Among many creative and design graphic professions, being a logo creator comes with a lot of ups and downs. It is challenging work, but it also comes with a huge compensation that includes famous names and known brands. Given the fact that many people out there are known as famous logo designers, what makes them get that position?
Many people and new designers will have similar ideas as being famous and get huge revenue from being one. But the biggest question is how to become a famous logo designer? To answer the question, one should consider the most basic steps of being an effective logo creator. It is also worth mentioning that the definition of famous also varies.
Consider that some famous brands out there have iconic logos. But do you know the name behind the creation step? There is no exact answer to how many people will know the designer that created that trend. But, surely, it makes the profession worth trying. Why so? Because the job has a pretty high bar on society and the demand keeps on increasing.
What Is a Logo Designer?
Before learning how to become one, try to understand what the occupation is. In this case, logo designer refers to people that create branding using symbols or marks to represent a particular product or brand. The mark or symbol is what people call a logo, in which the branding and identity of the brand itself.
In that case, the mark or symbol is made with a visually pleasing intention. It comes with many identifiable design elements, graphics, and typography that set the mood or personality of the brand itself. In business, the practice of using the logo and its design is pretty common. That is why the occupation is pretty famous and well demanded in the industry.
Along with the description, many also consider logo designers as graphic designers who mostly focus on developing distinctive branding representing products and companies. In many cases, the works can encompass a wide range of work positions, including being part of a publishing house, firm, freelance, and many more graphic artists jobs.
Regarding the job level, being a creator can start from the entry level to the more professional or famous one. The job itself also covers a great range of clients, which can include new and low-range businesses to famous corporations. On that note, the idea of how to become a famous logo designer is more likely about the process or the career progression.
Employment And Status
How good is the potential of becoming a graphic designer that specializes in logos? The answer will vary depending on the level and demand. But U.S Bureau of Labor Statistics (BLS) has a statistic that indicates how the number of jobs might decrease by 4% from 2019-2029. But it still shows that the number of occupations is pretty high.
In 2019 itself, professionals accounted for the related design jobs are estimated at more than 281,500 projects. It has high potential and also comes with great salary points in tow. The median annual salary can reach up to $53,380, which is pretty high considering the low degree education requirement and vast scope.
In general, there is nothing that states the base requirement to become a designer. The logo creator position is available for new or entry-level creators, which is okay with only a bachelor's degree. Higher education level for the position is not a must; it is even doable or possible with only a high school degree or has GED. What matters the most is portfolio and skills.
The high median annual salary for logo designers itself, without doubt, attracts many young and new freelancers to try. It is also with proof considering high-quality work can range from $1000 or higher. Based on Designhill, a record says that clients are willing to pay more than a $1000 bill for a logo, and the designer's effort reaches up to 18%.
At the same time, the small business demand is still around 67%, with the approximate price for the logo around $500. The glaring statistics about the potential to become a famous logo designer and how big the payment also make the job desirable. In one report mentioned by Designhill, the market size of this design in the USA itself is around $3 billion.
Become A Famous Designer
Even though the market size and the potential to be famous are large, many interested individuals are unable to explore the market. They are bound to pick the idea of becoming famous for getting more money. But that is not the key to becoming a designer. Everyone has their starting point, and everyone always has their first in anything.
The idea is that to become a famous designer is more than just being known; but is also about the process. One should understand what makes one famous and what kind of logo helps them get the name. In this case, the answer to how to become famous can scope a huge number of possibilities. It is also probable that the terminology of famous differs from one to another.
Based on ZipRecruiter, one answer highlights that becoming a logo designer, fashion, or any other related job is part luck and part skill. The idea showcases that one of the determiners is the designer's ability to develop or have something unique in the well-made logo design. With that factor, one can gain a reputation as a great creator among their peers.
It pinpoints that being skilled is not the only way to become famous. One also needs luck to get known in the industry. With the more competitive industry, sometimes people that can secure a job with potential clients might have the chance to become famous. Take an example of some famous designers that most people do not know from only their name.
The answer to how to become a famous logo designer will likely relate to the work's quality. To make an example, some famous creators are likely known only for their job related to the success of the brands. Take an example of the success of Instagram. Most people won't know the designer's name, but surely know how famous the work and the mark are.
Learn From The Best
To give a proper idea of how famous logo designers can be, you can start with Rob Janoff. He is the person behind the famous Apple logo. The simple iconic imagery of bitten-off apple fruit has a huge relation with the success of the brand. If the brand is known and successful, you likely have no idea about the name.
But it also comes along with the fact that the logo itself is iconic. Rob Janoff signifies a byte of information and conveys it with the bite effect. The designer also includes the concept of temptation, which is why the initial logo has the imagery of people under the apple tree. Other than this brand, he is also the name behind Intel or IBM. But surely the apple is more famous.
Carolyn Davidson is another famous logo designer that has iconic works thanks to his Nike logo. The man created the imagery in 1971 and kept working with the company until 1983. From that time, his unique and iconic work made the company more famous. Ruth Kedar is also a no ordinary designer. She is the name behind Google's logo.
The tech behemoth company made Ruth's name known for her iconic and simple product. And thanks to the boom of the technology giant, her name and work have become sensational. Those people are a good motivation how for becoming a famous logo designer. They not only have a high skill in design but also have luck in working with a successful company.
Becoming A Famous Logo Designer
Whatever the inspiration is, the idea to become a famous or known logo designer mostly goes back to the process and work quality. It means that everyone needs to start from the bottom and improve in the future. Being genuine and innovative can also help the process, and to make it better, these points can also help creators join the industry.
1. Understanding The Basics
Considering that being famous is not only about name, but also skills and luck, one should know how to make a good product. The first thing every logo designer needs to learn is to work with the basics. There are many basics of design and creation that can include visually attractive work, creativity, and the ability to convey ideas in simple non-verbal work.
Many professionals will put a spotlight that a good logo model should create an immediate impact on the audience. It can include memorable or creative and attract action or response. Sometimes it also includes five different types of principles, which are simple, distinctive, appropriate for the audience, timeless, and versatile. You can see those principles fully implemented in many famous works.
Along with the principles, some basics highlight the designer's capability in working and creating a design. The creator should be familiar, comfortable, and able to fully utilize the logo ideas and its software to create one. In other words, strong knowledge of using the tools will support one to become a famous logo designer.
Along with the line of skills, many famous creators are people that stay in the industry and know the cultural trend, social, and ideas. Knowing those ideas does not mean one should follow them, but a wise designer can avoid them and make a logo that is still iconic. With any means, the basics of creation are fundamental for every detail that should or should not follow.
In a broader scope, the basics of logo creation include working with proper color, every design element, and taking the various dragons that help create a great deal of creative thought and original work. It can closely relate to how to become a famous logo designer since it is not only about true passion but also the ability to learn and grow in the career.
2. Master The Theory & Technique
The logo design industry is more challenging than it looks. Some imagery and marks might look very simple and easy to make. But naturally, the technique and theory behind each step can encompass many meanings. It also includes the varying technique and theories of design that every designer needs to learn.
Being famous is not only about talent and passion; formal credentials will be part of the career. Is every famous designer or creator out there having a high education? Surprisingly enough, not everyone has a similar education. But a clear degree in graphic design can ramp up the popularity and name the industry.
Robust knowledge from a bachelor's graphic design education can introduce more theory meant for developers. It surely helps boost the path to becoming a famous logo designer. Talking about theory, some techniques support everyone to create a better-quality product, which includes working with professional software or properly dealing with clients.
3. Know The Formal Concepts And Method
Formal concepts and methods can include a huge knowledge in the making, marketing, or expansion. There are reasons why some freelance or professional logo designers will have great communication and business ability in tow. It will be useful in helping the worker understand the client, market position, and negotiation. There are also many methods of working with people.
This is the reason why even some skilled designer has bad luck if they do not work with a potential company. Being smart in other knowledge should push up the credential and quality of a logo creator to some degree. In other words, this is a career that is not only focused on a portfolio. But also a great mindset in growing and expanding the scope to get famous.
4. Build A Strong Portfolio
As said before, to become a credible creator and become a famous one, it should not only be about skills and abilities. One will need to earn a degree and build a powerful portfolio to showcase skills. Remember that many people want to become famous logo designers even with a lack of higher education, but they rely on their portfolios.
Is it enough only with a portfolio? Creating a portfolio can become a strong credential to prove the designer's skills. But surely it also needs to be made with proper steps and time. You will need to build reasons and distinctive points that showcase your quality. That is why working with many people and expanding your scope can help stack up against your portfolio.
Talking about the portfolio, it is not only about a lot of work but also quality work. As a designer, your quality is seen in the portfolio. To gain fame as a logo designer, you can use it as a way to market your product. It is also a great way to provide exposure to the market. But do it carefully to avoid over-exposure and losing credibility.
5. Developing Your Brand
Developing your brand is the next thing you can do to improve your popularity in the industry. Logo design and graphic works, in general, are pretty competitive. Without a powerful and credible portfolio, you will not win anything. People who are looking for these services are likely based on the network, popularity, and reputation.
So developing your brand is an important step to becoming a famous logo designer. You can be famous if people know and are aware of your work. So, remember to join the network and make a name. One of the best ways to expand your brand is to make a proper industry connection. Believe it or not, it is also applicable to many other industries.
You can start from the closest people, your college graphic design program friends, or people from entry-level jobs. It also works by growing your designer career from one step to another. Work as an intern, attend events, talk and make connections with influential people, and make your logo creation known to the public.
With the internet and the current vast connection, you got many ways to explore. Work with social media, join organizations, explore different industries, make friends, and more. As you try to make your designer's name known, prove your capabilities with high-quality logo work. And try your luck to work with people and potential companies.
To sum it up, you can say that everyone can be a famous or well-known designer. But there is no exact way to do it. One should underline that fame comes with skills and luck. For the logo creation industry, honing your skill is a must. It includes creating a high-quality design, formal credentials, and learning the basics before targeting to become a famous logo designer.
As one has the basics and skills intake, it is time to try luck in the industry. Every designer in any industry should expand their brand to make their name known. That is why one needs to make a proper portfolio for proof. After that, expanding network and connections can also help reach bigger markets, stay strong in the industry, and get famous in many ways.