A freelance artist or designer got a lot in their hand. It is not only about working. They need to ensure they get a consistent flow of clients, so the career goes on. And one of the ways to make it work is by having a designer biography. But then what is it? And should you need to write it? It is not a surprise that the biography is part of the designer's information.
As a freelancer or an artist in general, the existence can help to add more legibility. However, one needs to correctly write the data and information and show who they are. Since it has a range of essential information, writing a haphazard piece can bring harm to the career. To avoid that case, here are some pinpoints that you should workaround.
Why Writing A Professionally Crafted Bio?
Start with why you need a designer biography. One thing that is for sure is that every professional and freelancer has different reasons to write and post a bio. It is not only for designers or artists. Most workers have a bio to help explain their expertise in the field. It is also one of the details that tell the skills, works, experience, and many more.
Another good point that you can put your finger on is how the artist's biography will work as a resume, but more stylish. As a designer, the bio mostly comes along with a portfolio. It is meant to entice potential clients, audiences, or consumers. In other words, the designer biography is a document or data that your audience wants to know before taking the contract.
In the artist or designer world, the data have similar work. It displays their experience, primary skills, works, and anything. From it, the client will come with the most appropriate job based on the biography. That is the point when you will figure out how important it is to properly write the bio.
Another point that tells why you need to write a professional bio is to attract more clients. There are many ways to make a biography. Designers can write it down on social media profiles, websites, or portfolios. But regardless of the pick is, the primary point for a designer biography is details and professional planning.
You can put your bio on your social media or LinkedIn. You can also make a dedicated page on your website to write a better designer biography. There are also many other options such as a Twitter page, blog post, speaker, profile, and many. If you properly write the artist's bio, you will get a better credential and easily convince the customer.
Professional Biography Points
So, how to properly write a biography that entices people interested in working with you? If you want to nail the idea, at least you got to pinpoint some aspects. The first one is engagement. Many designers or artists with potential are missing the point to make the audience want to work with them. It happens because of the lack of balance between information and engagement.
Artists need to write some factual data about themselves. But it loses its purpose when there is nothing that helps people to understand and work around it. That is why you need to write a proper and professional designer biography. Another point that you need to learn is avoiding figurative language.
Figurative language does help make your designer biography stand out. But do you need it? Most of the time, artist or designer clients find it hard to respond emotionally. It is too taut, formal, and harder to engage. In this case, you have some options to properly write the artist's biography. You have to properly write it yourself or ask a professional to make one.
A designer biography is one of the challenges that you need to tackle. You got some professional out there that is ready to help to work with any of the homework. But, there is also a great opportunity to save some budget and make one by yourself. It is more affordable and easier to alter if you want to write something properly.
Planning Your Biography
As you reach this point, that means you want to properly write your biography. One thing that is for sure is, artists and designers that write down personal bio tend to have a more compelling result. They can add some personal touch, joke, sign, or anything that turns into a brand identity. It later works as one of the charm points to entice your client.
However, everything needs a proper plan. In the case of designer biography, you will need to ensure every piece of detail about yourself is sufficient and easy to understand. Remember that not all of the clients are familiar with how designers or artists work. Thus, you need to make sure they understand your biography and grasp most of it.
1. Make An About Page
One of the best to write a designer biography is on the about page. Professional artists and also some designers take one step further by creating a personal website. The site works as the designer’s portfolio, contact, and scope detail. It has the same vital purpose as a commercial website but for a more individual artist.
But the good news is that you can also find the same About page on many social media. Personal blogs, Instagram, Facebook, Twitter profiles, and many more have a dedicated page to add biography. You are free to write down some of your artist or designer career journey in it. That is why the first step to properly write a designer biography starts from your about page.
So regardless of what you want to use as your business account, always ensure you have an About page. If you have it, you are now free to write the bio. Designer biography can be a short or lengthy one. It depends on the platform used. A dedicated website or business account has a longer page for the artist to properly write their biography.
However, if you work around social media, it will be shorter. You can take a look at the Instagram biography box that is quite limited. In this case, the best way to properly write it is to follow the requirement of space allowed. This article will talk about the larger biography space, such as websites. It means you have more to write, add, and make it look professional.
2. Put Your Name First
After you get the About page ready, ensure you can start your biography with your name. It is fundamental common sense that you have to introduce yourself before going for a business. It works the same with a designer biography. Imagine the biography or about page as a business card that you want to show to the client.
With that in mind, the first sentence to properly write the artist's bio is stating your name. Write your first and last name. So the audience knows who you are. The idea is also a great way to make your client remember or notice your name from the start. No, matter how the designer biography space is, make sure to write a humble introduction.
It does not need to be a fancy greeting. You can properly write your artist introduction with a simple Hi, my name is. It is simple but also straight to the point. Try to avoid any jargon or boasting too much in this part. Be humble and make your designer biography memorable for your client.
3. Mention Your Job
You are an artist or designer. Thus your job is pretty much about art. However, you need to write a biography with clear detail of who you are. So, the first two sentences that your client needs to read are about business or occupation. Isn’t it obvious that you are an artist? Yes, it is. But stating your profession will make everyone understand more.
Again, the key is not to write it in a fancy manner. You can write down your occupation clearly with some enticing proposition statements. An inner paragraph is okay, but many freelance artists try not to do it since people tend to lose interest in it. So, the way to properly write your occupation is in a paragraph.
Underline the idea to make a value proposition statement. The designer biography will look boring if you are unaware of your writing. Try to make it simple, brief, but also explanatory. Most of the time, it helps increase website traffic. However, you might have to omit some artist skills since it is hard to properly write them in paragraphs.
4. Tell You Skills, Objective, And Education
If you want to mention some details about your artist skills, objective, education, or so on, put it in a different section. In this part of the designer biography, you can include some more information, including short-term, long-term goals, skills, or anything. You mostly stay away from paragraphs since it makes your detail jumbled.
The best way to properly write your artist information is to make it as organized as possible. Write it with a button, use font hierarchy, color selection, and simple. So, every detail of your designer ability or artist expertise will be seen clearly. As an artist or designer, this biography part takes a bigger role.
You have to write some detailed information to reach a certain target. As an example, you can tell that you have great skill in making illustrations. Complete the skill set data with software skills, such as mastery in InDesign, Photoshop, or other. The artist information implicitly states that you are looking for an illustrator job.
As an artist or designer, you also need to put your education track in the biography. Try to make everything convincing and real. Properly write down the institution name, the design course, certification, and many others. In this artist biography section, you can also boast some of your professional awards and masteries.
5. Write Down Your Current Job
In this designer biography, your main purpose is to explain your specialization as an artist. However, you also need to pinpoint that another reason to properly write the current job is to help the audience make an opinion. How so? You can write some of the details about your preferences in design categories. Mentioning it will help the audience know your expertise.
The information about your current job, for example, freelance artist or designer, also brings you more potential notice. If you are working for a company, you can also mention the job title. The information in this artist bio part will be one of the determiners that shape the client's assumption about your responsibilities.
6. Splash Some Work
To make your job information more convincing, write some of your past work. Try to mention in a bare minimum number, and write down that the audience can check further in the portfolio. Adding your work is one of the designer biographies tricks that focus on impressing the client. It also helps elevate the client's impression and thoughts about you as an artist or designer.
7. Add Contact Information
After some of the artist's job and skills details, you can start adding the contact information. In this part of the designer biography, you can properly write some of the information commonly used to apply for a job. Some information includes phone number, email, website address, residential address, and social media pages.
8. Avoid Mistakes
Up until this point, you already have a full-fledged artist biography. You can add more personal touch in the later stage, but make sure you got no errors in the prior detail. Do a double check to see any grammatical mistakes. It is also worth it to see if your designer biography has all details right, uses proper phrases, and has an engaging vocabulary.
9. Make It Approachable With Picture
Take a full shot of your biography and see whether it lacks anything. One of the ideas that can make your bio more human is by adding pictures. It is also a great addition as you are an artist or designer that works with pictures or graphics. What kind of picture do you have to add? Everything relevant.
In other words, you can humanize your bio with your picture on top of the corner. It is pretty much resembling an artist's resume but more casual. You can use a more leeway picture that helps the audience perceive you as the artist they want to hire. The point is to make a good impression.
As many people say, a picture can speak a thousand words. In your designer biography, your picture will make a break for a long reading time. Try to make it unique. So, you can add some details. Make sure you can properly write the caption without making too much distraction for your reader.
10. Give Personal Touch
A personal touch is something you need aside to properly write sentences in your designer biography. As an artist, you got a plus point for being a creative person. So, take the chance to personalize your bio and make it resemble your personality or identity. It does not have to be extra, and you can add a personal touch in many ways.
You can play around with color palette, image, or tone. Make sure all your personal touch resembles you as an artist and designer that has a personality. Other than the design element, you can also add some unique information to the designer biography. The best addition is your hobbies, favorite sport, artist background, hometown, or other.
11. Show Some Humor
Engagement is one of the keys to properly writing a professional artist biography. To make people engage with your writing, you get the chance to throw some humor. Adding humor and narrating a little personal story will elevate people's curiosity. As an artist or designer, you can add this aspect in many ways. Such as funny pictures, graphics, or editing you portray to look like a hero.
12. Keep Everything Simple
Even with all the artist details, information, personal touch, picture, or joke, one of the vital points of a successful designer biography is simplicity. A younger audience, millennial, or simply a professional does not have time to read all of your flowery languages. So, make sure everything is straightforward but still engaging.
Make an impression that you are an artist or designer that prefers concrete work rather than flattery. The trick to properly writing an enticing biography is to use words that everyone can understand. Avoid complicated words, jargon, or anything in particular. Make your paragraph short, pay attention to the layout, and ensure everything looks clean plus simple.
Suppose a freelance artist or designer needs to leave a desirable impression for the client. There are some ways to do it, through your portfolio and the biography. Considering how important the information and detail are, you can say that everyone has to write it professionally. It should be simple. But it also comprises all of the information that entices clients to work with you.