Here are some inspiring tips you can easily follow to use letters for a logo design!
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A logo design is a complex art and creative work to the point that the creation demands tons of expertise and knowledge in varying aspects. All thanks to the varying elements used in the logo, which highlight and develop certain aspects of the design itself. The said elements include letters, one of the crucial components that should be inside the visual identity.
However, the creation of letters or visuals with typography demands certain techniques and tips. Creators need to consider the process and models to ensure the letter's elements fit and snug perfectly to the logo. The component of lettering has a pretty strong impression and connotation for the design itself. Well-planned letters for logo design are needed.
When skills, ideas, and designs come as one, creators can develop a powerful and meaningful logo design. In its implementation, using letters does have certain points to highlight. Logo creators might have to go as far as the basic concept of creating the design before going further to visual identity creation. But why do you need letters in the logo?
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The reason to use lettering in the logo
The first reason for how important the logo can be is the fact that logotype is one of the popular design styles. Logotype can appear as an initial, stylistic font, picturesque, business name, and or monogram. It suggests that the creation and the design itself can cover a wide range of models of letters.
The second reasons go to the ability of letters to evoke emotion, deliver meaning, show the name, and introduce the business' information. Those impressions and information related to the voice and values of the business. It highlights that one should properly use letters and avoid creating wrong typeface risks to the target audiences.
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When using letters for logo design, one should pay attention to how the work affects or creates a ripple for the visual identity. It is an element that can deliver the business name and details, including impression and emotion. This later solidifies the fact that creators need to fully and properly create the word to fit the business and design.
But what makes the writing element one of the complex aspects of the visual image goes to its vast range of possibilities. Typography can appear in varying visual points, including the type, style, the beautification. It makes the creation rather complex, especially with the vast business industry itself. So, to help you get the best work, read further on the following details.
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1. Know The Basics And Options
It is best to start from the beginning points of design, the basics of typography and letters. Letters in logos are highly related to typography and lettering, which deserve a separate article to talk about. But you can make it easier to learn by learning about the fundamentals of typography, which means learning about kinds of typefaces, scales, hierarchy, kerning, and line height.
Inhaling all of the typography details will be a bit challenging since there are many to learn. However, it is best to take some time to study it. To make it easier, try to pinpoint certain aspects. The first one is about when and how to use it in the logo or general content. It will lead to diving into using several typefaces, such as serif, script, sans serif, or custom.
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After that, learn more about how the letter typefaces will be used in various settings. Take an example of several logo proportions and designs. You can also learn about the proper hierarchy and scale when using letters for logo design. It will show you how certain ideas and models will have an impact on perception or emotion.
As you are learning about letters and how designers use them on logos or many other contents, take your time to get more ideas by researching or gathering examples. Take some favorites and learn from them to understand how the lettering works in different ways. With that inspiration, I start your ways to learn further and design the logo design.
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2. Learning About Typography Psychology
While there are so many aspects to learn about letters and typography, take your time to study it. But one of the most vital pieces of information should be the psychology or feeling behind the typography styles. It highlights how every lettering design came out with its unique interpretation or connotation, which will have a direct or indirect effect on the logo as a visual identity.
- Sans Serif: Among many letter styles, sans serif is the most common option you can find in the logo design. The key characteristic is the lack of a small projecting part or serif at the end of the strokes. It makes the words appear cleaner and also less formal. That is why it is associated with clean, simple, modern, balanced, or corporate images.
- Serif: Serif has the opposite image from the sans serif. It has a small line or addition on every end of strokes, adding a sense of flourish and emblem on every stroke. That kind of flourish is made as a proper decorative element which also helps increase legibility. When used as letters for logo design, serif is used to project professional, elegant, strong, traditional, or universal images.
- Slab Serif: Slabs serif can be seen as a combination of both sans and serif letters. It incorporates both simplicities of the serif letters and has a boxy appearance from the serifs. The letters are pretty commonly called Egyptian fonts. The text design is likely associated with heavy, antiquity, authority, American, and friendly image in logo design.
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- Script: Having more flexible letters, the script has a key concept of cursive and calligraphy design in it. It makes the letters have more fluid strokes, which are mostly found in lettering works using a brush or nib. Script letters are one of the classic and loved details used in logo design, especially for business with romantic, warm, soft, classic, or welcoming implications.
- Blackletter: Blackletter is a good example of a classic typeface for many lettering designs. It is characterized by using elaborate thick-to-thin strokes and serif letters. However, the key distinguishing characteristic is the long swirl and diagonal serif. Black letter letters for logo design are mostly associated with hard, historical, cold, or dramatic connotations.
- Sign Painter: A unique and rather hitting letter for the logo is a sign painter. It is one of the typeface models that have similar looks to scripts but is made to highlight paintbrushes or brush pens. The letters are pretty favored to create a hand-painted or hand-craft effect. That is why the typeface is found to introduce vintage, playful, artistic, craftsmanship, or vintage images.
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3. Consider The Audience
Since every letter's design has a unique meaning and association, designers need to dig deeper into the company's details. One of the details for the logo should be the audience or demographic. In design, the demographic has a role in developing roads and rules. Thus the whole logo will make and attract the proper audience.
It comes along with the idea of the audience's expectations, interests, and values. Every demographic has a unique aspect to highlight, including the use of colors, letters, and imagery. Try to talk with the company to find out the information regarding the audience, such as gender, background, industry, or interest.
Be sure the letters for logo design will meet the expectation and interests of the audience. Take an example of a logo for a bank. You will never use casual lettering; instead, go with simple and direct formal typography. It is because the industry has a sense of trust and professionality, which is why the text should implement the same idea.
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4. Create Or Reveal The Symbolism Of The Company
Along with the audience, there is also the symbolism behind the company. It is similar to the previous point where a letter in a logo design will depict or attract a certain audience. In this case, the typography has a direct relation to the company's symbolism, both hidden or obvious ideas.
The symbolism behind the company or brand can cover the unique feeling and connotation. One brand might want to evoke simple, confident, natural, and artistic ideas. With that, the letters should represent the same imagery. When properly used, the lettering for logo design can turn into a business key that introduces its points in just a glance.
Take an example of many famous logo marks on the internet. Many designs highlight unique interpretations just by playing with letters. Take the example of IBM, Coca-Cola, Disney, or skype. Each uses distinctive typography that helps deliver the real meaning or symbolization of the brand itself, such as the formal one for IBM and the modern logo for skype.
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5. Sketching To Experiment With Letters
After the inspiration and background learning, the next thing to do is the designing process. With the long range of text possibilities in the logo design, you can start by experimenting with sketching. Try to use hand lettering to find the best flow and more natural process. Again, this step and tips will take time. But it is worth it to figure out the best letters for logo design.
The idea is to go wild and get experiment with varying concepts for the logo. Try to visualize a similar connotation using psychology as a guideline. Thus, you can project the symbol and the target audience with the proper lettering. In this step, you are bound to play around with letter size, style, model, marks, or possible designs.
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6. Staying Simple
It is always tempting to make letters appear more flourished and beautiful with varying details. However, the best idea for creating a logo design should be simple imagery. That is why you will try to make the text in the logo appear less imposing. The key to doing so is by tweaking the scales, considering the initial, or making it less complicated.
Take your time to explore many other inspirational works using letters. Most of them try to simplify the use of letters without losing their distinctive points. Coca-cola is a great example. It has a unique script font while also staying loyal to the company name. Since the name is not that long, it turns out to be a perfect logomark.
Another good point to pinpoint when using letters for logo design is to consider the different scales. The simplicity of the letters of the logo appears clear and legible even in smaller sizes. In that case, the solution is to shed all of the extra details and work with simpler letters. It will aid in enhancing the readability of the logo.
Created by Darina Darvin | https://dribbble.com/shots/16412014-Resin-house-cyrillic
7. Digitalize And Clean Up With Software
It is given that working with text starts with manual lettering. That is why the next to do is to digitalize the final concept and clean it up with software. There are many ways to do this tip, including scanning the hand lettering and putting it in design software such as Adobe Photoshop. You can also use similar software to help clean up and fully digitalize the letters.
During this process, the main key and purpose are to make a vector image for the logo design. Vector design ensures the image appears crisp and clear despite the rescaling or resizing. This is also a great tip for creating versatile imagery for the sign, which is why make sure you have the technique to digitize and vectorize the work.
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8. Adding Texture Or Flow
With the help of digital software, you get the chance to add texture and flow. Many logos try to add a more natural look to their design, which means roughening the strokes or adding paper texture. No matter what the idea is, digital software can make it easier to make the letters as intended.
When you can properly use digital software, it is also possible to tweak and play around with the letters for logo design easily. You got the chance to change the composition, kerning, line height, or other lettering aspects. It allows you to make the text fit perfectly with your visual identity, which makes the design more approachable and readable.
At one point, digital software also makes the design process easier. Software such as CorelDraw has a feature that allows the letters to follow a line. It can make a perfect image with an arched typography design. There are also many other tricks you can explore using flow, texture, and font style with the help of digital software.
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9. Improve With Colors
Adjusting and adding colors to the letters are the key to making the logo design nail its initial target. Many will say colors state the emotion, the audience, feeling, and connotation. The use of colors is not only for images but also for the lettering in the sign. The use of a palette can create a huge impact on the lettering itself.
It goes with the idea of using a color scheme and theme. Each color has its association with a certain meaning, which means the creator needs to pay attention to that connotation. On the other hand, color is also linked with contrast. A good design should have a proper contrast, which helps the letters to stay visible, direct, and clean without losing their unique feature.
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10. Checking Out The Readability
At the end of the tips, you have to ensure the letters for logo designs are legible or readable. There is no greater design out there aside from a work that fully embraces the meaning, delivers its message, and is appealing. In the case of the logo and its texts, the points of readability are the utmost aspect to point out.
Readability in signs can cover varying reasons or possibilities. It can start with color contrast from the background, text, and imagery. Typography options also affect this aspect. And the size or the clarity of the design will top up the factor. Thus, pay attention to the kerning, white space, and size to ensure the logo is still readable in many sizes.
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Letters have a particular position in the creative industry. From its perspective, the elements can turn into something else and create a definitive sector of the market. Take an example of lettering design. But when applied in logos, the letters appear as one of the elements integrated into the business or company's visual identity.
It makes the elements have a complex implementation, focusing on how the visual would affect the overall logo design. In the process of making the visual design, the creator should pay more attention to the use of text. It includes a better understanding of the company's mission, message, image, audience, and symbolism.
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It goes with the idea that the text will help introduce and deliver the message to the target audience. The letters for logo design should be made with proper thought. Those said thoughts include making a simple style, adding texture, color, readability, and the uses of digital products to finalize the image.
It is safe and easier to say that every part of the design has its unique functions. Letters, in particular, make readable information, which enhances its function of informing the company's name or business. But to ensure it works and does not disrupt the logo as a whole, it is best to make the text easier to read and adjust properly with the whole image.