Hey designers! In this tutorial, I'm going to show how to create a super awesome typography design. Typography is everywhere around you. If you see posters, billboards, apps, websites, or anything that has text, it involves the use of typography. In the current competitive business environment, brands need to create their distinctive identities. They must capture target customers' attention in order to engage the brand message. For that to happen, graphic designers have to create and use outstanding typography as a potent tool to turn text into an impactful visual. Here is a simple but effective tutorial on how to create an awesome typography design:
1. Prepare An Interesting Copywrite
Before beginning to design, you have to prepare good copywriting. You need to have writing that has an impact or at least relates enough with your audience. Because through the message, your audience needs to be engaged in the order they can show or create a reaction towards your business. So, find or create something that is relatable and less sales-aggressive.
2. Use A Dynamic Font
Once you have already prepared the writing, now you have to choose a font that is powerful enough to deliver your message effectively. Usually, a font with more thickness is more impactful. That's why I choose to use Bleep Bloop for this tutorial. It is major bold, and the slightly rounded edge makes it still look super friendly and less aggressive. Not only that, it has great options for alternate glyphs. Each alphabetical glyph is provided with 5 different widths extension, and you can extend the width without the need to stretch it. It's adjustable, flexible, dynamic, and has a great potential for typography experiments. You can download the font on the link below!
3. Play Around With The Alternates Glyphs & Adjust The Kerning
once you have applied the Bleep Bloop font, you can play around with the alternate glyphs. This font helps you create a movement through its glyphs' extension, and it gives more impact to the design. You can experiment with as many options as you want and then choose one that you prefer the best. Also, don't forget to check and further adjust the kerning.
4. Adjust The Length Of Each Line
Next, just for the purpose of this tutorial, I would like to adjust the length of each sentence line. I prefer to make it all justified, so it looks like a shape of a box and seems more solid.
5. Apply A Warp Effect
Once we have it in a box shape, I would you a warp effect that you can find in the Adobe Illustrator feature. On the bar above, choose "Effect", then "Warp". Here it features a different type of warping effect. You can do anything you like, but for this tutorial look, I chose "Wavy" for my typography warping effect. Unlike other warping effects, the "Wavy" option creates a wave effect on the inside portion without affecting the outside portion of the typography, so it still looks like a box but distorted on the inside.
6. Add Some Simple Elements
Once you are happy with the warping effect, I would love to add more elements into the typography design just for additional perks to make it more interesting. You can play around with vectors, connect with the typography, and be playful with it. Not too much because for this tutorial, we want the typography to stand out, so the other elements are just a supporting role to intensify the design.
7. Apply Colors & Add Textures
After you are settled with the elements, let's add some colors to your design. In this tutorial, I personally prefer a monotone color, so I use a neon green against a black background. Usually, a monotone color palette gives you a more structured look, so it may feel more impactful for the design.
8. Add An Extra Visual Effect
Once you are happy with all of the above, why not add a little more effect into the design. Try to find an effect that can give a movement vibe. For example, I'm adding an extra layer of visual effect that looks like a moving bubble. In a way, it gives an interesting and playful perspective, and it also creates more movement and dynamism in the whole visual. It's really easy to apply this type of effect. Just find an image or effect that you like, put it on top of your artwork, then customize the transparency effect, and that is all!
Creating a typography design can be fun but also challenging. We hope by following this simple tutorial, you can create a better version for your projects. As long as you have great design materials and assets, I believe you do much better. Start by owning good fonts, graphic elements, images, or even mockups. Don't forget to leave us comments on the section below. Happy designing, and cheers!