Let’s learn more about the future of logo design with artificial intelligence!
Are you curious about the future of logo design with the arrival of artificial intelligence? Artificial Intelligence, or AI, is today's hot topic in the tech world. Its impact, however, is far-reaching and not limited to the tech industry only. Indeed. Even the creative industry feels the impact, too.
As technology advances, it changes how we interact with and understand the world around us. It comes as no surprise that some think artificial intelligence will eventually be capable of creating logos that are as good as, if not better, than those created by human designers.
The advent of AI also means high-quality logo creation will start to become more accessible, faster, and much cheaper. For example, if you are a business owner, it can help you establish a memorable and distinct brand without needing help from a professional designer.
The questions are, will AI replace designers? Or will it be a useful logo design tool that just about everyone can utilize? What benefits does it bring? Also, what are the disadvantages?
We will answer these questions. Below, we delve further into the future of logo design with artificial intelligence. We discuss what AI is briefly, how it is changing brand logo design, logo making using AI, the pros and cons, why it won't replace designers, and more.
What Is Artificial Intelligence?
The term artificial intelligence refers to the ability of a computer program or a machine to think and learn like humans. Today, artificial intelligence is anywhere. However, despite its widespread use, there is still a strange stigma attached to AI.
It infiltrates industry after industry, streamlining processes as well as eliminating jobs along the way. Back then, people thought that it would never reach the creative industry, including logo design. It turns out to be wrong. Nowadays, we can find AI logo design software.
Not only will that, but the influence of artificial intelligence in the industry will also grow as technology advances.
On the one hand, the advent of AI makes high-quality logo creation more accessible, faster, and much cheaper. On the other, there is a concern that was rapidly expanding technology will replace human designers.
How AI Is Changing Logo Design
The advent of artificial intelligence brings about various changes in logo design. The following are some of the most notable changes that technology causes.
1. High-quality design at a much lower price
Artificial intelligence certainly changes logo design. AI-generated logos are significantly less expensive than traditional logos. With a traditional logo, you may need to hire a professional designer and pay for their time and expertise. That can be quite costly. Not to mention time-consuming, too.
Using AI tools, you can design logos without involving a designer at all. An algorithm generates them for you. In addition, you may be able to alter and customize the results according to your liking. This, however, depends on the tool you are using.
2. It is a lot faster, too
When you hire a designer to create the face of your brand, revisions are inevitable. The more revisions there are, the longer the design process. The process takes time, and you wouldn't want to rush it. This is not an issue you would encounter if you were using AI.
Suppose you design a logo for your brand using an AI logo maker. You like the final design, but you'd like to tweak it to make it even better. It could be due to poor layout, improper icon placement, or simply mismatching font or color.
You wouldn't need to wait to tweak the design. You can edit it right away on the customization dashboard. Using technology, logo design can be done a lot faster.
3. AI can create unique logos
Every business needs a distinct and memorable brand to stand out from the crowd. The problem is, creating a unique logo design that facilitates that is far from easy. This is true even if you hire a professional designer with years of experience. This is where AI tools may be able to help.
AI tools can incorporate designs that a human designer would find difficult or downright impossible to recreate. To put it differently, the technology enables businesses to create a unique logo design work that helps to establish a memorable brand.
4. It makes logo design more accessible
One of the benefits of AI in logo design is that it improves the accessibility of logo maker software. Before the advent of artificial intelligence, only professional designers are able to use such software for the most part. Nowadays, just about anyone can use it.
While logos made by AI may not be as creative or refined as logos made by professional designers, it makes logo-making more accessible, faster, and cheaper. Not to mention the technology can create unique logos that human designers might not be able to recreate, too.
Logo Creation Using AI
A well-designed logo is one of the driving forces behind a successful brand identity. There is no successful brand identity without a well-designed logo. It is the brand's visual identity. It is the face of the business. It is what consumers recognize, connect with, and remember.
Branding is an art. Designers who design logos have their own unique styles. Some of them design quickly based on the client's instructions, for example. Meanwhile, some others prefer to start with a physical sketch and finish with rendering. And so on.
Since each designer has their own style, one can tell if the artwork is from a certain designer, regardless of what they create. A designer's style reflects across all of their works. Artificial intelligence, on the other hand, doesn't have this.
AI doesn't have a particular style that it adheres to, let alone reflects on its works. Instead, the technology creates truly unique designs based on the input given to it. The algorithm creates something from nothing.
You won't find any bias in the artwork. AI tools create what you want to create. If you provide it with the right pieces, it does so with the utmost uniqueness.
The Pros and Cons of Artificial Intelligence
It is cheaper than hiring a designer. Using AI tools to create a logo is a lot cheaper than hiring a designer. This is quite beneficial for small and starting businesses that don't have the money to spend on a professional designer. You just need a computer and an internet connection, and you can start designing the face of your business.
It is faster. Designing a logo is a time-consuming process. That is if you do it conventionally. Using artificial intelligence can significantly reduce the time of the design process. You can complete it in mere minutes. That's how fast it is. Also, with a human designer, there is a back-and-forth between the client's feedback and the designer's revisions. That takes time. With AI, you can tweak the results immediately.
It can create designs that human designers can't. A good logo is unique and stands apart from the crowd. One of the ways to make such a logo is by incorporating unusual shapes and/or patterns. The problem is some shapes and patterns are difficult or impossible for human designers to replicate. AI, on the other hand, doesn't have such a limitation. If you want designs that human designers can't create, AI is your best friend.
It makes good starting points. If you don't know what kind of logo you want for your brand yet, using AI can help you get inspiration. It might not be 100% accurate in understanding your need per se, but it does provide you with a range of options. These options can help you determine what kind of a brand's visual representation is appropriate for your business.
It is an amazing tool for designers. For designers, AI can help streamline the design process. For example, by rejecting fonts or images that are used too commonly. It can serve not only as an amazing tool but also as a coworker, helping them create even more artistic and meaningful logos.
The logos are not as creative or refined as logos designed by designers. AI can create high-quality logos. However, the logos they create may not be as creative or refined as those designed by human designers. Additionally, the technology doesn't have the depth of understanding and emotion like human designers do, both of which are important parts of the design.
It can't understand the need of the client. One of the drawbacks of using AI is that it can't understand the need of the client. This might not be an issue if the client's requests are simple. The problem is, oftentimes, this is not the case. Every business owner wants a unique logo that represents their brand. That entails complexity. Since AI can't communicate effectively, it can only provide options in the hope that at least one of them meets the client's need.
The results are unoriginal and generic. AI does have the capability to create unique logos. However, AI-generated logos often look unoriginal and generic. This might not be a problem if you want a temporary logo. But if you want a long-term one, you would be better off hiring a designer. A logo is the face of your business. You want a well-designed one that your consumers can recognize, relate to, and remember easily. An unoriginal and generic logo can't do that.
Why AI Won't Replace Designers
At a glance, artificial intelligence might seem like a threat to designers. Upon a closer look, it is an amazing tool that designers can use to improve their designs. Using technology, designers can create even more artistic and meaningful logos.
Will artificial intelligence replace designers? The answer is no. Why? There are many reasons why artificial intelligence won't replace designers. Below we explain three of them. Namely, the human element, the need of the client, and the point of originality.
1. The human element
AI lacks the human element. Artificial intelligence simulates how humans think and learn. And as good and advanced as it is, it doesn't have the depth of understanding and emotion that humans have.
It is true that there are machines trained to mimic human emotions. But they can only do so only to a certain extent. There is no way they can completely replicate how a human would look at things. This, of course, extends beyond the design itself.
A logo maker may be able to generate unique logos for a business owner. But, oftentimes, a business owner wants to be able to speak with a human designer who can communicate effectively, grasp what they meant, and make a personal guarantee that they can provide what is needed.
AI can't do these. Yes, it creates what you want it to create. However, its understanding is limited. It can't communicate effectively with you, let alone grasp what you mean. It can't make a personal guarantee, either.
The human element is an integral part of the design. AI tools lack it, which means they won't be a replacement for human designers.
2. The need of the client
There is also the need of the client. While, to some extent, AI technology has been around for decades, it is not until recently that it has been able to differentiate between the style and type of logo that a client requests.
So far, the best it can do is provide a range of options in the hope that at least one of them is close enough to what is requested. If what the client requested is simple, then it may not be an issue. But since we are talking about logos, it is unlikely to be the case.
That said, even with this limitation in understanding the need of the client, AI can still help in logo design. Instead of using the range of options it provides as the final drafts; you can use them as starting points to get inspiration.
3. The point of originality
The third reason is the point of originality. Artificial intelligence is, well, artificial. It was created by someone and programmed to behave in a certain way. The keyword here is programmed.
Unlike AI, human designers are not programmed. They are informed by their personalities and experiences, yes. But they are not programmed. This is why they have originality.
Is originality that important? That depends on who you ask. But for some people, originality is the most important aspect of design. Besides, no business owner wants to blend into the crowd. What a business wants is to stand out from the crowd. This is where originality comes to play.
One of the downsides of AI tools is that it often generates unoriginal and generic logos. This is not surprising. After all, what creates those logos in the first place is an algorithm. Again, it is programmed to behave in a certain way.
In short, there are at least three reasons why artificial intelligence won't replace human designers. Rather than being a replacement, it will be an amazing tool, even a coworker, for human designers.
AI allows them to focus on the creative aspect of designing. At the same time, it can reject fonts and images that are too commonly used and streamline the design process. These increase the likelihood of a more unique and original logo, benefitting the field of design as a whole.
What Does the Future Hold for Logo Design with AI?
It is rather hard to imagine a future without artificial intelligence. How could it not? Technology is expanding rapidly and infiltrating more and more areas. Its influence keeps growing. More likely than not, we will see more logo designs with AI than less.
As the technology becomes more accessible, AI-generated logos quickly become a viable option for businesses, regardless of their industry and size. Their affordability, convenience, as well as flexibility will ensure their popularity in the years to come.
Like it or not, artificial intelligence will stay. The rapidly expanding technology has impacted our lives in many ways. It will continue to do so and grow even more as technology advances. Is it bad news for designers? Not necessarily. If anything, AI will become an amazing tool for designers.
As good as it is, AI does have its limitations. The logos AI design oftentimes looks unoriginal and generic, which is hardly surprising considering they are designed using an algorithm. Not to mention there is always a need for human touch and creativity, something that AI cannot imitate or reproduce.
To a certain point, it can help businesses establish a memorable and distinct brand easily, conveniently, quickly, and inexpensively. That is true. However, AI cannot completely encompass fundamentals in the branding process. Only professional designers can do that.
Nevertheless, AI is an amazing tool everyone can use to design a logo. If you are in the market for a new logo design, you shouldn't discount the possibility of using it. Who knows, you may end up with a unique and memorable logo that you otherwise wouldn't design.