6 Tricks and Tips to Create a Great Website for Your Band or Solo Music

Whatever your brand today, you need a top-tier website to stand out from the crowd and get noticed. And this applies just as much - if not more so - when your band is your brand. Whether you’re a member of a band or a solo musician, there are some key things you can do to ensure that your site perfectly reflects your work and helps you connect with your fans - and make those all-important music and ticket sales.

You Need Great Photos

If you want a professional-looking website for your band or to showcase your work as a solo artist, you need professional-looking photos, full-stop. Investing in a professional photographer to come to take photos of you or your band in action is money well spent and will take your website to the next level, marking you out as an artist to take notice of.

Ideally, the photos used should give the viewer a great idea of your musical style and vibe and aim to generate a buzz or excitement. They should be crisp and clear and introduce the visitor to your unique musical proposition.

Pay Attention to the Little Details

It’s not just about ensuring that all the elements of your band website work and that it’s easy to navigate. The little things can help your site stand out from the crowd and capture your visitors’ imaginations. For example, consider adding some compelling audio visualizer templates compatible with Premiere Pro to create on-screen patterns that reflect the tempo and rhythm of the audio - thereby adding interest, or create cartoon avatars of the band members to add to your About Page and around the site.

Don’t forget to ensure that your band or musician's website is accessible, too, so that it can be enjoyed by as many existing and potential new fans as possible. This means optimizing text for screen readers, writing clear alt text, and ensuring that the contrasts between text and background page color won’t cause problems for those with vision disorders.

Make the Most of eCommerce Options

Most website builders now come with a range of tools designed to help you easily add eCommerce elements to your new site, even if you have zero site-building experience. All you need are great photos of your products.

Make the most of this opportunity to sell via your website by adding band merchandise or gig tickets to your store - you could even think about creating NFTs to allow superfans to actually own a unique piece of your digital content.

Help Fans Help You

For bands or musicians in the early stages of their careers, a website is a great way to connect with fans and show their appreciation for this support. But it’s a two-way street, and many committed fans are keen to support their favorite outfit via, for example, an online virtual Tip Jar on your website or through fan subscriptions.

Thinking about launching a crowdfunding campaign? Don’t forget to make this a highly visible part of your new website.

Put Together an Electronic Press Kit

Your website is the perfect platform to help build your brand as a band - and this is where a well-put-together electronic press kit (EPK) comes in. An EPK is like a resume for musicians or bands and is a great thing to have available on your website; they can be useful in helping you get noticed and make new connections within the industry. The presence of an EPK says you’re taking your work seriously.

An EPK typically includes examples of the band’s music and music videos, a biography, press and testimonials, tour dates, embedded links, and contact details, and features the band or artist’s branding throughout.

Don’t Forget an Events Calendar

Including a regularly updated calendar detailing all of your upcoming gigs and events is the perfect way to generate some excitement and get tickets sold. Visitors will quickly start checking in with this schedule once they realize that new information is being frequently added.

As well as your live events, don’t forget to add details of, for example, virtual Q&A sessions and live-stream-only gigs to give your fans as many ways to enjoy your music and get to know you as possible.

Creating a Great Band Website: The Takeaway

Use the tips above to create a band or musician website that’s compelling, vibrant, and reflects your unique music and style. Always keep in mind, when building the site, the importance of its role in maintaining and nurturing a connection with your fans. Keeping the content fresh, exciting, and accessible is one of the most effective ways of achieving this.