Skip to content


Your cart is empty

Article: How To Create Originality In Logo Design

How To Create Originality In Logo Design

Image Source:  |  Image Courtesy: Berriel Brands

In a world saturated with brands vying for the consumer's attention, standing out is more critical than ever. Central to this is the role of originality in logo design, a vital tool in forging a unique identity in a crowded marketplace. Crafting a logo that resonates with a brand’s essence while being distinctive is not just an art but a strategic endeavor that could very well be the cornerstone of a brand's success.

As we delve deeper into the intricacies of logo design, we will unearth the true value of originality, illustrating the pivotal role it plays in brand recognition and consumer trust. From iconic logos that have stood the test of time to contemporary masterpieces that redefine norms, the journey of creating a logo is rich and diverse.

Whether you are a seasoned designer seeking to infuse fresh life into your creations or a startup owner endeavoring to carve out a niche, understanding the nuances of originality in logo design is indispensable. Join us as we explore the fascinating world of logo design, offering insights and guidance on nurturing originality, thereby paving the path to creating logos that are not only visually appealing but also echo with uniqueness and authenticity.


Understanding The Basics

The craft of logo design stands as one of the most dynamic fields in the realm of visual arts, seamlessly blending creativity and strategy. But before we embark on a journey to decipher the secrets of originality in this craft, it's crucial to grasp the basics.

Originating from the ancient Greeks' term 'logos', which denotes 'word', the evolution of logos as we know them has been profound. What began as simple emblems or family crests evolved, over centuries, into sophisticated visual entities representing brands and corporations. Each logo tells a story, encapsulating a brand’s ethos, its history, and its aspirations in a single, striking visual. It's a symbol that transcends language barriers, providing an immediate and recognizable connection to the brand it represents.

At its core, logo design is more than just about aesthetics. It's a multi-layered discipline requiring a deep understanding of branding, audience psyche, and cultural considerations. Today, with the digital age in full swing, logos are not just confined to shop fronts or business cards. They're omnipresent - on apps, websites, and even as social media icons. Thus, the demand for originality has surged exponentially. Brands can no longer afford to have logos that echo another, even distantly. In this expansive digital world, the emphasis on uniqueness and differentiation becomes paramount.

But what does it mean for a logo to be original? Originality, in essence, is the departure from what's conventional or expected. It challenges the status quo and breaks the mold. When transposed to logo design, originality becomes the tool through which a brand differentiates itself, making a mark that is not easily forgotten. But this doesn’t mean moving so far from the norm that the logo becomes unrecognizable or fails to convey its intended message. Striking the balance between being different yet relevant is the real challenge.

In essence, the foundation of logo design lies in its ability to convey a brand's personality and values at a glance. Whether through color, typography, or form, each element should be a deliberate choice, aiming for that perfect fusion of aesthetics and meaning. As designers, the pursuit should always be to create a logo that's not just memorable but also irreplaceable.

Embracing originality in logo design starts with understanding these basics, setting the stage for designs that are both impactful and timeless. As we delve deeper, remember that while trends come and go, a truly original logo remains etched in the minds of its audience, asserting its enduring power and significance.

Image Source:  |  Image Courtesy: Andru Gavrish


Case Studies: Originality in Action

In the expansive landscape of branding, numerous companies have managed to carve out niches for themselves through the sheer force of originality in logo design. These logos are not just identifiers but narratives, embodying the essence of the brand in visually enticing and unique ways. Let’s delve into some case studies that illustrate originality in its finest form, shedding light on the genius behind iconic logo designs.


One of the most recognizable logos globally, the Apple logo leverages simplicity to create an everlasting impact. The bitten apple is a symbol of knowledge and discovery, resonating deeply with the brand's ethos of innovation and forward-thinking. It's a master class in distilled originality, turning an everyday object into a universal symbol of innovation.


The Nike Swoosh is a beacon of simplicity, dynamic energy, and freedom, representing the wing of Nike, the goddess of victory in Greek mythology. This logo design is a testament to the fact that originality doesn't necessarily entail complexity. It conveys motion and speed, aligning perfectly with the brand’s focus on athleticism and victory.


Embarking on a different path, Twitter chose a bird in flight as their emblem, a visual that instantaneously brings to mind notions of freedom, conversation, and the spread of ideas - all fundamental aspects of the social media giant's platform. It’s a brilliant execution of incorporating the brand’s core values into its logo design, showcasing originality and purpose in perfect harmony.


At first glance, FedEx’s logo is a straightforward wordmark. However, a closer look reveals an arrow formed between the letters ‘E’ and ‘X’, embodying speed, precision, and forward movement. This kind of hidden imagery is an excellent example of originality in logo design, offering a depth of meaning and a pleasant surprise upon discovery, highlighting the brand’s forward-thinking approach and attention to detail.

Each of these case studies illuminates the core principle of originality: a deep-seated understanding of the brand’s spirit distilled into a visual representation that is both unique and symbolic. Moreover, they underline the indispensable role of a well-thought-out logo in crafting a brand’s identity.

As we unravel these case studies, we appreciate the magic woven through originality, encouraging us as creators to think beyond the conventional boundaries, fostering logos that not only capture eyes but hearts and minds. Remember, a logo, infused with originality, doesn’t just represent a brand; it tells a compelling story, fostering a deep connection with audiences worldwide.

Image Source:  |  Image Courtesy: Jack R


The Building Blocks of Original Logo Design

Embarking on the journey to construct a logo that breathes originality requires an intimate understanding of the building blocks that constitute the process. Crafting a distinctive and memorable logo is a meticulous task where each element holds the potential to echo a brand’s ethos, presenting it with a unique voice in a sea of enterprises. Let’s delve into the pivotal aspects of originality in logo design, emphasizing the intrinsic details that foster a genuinely original logo.


The font chosen for a logo speaks volumes about a brand. While classic fonts evoke a sense of trustworthiness and reliability, modern, bespoke typefaces can offer a fresh, innovative perspective, positioning the brand as a trailblazer. Originality stems from the audacious choice of typography that steps away from the overutilized paths, venturing into realms less explored, thereby crafting narratives that are both fresh and authentic.

Color Psychology

Understanding the psychology behind colors is vital in logo design. Each color evokes a different emotion, playing a crucial role in how a brand is perceived. For instance, blue often resonates with trust and reliability, while green can indicate growth and sustainability. Originality lies in leveraging color psychology innovatively, perhaps through unexpected combinations or unique shades, to carve out a distinct identity that reverberates with the audience on a deeper level.

Shapes and Symbols

Beyond typography and color lies the enigmatic world of shapes and symbols. These elements are the silent narrators of a brand’s story, subtly conveying messages through visual cues. Infusing originality in logo design at this stage involves breaking away from clichĂ©d symbols, opting instead for designs that are both unique and personal to the brand's journey and philosophy.

Balance and Proportion

The balance and proportion of different elements within a logo often go unnoticed, yet they hold a critical role in creating visually harmonious and memorable designs. Utilizing the principles of the golden ratio or playing with asymmetry to foster originality can lead to logos that are aesthetically pleasing and resonate deeply with viewers.

As we uncover these building blocks, we equip ourselves with the tools necessary to foster originality in logo design, steering clear of the trite and predictable. It's a venture into a space where creativity meets strategy, yielding designs that are not just logos but a vivid representation of a brand's spirit and philosophy.

Remember, nurturing originality is about harmonizing various elements innovatively, crafting a visual narrative that stands the test of time, emanating a unique resonance that is unmistakably authentic and inherently unique.

Image Source:  |  Image Courtesy: Cantone Studio


A Step-By-Step Guide to Creating an Original Logo

Embarking on the enriching journey of logo creation involves a series of well-articulated steps, each holding the promise of instilling unparalleled originality in your design. In this guide, we navigate through the critical stages of crafting a logo that breathes originality, offering a harmonious blend of creativity and strategic thinking. Let's unfold the roadmap to achieving originality in logo design.

Step 1: Understanding the Brand’s Identity and Values

A deep-seated understanding of the brand's values forms the foundation of any logo design process. It's about deciphering the brand’s personality, its mission, and the message it wishes to convey. The originality emerges from a place of genuine understanding, reflecting the core values authentically through visual elements.

Step 2: Market Research and Competitor Analysis

Being original requires knowing what’s already out there. Conduct a thorough analysis of the existing market trends and competitor logos. It provides a canvas to draw something unique, steering clear from repetitive patterns and embracing an avenue of untapped potential in logo design.

Step 3: Sketching - The Birthplace of Originality

The initial sketches of a logo are where the magic begins. This stage encourages unrestricted creativity, where the hand freely sketches the concepts born from the understanding of the brand and market research, nurturing seeds of originality that can grow into a distinctive logo.

Step 4: Feedback and Revisions - Honing Original Ideas

Once the sketches are ready, it’s time to gather feedback. This stage is about refining, chiseling away the excess, and honing the design to perfection. Remember, originality is often a collaborative effort, and constructive feedback can be a goldmine for fostering originality in logo design.

Step 5: Finalization and Testing

Before the logo meets the world, it undergoes rigorous testing across various platforms to ensure its adaptability and coherence in different formats. It’s the stage where the logo proves its mettle, showcasing its originality and unique appeal in real-world scenarios.

This step-by-step guide serves as a beacon, illuminating the path to crafting a logo that epitomizes originality. As designers aspiring to bring a breath of fresh air in the logo design landscape, adhering to this guide can be your ally in fostering logos that are not just visually stunning but resonate with uniqueness and authenticity.

Armed with this guide, may your journey in logo creation be a harbinger of originality, etching designs that are timeless and resonate with an unmistakable mark of uniqueness, leaving an indelible imprint in the viewer's mind, a true testament to the spirit of originality.


Practical Tips and Tricks

As we navigate the captivating journey of logo design, being equipped with practical tips and tricks can be a game-changer, bringing out the essence of originality in your creations. As seasoned designers would attest, sometimes it's the little hacks that can elevate a logo from being good to genuinely remarkable. Let us explore some actionable insights that can be instrumental in steering your logo designs towards a path of originality.

Tip 1: Less is More

In the pursuit of originality, it is tempting to incorporate multiple elements into your design. However, the most iconic logos often stand out through their simplicity. A minimalist approach allows for a more flexible and adaptable logo that stands the test of time.

Tip 2: Focus on Storytelling

A logo should be more than a pretty picture; it should tell a story. Dive deep into the brand's narrative and find elements that can represent its journey and ethos visually. Integrating storytelling in logo design brings a depth of originality that resonates with the audience on a more profound level.

Tip 3: Custom Typography

Opting for custom typography not only ensures that your logo remains unique but also opens avenues for originality. Deviating from standard fonts allows you to craft a visual language that is authentically aligned with the brand's personality.

Tip 4: Play with Negative Space

Utilizing negative space innovatively can bring a twist of originality to your logo design. It not only adds a layer of depth but also engages viewers by encouraging them to look a little closer, discovering the hidden elements that showcase the brand’s unique traits.

Tip 5: Dynamic Logos

In the digital age, logos no longer need to be static. Creating a dynamic logo that can change and evolve, while maintaining a core shape or element, can offer a fresh and modern approach to logo design, embodying the spirit of continuous evolution and originality.

Tip 6: Testing Across Platforms

Before finalizing the logo, test it across various platforms and mediums to ensure its versatility. A logo that maintains its originality and impact across different formats stands as a testament to effective design.

As we incorporate these tips and tricks into our design journey, we foster a space where originality is not just a concept but a tangible reality in the logos we craft. Remember, in the realm of logo design, originality isn’t just about being different; it's about being true to the brand's identity while bringing a fresh and innovative perspective to the fore.

Embark on your logo design journey with these practical insights, nurturing a path of creativity that harmonizes originality and expertise, crafting logos that resonate deeply and uniquely with your audience.

Image Source:  |  Image Courtesy: VASKÂźïž Studio


Expert Advice

In the realm of logo design, seasoned designers emphasize that fostering originality isn't just a goal but a continuous journey of learning, experimentation, and growth. This section brings forth pearls of wisdom from experts in the field, guiding you towards the creation of logos that are not only visually arresting but also steeped in originality.

Advice 1: Research Thoroughly

Before diving into design sketches, immerse yourself in comprehensive research encompassing the brand's history, values, and target audience. Experts underline that a well-researched design has a much higher chance of resonating originality as it is grounded in real insights and understanding.

Advice 2: Stay Updated with Trends but Don’t Follow Them Blindly

Being cognizant of the prevailing design trends is essential. However, blindly following trends can sometimes stifle originality. Experts advise finding a balance — being aware of the trends while also daring to step outside them to forge a path of originality in logo design.

Advice 3: Prototype and Iterate

Prototype a variety of logos and iterate based on feedback and testing. According to industry veterans, the first draft is rarely the final one. The path to originality often involves revisiting and refining your concepts multiple times.

Advice 4: Future-Proof Your Design

Experts advocate for designs that stand the test of time. Consider how your logo will adapt to future changes and trends, ensuring its longevity and relevance for years to come. This foresight fosters originality that is not transient but enduring.

Advice 5: Emotional Resonance

An impactful logo resonates emotionally with its audience. Expert designers encourage digging deeper to find the emotional core of the brand, creating logos that forge a deeper connection with the viewers, thus imbuing the design with a level of originality that is both heartfelt and genuine.

Advice 6: Continual Learning

The landscape of logo design is continually evolving. Experts emphasize the importance of lifelong learning, continually honing your skills and expanding your knowledge base to foster originality in every project undertaken.

Heed the advice of experts as you navigate the intricate pathways of logo design, each step guided by a commitment to originality. Remember, the journey to originality is paved with knowledge, insights, and a deep understanding of the brand’s soul, creating logos that are not merely icons but narratives that speak volumes, leaving a lasting impression in the hearts and minds of the audience.

Embark on your logo design journey with expert advice as your guiding light, nurturing designs that echo originality, vibrancy, and a depth of understanding, setting a new benchmark in logo design excellence.



In conclusion, achieving originality in logo design is a nuanced journey, marrying creativity with strategic insight. As we have unraveled, it entails a deep understanding of the brand’s narrative, a keen eye for aesthetics, and an unyielding commitment to innovation. Leveraging these insights, designers are empowered to craft logos that resonate deeply and authentically with audiences. As you forge ahead in your logo design endeavors, may originality be your guiding principle, paving the way for creations that are not only visually striking but also rich in substance and authenticity, hallmarking a unique identity in the dynamic landscape of logo design.


Let Us Know What You Think!

These fantastic logo design articles are written and curated by Kreafolk's team. We hope you enjoy our information and remember to leave us a comment below. Cheers!


Related Articles

How To Create Relevancy In Logo Design - Kreafolk

How To Create Relevancy In Logo Design

How To Create Scalability In Logo Design - Kreafolk

How To Create Scalability In Logo Design

How To Create Simplicity In Logo Design - Kreafolk

How To Create Simplicity In Logo Design

How To Create Timelessness In Logo Design - Kreafolk

How To Create Timelessness In Logo Design

How To Create Versatility In Logo Design - Kreafolk

How To Create Versatility In Logo Design

How to Choose the Right Shapes for Your Logo Design - Kreafolk

How to Choose the Right Shapes for Your Logo Design

5 Common Shapes of Logo Design - Kreafolk

5 Common Shapes of Logo Design

How To Incorporate Key Elements Into Logo Designs - Kreafolk

How To Incorporate Key Elements Into Logo Designs

The Most Updated Logo Design Trends in 2024 - Kreafolk

The Most Updated Logo Design Trends in 2024

Logo Design: The Complete Insights & Information (2024 Update) - Kreafolk

Logo Design: The Complete Insights & Information (2024 Update)

Leave a Comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.