Innovative Design Trends and Features Shaping the Future of Dating Websites

Technology will keep evolving, people will keep using it. New design trends and features are released constantly, making our browsing experience smoother. So today we’ll look into some of them and use dating sites as an example.

Why?

Online dating is always one of the industries that lead technological evolution. Every new technological breakthrough is implemented on dating sites.

But it’s not always about technology, sometimes it’s about psychology (mixed with sociology)...

And to know how to get the most out of dating platforms (or any site), or how to create a successful platform (or any site), you need to learn how each modern feature works. Yet, we said it’s about psychology, so we’ll start with one of those…

The Importance of Picking a Niche 

Nowadays we face the over-saturation of choice. Whatever we need, there are at least 12 different options. That might sound like something positive, but anyone who has spent some time on famous, general dating apps knows that too much choice leads to few dates…

Here’s why…

1. It makes some members wait indefinitely because they think someone better is right around the corner
2. And this one is more important in this case - there are too many different people, so finding real matches takes forever (especially for those who don’t prefer hookups)

One solution for both problems is to create a local niche site for people looking for hookup online or more serious relationships. It attracts only a specific group of people from a smaller area. It helps to control the community growth and makes communication smoother by removing one question from the equation…

“Are you a lesbian?”

No one asks that on a site created only for gay women. Singles who join the find lesbian near me platform might see that question as a red flag. Why would they be there if they don’t want to meet lesbians in their area while using modern features such as video chat and AI matchmaking?

And since LGBT is gaining popularity it’s shaping the entire dating industry, so more and more platform owners are turning to LGBT singles, meaning that such sites have the best features.

Clear, Attractive, and Crisp Homepage + a Video

Yet, having the most advanced algorithm, smooth video call, and perfect encryption doesn’t mean much if the homepage repels everyone who sees it.

Today people are rightfully cautious, so they don’t join dating sites that look like someone’s middle-school cousin has made them while taking a break from Minecraft.

It’s important to grab attention and earn trust from the first moment…

Nowadays dating sites use their photos/videos instead of free stock photos. And you may have noticed that some sites nowadays have a video on top of the homepage instead of photos.

It’s usually a video of someone about to make their dreams come true (a man follows a busty lady into a room, a beautiful woman looks into the camera while undressing, etc.)

That trend will probably keep spreading because including a video on a homepage lets owners communicate more info without ruining the design. In a way, it saves space and makes the page shorter (which is great in the world of goldfish attention spans).

Another reason, those who can afford them use videos on top of their homepages is to earn trust. When a well-produced video is the first thing someone sees after landing on the site, they believe the rest of the platform is high-quality.

Prioritizing Accessibility and Ease of Navigation

But what after they join?

What if they get lost?

Nothing, they bounce back.

That’s why all successful dating platforms, especially those focused on lesbians, do their best to make their UX perfect. Everything needs to be intuitive and members shouldn’t waste time looking where features or buttons are. The more that happens, the more frustrated they become and more likely to look for an alternative dating platform.

And that happens even to sites that have amazing features. Having the sharpest blade doesn’t mean much if you can’t use the knife because its handle is terrible. The same is true with dating platforms. They have to be complete to be useful.

AI-based Algorithms and Matchmaking

Dating platforms have been using AI-based algorithms for some time…

They boost matchmaking success rate and member engagement because they make finding better matches simpler. So instead of browsing forever, hoping to find that perfect girl, lesbians today can browse for 30 minutes, they move to chat with someone. In the background, AI will compare their taste with the taste of other members, so once the woman returns to browning she gets even better-suggested matches.

Amazing, right?

You can read more about the importance of UX and design in the best web design blogs.