A journey of a thousand miles begins with a single step. Check out some of the best Chinese logo design ideas we have curated to inspire your projects!
Created by 单 一帆 | https://www.behance.net/gallery/102569757/_
The history of Chinese logo design can be traced back to the early days of Chinese civilization, which has a rich tradition of graphic arts, calligraphy, and typography. The Chinese script itself is a complex system of characters that are both artistic and functional and has been in use for over 3,000 years.
In the early 20th century, China went through a period of rapid modernization and urbanization, which led to the development of new industries and commercial enterprises. These businesses needed to create logos to represent their brand identities, and so the field of the Chinese logo design was born.
One of the key figures in the development of Chinese logo design was Tsai Yueh-hsun, who founded the first design firm in Taiwan in the 1950s. He combined traditional Chinese calligraphy with modern design principles, creating a distinctive style that has become known as "Chinese modernism."
In the following decades, Chinese logo design continued to evolve, incorporating new techniques and technologies as they become available. Today, Chinese logos can be found on everything from street signs to global brands, and the field continues to grow and innovate.
Here are some of the best Chinese logo design ideas you can look into:
1. DRAWSHINE COSMETIC
Created by will wang | https://www.behance.net/gallery/123402245/Brand-Design-DRAWSHINE-COSMETIC
The Drawshine Cosmetic logo has simple lines inside, bold and thin lines. It uses simple fonts for typography. If your targets are Chinese people and other people from around the world, use two different fonts to complement your logo. One of them should use Chinese characters, and another one is using the alphabet so everyone can read them easily.
2. Bao Bao Chinese Diner
Created by Ten Ten Studio | https://www.behance.net/gallery/164192659/Bao-Bao-Chinese-Diner
If you want a logo that looks more traditional, then you need to consider this unique logo design. It has an awesome background that looks similar to Xuan paper, the traditional Chinese paper. And then, for the writing, pick something that makes your logo look like it is written using a brush and ink. The logo has an element that matches the brand.
3. YIN TEA
Created by 士 Shih Lin | https://www.behance.net/gallery/47773247/YIN-TEA
Those who want a modern logo should consider getting this simple logo with minimalist lines and modern-styled Chinese characters. The simplicity of the font makes the logo look beautiful. This cute and simple logo allows you to place it on a picture. Use only one solid color so that everyone can read what your logo says clearly and easily.
4. 自然造物 × 韩翎朴
Created by 韓 林樸 | https://www.behance.net/gallery/120341893/-Chinese-folk-culture-Brand
There are more than 50,000 Chinese characters you can use on your logo. And there are more than 20,000 modern Chinese characters to use. If you want to use some Chinese characters on your logo, find the right characters that will represent your brand and business. Since your Chinese characters require people to work hard to read them, make sure that you use simple solid colors like monochromes.
5. 馨邻 chicken soup
Created by xiaofan li | https://www.behance.net/gallery/63045479/LOGO-design-for-Chinese-restaurant
The most ancient Chinese porcelain is the simple Chinese bowl that has a white base and blue decoration. If you have a food and beverage business, consider getting this Chinese bowl logo. Feel free to use more than just one bowl on your logo. Just make sure to be creative so that your logo will look unique and nothing like any other logo.
6. GALAXY SS CAFE
Created by Kizz Lau | https://www.behance.net/gallery/133611685/CAFE-MENU-GALAXY-SS-CAFE-2021
There is no simple galaxy since it contains stars, planets, and others. However, when you create a logo that involves something from the universe, like the element of stars, planets, and galaxies, you need to keep the logo simple. For example, draw an element of the universe you want to use with simple lines. Use Chinese fonts to make the logo more special.
7. Ching Mook Tong
Created by Jacky Lo | https://www.behance.net/gallery/127602569/-Ching-Mook-Tong
Here is another idea for those looking for the best traditional-styled Chinese logo designs. The logo has a solid black background that makes it look classier and more elegant. The writing and their white brush style make the logo stays simple but awesome at once.
8. 甘 信尧
Created by 甘 信尧 | https://www.behance.net/gallery/130648711/Chinese-type-logo-design
The logo may look similar to the previous one; both of them have a black background and white fonts. But this one is way more modern than the Ching Mook Tong logo design. This logo is perfect for those looking for modern logos or logos that target men as consumers. If your business targets women as your consumers, replace the white color with pink.
9. YE.C 夜串
Created by Reflex Design | https://www.behance.net/gallery/140558041/YEC-*image
Just like the previous ones, this logo is also designed for those looking for simple and modern logo designs. The combination of black and white create simplicity and minimalism at once. Draw an element that is going to represent your business. For example, the Chinese characters in this logo say Night Strings, and it has a bright-colored logo that matches the writings.
10. Nhat Nam Vu
Created by SUSU Shengjian bao | https://www.behance.net/gallery/135671385/SUSU-Shengjian-bao
One unique element to use on your logo is the chinaware. Pick one unique chinaware and then fill it with the name of your company and write the motto of your brand around the logo. If you are going to use Chinese characters, keep in mind that those characters will be small, so make sure to use colors that make them visible.
Created by Andy Wang | https://www.behance.net/gallery/109286641/Lollipot
Chinese food businesses are the most famous businesses you can find anywhere. If you are starting the same business, create a simple logo using Chinese characters that represent your business. For example, use Chinese characters that mean seafood and then frame it with simple lines. The logo is going to make people know what the focus of your business is.
12. Feast & Fire
Created by Kevin Paul Santos | https://www.behance.net/gallery/106849959/Feast-Fire
Another idea to help you create the best Chinese logo design for your Chinese cuisine business is using Chinese characters and alphabetical fonts on the logo.
This way, all customers, both Chinese people and others who cannot read Chinese characters, will be able to know what products they can get from your restaurant. Add some elements to make it clear, like noodles for a noodle restaurant.
13. Hong Kong Little Kitchen
Created by Serious Studio | https://www.behance.net/gallery/91762727/Hong-Kong-Little-Kitchen
If the name of your company or business is too long already, you may want to create a logo that doesn't contain anything else but the name of your business.
Adding more elements will only make your logo look too crowded and less interesting. Use some simple fonts and then combine them with some Chinese characters.
Created by Fabian Hung | https://www.behance.net/gallery/78685639/YUANDE-Brand-Design
Chinese symbology has a bunch of important birds. However, the most important one you should use on your logo is the phoenix. This is a mythical bird that is described as the king of all birds. When creating a Chinese logo design, consider using the phoenix element on it and then combining it with Chinese characters. The logo may look more traditional, but also impressive.
15. Ding-Yan Food
Created by Cheng Yuan Chieh | https://www.behance.net/gallery/92144615/-Ding-Yan-Food
Those who are looking for a cute and nice Chinese logo design need to combine simple and minimalist font with cute Chinese characters. The simple font is going to let people who can't read Chinese characters know what your business is about. And the Chinese characters on the logo design will attract all Chinese people who pass through your business site.
16. Waste Treatment
Created by BIBI Z | https://www.behance.net/gallery/104478083/Typeface001
Pick a cool but simple font for your logo. Monochrome colors will always help you create the best logo design ever. But if you want something bold, add some bold colors to the logo. For example, the simplicity of the black background and white writing will look impressive with the red element in the middle of the logo.
17. Peking To-Go
Created by Blonde and Giant | https://www.behance.net/gallery/147757745/Peking-To-Go
Looking for a Chinese logo design idea for your Chinese seafood restaurant? Adding a dragon element to your logo will make it perfect. The dragon represents scaled creatures. But a dragon is not only perfect for Chinese food businesses. Dragon is also the most powerful symbol that can control cosmic forces and have supernatural powers. Use this element to make your business more powerful.
18. 金谷园 King Gu Yuan Dumplings
Created by Minxing Xie | https://www.behance.net/gallery/119038565/-King-Gu-Yuan-Dumplings-BRANDING-PACKAGING-DESIGN
A ginkgo tree is a Chinese native tree and is considered one of the sacred trees. Now, you can use the ginkgo tree on your Chinese logo design. The resilience of the ginkgo tree represents enlightenment and longevity. If you want to have a business that lasts forever, you need to use the ginkgo leaf or ginkgo tree on your Chinese logo design, no matter what your business is.
19. 柒點珈琲 7 o'clock coffee
Created by Heng-Ju Wen | https://www.behance.net/gallery/83793149/-7-oclock-coffee
Want a unique design that makes your café look more special? Create a Chinese logo design with a traditional Chinese character and then combine it with a Chinese-styled font like Shanghai font. One color is going to make your unique logo look incredible. But if you want to make it look more modern, combine two different colors.
20. FOODIE POWER CHINESE CUISINE
Created by Brainchild Creative | https://www.behance.net/gallery/116522761/FOODIE-POWER-CHINESE-CUISINE
This is one of the most traditional Chinese logo designs you may want to consider when you are trying to create a logo for a traditional Chinese food restaurant.
The logo is full of Chinese characters. Add some alphabetical words to ease people who don't understand Chinese see what your restaurant is trying to offer.
21. Ho Lee Chix
Created by Kat Romanoff | https://www.behance.net/gallery/92534827/Ho-Lee-Chix-Brand-Identity
When you try to create a Chinese logo design, it is crucial to choose the background of the logo first. If you use a picture as the logo background, then use minimalist font and logo. The minimalist logo and font in one solid color will make it visible so that your customers will know what your company is about.
22. Clay Café & Restaurant
Created by Magdalene Wong | https://www.behance.net/gallery/95203039/Clay-Caf-Restaurant
It is time to combine something modern with something traditional. For example, create a Chinese logo design with Chinese characters and modern elements. Draw something modern next to the Chinese characters. If you need alphabetical fonts for the typography, something bold in a solid color will complement your Chinese logo design.
Created by 小狼君 Langcer Lee | https://www.behance.net/gallery/79273419/Tea-Packaging
Those who are looking for a logo design that can be a packaging should consider this simple but awesome logo design idea. The blue background creates a simple background that accentuates the white typography. The simplicity allows people to read whatever you write on the packaging. They can get enough details and finally decide to purchase your products.
24. Street Food Fighter
Created by Leonardo Tanuwijaya | https://www.behance.net/gallery/75606495/Street-Food-Fighter-Event-Branding
Sometimes, you don't have to add the element of food to your cuisine business logo design. This unique Chinese logo design, for example, doesn't contain any pictures of food on the logo. Just make sure that whatever you write in the background can be seen clearly and easily. If possible, use bold fonts and solid colors if you use pictures for the logo background.
25. Du Fang Zi
Created by Noodlemaker Wang | https://www.behance.net/gallery/93001987/Du-Fang-Zi-BRANDING
Be creative in creating your Chinese logo design. Try to use monochrome color and then compare it with another color. Gold and red are the best colors that will represent the Chinese atmosphere on your logo. You may want to add a little red to the gold logo. This way, your logo will look more Chinese and elegant at once.
26. 福香園 Fu Xiang Yuan
Created by Cheng Yuan Chieh | https://www.behance.net/gallery/90359451/-Fu-Xiang-Yuan
This logo is the cleanest and best one for those looking for the simplest idea. Instead of using a black background and white font, use white background behind the traditionally styled Chinese characters for the name of your business.
27. 六只手指 SIX FINGERS
Created by Alen Fung | https://www.behance.net/gallery/135935261/-SIX-FINGERS-
This luxurious logo design looks like an opening scene of a Chinese movie. A black background is an awesome option that creates an elegant look. It also accentuates the luxury of the gold logo design. Feel free to use Chinese characters. Just make sure that you use elements everyone can understand. Black and gold are enough; no need to add some other colors.
28. Jiǎ Contemporary Chinese Dining
Created by Thinking Room | https://www.behance.net/gallery/82448845/Ji-Contemporary-Chinese-Dining
Simplicity is key if you are designing a logo for your contemporary-styled business. This contemporary dining space has a cute logo with simple white typography that looks super cute. Use any cute font for your logo typography, such as the Font Shui by Harold's Fonts or Moyko by Kurasan. A solid color will make the typography look more contemporary.
Created by 朱 大洋 | https://www.behance.net/gallery/62506707/-LOGO-DESIGNE
Lines are the key to this unique Chinese logo design. It has lines and modern Chinese characters along with thin and simple fonts for the typography. No matter what color you choose for the background, white or gold color will be the best option for your typography.
30. 久席 品牌形象设计
Created by 单 一帆 | https://www.behance.net/gallery/102569757/_
The crane is one of many birds in Chinese mythology you should use on your logo. This bird symbolizes wisdom, longevity, and eternal youth. The Chinese fables said that the crane could reach up to 600 years old. Suppose you want your business to live forever, just like the bird and the crane bird on your Chinese logo design. You'll create the most fantastic logo.
Frequently Ask Questions
What are some traditional Chinese design elements that are commonly used in Chinese logo design?
Chinese logo design often incorporates traditional Chinese design elements, such as calligraphy, traditional Chinese motifs, and the use of the color red. Calligraphy is an important part of Chinese culture and is often used in logos to convey elegance and sophistication. Traditional Chinese motifs, such as the dragon, phoenix, and Chinese knot, are also commonly used in logo design to represent prosperity, longevity, and good fortune. The color red is considered lucky in Chinese culture and is often used in logos to represent success and prosperity.
How does cultural sensitivity impact Chinese logo design?
Cultural sensitivity is crucial when designing a logo for a Chinese audience. The use of certain colors, symbols, and characters can have different meanings in Chinese culture than they do in Western culture. For example, the color white is associated with death in China, so it should not be used in a logo. Similarly, the number four is considered unlucky, so it should be avoided. It's important to do thorough research and work with a native Chinese speaker to ensure that your logo design is culturally appropriate.
What are some popular industries that frequently use Chinese logo design?
Chinese logo design is popular across a wide range of industries, but it is particularly common in industries such as f&b and tourism. In these industries, a logo that conveys success, stability, and cultural heritage is often seen as important. Chinese logo design is also popular among companies looking to expand into the Chinese market.
What is the importance of symbolism in Chinese logo design?
Symbolism is a crucial part of Chinese logo design, as many symbols and motifs have deep cultural significance. For example, the dragon is often used in logos to represent power and good fortune, while the phoenix symbolizes rebirth and immortality. The use of these symbols can help convey important messages about a company's values and aspirations. It's important to ensure that the symbolism used in a logo is appropriate and culturally sensitive, as using the wrong symbol or motif can be seen as disrespectful or offensive.
What role does color play in Chinese logo design?
Color is an important element in Chinese logo design, as each color has its own symbolic meaning. For example, the color red is associated with good luck and happiness, while yellow is associated with royalty and power. It's important to choose colors that are culturally appropriate and convey the desired message. Additionally, the use of complementary colors can create a visually appealing and balanced logo design.
What is the significance of typography in Chinese logo design?
Typography is an important aspect of Chinese logo design, as the font used can impact the readability and overall feel of the logo. Traditional Chinese calligraphy is often used to convey elegance and sophistication, while modern fonts can create a more contemporary look. It's important to choose a font that is visually appealing and legible while also being culturally sensitive.
How does cultural heritage influence Chinese logo design?
Cultural heritage plays a significant role in Chinese logo design, as it can help create a sense of authenticity and tradition. Incorporating traditional Chinese motifs, calligraphy, and colors can help establish a brand as a trusted and respected part of Chinese culture. Additionally, highlighting the brand's connection to Chinese culture can help build trust and loyalty among Chinese consumers.
Let us know what you think!
All of these fantastic logo design ideas are created by some of the most talented logo designers worldwide. We hope you enjoy our gallery and remember to leave us a comment below. Cheers!