Living in a world where society is now shifting from conventional to online buying, it is important to have knowledge about it and then sell your products online. In order to reach a massive market, not only can you sell daily goods, but also sell art online.
The benefit of selling art online is that you can reach a wider market since you can interact with people all around the world to buy your art. Moreover, people tend to seek art online since art that they find near their place is limited.
Meanwhile, when you only sell art products conventionally, it is less likely for you to find buyers who are interested in the products that you created. However, when you sell art online, you are more likely to find people who have a sense of belonging to your craft.
Although you now understand that selling art online is essential, you need to have a strategy on how you can sell art successfully. You need to know what to do with the Ecommerce services and the other important tips.
One of the tips on how to sell art online is finding the right platform to sell it. Instead of focusing on your own website, you’d better consider selling on popular websites where you can meet art seekers all around the world.
Things You Need to Know Before Selling Art Online
Since selling art online is quite a thing currently, it is inevitable that you have to compete with other artists with their outstanding arts. Before you decide to jump deeply into the art business, here are important things you need to know that can help you sell art online.
1. You Are Both Artist and an Entrepreneur. Keep Them Balanced!
When an artist wants to monetize their artworks, it is essential to consider two aspects that will be impactful for your art quality and sales.
As an artist, you should try to explore your creativity more to produce great artworks. Do not be too focused on the sales, for it can limit your creativity. When you start to focus more on sales, you will think much about how your art will be sold but neglect the importance of authenticity.
On the other hand, if you focus too much on the art and the authenticity, you will more likely neglect the technical issues to sell your art. Thus, your art is going to be great, but the sales are not.
To make them balanced, you need to focus on your creativity and authenticity while learning about marketing and promotional strategies.
2. Get the point of View From Others
Art is a subjective thing that has no exact formulas. However, that is not to say you can sell art without asking opinions from others. Be it other creators or your potential buyers.
To do this, ask for honest and constructive reviews, testimonials, or opinions from buyers or potential buyers. Asking how they think of the product will help you find the holes in your craft, so you can improve next time.
You can also get opinions from other artists or creators to spare discussions about what makes a good product, or what benefit you can give to the buyers, and other constructive discussions.
3. Keep Updated with Your Followers
One of the perks of selling online is that you need to connect with your followers on various platforms such as websites, Instagram, or other platforms.
You need to make sure they notice your existence, then have a curiosity to know you better. In order to do that, you need to give the latest update of your artworks, so they know more about your brand and product.
Moreover, you need to be consistent in showing your brand identity. You need to ensure that your identity leaves marks in their heart and mind. Once you show your consistency, the potential buyers will see you as creative and professional artists who sell art online.
4. Know Your Potential Buyers
To sell art, you have to know specifically who your potential buyers are. Buyers who are more likely to feel connected to your art will usually purchase it.
If you do not know your target and potential buyers, you will be targeting the wrong buyers who are not interested in your works. Then, it will impact the sales negatively. In fact, there are a lot of buyers who want to purchase your product, but they cannot reach out to you.
To target your potential buyers, you have to research where you can find the right audiences or choose the right platform with the right potential buyers.
5. Pricing Your Artwork
Pricing your artwork is one of the fundamental things when it comes to selling art. You need to set a price that will benefit both parties, the artist and the buyers.
When you can come up with the ideal price, you will give a sense of satisfaction to your buyers while embracing your value and creativity as an artist at the same time.
The best way to determine the price of your art is by considering the accumulation of time invested and also the cost of materials you use for arts.
Tips and Tricks: Selling Art Online
Before proceeding to the recommended platform to sell your product, it is important to master the tips and tricks, so you can run the online selling smoothly. Here is the list of tips and tricks on how you can sell your art online successfully:
1. Brand Identity
The first step to successful online selling is acknowledging the importance of brand identity. Before selling all your creative products, you need to make sure people are engaging with your brand.
To make strong relationships between your brand and potential buyers, you need to create a brand identity that will represent the mood of your craft. Through brand identity, potential buyers will notice what kind of product that you are trying to sell.
After coming up with what your brand wants to represent, design it by choosing the right color palette and typography to attract buyers. Once everything is set, start placing your identity in a noticeable position, such as poster, social media account, or other brand accessories.
2. Have An Eye-catching Online Store Window
One important part of selling art online is creating a noticeable design, so potential buyers would like to know more about your brand. It is undeniable that visuals play an important role in online selling, including but not limited to selling art.
To do that, you need to ensure that your brand design and identity are perfectly fit with the product that you want to sell. Make sure to not only create an interesting online store window but also add engaging effects that make potential buyers feel curious about your brand.
One example of an engaging effect that you can add is magnifying glass effects where It allows visitors to zoom in on your design and products. This is important because this effect will create an interactive effect between the brand and buyers.
3. Use The Power of Social Media
Although it is essential to create an eye-catching online store, unfortunately, it is not gonna be enough for promotions. At this point, you need to utilize the power of social media to promote and engage more with your followers.
Start managing your social media account by uploading daily or weekly. You should upload something related to your brands, such as information about the launching of new products or discounts.
Moreover, you also need to engage more with your followers by sharing anything that can make them relate to your brands. You can start by sharing the process of your creativity, the philosophy of your brand, or the inspiration behind that.
To engage more with your followers and attract more people, you can use more strategies of engaging, such as posting testimonials of buyers. You have to show other followers how buyers feel really satisfied with your products.
You can also engage with your followers by discussing with your followers. Give them room to share their constructive opinions about your products, then give good responses to them.
4. Set An Ideal Pricing
While it is important for you to consider the aspect of your creativity and arts, you also need to pay enough attention to the pricing. You need to ensure that you do not set pricing too high or too low, so you will attract potential buyers.
In order to set pricing, there are several things you can do. First, you should research how much buyers are willing to pay for certain products. You can do it by comparing your price to the other stores, then see how the price impacts the sales.
Besides, you can also directly engage with your followers by asking them about the price of certain products that they are willing to buy.
5. An Ideal Delivery
It is inevitable that you need to treat your customers well so they will have good impressions of your products and services. One way to impress them is by delivering their order with a strategy.
To do that, you need to pack the product nicely and professionally. You can make cute packaging or adding small notes telling them to enjoy the products and remind them to purchase more in the future.
Best Platform to Sell Art Online
Some online platforms that can sell art products better than conventional are used to have potential buyers from different backgrounds seeking various kinds of products. Thus, these platforms allow you to directly meet your potential buyers who are searching for your products.
Before you choose which platform you want to try, you have to ensure that you know the target of audiences of that platform, then analyze whether or not the target of audiences matches your arts. Here is the list of the best platforms to sell that you must try.
Society06 is a platform to sell art online for various kinds of arts. You can connect with potential buyers who seek apparel, furniture, or even home décor. As a platform that has been active since 2009, society06 is one of the popular platforms to sell various arts.
society06 offers service from order fulfillment aspects, such as printing and also shipping. Therefore, using this platform can give you more room to focus on your creativity and brand as printing and shipping are already taken care of by the platform.
Go to Society6
The good thing about Wix is that it allows you to manage your own online Wix store. You have the freedom to organize your store, such as designing your store’s window. Not only does it gives you freedom, but it also provides you with help using Ecommerce templates.
The eCommerce template allows you to sell various arts depending on customers’ needs. You can sell your artwork such as bags, mugs, merchandise, or even tattoos. Moreover, you also can create one store for all products or separating them into sections.
As for order fulfillment like printing and shipping, it will be managed by Wix through their services, Printful and Printify. Therefore, you can be more focused on the arts as technicalities will be handled by Wix.
Go to Wix
If you sell craft, handmade, or vintage items, this is an ideal platform for you to use. Just like other platforms, Etsy also allows you to explore your creativity by giving you the freedom to design and customize your own online stores. You can customize your storefront window and other details.
As for printing and shipping, you do not have to worry because they provide prints of demand service named Printify, where you can use for printing and shipping effectively.
It is going to be a great choice to sell art products on this platform if you want to get help with marketing and promotions. The platform provides promotional tools where you can manage orders and do promotions.
Go to Etsy
Shopify provides you with some help with managing your store’s window. You can use the tools to customize your own store’s window in order to make it more interesting.
With Shopify, you can introduce your artwork to wider audiences. The art that you can sell on this platform varies from physical to digital products. The next thing that makes this platform recommended is that it provides a two-week free trial for new users.
Go to Shopify
The other platform to sell art that you should take into consideration is DeviantART. This is proven as one of the best platforms to sell art online with millions of users.
DeviantART provides you a chance to customize your own profile and manage sales and promotions. You can choose to sell in the form of commissioned work or digital downloads.
Go to DeviantArt
Redbubble takes care of the printings and shipping aspects of your sales. Then, you also can discuss the profit margin and retail prices that you can get from each sale.
As a platform with print-on-demand services, you can also sell various crafts and designs such as phone cases, posters, or t-shirts.
Go to Redbubble
7. Big Cartel
One benefit that you can get by using Big Cartel is that you are free of charge if you sell with five products and under. There is also no listing charge that you should pay. Being that said, this platform is a great one for those who want to start creating their own stores to sell art online.
You can also customize your own storefront windows freely to attract potential buyers. Not only that, you can create a monthly plan for your sales with this platform.
Go to Big Cartel
One of the reasons why it is a good choice to sell art on ArtPal is that you will be completely free of charge. There is no commission, and neither is the membership fees. Given the fact, this platform is going to be a good start for those who would like to start to sell art online.
Regarding the products that you can sell, it varies from original and prints. As for prints, you can get bits of help from their print-on-demand services to set up your framing.
ArtPal provides a great platform to explore your creativity and a great platform for you to increase your sales since they provide marketing guidance on how to sell art effectively.
Go to ArtPal
For those who just get started, you might want to try VSUAL. VSUAL provides both free and premium printing services depending on your needs.
For free printing, you can choose various kinds of framing and print sizes to customize the order effectively. If you need more advanced printing, you can choose the premium one, where they provide better materials with better quality.
Go to VSUAL
Selling art online is one way for artists to show their creativity and promote their artworks. It is also a way of connecting to other artists and potential buyers who might be interested to learn your art more. To sell art online, you need to come up with certain strategies to reach wider audiences. It is important to associate yourselves with the best platform to sell your artwork where you can meet potential buyers all around the globe.
So, which platform do you think is your most preferable choice? Tell us your comment by writing it down in the section below! Cheers!