15 Essential Business Card Design Tips And Ideas
Start earning more potential business connections by following all these business card design tips to make yours stand out from the others!
Created by Mayk Studio | https://www.behance.net/gallery/108852459/Restore
If you want to make your first meeting memorable for the customers, you should apply various special tricks to the business card designs. Various purposes of having great business cards is to make your brand more credible, accessible, and memorable.
Having a well-designed business card is the surest way to express your professionalism. If you want to know about how you can make stunning business cards, consider this comprehensive list of 15 essential business card design tips and ideas to make yours stand out.
Created by Madelyn Bilsborough | https://www.behance.net/gallery/41736117/U-S-E
1. Pick The Right Style
While choosing the business card design, you should choose the style that goes well with the theme, niche, and logo of your business. As we know, the logo portrays the brand identity, then the overall styles and elements of business cards should also match with the logo and portray the same identity. Business cards will be used as the extended hands for businesses. It's a credible tool to able to leave a footprint on your clients' desks.
Created by Hannah Negus | https://www.carddsgn.com/business-card-gallery/blossie-business-card
2. Special Print Finishes
Print finishes are critical as they could bring various special effects on business card designs. Some of the business card's unique print finishes include varnish and spot UV finishes, die-cut, and foil blocking.
Varnish and spot UV finishes are on the top of the list in which the card is coated with gloss, matte, or silk and provides a fantastic look to the business cards. Die-cut is also one of the simple practices that allow you to cut the print material into various shapes and sizes.
However, if you want to learn more about the printing effects, you can always consult professionals working in printing shops.
Created by Cinta Hosta | https://www.behance.net/gallery/91084585/Anas-Rifi-Zinati
3. Use Unique Materials
Look at the competitors and see what kind of business cards they are using. You might want to use unique materials to make your card stand out the most. The most common material that we know is using paper-based material. However, now variations are available in various mediums such as plastic, rubber, aluminum or metal plate, wood, and much more. The more you open your mind to materials, the more you'll get to see more possibilities to create a unique one.
Created by Mai Creative | https://www.behance.net/gallery/62221669/Soul-Scapes-Branding
4. Choose Thicker Material
The quality of business cards' material is directly associated with your products or services' quality. If you use low-quality material for your card design, your clients could think that you are not willing to invest some effort in bringing your best in front of them. Most thick materials can remain in decent shape and structure for a long. It is more solid and firm, so it does not lose its fineness.
Created by Manu Berlangga | https://www.behance.net/gallery/23594067/MYAT-Lawyers-Branding
5. Simple Design
Try to be as simple and straightforward as possible. The primary purpose of having business cards is to present your brand more clearly in front of clients. It would be much more effective if you were not making the designs complicated. If you look around, big companies always have a simplified design for their card. They only put down certain details that are very important and produce their card in a very attractive manner.
Created by David Robinson | https://www.behance.net/gallery/31924395/nymbl
6. Readable Content
The next thing you should consider is using fonts that are easy to read. Suppose your contact details, company name, address, and other business information are not quite visible to the clients, then it will be less effective in sharing your business information. Some people might just leave your card. The email address, social media accounts, and the primary service or your business's product need to be even more precise, concise, and readable. It is supposed to be readable within few seconds.
Created by Best Studio | https://www.behance.net/gallery/83012801/Best-Business-Cards
7. Simple Layout
The layout should be simple because complicated arrangements make it less effective for readers to check. Not only it occupies extra space on your card, but it also makes the overall content difficult to read. Setting the critical elements at the right place and choosing the appropriate size and spacing of the card are significant components of the layout. In other words, a simple layout means making every element clear and visible, and easy to digest for the readers.
Created by Anna Tsyplenkova | https://www.behance.net/gallery/111987291/Brand-identity-for-COMING-UP-ROSES
8. White Space
There are several reasons due to which you should add some white space to the business card design. White space could make the overall content easy to read, clear, and focused. It is a scientific fact that when you add content with the white space around it, it becomes more readable as the eyes directly focus on the right area. It ensures that the design is less cluttered and that your card's content is easy to read and understand. So it will be best if you consider the presence of white space on your business card design.
Created by Jennifer Soh | https://www.behance.net/gallery/97839153/Personal-Branding
9. Logo placement
There are varying opinions regarding the logo placement. Some businesses have cards where the logo covers more than half a portion of the card or is super-sized in the background, while some others may be using the cards that have the logo only on the top or right corner.
However, no matter where you place your logo, we thought it should be just prominent, natural, and visible.
Created by Mai Creative | https://www.behance.net/gallery/64682229/Lido-Branding
10. Font Choice
The choice of the font depends on the design style and the corporate identity of the company. Nowadays, people often use hand lettering fonts in their business cards. However, we suggest using an easy-to-read font for small details or information, such as Helvetica, Aerial Black, or Baskerville. A good choice of fonts for a business card is a font that clear and readable even in tiny sizes. You don't want your clients to have a hard time reading your information; you might miss out on a business opportunity.
Created by Jens Nilsson | https://www.behance.net/gallery/54861301/Maldini-Studios
11. Outstanding Visuals
Do you know that the first thing that impacts your potential customers is your business cards' visuals? If the visuals are great, the people will feel interested to know more about your business. There's value in great visuals. It is all about choosing the right design and elements that go well with your businesses' logo, the color scheme of the card, and the typography.
Created by Amy Slatem | https://www.behance.net/gallery/92297437/Personal-Business-Cards
12. Consider Unique Shape
Square, vertical and rectangular shapes are the standard shapes that almost every business uses for the business card design. However, you can always consider different shapes. A small difference in shapes can highly affect brand recognition. Imagine if only you have the uncommon shapes among the other rectangular cards that are stacked together. Your cards will stand out among the others.
Created by Jukebox Print | https://www.behance.net/gallery/80903879/Creative-Asterisk-business-cards
13. Creating 3D Effect
One of the modern techniques used in designing unique business cards is the creation of 3D effects. This trend has been gradually grabbing the interests of the business. Lovely artwork of 3D effect geometries and 3D lenticular design on card designs will genuinely change the whole presentation, and you will end up with a classic look of the card.
Not every business has a 3D business card, and you can easily crush the competition by opting for the 3D approach.
Created by Jukebox Print | https://www.behance.net/gallery/28695603/3D-Embossed-Premium-Black-Business-Card
14. Avoid Common Mistakes
Some of the common mistakes that people make while designing business cards include:
- Using the color scheme that does not match with the logo.
- The unclear layout does not bring the overall natural look of the card.
- Application of too many effects that cause the readability issues.
And many others.
Avoid these common mistakes and take the help of the professionals while giving the final touch.
Created by Project M+ | https://www.behance.net/gallery/75206531/Sterling-Harper
15. Check For Feedback
Your business card may seem nice and colorful to you, but who will decide whether it will appeal best to your target audience or not. For this purpose, you can not only take the professionals' help but also display this card in graphic designing groups. In this way, you will get reviews and feedback about the final design and ultimately get the perfect outcome.
Created by Patryk Hardziej | https://www.behance.net/gallery/29967833/MOTIV
This article has made it easy for you by explaining the 15 essential business card design ideas and tricks that will make you stand out among the competitors. However, the first thing is to look for the business card's examples that resonate with your brand's voice, identity, and guidelines. You can start creating for your own by creating benchmarks from other people's works.
Created by Paulina Zbylut | https://www.behance.net/gallery/46629731/Letterpress-holographic-hot-stamping-business-cards
So, which of the above techniques do you like the most? Adjusting white space or creation of 3D effects? Either way, make a quick comment and share your thoughts, ideas, and experiences with us. Cheers!