Here are 10 things you should not do when selling your logo design!
Selling logo design sounds easy, especially with the help of many online marketplaces and freelance platforms. People will see and fully engrave their selling or transaction to the platform. But it does not stop designers or creators from making mistakes. Even though the idea of mistakes in dealing with clients sounds inferior, those situations can lead to failed deals.
It is best to suggest that designers or creators should know possible faults they might have made during the process, as written on the following things you should not do when selling the logo. Most of them highlight the common mistakes are simply small technical mistakes or careless acts upon checkout and client deals.
Suppose you are in the situation, please highlight that mistakes are bound to happen. It includes a professional creator who has sold designs for years to write. That is why there is a saying of "learning from mistakes" for everyone. In this article, you will find a range of possible blunders that happen from transactions and selling a logo or design product.
By understanding the errors that might happen, you can avoid possible confusion, cancellation, or doubt on the client's side. Remember that manual, direct, or online design markets can end up canceling just because of a simple error. The key is your ideas and effort in selling the product. If you are not good at it, don't expect to get the best deal.
Designers or creators should understand that their designs won't sell themselves. Selling your logo design is as vital as the creative process itself. If you cannot articulate the value to the client and plunder to error, be ready to fail the deal. To avoid an unsatisfying selling logo, here are some mistakes you should avoid during the selling process.
1. Did Not Qualify The Client
A proper conversation is needed for a good sales pitch. The first mistake to avoid is not having a good conversation about the logo project and all of its details. In the design words, the idea goes with the function of qualifying the client's needs.
Get them to talk and start asking surface-level questions. It helps show a genuine impression of care and interest when selling the logo project. The key is to allow the client to open up about their needs and feelings about the project. Later on, give a solution once you understand the purpose of the discussion.
Leading a proper conversation to discuss the logo design can take time to master. The designer learns about the project's brief and details. It includes information regarding timeline, budget, scope, resource limit, mood, emotion, or anything that will affect the logo image.
However, only qualifying the clients is not enough. Understand and consider that your client is also a human. Give and show them your genuine interest in working with them. Don't try to block details and keep throwing states since it is a mistake you should avoid when selling logo design.
2. Does Not Add A Clear CTA (Pitch)
By the end of the first conversation, when selling your logo design, the client should expect to get the deal on. But it only happens if the client likes the design proposal, logo idea, and number. Most of the time, many objections start to appear during this time.
The designer should not hesitate to state or pitch the best CTA for the project. But you are not only telling the number. You will need to communicate further about the design decision, opinions, and what makes the arbitrary values appear at the end of the conversation. Don't rush it.
Be clear. Thus the client gets the value of your design process. If you are going for an online logo-selling platform, the idea is in the form of a CTA or call to action. You not only show where to purchase but lead the client to learn what they will get for the project. You can use the "add to cart" or "enter your details here."
Giving a clear pitch and CTA is the selling determiner. On the online site, put the checkout button at the easy-to-find location. When you talk directly, use it at the end of the conversation to initiate a clear deal. Not in the middle of a conversation and rushing it.
3. Does Not Handle Objection
Selling a design in whatever form means creating an agreement for both you and the client. You, as a designer, will eventually see objections from the client. It can be about the value, the logo style, the design, the idea, or anything. Your ability to handle objections is the key to a successful deal.
In many cases, making a recommendation and jumping to an agreement is the best way to put the client's objection. It is a solid technique to try. You will need to take their objection, decipher it, give a solution, and give the pitch. The common mistake is focusing on value without handling the objection.
In other words, you are rushing everything. It can lead to worsened hesitation from the client. A slight excuse such as asking for another permission is the greatest lie a designer will see. It indicates that the client does not like your recommendation. Try to give follow-up questions to find out the client's objection.
Many make mistakes in selling logo designs by ignoring the slight hint of disagreement. Sometimes, designers make it worse with subjective feedback. They do it by indicating the type of response to receive. Show that you make the logo design for a reason.
4. Using Overly Complex Forms
Close to the end of the discussion is where you find the pitch work for the project. During the selling process, you can see whether the client is enthusiastic or receptive to your proposal. Don't make another mistake by changing the client's mind with extra detail. It will make them confused.
You need to fix all the details with a proper design brief and forms. In this case, try to make the brief clear and easier to highlight. If you use overly complex details, it will only make the client feel frustrated, especially if you ask them to fill it out.
It is similar to the checkout selling forms or the deal. To avoid mistakes in complex forms, try some of these ideas. You can keep the design brief and checkout forms short and nice. Remove any unnecessary questions, and stay with the essential details such as name, address, and payment details.
It is applied to both online and offline selling logo design methods. The biggest mistake is making the client feel irritated to fill it. Both checkout forms and briefs should be precise and show all of the necessary details. Give the option to not make an account unless they need to.
5. Untrusted Username
Many unseen mistakes people likely miss during the selling process is their username. If you are trying to sell a product, people will see your name as the first credibility point. If your name looks stupid, people will be hesitant to make a deal. This mistake mostly happens when the designer tries to sell the design using a personal account.
The selling idea can get even more complex when going digital or online. If you are going to use an online platform, make sure your username creates a good impact. The best solution is to use your real name, not a fake or funny initial. It will eventually help your business become memorable in the market. The idea of this mistake is not to provide a trusted identity or username.
It happens quite often in the online job or freelance marketplace. You will lose the chance to sell logo design if people do not trust or find your name appealing as a creator. Avoid this mistake by using a proper name. If the design platform forces you to use a number or symbol, avoid something overly complex to remember. Use something easier to find, read, and remember.
6. Uses A Cluttered Page For The logo Business
Using an online platform sounds like a solution for a modern and better-selling logo design work. Many freelance, selling, marketplace, or platforms, do provide a clear template for their users. It can be a great solution for you who are going for the online logo design market. However, how you present the page is fully in your hand.
In many cases, the platform already gives templates for specific and needed information about your business. It can include your username, business details, design portfolio, or anything. But one of the mistakes to be aware of is the cluttered page for your design services.
In many cases, designers have a hard time presenting what they can in the selling platform. Thus ended up with cluttered information inside. It can happen with a less organized portfolio, where designers only upload their logo design works with no information. Personal business descriptions can also appear as a lack of organization.
Whatever your online platform or site is, the key to a good selling pitch is an organized page. Don't get too creative and make mistakes by jumbled information in it. Try to focus on the heart of details and use pleasing aesthetics without making it overwhelming. Don't forget your CTA and display relevant information for the logo client to work with you.
7. Do Not Give Confirmation
Logo design is a project with a huge investment in the matter. For a client, a clear confirmation or thank you information is enough to give a measurement. When you sell items, those confirmations are not only an appreciation but also proof of a deal. In direct transactions, you will see it in the form of a recipe, and so does online transactions.
At least, you will need a clear message telling confirmation that the selling or logo purchasing information is done. Not having that message is the biggest mistake that can lead to law or a worsened situation. No one wants that, especially if you sell a design with copyright in it.
To avoid this mistake during the selling process, consider sending a thank you email as simple as automated SMS to the customer after the purchase. You can also put extra logo information about the design process and services in the form of FAQs. There are also many ways to do similar appreciation.
You can avoid protests and other potential mistakes in the future simply by giving the needed information about the logo design purchase. With that, your selling and transaction will add better trust and reassurance for the client.
8. Does Not Have Payment Security
No matter if you are focusing on eCommerce or manual transactions, understand that payment security is currently one of the vital aspects to have. It is crucial not only for the creator but also for the client. Having the said security will increase the selling credibility and trust ability of the site or the business.
In online platforms, SSL encryption is one of the solutions you can use for selling logo design securely. You can also use other money transaction options that are known for their security and safety, such as PayPal. The key is that not having trusted payment security will only face you with doubtful clients.
The said mistake can be a very burdening situation for selling or buying transactions. At worst, the lack of security indicates that the business is pretty much cheap and beginner. It would turn into a risky business since logo design is not a small project.
The solution is to pick a marketplace that has a high trust rate. If you have a personal or business page, the SSL system should be up to date. Using a trusted bank is also a solution for successfully selling a logo product.
9. Did Not Provide Clear Payment And Shipping Options
When closing the checkout process during your selling logo design activities, make sure everything is clear and doable. In online transactions, this option is under or before the checkout page. The details can include shopping options, such as print, file, media, duration, inclusion, or how you will deliver the logo for the design client.
Some other selling points are the details on the shipping or job process. It would be good if you could provide details on the job percentage to the client. Don't give too much or nothing at all. Afterall design job can take time. If you have to, explain or show information such as where the process is and what the next process is. It will help reassure the client of the details and needed information.
It is similar to direct transactions. You can keep in contact with the client to give information on the payment details and logo design shipping. When you are selling logo design, ensure those details are clear and precise. A small mistake includes using a long-winded statement, making the client hesitant or confused with the information.
10. Too Many Payment Options
Giving options when trying to sell logo design is a good intention. Many try to cover various payment options to help accommodate the bigger market and clients' needs. But that is not always the answer for selling online or direct design businesses. Adding more payment options will only confuse the customer. At worst, it can impact the website or logo creator's trustworthiness.
To avoid or counter this mistake in the selling process, you can always pick one or play safe with the big names. You can use the famous card options, PayPal, Apple Pay, or cash. However, remember about taxes and cuts. Some clients might prefer some or certain payment options due to the lesser cuts.
This is the time you consider the market and the common option. Picking a favorite might not be the best solution for the payment and selling of your logo product. Take the time to get at least a few of the best-used or trusted platforms. It will help meet customer expectations, which also increases the trust or capability of your logo design business.
Mistakes in selling design, no matter the forms, tend to happen. It is especially true for beginners who lack experience in handling clients and developing an effective checkout process. It also happens on both direct or online transactions, which can lead to logo project annulment.
That is why the list highlights some common mistakes to avoid when selling logo design. The details include the more technical to the pretty much individual error. The faults can range from not qualifying the client or talking with them. It will be less effective and fit the customer's needs.
As speaking or discussing with the client, selling the design requires a clear pitch or CTA. Without that, buyers will be hesitant to seal the deal. Not having a good ability to handle objections can also lead to project disagreement. Other than that, most mistakes are related to technical situations.
The spelling errors are using complex forms, having an untrusted username, and showing a cluttered page or marketplace. Did not give purchase confirmation, did not provide payment security, gave questionable shipping options, or had too many payment selections. Those mistakes mostly make the client has a hard time making a deal.