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Article: 30 Best Chinese Logo Design Ideas You Should Check

30 Best Chinese Logo Design Ideas You Should Check

Created by 单 一帆  |

Chinese logo design stands out with its unique blend of traditional artistry and modern aesthetics. It's an exciting space where the rich cultural heritage of China meets contemporary design trends, creating a visual language that is both expressive and dynamic. This article is set to take you on a fun-filled journey through some of the most innovative and captivating Chinese logo designs out there.

These designs are not just logos; they are stories told through colors, shapes, and symbols deeply rooted in Chinese culture. From the iconic dragon symbol, representing power and good fortune, to the use of calligraphic fonts that echo ancient Chinese script, each logo is a testament to the creativity and diversity inherent in Chinese design ethos.

What makes Chinese logo design particularly intriguing is its ability to convey complex cultural narratives in a visually simplistic manner. This juxtaposition of simplicity and depth is what we aim to explore in this showcase. Whether you're a brand looking to infuse some oriental charm into your identity or a designer seeking inspiration from the East, these logo ideas are sure to spark your imagination.

As we dive into this vibrant world of Chinese logo design, expect to see a blend of traditional motifs with cutting-edge design techniques. Each example chosen for this showcase not only exemplifies the essence of Chinese aesthetics but also demonstrates how these elements can be transformed into modern, marketable brand identities.

So, buckle up and get ready for an exhilarating ride through the best Chinese logo design ideas, where tradition meets trend, and cultural heritage gets a contemporary twist. Let's discover how the ancient art of Chinese design continues to shape the future of branding and visual communication.


Chinese Logo Design Ideas

1. Drawshine Cosmetic

Created by will wang  |


2. Bao Bao Chinese Diner

Created by Ten Ten Studio  |



Created by 士 Shih Lin  |


4. 自然造物 × 韩翎朴

Created by 韓 林樸  |


5. 馨邻 chicken soup

Created by xiaofan li  |



Created by Kizz Lau  |


7. Ching Mook Tong

Created by Jacky Lo  |


8. 甘 信尧

Created by 甘 信尧  |


9. YE.C 夜串

Created by Reflex Design  |*image


10. Nhat Nam Vu

Created by SUSU Shengjian bao  |


11. Lollipot

Created by Andy Wang  |


12. Feast & Fire

Created by Kevin Paul Santos  |


13. Hong Kong Little Kitchen

Created by Serious Studio  |



Created by Fabian Hung  |


15. Ding-Yan Food

Created by Cheng Yuan Chieh  |


16. Waste Treatment

Created by BIBI Z  |


17. Peking To-Go

Created by Blonde and Giant  |


18. 金谷园 King Gu Yuan Dumplings

Created by Minxing Xie  |


19. 柒點珈琲 7 o'clock coffee

Created by Heng-Ju Wen  |



Created by Brainchild Creative  |


21. Ho Lee Chix

Created by Kat Romanoff  |


22. Clay Café & Restaurant

Created by Magdalene Wong  |


23. 食品包装Tea

Created by 小狼君 Langcer Lee  |


24. Street Food Fighter

Created by Leonardo Tanuwijaya  |


25. Du Fang Zi

Created by Noodlemaker Wang  |


26. 福香園 Fu Xiang Yuan

Created by Cheng Yuan Chieh  |


27. 六只手指 SIX FINGERS

Created by Alen Fung  |


28. Jiǎ Contemporary Chinese Dining

Created by Thinking Room  |


29. 火生土

Created by 朱 大洋  |


30. 久席 品牌形象设计

Created by 单 一帆  |


What Are the Key Characteristics of Chinese Logo Design?

Diving into the world of Chinese logo design is like embarking on a fascinating journey through a blend of ancient traditions and contemporary flair. In this vibrant landscape, the artistry of logos is not just about creating a brand identity; it's about telling a story steeped in cultural richness. Let's explore five key characteristics that make Chinese logo design a unique and intriguing field.

Symbolism and Cultural References

Chinese logo design is a treasure trove of symbolism. Each element, be it a character, color, or shape, carries a deeper meaning. Dragons symbolize power and prosperity, while the phoenix represents rebirth and grace. Even the use of certain animals can be a nod to the Chinese zodiac, offering a glimpse into the cultural significance embedded within the design. This integration of symbolic elements ensures that each logo is not just seen but experienced, offering a narrative that resonates with both the heritage and aspirations of the brand.

Harmonious Use of Color

The color palette in Chinese logo design is anything but random. Red, symbolizing luck, joy, and happiness, often dominates, making a bold statement. Gold and yellow, representing wealth and royalty, add an air of prestige and elegance. This thoughtful use of color does more than just please the eye; it communicates the brand's values and intentions at a subconscious level. The result? Logos that aren't just visually appealing, but emotionally engaging as well.

Influence of Calligraphy

The fluid, dynamic strokes of Chinese calligraphy bring an artistic and deeply personal touch to logo designs. This isn't just writing; it's an art form that infuses logos with a sense of movement and grace. The way a character is written can significantly affect the logo's vibe – whether it's powerful and bold, or delicate and refined. Calligraphy in Chinese logo design is like a dance of ink and intent, creating a visual rhythm that captivates and communicates.

Fusion of Modernity and Tradition

In the ever-evolving world of Chinese logo design, the past and the present blend seamlessly. Contemporary designs often draw inspiration from traditional motifs, reimagining them in a modern context. This fusion creates a visual dialogue between the old and the new, producing logos that are both timeless and trendy. It’s not just about looking forward; it’s about respecting and reinterpreting the past in a way that speaks to today's audience.

Balance and Harmony

Rooted in the principles of Feng Shui and Taoism, balance and harmony are crucial in Chinese logo design. The arrangement of elements, the play of negative and positive space, and the symmetry of design all contribute to creating a sense of equilibrium. This isn't just aesthetics; it's about creating a feeling of stability and tranquility within the logo. A well-balanced logo is like a visual zen garden, offering a sense of peace and order amidst the chaos of the market.

In essence, Chinese logo design is a rich tapestry of cultural narratives, color psychology, artistic expression, and a balancing act between the old and the new. It's a field where designers are storytellers, weaving tales of tradition, modernity, and harmony into a visual form that resonates across cultures and time. So, the next time you see a Chinese-inspired logo, remember, you're not just looking at a brand identity; you're witnessing a story unfold.


What Are Common Symbols Used in Chinese Logo Design?

When it comes to Chinese logo design, it's like stepping into a world where each symbol is a brushstroke in a larger painting, each carrying its own story and significance. In the realm of Chinese logo design, symbols are more than mere decorative elements; they are the bearers of centuries-old wisdom and cultural narratives. Here, we'll explore five common symbols that frequently make their way into the tapestry of Chinese logo design, each weaving its unique essence into the fabric of branding.

The Mighty Dragon

Ah, the dragon - a symbol as powerful as it is mystical. In Chinese culture, the dragon is not the fire-breathing beast of Western lore but a benevolent creature symbolizing power, strength, and good luck. It's a frequent flyer in the world of Chinese logo design, often used to convey a sense of majesty and authority. Whether it's coiled elegantly around a character or majestically spread across the canvas, the dragon adds a regal touch, making any logo stand out with an air of ancient dignity.

The Elegant Phoenix

Complementing the dragon's yang is the phoenix's yin, a symbol of grace, high virtue, and renewal. In Chinese logos, the phoenix is often depicted with a delicate, flowing form, embodying femininity and elegance. Its presence in a logo is like a nod to rebirth and the perpetual cycle of success and regeneration. The phoenix whispers a tale of resilience and beauty, making it a popular choice for brands looking to portray sophistication and timeless grace.

The Bamboo’s Resilience

Bamboo is not just for pandas! In Chinese culture, bamboo represents flexibility, resilience, and integrity. It's a symbol that says, "I can bend without breaking." In logo design, bamboo is often used to represent growth, adaptability, and natural grace. Its slender form and peaceful demeanor make it a subtle yet powerful symbol for businesses that want to showcase their commitment to enduring through challenges while maintaining their core values.

The Lotus Flower’s Purity

The lotus flower, blooming unscathed from muddy waters, is a symbol of purity, enlightenment, and rebirth. In Chinese logo design, it speaks of beauty, perfection, and a rise above the mud of mundane reality. The lotus is a favorite among brands that want to convey a sense of elegance, spirituality, and a journey towards achieving one's highest potential.

The Yin and Yang Balance

Perhaps one of the most globally recognized Chinese symbols, the Yin Yang depicts dualities - light and dark, fire and water, earth and air - living in harmonious balance. It's a symbol that transcends mere aesthetics, encapsulating a philosophy of balance and unity. In logos, it’s used to represent the balance of opposing but complementary forces, making it an excellent symbol for businesses that stand for harmony, unity, and the balance of different elements or ideas.

In summary, Chinese logo design is a fascinating dance of symbols, each with its rhythm and story. From the authoritative dragon to the harmonious yin and yang, these symbols are not just visual elements; they're carriers of deep cultural meanings, each adding a layer of depth and narrative to the brand they represent. As a designer, weaving these symbols into the fabric of a logo is like painting a picture that speaks in the language of an ancient culture, resonating with stories and meanings that transcend time and geography.


How Can I Incorporate Chinese Elements into My Logo?

Incorporating Chinese elements into your logo design is like adding a dash of five-spice powder to a dish – it can transform the ordinary into something extraordinarily rich and intriguing. Chinese logo design is steeped in centuries of art and symbolism, offering a vast palette of elements to enhance your brand's identity. Here are five spice-rack essentials to consider when infusing your logo with a taste of China.

Embrace Symbolic Imagery

The Chinese artistic lexicon is filled with imagery that's loaded with meaning. Think beyond the dragon and phoenix; delve into lesser-known symbols like the tortoise for longevity, or the peony for wealth and honor. Each symbol in Chinese culture carries a story and a set of values. By selecting the right imagery for your brand, you're not just creating a logo; you're weaving a rich narrative that resonates with those familiar with these cultural nuances.

Play with Calligraphic Fonts

Chinese calligraphy is not just writing; it's a visual art form. Each stroke conveys emotion and movement. Incorporating calligraphic elements into your logo can add a level of sophistication and authenticity. Even if your logo is primarily in English, a single word or the brand's initials in stylized Chinese script can add an intriguing element that sets your design apart.

Utilize Color Symbolism Wisely

In Chinese culture, colors are imbued with deep symbolism. Red symbolizes good fortune and joy, yellow signifies royalty and power, while green represents harmony and growth. Choosing colors that align with the values and personality of your brand can add a layer of meaning to your logo. But remember, it’s not just about picking colors; it’s about telling a story through hues.

Incorporate Feng Shui Principles

Feng Shui, the ancient Chinese art of placement, is all about harmony and balance. While it's typically applied to spaces, its principles can be wonderfully adapted to logo design. Think about the balance of elements, the flow of design, and how the logo interacts with its environment. A logo designed with Feng Shui in mind doesn’t just look good; it feels right, creating a sense of equilibrium and positivity.

Blend Modernity with Tradition

The beauty of Chinese logo design lies in its ability to marry tradition with modernity. You don’t have to go full ancient dynasty in your design. Instead, find ways to blend traditional elements with contemporary design trends. This could mean using a traditional symbol but rendering it in a sleek, modern way, or integrating a classic color scheme into a minimalist design. It’s about creating a dialogue between the old and the new, the East and the West.

In essence, incorporating Chinese elements into your logo is an exercise in storytelling, balance, and artistic expression. It’s about paying homage to a rich cultural tapestry while crafting an identity that speaks to a modern audience. Whether it’s through symbolic imagery, calligraphic flair, thoughtful use of color, Feng Shui principles, or a fusion of old and new, each element you choose is a thread in the larger tapestry of your brand’s story. So go ahead, sprinkle in a little bit of China into your logo design, and watch as it transforms into something that’s not just seen but felt and remembered.


How Does Calligraphy Impact Chinese Logo Design?

When you think of Chinese logo design, imagine it as a canvas where each stroke of calligraphy tells a story, creating a tapestry of tradition and modernity. In the realm of Chinese logo design, calligraphy is not just a form of writing; it's an art form that breathes life into characters, transforming them into visual poetry. Let's dip our brushes into the inkwell and explore five ways calligraphy profoundly impacts Chinese logo design.

Conveying Brand Personality Through Strokes

The way a character is written in Chinese calligraphy can say a lot about a brand. Each stroke, whether bold and assertive or soft and flowing, carries an emotion, a personality trait. A brand that wants to come across as strong and authoritative might choose characters with sharp, angular strokes. In contrast, a brand emphasizing elegance and grace might opt for more fluid, sweeping characters. It's like the difference between a bold, robust espresso and a delicate, fragrant tea – both are delightful, but each tells a different story.

Creating Visual Harmony and Flow

The rhythmic flow of calligraphy adds a dynamic, visual harmony to logos. It's about how the characters dance together, creating a visual melody that's pleasing to the eye. This harmony is crucial in Chinese logo design – it's not just about how each character looks individually, but how they interact with each other, creating a balanced, cohesive whole. It's like a well-choreographed dance, where every move is in sync, creating a performance that's captivating and memorable.

Infusing Tradition into Modern Designs

Calligraphy is a bridge connecting the past and the present. By incorporating calligraphic elements into a logo, designers can infuse a sense of history and tradition into even the most modern designs. It's a nod to the rich cultural heritage that underpins Chinese aesthetics, adding depth and meaning to the logo. It's like adding a vintage piece to a modern outfit – it creates a look that's both timeless and contemporary.

Ensuring Cultural Authenticity

Using calligraphy in Chinese logo design is a stamp of cultural authenticity. It's a way of honoring the roots and traditions of Chinese art. For brands looking to establish a connection with the Chinese market or those wanting to reflect Chinese heritage, incorporating calligraphy can lend an air of legitimacy and respect for the culture. It's like speaking the language of the audience – it shows you understand and value their culture.

Differentiating Brands in a Global Market

In a global marketplace where differentiation is key, calligraphy offers a unique way for brands to stand out. It provides a distinctive visual element that can set a brand apart from its competitors. A logo with Chinese calligraphy is not just another brand mark; it's a piece of art. It tells a story that's different from the rest, offering a unique brand identity that's memorable and eye-catching.

In conclusion, calligraphy in Chinese logo design is much more than decorative writing. It's a powerful tool that conveys emotion, creates visual harmony, bridges tradition with modernity, ensures cultural authenticity, and differentiates brands in a crowded market. It's like the secret ingredient that adds that special flavor, making a logo not just a symbol, but a story told through the art of writing.


What Are Some Common Mistakes in Designing Chinese Logos?

Navigating the intricate world of Chinese logo design can sometimes feel like performing a high-wire act in a cultural circus. It's a balance of art, tradition, and modern branding, and like any daring performance, there are pitfalls to avoid. Let's shine a spotlight on five common mistakes that can turn your Chinese logo design from a showstopper into a flop.

Cultural Misinterpretation and Stereotyping

Imagine using a dragon in your logo because it looks cool, only to find out it's a symbol of imperial power in China – not exactly the message a friendly local café wants to convey! Misinterpreting cultural symbols or relying on stereotypes can lead to designs that are either offensive or laughably clichéd. It’s essential to understand the deep-rooted meanings and nuances of Chinese culture to ensure your logo resonates authentically and respectfully. Think of it as cultural detective work – the clues are in the symbols, and it’s your job to decipher them correctly.

Overcomplicating the Design

In a bid to capture the richness of Chinese culture, some designers throw in everything but the kitchen sink. The result? A logo that's as confusing as a Beijing street map. Chinese logo design is an art of balance and simplicity. It's about choosing elements that speak volumes without shouting. Aim for the elegance of a single brushstroke, not the chaos of a spilled inkwell.

Misusing Calligraphy and Fonts

Using Chinese characters just because they look exotic can backfire if not done right. Poorly chosen or incorrectly written characters can turn your logo into an unintended joke. It's like wearing a T-shirt with a cool foreign phrase that actually says "I'm a tourist." If you’re going to use Chinese script, make sure it’s accurate, culturally appropriate, and harmoniously integrated into the design.

Neglecting Color Symbolism

Colors in Chinese culture carry deep meanings. Red for luck and celebration, white for mourning, green for health – each color tells a different story. A common misstep is using colors without understanding their cultural connotations. It’s like dressing for a wedding only to find out it's a funeral. Paying attention to color symbolism ensures your logo communicates the right message and mood.

Ignoring Target Audience Preferences

Remember, a logo isn’t just for you; it’s for your audience. Ignoring the preferences and sensitivities of your target audience in China can lead to a design that falls flat. This includes understanding the cultural, social, and even political context in which your logo will be viewed. It’s like cooking a meal for guests without considering their taste preferences – the result might not be to everyone's liking.

In summary, designing a Chinese logo is a delicate dance of cultural understanding, simplicity, careful use of language and color, and audience awareness. Avoiding these common mistakes is like perfecting the steps of this dance – it takes practice, patience, and a deep respect for the culture you’re engaging with. Get it right, and your logo won’t just be a symbol of your brand; it’ll be a bridge connecting your brand to the hearts and minds of your audience.



Chinese logo design is a fascinating confluence of art, culture, and branding. It requires a deep understanding of symbolic meanings, color implications, and cultural sensitivities. As we have explored, avoiding common pitfalls in Chinese logo design is crucial for creating a logo that is not only visually stunning but also culturally resonant. This journey into the heart of Chinese aesthetics teaches us the importance of research, respect for tradition, and the art of visual storytelling. By embracing these principles, designers can craft logos that are not just marks of identity but also bridges connecting brands with their audience on a deeper, more meaningful level.


Let Us Know What You Think!

All of these creative inspirations are created by some of the best designers, creatives and professionals around the world, curated by Kreafolk's team. We hope you enjoy our gallery and remember to leave us your comment below. Cheers!


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