Here are 15 simple steps to create a landing page design to convert more leads and online income!
Cover artwork by Majid Ali | https://www.behance.net/gallery/117451551/FP3D-landing-page
Are you trying to create the best landing page design that you can make? Well, if you are, then you have come to the right place. Landing pages or capture pages are one of the most crucial things in the world of marketing. With the help of an effective page, you will be able to convert the visitors of your website into leads, which can be very beneficial to you.
A landing page is going to help you when it comes to lead generation. That way, you will be able to market a product or a service with better outcomes. How do landing pages do this? Well, landing pages will help you direct any website visitor to another specific page for a product or a service. This means that landing pages will lead website visitors to a better-targeted page.
Other than making it easy for visitors to get to another page, landing pages also display only one particular offer. This means that landing pages are specific and direct, allowing visitors to get to that page without getting distracted by anything else on the website. Once a website visitor gets to a capture page, they can accept whatever offer the page suggests by filling a lead-capture form.
Because of how important landing pages are, you need to know how to make a landing page that can attract many website visitors. That way, you will be able to easily convert website visitors into leads. Unfortunately, creating effective landing pages can be quite challenging. It is certainly not a walk in the park. There are so many things that you need to consider before you can make reliable landing pages as a marketer. These things include setting up your landing pages and further optimizing them.
Created by Marina Taran | https://www.behance.net/gallery/112455433/Yoga-Promo-page
Although creating the best landing page design can be tricky, you do not have to worry at all. We have a few tips that will help you make the most attractive and effective landing pages that you can make. Well, without further ado, here are some helpful tips that will guide you when it comes to making the best landing pages for any website.
1.Include Every Important Element of Reliable Landing Pages
The first thing that you remember is to add every critical element that an effective capture page has. As you probably already know, landing pages can be used to convert website visitors into leads. This is one of the reasons why landing pages are also known as lead capture pages. Landing pages do this by asking the website visitor to complete a certain transaction or collect contact information from the website visitor.
If you want the website visitors to complete the kind of transaction that is mentioned above, you have to make sure that the landing page design you make has certain components. These components are critical elements that all landing pages must-have. They include the following things:
- A headline and sub-headline if needed
- A simple description of an offer with an emphasis on the value of the offer
- A minimum of one image to support the offer
- Testimonials and security badges if needed
- An information form for the website visitors
Created by Yegor Kostrykin | https://www.behance.net/gallery/108928075/Landing-Page-Concept
2. Remove the Main Navigation from the Page
Removing the main navigation from the landing page might sound too simple. However, it is a very effective way for you to keep a website visitor on the page. So, you probably know that once a website visitor gets to your landing pages, you need to make sure that they stay there. That way, you will be able to increase the chances of them taking whatever offer that you make. But how can they stay on the page if there are so many distractions on the page?
Having too many distractions can lead to website visitors abandoning your page before they complete any transaction. This is what we call lead generation friction, which is something that you have to avoid. Luckily for you, the simplest way for you to avoid this is to remove the main navigation from the page.
Created by Prowling Wolves | https://www.behance.net/gallery/111054591/Tonik
3. Match the Headline to Its CTA
Another thing that you have to remember when you are creating a landing page design is that you have to match the headline of the page to its CTA (call-to-action). You do not want to create inconsistent landing pages. This will make your offer seem unreliable. And the easiest way to keep it consistent is by matching your headline with the call-to-action on your page.
You have to create a web page by putting your shoes inside a website visitor’s shoes. If you find a certain page and click on a certain CTA with a free offer to find out that there are so many catches, you will probably get very disappointed. That is why you have to make sure that this does not happen. You can do this by making sure that your landing pages reflect what is stated in the call-to-action.
4. Less is Certainly More
When it comes to creating any kind of design, you have to remember that less is more. Keeping it simple is one of the most important keys to creating a great design. This also applies when you are creating a landing page design for a certain offer.
Landing pages that are cluttered will make any website visitor get distracted and confused. They might even get overwhelmed by the tacky design of the page. This will create the kind of friction that you certainly do not want at all. That is why keeping it simple is key. You have to make sure that your landing page design is simple and to the point.
Created by Stepan Striukov | https://www.behance.net/gallery/118111385/KnockForge
5. Point Out the Value of the Offer
Next, you have to remember to emphasize the value of the offer on your capture page. You can do this by highlighting the benefits that website visitors will get by accepting the offer. Of course, you still need to highlight the benefits as simply as you possibly can. You can achieve this by creating only a brief paragraph or several bullet points for this section.
6. Encourage Social Media Sharing
One of the things that you always have to remember is to include social media buttons that can help you share the offer on your landing page a little bit better. However, you need to make sure to add these buttons without making the page look cluttered. You can do this by only adding the social media that most of the website visitors use. Another thing that you have to remember is to add a forwarding option for emails. You should do this while keeping in mind that people have different preferences when it comes to sharing.
Created by Andrew Arts | https://www.behance.net/gallery/102077071/WeTourist-Landing-Page
7. More Landing Pages Will Generate More Leads
If you think about it, the more landing pages you create, the bigger your chances to generate more leads. It is pretty simple. When you create a lot of landing pages, you will be able to display your content to various buyers. Of course, this will help you significantly increase your conversion rates. You do not have to hassle with manually creating your capture page. You can just use a landing page design creation tool. That way, you can make as many landing pages as you want without any problem at all.
8. Ask Important Information Only
In the information form of your landing page, you have to know exactly how much information that you need to ask the website visitors. There is no exact answer to this problem. However, you just need to make sure that you only ask for the information that you need from the website visitor. Make sure that you do not require too much information from the visitor. They will just feel like it is not worth it to fill out the form to get whatever it is that you are offering.
Created by Abdur Rahman CM | https://www.behance.net/gallery/116476969/Medical-services-landing-page-by-Elementor
9. Avoid the Word “Submit”
You might think that the word “submit” on your web page does not have any effect at all on visitors. However, you should certainly think again. Nobody wants to “submit” to anything if you think about it. It is such a scary word that has the potential to decrease the lead conversion rate of your landing pages. That is why you need to find a solution to this little problem of yours.
Luckily for you, you can easily solve this problem by simply using other words as an alternative to the word “submit”. Instead of using the word “submit”, you can use other words such as “Subscribe to Our Newsletter” or “Get Your Free Book”. You also have to make sure that the button is big and colorful to make it more attractive on your landing page.
10. Use Proof Elements to Reduce Anxiety
The next tip that you can use is to reduce the anxiety in visitors by using proof elements. Nowadays, people are more reluctant to share their personal information. And it is quite understandable, considering the kind of spam that you can find out there.
However, there are certain ways for you to be able to increase the reliability of your landing page so that the visitors will be more willing to give out their personal information. You can do this by adding a message that states that any personal information will not be shared. You can also include security seals in the form to ensure that any personal information is safe. Lastly, you can add custom logos or testimonials to gain the trust of the visitors.
Created by Majid Ali | https://www.behance.net/gallery/117451551/FP3D-landing-page
11. Keep the Form Short
Nobody wants to fill out a long and time-consuming form. It is a lot of work that not a lot of people are willing to do. That is why you need to make sure that your form is short. Other than that, you should also make your form look short. Try adjusting the style of the form to make it appear shorter. For example, you can reduce the spacing in the form. That way, your form will look short and simple, allowing anyone to feel comfortable filling it out. And that is why this is one of the best landing page design tips that we can give you.
12. Add Rich Media on the Landing Pages that You Make
When you are creating landing pages, you have to make sure that the pages that make you stand out. One of the easiest ways for you to do this is by including rich media on your landing page. That way, a lot of people will be attracted to your landing pages.
You can add moving GIFs, interactive images, or even videos to your landing pages. All of these components will ensure that you have landing pages that stand out compared to other things on the website. That is why rich media is the solution to your problem.
13. Mind the Copy
On your capture page, you need to have a copy that will help you get some users to download whatever it is that you are offering. You can do this by writing a copy that you target toward your persona. When a visitor feels like you get what their problem is, they will be more inclined to download your offer. That is why you should pay attention to the copy on your landing pages.
Created by Akash Das | https://www.behance.net/gallery/115472419/Medical-web-Landing-Page
14. Stick to Just One Goal
Another important thing that you have to keep in mind when you are creating landing pages is to stick to one goal and one goal only. You do not want your landing page design to look disorganized and cluttered. That is why sticking to one goal is the only way to go.
Sticking to one goal will also help you increase the effectiveness of your web page. That way, people will know exactly what you are offering. This will certainly increase lead generation, which is the main goal of your landing pages.
15. Use the Right Colors
The last tip that we are going to give you is to use the right colors for your landing pages. The design of your landing pages is not everything. However, it will determine the attractiveness of your landing pages. And one of the most important components of the design of your landing pages is the colors that you use. You have to make sure that you use colors that will attract visitors. And that is how you make an effective landing page.
Created by Omar Faruk | https://www.behance.net/gallery/117633261/Medical-Landing-page
Creating a converting landing page design is very easy. These easy steps will surely take you all the way to success. Remember that simple designs and string concepts will have a more effective impact on the viewer. So, which of these examples you like the most? Tell us your comments by writing them down in the section below. Have a good day, and cheers!