How to Create The Best User Experience for Web Visitors
What is important about creating web design? Most people only know about the interface and process. However, designing one is not an easy matter. One needs to consider more than just its appearance, which introduces the best user experience. Also known as UX, the term refers to the ability to best understand the customer's needs, values, abilities, or limitations.
In this case, UX and conversion go hand-in-hand. They both work to gain more traffic for the site. It will be one of the vital points needed for commercial website domains or so. But then, giving the best user experience for web visitors to raise conversion is not a simple method. There are reasons why many startups are failing in gaining traffic.
However, it does not mean that giving the best experience for the users is impossible. As long as you know how to learn and increase the experience, then nothing is impossible. But before going for how to increase the conversion, experience, and traffic, you need to learn why your punters are not converting. Here is what you need to understand about visitors.
Why Your Visitor Are Not Converting
Before you learn about how to increase the user experience, you need to know about conversion rate. The term itself is a bit vague, but it relates to web traffic and the user activity on the website. Do you know whether your web visitor only came by or stayed on your web? It is something that can affect the conversion rate and the traffic.
In this case, the best theory about conversion mostly focuses on the idea of how to turn the visitor into a customer. Most commercial websites need this kind of traffic to help gain more sales, which means the visitor needs to buy something. If they do nothing or go anywhere, it means you fail to gain the traffic conversion.
At some point, it also refers to the user or visitor that gives their information on the landing page. When they find the web offers the best option, function, or information, they can sign up for more. It also means that the web visitor may create an account for your web. Thus, increase the traffic rate. It works best if web customers find the best value and decide to take action.
But how if you already do the best in the term of user interface and experience but still cannot get a conversion or better traffic? There are some reasons that you might want to consider. The idea will eventually help you discover how to make the best user experience for your web visitor. It also gives people reasons to visit the web and increase the traffic.
1. They Don't Want it
One of the best reasons your user experience fails to charm your visitor is they don't want it. There is a chance that people are doing their best to make an experience based on guesses. It is taboo for UX or UI design, especially when you don't know what your customer wants. It will turn into an empty effort since it does not meet the traffic want or demand.
It happens many times when the maker or product owner knows the product inside out but not their user. You should go back to the fundamental planning on how you learn about the user or web visitor's needs. Try to take a different perspective that focuses on the best experience. You are not creating a web for yourself, but people.
With that in mind, you will make a user experience that fits with the market, target, and traffic. Try your best to fulfill and solve the problem faced by customers. However, solving the problem to gain traffic and conversion also needs a proper solution. The best thing to do is to attract visitors to the problem and ensure they want your particular solution.
2. They Don't Understand
Your best effort in improving the experience will plummet badly if your web visitor doesn't understand it. If you use the web as business media and showcase your product, make sure your visitor gets it. You can use fancy tagline or jargon, but if your site visitor doesn't comprehend it, it will be such a waste. It won't help your traffic as well.
The effect itself is not only about the conversion but also the traffic in general. When web visitors do not believe or understand, they will unlikely come back. It eventually plummets your SEO rank and affects your sales. That is why the best user experience is very important for your web credibility and conversion.
So how do you fix it? The best thing to do is to know why your traffic is leaving. You can also do some tests to understand what the web visitor wants. At the same time, take the chance to learn what makes them question the product or experience. After that, you will know what best to do to improve the user experience and get better traffic.
3. They Cannot Do It
There are some times that your web visitor experiences inconvenient stuff. They might feel confused about the navigation, or there is a hidden roadblock that you are unaware of. These two are just some of the reasons why your visitor cannot do the conversion on your web. It is something that you need to fix fast to get back your traffic rate.
User interface and experience work hand-in-hand. In other words, you need a great interface to help visitors get the best experience. That is why you need to ensure the navigation is clear enough to do. Try to make everything simple, such as how to check out some item, how to register, or how to get from point A to B.
If your web navigation is pretty complex, people tend to find confusion. No one wants a maze to buy the best block of soap, right? In this case, you also need to check the possible roadblock in the interface and experience. Discover where your web visitor gains difficulties, fix them, and see how the customer will get a more enjoyable experience.
4. They Are Distracted
The last thing that can affect your traffic and the conversion rate is a distraction. Many web designs only focus on the user interface, which later decreases the user experience aspect. Some distracting elements such as pictures, ads, or media on your web can make visitors not want to work further in your web.
It is something you need to think about further since your distracting element can destroy your best effort in UX. If you want to make a better experience for your web visitor, make sure everything is clear and understandable. It is also better for you to ensure your user would not miss the CTA. So you can increase conversion and traffic.
From the range of reasons, you can tell that the best user experience is not far from your user interface design. A clunky and difficult web will make visitors hesitate to do the CTA. If the problem persists for a long time, people will not want to visit your web. Thus, it makes the best traffic rate plunge, and you lose many conversions.
Smart Ways To Learn User's And Increase UX
Since you know some reasons why your user experience is not working, you will need to learn how to fix it. The good news is that you don't need to do crazy things to give the best experience for your web users. You can improve the UX without doing a complete overhaul by using tools to find the problem and fix some parts. It will help a lot with your traffic rate.
Underline the fact that creating a website is not cheap. UI and UX design can cost thousands of dollars, which is why you can fix and offer a better improvement for the web visitor. As you know how to make customers happy and satisfied, these best tools will give you details of what you need to improve. It includes how to gain more traffic.
1. Accessing Feedback
The user or web visitor experience relates to how they feel about your site. The key takeaway is to know your user and market better. But, how if you already run a web, but it has quite low traffic? The best answer is to ask your user or visitor themselves. In this case, one of the brand new and helpful tools to use is Hotjar's incoming feedback.
Just as the name says, you will find that the tool helps you eliminate every guesswork and understand what your web visitor thinks. It is the best tool to reach the user perspective and increase traffic. So, how do you use the tool? In this case, you need to put the feedback widget on the site. Users or web visitors can access the widget and give some comments about their experience.
The good point is the ability to highlight parts. Your visitor can point and tell exactly what they experience in it. Do they like it or dislike the element of the site for you? The feedback can help you get an insight into the best user experience that fits the user's needs. It also helps you gain more information about low traffic or conversion.
The highlight function also makes the feedback clearer. Understanding the visitor experience can give you ideas on the actual part that needs improvement. If you can make it right and better, it is not a surprise if you can get the best traffic. But again, you need to fix and provide a solution for the user through their feedback.
The tool is the best to discover the user's or visitors' emotions. It can be about the user interface or experience, which later can help increase traffic. The highlight also brings a distinct pinpoint of the part to improve or areas that cause trouble. And lastly, the tool also provides track changes to learn how the alteration affects experiences.
2. Doing Survey
One of the best and the most common ways to learn about UX feedback surveys. Most of the time, designers will make a prototype and pre-launch the site to do a survey. The user survey itself can be done on or off-site, which makes further insight to bring out the best user experience. It also helps you learn about the traffic conditions on the site.
But doesn't it offer the same help as feedback? Yes. However, a survey can ask visitors more questions to answer. It eventually brings the best information about the issues or details. It is mostly done before the official launch of the site, so the company can get the best UX and get the proper or targeted traffic rate.
However, you can also use surveys for an ongoing site. Web visitors or people you trust can answer some questions regarding the user experience. After gathering some valuable insight from your visitor, you can improve the lacking point. It works best as a post-purchase survey to help a lot for conversion and traffic.
At the same time, giving surveys also gives an impression that you care about their experience and input. You can also follow the trend and validate new ideas. It is also the best user experience analysis tool to learn the reason why your visitor is leaving. Put the widget on the high bounce rate pages, and get a better grasp of why the traffic is bad.
Most of the time, people use on-site surveys to learn about user experience. Web visitors can answer questions on the specific pages of your site, so you get a clear insight. It also helps to learn visitor traffic and experience through open or close-ended questions. Some more details will make you get into the web visitor. So, you can increase the best traffic.
If you want more details from the survey, it is best to mix close and open questions. You can give a follow-up question to find out the real reason behind the web visitor's reasons. It brings a lot of information, as long as you are good at compelling queries. Use the proper answer and question to guide you create the best user experience or traffic.
3. Use Heatmap
You can learn the user experience effectiveness from their habits. At some point, feedback and surveys are not enough. Try to use a Heat Maps tool to see a visual representation of the web visitor behavior. It is a good tool to learn the popular and the less popular area of the site.
The tool itself provides three different analyses, click, move, and scroll maps. Each of them shows ranges of UX details. It is best to visualize the current site traffic movement and habits. You can see how the best user experience is in click maps, what are the popular buttons and elements that people click. It also gives detail of clicks rate.
The move maps give a more detailed web visitor habit through their move. The tool will see how your web visitor or traffic moves around the page. You can use the information to improve the user experience based on eye movement and what people look at your site. Placing information in the best area will help traffic and conversion.
The scroll maps also work the same to learn what area your web visitor tends to stay. At the same time, the scroll tool also helps you know how far the visitor scrolls down. The red area means it is the best spot or more visitors number. Meanwhile, the blue one is the least visited area. You can put the primary information on the best area to gain more traffic activities.
4. Session Recording
If you want more detailed user experience feedback or details, try to use session recording. Just as the name says, you will record your user's activities on the site. All activities will be recorded, giving more detailed information about the traffic habits and how they respond to the experiences or interface.
The plus point goes beyond seeing the customer activities. You can also see how they navigate, make sense of the web, and identify some of the roadblocks. The mouse movement recording gives more details about how your web works for every traffic or visitor. It can benefit you more if you get a proper recording in it.
Most of the time, people use user recording to learn more complex bugs or issues. Loading time and details are displayed with this tool. It also tells how long the UX affects the web visitor movement, low traffic, bounce rate, or exit. So, you can decrease their frustration or issues.
User experience works as information about the visitor. It focuses on learning about consumers to help create conversion and attract the best traffic. It is something that every UI or UX designer needs to know. Some tools, such as survey, feedback, session recording, or heat map, will help you understand UX even better. Thus, you can improve the web design.