agricultural company, for example, is trying to create a serious formal tone to build trust and authority, you may want to choose Serif. Serif is a traditional font that delivers a formal and informal message to the brand. In contrast, Sans-Serif is more formal, creating a modern, fun, and creative feel, which can be more suitable for new businesses.
Created by Menta Picante | https://www.behance.net/gallery/93617727/EcoGround
7. Try To Use Organic Or Rustic Concept
Organic is the keyword in agriculture. For agricultural companies that pride themselves on being organic, they may want to convey this message in their logo. The organism can be achieved by making green the dominant color. Logos can display a connection to nature through the choice of images. The logo can also include the company's achievements or certifications to prove that it offers organic farming.
You may want to "think outside the box" and come up with a logo that doesn't fit with traditional farm branding. After all, your logo should reflect your brand, your personality, your message, and the mission of your farm business.
Created by Krisel G Santacruz | https://www.behance.net/gallery/66940071/Agroproductos
When designing a farm logo, there are three ways to approach the process: a) you can focus on your brand name if you are a well-known farmer, b) make your product the focus of the design, and c) pay attention to the life of the farm, the land you live on, and the land you live on. Work and incorporate them into your designs.
All of these methods have proven to be effective when crafting a brand identity. Focusing on the brand name (the farm name) adds further recognition to your already strong credit. If you focus on products, you invite your customers to see why what you're selling is healthier and better for the planet than what your competitors are selling.
Created by Tats Oquendo | https://www.behance.net/gallery/108720145/Resvolucion
8. The Key Is To Make It Simple And Powerful
Your agriculture will work with minimal space, so be sure to design a logo that is simple and easy to remember. You want to design a farm logo that conveys your branding personality in an easy and effective way. One of the keys to creating a great design is simplicity. Use a couple of fonts or fewer, and stay away from unnecessarily complicated icons, containers, and fonts. Use only what adds value!
Created by Graphéine | https://www.behance.net/gallery/59060955/Be-API-Brand-Design
The logo is often printed on different assets, enlarged or reduced, and used in the black and white format. Your logo's excessive complexity with elements will make it feel cluttered and difficult to define. The truth is that a simple can remove all the noise and showcase the true essence of your brand - which is vital to the growth of your business.
People today interact with brands more than ever before, even if they are not aware of it. Whether it's on social media, TV, radio, or emails in your inbox, brands are everywhere. That is why having a strong brand is very important if you want to survive. A good and simple design that resonates with your audience and forms a relationship with them will help you set yourself apart from the competition.
Created by Heydays Studio | https://www.behance.net/gallery/119856507/Reklima
9. Create A Timeless Design
The best agriculture remains memorable and relevant for years. When creating a good agriculture logo design, you can use basic fonts, colors, and icons that are simple and free from unnecessary design elements.
For starters, there are many reasons why you should take the time to create a timeless. One of the criteria for a great logo is that it is timeless. It means you don't have to redesign expensively every year. It will also allow you to have a strong brand image which will help you to be recognized easily. It can be tempting to draw a lot of inspiration from the latest trends when designing your logo, but we don't recommend it.
Current trends often progress very poorly. For proof, remember Airbnb's first live logo in the early 2000s. If you have been planning to have the same logo for years, it is best to have a classic and minimalist touch. A timeless logo also has the benefit of providing credibility. If your logo reflects your company's experience, it will be easier for people to trust you.
Created by Fernando Rocha | https://www.behance.net/gallery/115787561/AGROFUTURO
10. Use Mockup To Test Your Logo On Different Medium & Sizes
Your logo will appear on a variety of media, from digital to print. To maximize the effect, consider the following things:
Where will your logo appear? Keep in mind readability and the length of time how long designed to get someone's attention. Ask yourself how and where customers will see and adjust the font for maximum impact in this setup.
What is the purpose of your logo? Will it be on the clothes? Or will it be in digital assets? The choice of font should be different based on the main medium of your logo.
Created by Irina Skabelkina | https://www.behance.net/gallery/131372009/Tecrop-branding
Smaller assets like profile pictures, letterhead, and favorite shapes won't display font details and will lose their personality. Even worse, you could potentially reduce the legibility of your logo, which is strictly forbidden!
You need to consider the brand you're designing for. Creative companies may want to display a vibrant and optimistic atmosphere in all of their brand designs. You can always choose simple and cute font pairs for consistency while still having fun with it.
Created by Hoang Nam Dau | https://www.behance.net/gallery/101718259/LA-FARM-Branding-Identity
A well-designed is one of the best ways to promote your farming business. Whether you need a completely new design that better reflects your farm focus or a stylish organization to put on your products, consider the impact of each graphic design element.
Logo images can help illustrate the type of business you're running. For the farm, display the company's main crops, such as corn, wheat, or fruit. The gardening template may include flowers, and the farm equipment company may be centered around the tractor icon.
Determining the tone of your style, color palette, fonts, and overall look and feel to create a good agriculture design is the starting point for asserting your brand. Hence, your business is ready to show a new face to the world. Those are some reviews about logos that can be one of your inspirations in making logos.