Ultimate Guide to Creating Exotic Beer Branding
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As a way of communicating your product to the buyers, beer branding is essential as it shows the quality of your brands. Not only does it offer the exclusivity of one's products, but also the inner soul of the brands.
In recent years, where beer is becoming more popular, the exclusivity of your products matters because it can be a parameter for people to compare your brand to others. The harsh competition is going to shape more selective consumers because they are going to pick the brand that speaks to them.
Essential Elements of Beer Branding
A guide to beer branding can be both fun and challenging at once. Before jumping to more challenging and specific topics about exotic design, there are basic yet essential elements that need to be discussed. Here are the basic that could be used as keys for a better understanding:
When it comes to strategy, do not push everything too far. A Strategy is not going to work if you are unable to shape it into something simple yet powerful. Therefore, be genuine with yourself about what to share with consumers.
In order to transform something ordinary to be captivating, sharing the brand's story is worth trying. Try something that is going to be noticeable and create impacts on the consumers, something that consumers can relate to.
Created by Fábio Carneiro | https://www.behance.net/gallery/114707083/Vorage-Craft-Beer-Branding
2. Market Research
Whilst it is important to research the local shop nearby, mingling too much with what available in a market is not that effective. Setting the trends in the market as a top reference for your strategy will not do much for your brand.
It will only create a product that is not seen as authentic. What will happen is that your product will end up similar to others.
To create a more authentic and soulful product, try more personal research. Personal research allows you to grasp the inspiration you find around and turn it into products that many people like. Always remember that the essence of branding is a genuine process that will result in authenticity.
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As we have discussed earlier, the soul of a brand is essential as it will create the brand identity. Brand identity is the idea of how consumers perceive your brand. The perception of the consumers is based on how you portray your brand and how the brands speak itself to the consumers.
Branding that has a powerful identity is the one that owns its values, characters, and attitudes to consumers. Identity is also transferred through design, where you can convey your brand's name, logo, and style.
After all, what makes your identity stronger depends on your ability to manage it. Keep the identity noticeable through promotions and social media handles.
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The Importance of Beer Branding
Living in a world where visual is more noticeable, no wonder that design is one of the fundamental aspects of beer branding. While it is true that taste is the top consideration when buying a beer, but your eyes will inevitably pick the interesting design, even before you know how it tastes like.
The power a design has to attract consumers comes from its ability to portray a brand. It can attract consumers, make people relate to it, or it is the other way around.
There are a lot of details a design can show consumers, such as a brand's name, logo, color, and even typography. The combination of those will help consumers decide whether or not they would like to buy the products.
Knowing how important the design is, efforts are needed to be put in order to get a good outcome. Exotic design will attract consumers to try your products. So make sure you choose the ideal brand's name, logo, color, and typography that will give consumers a sense of belonging toward your brands.
Created by Marka Worls | https://www.behance.net/gallery/100287031/Hermanos-Brewing-Co-Branding
Design Rules for Beer Branding
Before proceeding to the technicalities of the design guide for beer branding, there are some key points you can begin the design with:
1. Customers' Interest
The importance of customers' interest is not just about the idea that they become loyal customers, but also the idea of suggesting your brand to other customers. With that being said, if you catch one's attention, you definitely will catch hundreds or even thousand.
2.Your Own Satisfaction
Customers' interest is always in line with your own satisfaction. Make sure to pay attention to market demand, but do not forget to ask yourself how you really want your brand to be perceived by customers. Choose what feels right to you.
The last rule is to make sure customer's interest and your own satisfaction do not backlash each other. Find the balance between the two to make the messages work. If that is not the case, the beer branding is not going to work.
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Technical Guide for Beer Branding
The ideal exotic design for beer branding is when you are able to put everything into places without being too much or oversharing. The key is that every aspect is addressed well and leaves a mark in people's minds.
Several technical things need to be considered when creating an exotic design for beer branding. If you miss one small detail, your brand's messages will not be fully addressed to the consumers. So it is important to look at them one by one.
1.Types of Beers
Since each type of beers has its own approach for design, it is important to talk about it before you work on it. There are at least three types of beers popular among consumers. These three types have their own specialty.
1.1.Core range beers
Core range beers are said to be the standard types and contribute to half of the breweries' sales. It usually comes with a full printed design where the breweries work harder to make sure the design can convey messages of the brand.
Given the fact that this type of beer contributes to half of the sales, this type is considered an important part of beer branding. It is quite challenging as the competition among breweries grows higher to make their brand stand out.
The fundamental key of core range beers is that you have to make consumers see your brand as something unique, and of course, different from others. So make sure to come up with authentic ideas when designing.
1.2.Limited release Beers
Limited release beers are categorized as more expensive than the core range one. However, this type of beer also contributes well to the sales despite the price. It has its loyal consumers who are usually into something limited.
Knowing that you do not have to worry about the customers of this type of beers allows you to be more creative with the design. You can use this as a tool for trying new designs since the design does not really affect the selling.
1.3.Online release beers
Online release beers are said to be types where you can have more freedom than the two previous types. The fact that it is an online release means everybody is already quite familiar with the brand. Being that said, it is not a problem if you want to do an exploration with the design.
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When creating a beer branding, you need to specify what type of beer you would like to design. It is essential since different formats require different treatments. Besides, each format also addresses different targets of consumers.
Take a look at an example of size 375mL. The size is categorized as standard beer size. Therefore, it is popular among other beer sizes. The design should be noticeable since it is one of the favorites.
In the case of 500mL size of beers, they are more categorized as expensive beers, so it requires more work or explorations since the size is quite large. The size provides you more room to explore the surface of the cans.
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In the process of design, the printing aspect is also quite a thing. You have to be careful to choose what types of printing options you want. Make sure to know the product before choosing the options because it will be impactful to the beer branding.
The first option is full-printed cans. This could be an ideal option because full printed looks elegant from the perspectives of consumers. Despite the elegant look, it can be quite tricky because the design might get stretched due to the full printed cans. Moreover, you cannot explore too many colors.
The second option is full wrap labels. This one could be quite similar to the full printed one. The differences are in the choice of colors. You can adjust and match the color with the color of the cans/bottle. However, the flexibility to explore the surface is not as easy as a full-printed one.
The third option is the combination of printed and labels named printed + labels. This type of option is ideal for those who have a hard time considering between full printed and full wrap labels. This option provides you enough room to work on the surface but also providing label information.
The last option is shrink wrap. It is the alternative option you can take. The benefit is that you have more room to design and it looks more fully printed with labels. With the benefits it offers, it is a bit more expensive than other options.
Created by Julien Poisson | https://www.behance.net/gallery/91809595/Diesel-Brewery
4. Information & Requirements
The basic information and requirements must be the ones ruled by legislation. These elements may vary from one country to another depending on its government or how often they revise the rules. In this point, we are going to take a look at some essential requirements that need to be considered when creating a beer branding:
- The logo should be placed on the most visible side of the can, bottles, or any medium.
- The brand logo should be at 14mm minimum height. If smaller, people will hardly identify your brand.
- Do not forget about the volume information. You need to be clear about the product size, weight, abv, etc.
- The description of your products should be clear, such as what the story is or the ingredients.
- The certification logo.
- Additional information, such as warning information, recycling information, barcode, etc.
- Last but not least, social media accounts.
Created by Véronique Lafortune | https://www.behance.net/gallery/101934767/LE-KETCH
This is the final process where you check and make sure all elements are included in the design. Once you get the design or labels from the designers, then the staff of the breweries must check all the inclusions and sign them. Then, it is ready to be produced and distributed.
Created by Rostyslav Verlovytskyi | https://www.behance.net/gallery/115617593/530-Beer-Packaging-Design
Important Tips When Creating a Beer Branding
The practicalities of exotic design rules are also an important aspect to be discussed. Not only does it go hand in hand with the technicalities, but also it is a significant factor in processing a great design and branding. Here are several things that need to grasp before designing:
1.Face the Challenges
In the process of designing, there will always be a problem scale that is either easy or hard to overcome. The fun part is that you must try to face the challenges, although it is hard.
The idea of facing the challenges in the process of designing is that you will get used to thinking out of the box. Therefore, it is more likely for you to come up with fresh ideas. So before handling a project, make sure you are well prepared to handle the issues.
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2.Believe in Your Brand Authenticity
Remember that beer branding is all about authenticity. Keep yourself and your team focused on your vision, mission, value, and brand attitude. Do not overthink the opinion of others.
Opinion of others, feedback, or critics are indeed important for improvement. However, focusing too much on those is going to erase the sense of authenticity that you hold. So make sure your decision is not based on the intervention of others.
Created by Victor Ngai | https://www.behance.net/gallery/37259071/A-Happy-Tiger-Beer-Chinese-New-Year-%28Single-Project%29
3.Enjoy The Process
Although too much intervention is not good for design, having a great discussion with your designers is indeed needed. You have to be in line to make sure both of you are going in the same direction of design.
Having an enjoyable discussion will provide a better understanding of the brewery and its designer. With better understanding, both can come up with aligned ideas and aligned problem-solving methods in terms of designs.
Created by Rodrigo de Noronha | https://www.behance.net/gallery/85819331/Bonita-de-Lisboa-Craft-Beer
Stay focused means keep everything balanced. In the process of design, some people might get too far with the idea that it can ruin the original ideas that have been shaped for your beer branding. It is quite harmful since it can cause a redirection of a design.
As much as you want to do deep research and drown yourself in the design process, always be in the right direction. The terrible thing about being too drowned is that you often lose control and surely will lose focus on your former ideas and design.
Created by Sociodad Anónima | https://www.behance.net/gallery/103638573/HERCULES
5.Have Solid References
Although it is not a great idea to do research based on trends, it is important to have a solid reference. There is nothing wrong with learning from experts and see what you can understand about their design.
As much as you want to show your authenticity, do not forget to remix it with previous designs done by experts. Remember to keep everything balanced between authenticity and market demands. That is what makes great beer branding.
Created by Our Revolution | https://www.behance.net/gallery/40496831/Hatchet-Fish-Dark-Ale
6.Get To Know More Designers
Sometimes breweries stuck on the idea of sticking to one designer for all projects is a great choice. In fact, it is not completely correct. Working with multiple designers for different projects can be a source of inspiration.
One reason why it is good to work with multiple designers is that you can learn more from each designer. Another reason is a designer cannot be good at all design methods. Working with multiple designers allows you to find which one is suitable for you and your brands.
Created by Wes L Cockx | https://www.behance.net/gallery/96192097/SIESTA-BREWING-CO-Key-Visuals
Beer branding is a key to expands product sales and develop brand recognition. An ideal branding is one that can successfully attract massive attention because of its authenticity. Then, it will lead to more purchases with more recommendations or suggestions.
The branding itself has to be made with exotic designs. It is such a vital aspect since it is the first thing customers see when they want to buy your brand's product. The design itself has to visualize good quality to earn customers' trust towards your brand.
Besides making sure to create fascinating designs, you have to get yourself familiar with the rules and the guide. All the technicalities and practicalities of designs are two aspects that go hand in hand to build a remarkable brand.
If you have any questions or comments regarding this topic, feel free to write them down in the section below. We hope this article will help you along the way with more ideas and inspirations. Cheers!