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Article: 15 Newsletter Design Tips For More Clicks & Engagement

15 Newsletter Design Tips For More Clicks & Engagement

There are many ways to boost engagement & click rate for your newsletter design.
Here are some of the best tips you can apply to get the best results!
Created by Creavora |

When it comes to creating an efficient engagement with clients, companies have a lot of ways to opt for. It is especially true when the company hits the newer or modern era. One of the recent popular ideas is an email newsletter that can effectively attract potential consumers to click it. However, making the efficient one is not as easy as eating cake. 

Companies should consider the newsletter design to increase the click rate and the engagement aspects. At some point, people should understand that it is not only about graphics and design; the media pose more than just marketing planning. To help you gain more information on making the great one, here are the newsletter design tips to jot down.


The Tips And Trick To Increase Newsletter Click And Engagement Rates

1. Define Your Sender Name 

One of the most important tips in boosting your email newsletter efficiency is your sender name. The idea is to let the receiver know the sender of the message before opening the email. People will consider looking and checking the name before considering opening the message, especially if the name is not someone they know. Thus, it is important for engagement. 

So, how do you make it believable without looking too obvious? The best newsletter design tips are that you need to use the brand name as the sender name. It is a good click rate and engagement booster if you are running a famous brand. At some point, you can also take the personal approach for your newsletter sender name that states the name of the real person. 

But how does the tip help increase engagement and clicks? It works like a phone call or message. When the receiver knows the sender, it will stimulate certain actions. Such as accept or reply. It works the same with email newsletters that need people to know the outer shell before reaching the inner information. Thus, the engagement rate will increase too.  

How to do so? You can increase the design by using a brand or name. If you are using a name, the best newsletter design is adding the brand name at the end of the personal name. Such as Joshepine from weddingPro. The advantage of this design tip itself is very vast, such as a more personalized touch, causal, and also responsive click or engagement. 

To make this trip even better, choose to opt-out of the no-reply address. You can make the design feel more personal by allowing the subscribers or your client to respond to your email. Giving a personal reply and information is a great way to increase reputation, deliverability, click rate, and engagement. Thus increasing the number of clicks in the bulletin.

Created by TemplateZuu |


2. Think About The Subject Line 

Before going further to the actual newsletter design tips and ideas, the next thing that you should consider is the subject line. The subject line helps the sender to introduce the contents. The sender and the recipient can read the subject easily from the list of messages in the inbox. Considering this kind of information will help increase the engagement level and click rate. 

At some point, designers and companies should work with enticing the reader to open the newsletter email. It is particularly important to marketers or designers to employ relevant yet unique subject lines. If they fail to fulfill the idea of enticing readers, chances are the recipient will report it as spam. There is why you should consider some genuine engagement tips. 

The first of newsletter design tips is to make the original subject line. High chance that your recipient has more than enough newsletter email in their inbox. Making an original line will add a punch and also make your content unique. The second one is adding emoji to your design. Getting creative also helps increase the engagement rate. And lastly, make it mobile-friendly. 

Created by Guuver |


3. Considering The Right Template

After customizing the face, now your design job is on the inside of the newsletter content. In these tips, you will need to choose the correct template for the content. Not only does it skyrocket the click rate but also the looks themselves. Your design should go with the standard rules, which is 600px for the width. It is easier to look at and make customer engagement. 

The idea of creating a design that fits the template is pretty much to entice and increase the engagement level. Templates also help increase the readability and visual value, making people interested in the content, clicking the idea, and engaging with the design. Another reason why you need a template is to make the newsletter readable in many media. 

Consider your recipients as mobile users. Thus, you will need to make the email look great on the mobile. The newsletter design tips consideration goes to the resizing image, text, the layout. Without good and adjusted composition, your newsletter will be easier to read, edit, and interact with. Thus, increase the click rates and the engagement for your newsletter.  

Created by Guuver |


Created by Sparrow & Snow |


Created by ONYU Studio |



4. Brand Your Emails 

When talking about newsletter design and engagement, you will need to consider recognizable work. Starting from your sender name, subject, the line to the template, you also need to mention the brand. The idea of these design tips is to include some avatar, photos, or logo that you use for the brand identity in your newsletter and boosting the click rate or engagement. 

It is not only helpful in creating more recognizable content but also helps generate more clicks and engagement. So, improving click rates will not be that hard as long as you know how to invite people's curiosity. However, you also need to make the content and the design consistent. No one wants a lackluster appearance. 

In order to fulfill that idea, the tip is to avoid switching the newsletter design randomly and inconsistently. It will be better to use the same template that helps generate people's expectations and engagement by incorporating your brand identity. They will look familiar, understandable, and easy to interact with by engaging and allow them to click some information.

If you are looking for an easier-to-reach design, you can use a simple single column. It is a very easy template for a newsletter, which helps accentuate the focus and content. It also needs little changes in the header or footer. For a fancier design, you can also add graphics for the header and footer. Thus, this tip will create more definite information about the brand.   

Created by Guuver |


5. Make It Scannable 

There is a reason why you need a clear template and opt for a simple design. These tips will help increase scannability and engagement. The idea is that a scannable document or newsletter helps people to read and also understand the content. In this case, you will need to play around with the arrangement for your newsletter design. It will affect what people see and also click it. 

How to do it? In the case of increasing click rates and engagement, you can separate the content into sections. It helps create a clear visual and focal piece of the content. Structure and alignment are what you need to consider in these tips. You can play around with the subhead, bullet point, heading, and header, etc.  

Created by Misia |


6. Keep It Focus And Short 

Another tip to make the engagement and click rate increase is to make it short. Remember that your goal in creating newsletter design is to make recipients read the content and make them click the link to go to the landing page. So, to make them move, you will need to keep the text short and focused. In some detail, you can consider 200-words long.  

Some information tells that that 200-word newsletter has the best click rate. It is also very simple and brief that makes readers curious and want to create engagement with the rest of the content. However, no matter how cool your content and the design are, you will need to make sure you make it right. To do it, you need some tips to use for increasing the clicks. 

The first newsletter design tips are to make it have a great headline. Just like a newspaper, a headline is what people see for the first time. At the same time, you should avoid the content too promotional. Or else, you will reduce the click rate and the engagement idea. Another tip that you can use is to share the best content.  

Created by Sparrow & Snow |


7. Set The Mood 

You can also set the mood of your bulletin by creating a matching color, background, and design. You can help boost the click rate by helping to set the mood, improve engagement, and emphasize focal points using color. This is why you need newsletter design tips that include color pick and model. But why so? There are some reasons behind these tips. 

The first tip or reason is to increase the aesthetically pleasing aspect of your design. At the same time, it also adds brand recognition and engagement value. The third one is to influence purchases, engagement, and click rate. There are many more benefits to setting the mood for your newsletter, including creating a visual difference. 

When talking about color as a way to create a mood in this tip, you can do it in many ways. You can make it compatible with the logo, creating a seasonal image, or associate it with a particular color. Another good idea to choose the color pick is by following the brand identity or template design. If you make one for a younger audience, a bright, vivid one is better. 

You can also make one that evokes the same feeling as your product. For example, choose red or red and white to help create a Christmas color. You can also make it work for the other design ideas, such as templates or the logo. Make sure you compliment the detail with CTA, button, or interactive aspect to increase the engagement and click rate. 

Created by Mirazz |


8. Choose The Web-Safe Typeface 

If you are looking for important newsletter design tips, then consider the font type. Think about the range of gadgets and how your client opens your newsletter. If you want to avoid a lackluster or messy design, make sure your fonts work for every kind of device. If you are ignorant, the chance is your newsletter will be unreadable with messy typography. 

So, you can say that typography is one of the vital tips. In the case of engagement, you will consider a web-safe font. It is mainly due to the different email web browsers and devices. Using the web-safe option will not destroy your overall newsletter design. At some point, it even looks better when changing the display. 

Another tip that you can consider regarding typography is fewer types. You can increase the click rate by simply using headline and body text fonts. That is it. If you want more style, try to add one more to bring out the contrast. To make the engagement and click amount, you can also play around with text weight such as bold and thin. 

And the last tip about fonts is consistency. The idea of the newsletter email is to provide information and promotion regularly. Even though it is not apparent, making a consistent font makes your newsletter recognizable plus boosts the click rate or engagement. Surprisingly this kind of small detail can help people know the exact place to click in the inbox.  

Created by Nicky Laatz |


Created by New Tropical Design |


Created by Greg Nicholls |



9. Make Sure The Images Works

If you are using images or attaching pictures in your bulletin, make sure that the image works. The newsletter design tips most likely focus on creating an image-focused email newsletter. At the same time, you can also consider this tip as a way to adjust whether you need an image or not for engagement. Many users disable the background display images to save internet usage. 

In these tips, the solution is to consider whether you need the image or not. If you find that it does not affect the click rate or the engagement, then you can opt it out. If you do so, ensure that the newsletter design will work with or without an image. Consider if your client needs to click it or not and whether the disable option will affect the whole look or not. 

Another tip is to avoid hiding information in the images. It will help you improve your engagement rating. However, you also need to underline that image can help increase the newsletter design key point. You can use interactive images to make the information more relatable, interesting, and enticing for your click rate aspect.  

Created by SilverStag |


10. Your Email Should Be Accessible 

If you are considering creating a bulletin with accessibility for disabled people, you can consider some tips. Use alt text for images so you can provide content for people with disabilities. You can also avoid a newsletter design that has walls of text. Make sure you use a large font and pay attention to the formatting that increases engagement and allows the audience to click information. 

11. Make The Html Email Look Like Plain Text

When talking about this particular trip, you can consider using plain text HTML to increase the click rate or engagement. What makes this tip particularly important is the fact that plain text will hide the ugly HTML mail. Using plain text is also easier to track email clicks, make it look prettier and flexible. If you want, you can also make it appear as a button to click. 

12. Use A Perfect CTA 

If you want to convert each newsletter to work as the best click rate, you can always use a CTA or Call to Action words. The newsletter design tips are the perfect execution to make the plain email HTML work like a charm. It is also pretty actionable and visible. The clickability is also easier to understand as well as makes the engagement in the newsletter better. 

Created by SilverStag |


13. Do The Final Test 

Before you execute all of the newsletter design tips for your recipient, you should test the final result. To avoid any miss-communication, bad content, plan, or engagement, you can try to send the email newsletter to different devices. Try to open it on mobile or a different browser. Minimize the browser to know how it looks and changes. 

Make sure you check out everything, from the font, the images, the layout, template to the readability. You can also try to click every link and CTA you have made to ensure it works perfectly. At the same time, try to ask other people to judge and proofread the design as the last tip. Jot down all the information and revise if needed to increase the click rate and the engagement. 

14. Use The Right Tool

If you got all the ideas jotted down, the next tip is the right tool. You can try tons of software out there, from the free to the paid ones, but you will need to make sure you are ready to make the perfect newsletter design. You can even find some software that offers analytics tools that measure the click and engagement rates. But the main point is you know how to use it.  

15. Stay Regular 

If you found that all the newsletter designs work perfectly well on many devices, the next tip to do is stay regular. The idea of staying regular means you have to make content and share the idea consistently. Consistent means keeping people updated with the right amount of newsletters, not spamming them with nonsense updates. It will eventually boost the click rate and engagement aspect. 

Created by Misia |



After all the tips, creating a newsletter is not an easy feat. If you are doing the media, make sure you know what you are writing about and nail the CTA. Being regular and considering the design also helps optimize the click rate or engagement. Consider hiring a professional layout or designer to create a real and professional layout for your future newsletter design.  

We hope you can enjoy and get a better understanding after reading this guide. Let us know your thoughts by writing in the comment section below. Have a great day, and cheers!

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