Created by David Dreiling | https://dribbble.com/shots/3528632-Vikings-Boat
There is no big brand that doesn't have a logo. Virtually all brands have a logo. Not all of them are good, however. It is understandable. Creating a good logo is not an easy task. If anything, it is a daunting and challenging one. This is especially true if this is your first time creating a logo.
Note that a good logo is more than just a visual representation of a brand. It differentiates the brand from its competition. It reflects the brand's personality, conveys certain messages, and evokes certain emotions. Most importantly, it is what will be on the customers' minds if they think about the brand.
If you are in the boating industry, you will need a logo with design elements that are relevant to the industry. It doesn't necessarily have to be an image of a boat. Simpler elements can do the job as well.
Created by Gavin Barnett | https://dribbble.com/shots/4719268-Tank-Stream-Ventures-Logo
Nor are you restricted to the color blue, which has a strong association with water and, thus, boats. You can even use bold and daring colors that are not related to water and boats at all. If such colors fit your brand's personality and values, then it's all good. If it works, it works.
The problem is that getting from abstract ideas to rough sketches and mockups and finally to a fine-tuned final product takes time, energy, and resources. Still, it needs to be done if you want to expand your business. After all, branding is a must, and a logo is at the forefront of your branding effort.
Created by Jordan Wilson | https://dribbble.com/shots/18201972-Kayak
Don't fret. We are here to help. We have a list of 10 tips that will help you create a good boat logo design. Follow our tips, and the creative process will be a lot easier for you. Ready? Let's get started right away.
10 Tips To Create A Good Boat Logo Design
- Find Some Good Ideas
- Read Your Target Market Behaviour
- Understand Your Brand Values
- Choose a Suitable Style
- Identified A Good Color
- Play with Custom Fonts
- Create A Dynamic Visual
- Utilize Negative Space
- Keep Everything Simple
- Test Your Logo On Different Medias
Created by Mahabub Hassan | https://dribbble.com/shots/18575470-SeaSight-Logo-Boat-Logo-Minimalist-Logo
1. Find Some Good Ideas
If you don't know where to start, try finding inspiration. There are many ways to find inspiration. For example, studying the logos of successful, big brands. The brands don't necessarily need to be in the boating industry. They can be any big brand that you like.
You can also study your competition. This is particularly helpful. When you study your competition, you can learn what design elements work well with your target audience and what don't. In addition, you can learn what makes your competition different from you.
Created by Rahat Al Yeasin | https://dribbble.com/shots/16511774-Logo-Bengal-Boats
Then, as you create your boat logo design, incorporate elements that work well and emphasize the differences so you can be unique and stand out from the crowd. For example, if many of your competitors use an analogous color scheme, opt for a complementary color scheme. If they use a classic style, you use a modern one instead. Set your brand apart from the competition. Make it unique and different.
Or, if you happen to be a conceptual person, you can start with a brainstorming session. Get all of your ideas out. Don't think about whether they are good ideas or not. Just get them all out and write them down.
Created by Dmitry Krino | https://dribbble.com/shots/15615369-Portage-Media-Co
2. Read Your Target Market Behaviour
While your logo design is all about your brand, you have to take your audience into consideration. A well-designed logo is not that good of a logo if it doesn't connect with your audience. And, of course, to connect with your audience, you need to know them.
Knowing your audience is more important than it might seem. When you know your audience, you will be able to communicate your brand's personality and values to your audience effectively. Furthermore, they will know what to expect from your company.
Created by Fjolla Nishlija | https://dribbble.com/shots/6697751-Sea-Food-Restaurant
If you fail to take your audience into account, they might not connect with the brand. Or worse, they might not absorb the message that you are trying to deliver.
How do you know your audience, then? You can interview your customers directly, look at your competitors, and conduct market research. Doing these will provide you with insights into your customers' thought processes and why your customers will or will not purchase from you.
By knowing your audience, you will know what really matters to them, what parts of your brand story connect with them the most, and what emotions to evoke in them. These are the benefits of knowing your audience.
Created by Val Waters | https://dribbble.com/shots/7017127-Seafood-Logo-Two
3. Understand Your Brand Values
A good boat logo design allows you to communicate your brand's personality and values to the customers. In order to do that, you must understand your brand and values first. Once you have a clear idea about what makes your brand unique and what it is all about, deciding on the design elements like style, colors, fonts, and the casing will be a lot easier.
There is also the fact that nearly 90% of customers today consider authenticity as an important factor when deciding which businesses to support. Of course, you can't be authentic if you don't understand your brand and values. If you understand your brand and values, you will be able to incorporate elements that fit your brand the most. You can show your customers your authenticity and let them know what really matters to you.
What if you fail to do that? It might hurt your brand and lose customers. More than 80% of customers prefer companies that share similar values to them. That is why you need to let them know what really matters to you. Do take your time and understand your brand and values. Get a clear idea about it.
Created by Logorilla | https://dribbble.com/shots/17699567-datasail
4. Choose a Suitable Style
You need to choose a fitting design style for your boat logo design. When it comes to designing a brand's visual representation, there are lots of different design elements that come into play, from design style, colors, fonts, and letter casing to contrast. If you take these elements all at once, you will get overwhelmed quickly. Thus, you want to isolate them and deal with one element at a time. Let's start with the design style.
The design style, like other design elements, should reflect your brand's personality and values. Note that there is no design style that fits everyone. There is only one that fits your brand the most.
Created by Conceptic | https://dribbble.com/shots/17429900-To-the-stars
For example, if you want a style that has staying power and won't get outdated for many years to come, your best option is the classic style. The style is versatile, keeps things simple, and enables you to reach a broader audience. What if a design style that evokes feelings of nostalgia fits your brand better? If that is the case, go for the vintage style.
If you want simple lines, minimal details, and plenty of negative space, the modern design style is for you.
Created by Designollo | https://dribbble.com/shots/6261928-Oceania-Studio
5. Identified A Good Color
When you browse for boat logo design ideas, you will notice that there is no limit when it comes to color. What is important to keep in mind is that different colors have different meanings.
Similar to design styles, fonts, and casing, color also reflects your brand. Thus, you need to pick the right color if you want your brand's visual representation to be attractive and effective.
To give you some ideas, here are some colors and their meanings.
- Black: A classic choice that offers a sleek and modern look. Black and white are your go-to colors if you want a minimalist yet stylish look.
- White: The color white gives a modern, clean, and minimalistic look. It is a neutral color that works with just about any color.
- Red: The color of passion and excitement, red is your best option if you want your brand to appear youthful, loud, and want to stand out.
- Green: A versatile color that can work for any brand. Green is especially good for brands that want to establish a connection to nature.
- Blue: A common and classic choice, blue is a calming and cool color that symbolizes reliability and trustworthiness.
Created by Daniel Bodea | https://dribbble.com/shots/5795389-SeaSing
6. Play with Custom Fonts
Fonts and letter casing complement your boat logo design. You don't want to pick the first font you stumble upon, however. You want to experiment with fonts. By experimenting, you will find the most fitting font for your brand. For example, if you want to give your design a high-end look, serif fonts will be your best option. Serif fonts are quite versatile, too, making them an all-around good option.
Similarly, if you want a clean, more casual, and modern look, opt for sans-serif fonts. These fonts are simple, and they fit modern brands. The same goes for the letter case. You want to experiment with uppercase, lowercase, and a mix of the two. An all uppercase design has an authoritative feel to it, while an all lowercase one looks friendlier and more approachable. The right casing will capture your brand's personality and helps deliver your message.
Most importantly, regardless of what font or casing you use, make sure the text can be read easily. There is no point in having beautiful text that no one can read. Your message will not be delivered that way. So, always keep text readability in mind.
Created by Gabriella Matera | https://dribbble.com/shots/6405201-boat-logo
7. Create A Dynamic Visual
Opposites attract, and this is especially true when it comes to designing a logo. A good boat logo design is not only harmonious, but it also has contrast. While contrast is often associated with color, you can create contrast in your design using shapes and lines. What exactly is contrast, then? To put it simply, it is when you put two opposing design elements together. As a result, the opposing elements stand out.
Why is contrast so important? It is because contrast enhances your overall design. It is the "wow" factor that catches the viewer's attention. If it lacks contrast, it might appear plain and boring. No one will look at it. Contrast also helps you emphasize certain parts of the design and draws the eye. Contrasting design elements are not only easier to spot but also easier to digest. A brand's visual representation with contrast is more readable, too.
While contrast is good, avoid overusing it. Create contrast, but keep things to a minimum, especially in terms of the number of colors you use. The more colors are used, the harder it becomes to balance them. Not to mention too many colors will be counterproductive as well.
Created by Tanmay | https://dribbble.com/shots/14378097-Pen-Boat-logo
8. Utilize Negative Space
A good boat logo design is not just about what you include; it is also about what you don't. When you design a logo, consider utilizing negative space. Negative space, also known as white space, is the empty space in your logo. It is the parts of your logo design in which there is no design element at all.
It can be quite tempting to add more design elements to a logo to make it more appealing. The problem is that doing so can be counterproductive. If there are too many design elements in it, there will be no breathing room. Worse, the logo will appear overcrowded or chaotic the viewer will have a hard time digesting it.
Created by Ugo Borrey | https://dribbble.com/shots/9832226-BlackBoat-Clothing-Brand-Daily-Logo-Challenge-Day-23
When you utilize negative space, you give your logo room to breathe. It will look neither overcrowded nor chaotic. In addition, you make it easier for the viewer to digest the design.
Some brands are taking negative space to the next level. They utilize negative space not just to create a room to breathe but also to add hidden imagery and/or double meaning. If you want your logo to have a simple and minimalist look, utilizing negative is a must.
Created by Nadia Castro | https://dribbble.com/shots/9718627-Boat
9. Keep Everything Simple
Simplicity is what you should always take into account when designing a logo. The simpler the design is, the better the logo will be. A simple design makes a logo easy to recognize and remember. So if you want your audience to recognize and remember your brand's visual representation, keep things simple.
That is not to say you are stuck with boring designs, however. You can make an attractive and good boat logo design while keeping things simple. Also, keep in mind that your logo will be used in many ways, in various sizes and formats, and on different platforms. If it is too complex, you will have a hard time deploying it. Plus, some fine details will be lost in the process. If you keep things simple, you won't have to deal with that.
If you keep your logo simple, you will help your customers to understand your logo and message clearly, develop strong associations with the logo, and identify your brand immediately when they encounter you again. Once you have the fundamental elements figured out, put your focus on what you can take away from the design rather than what you can add to it.
Created by Stefan Kitanović | https://dribbble.com/shots/10001502-Hendriks-Grooming-Logo
10. Test Your Logo On Different Medias
Lastly, communicate with your designer. Knowing your brand and values is one thing. Translating them into designs that fit your brand is another. For the latter, you will need the expertise and experience of a professional graphic designer.
If you work with a designer, make sure to communicate your brand's personality and values to them clearly. Tell them what you expect from the logo. This way, it will be easier for you and for them to create a good visual representation of your brand.
If necessary, write a creative brief, so they understand who you are and what you need. Give your designer as much information about your company as you can so that they can design something really unique for your company.
Created by Galya Korn | https://dribbble.com/shots/19032528-Hotel-Logo
Try to be open to suggestions. A professional graphic designer has the necessary qualifications to create a good logo. They know what makes a logo good. Give clear and detailed feedback when necessary.
Revisions are to be expected. And they are certainly not a bad thing. A good logo doesn't happen by accident. More likely than not, it takes multiple rounds of revisions before a rough idea turns into a fine-tuned final image.
Always keep in mind that creating a good logo takes time, energy, and resources. This is especially true if you create it on your own. If you work with a professional graphic designer, the process may be shorter as you will have the necessary expertise and experience at your disposal.
Created by LogoCaptain Studio | https://dribbble.com/shots/18908115-Boat-Bag
Take your time to understand your audience and to know your brand and values. These are particularly important. If you know these, deciding on the design style, colors, fonts, casing, as well as other design elements of your logo will be easier. Don't rush the process. You want to take your time.
If you work with a designer, make sure to communicate your brand's personality and values clearly. Let your designer know what you expect from the logo. Revisions are pretty much expected. Be prepared to do multiple rounds of them. They are a part of the process of making a good logo.
Creating a good boat logo design is not easy. That is true. But if you follow our tips above, the designing process will be a lot easier. At the very least, our tips will help you get the creative process started. We hope this helps. Good luck.