Why Every Designer Should Add AI Video to Their Creative Toolkit

Today, designers are expected to do more than ever before. And it’s not only about making things look great. They’re expected to tell more interactive stories. This shift is why video has become the go-to medium for communication. It’s something every creative should start using sooner rather than later, simply because it’s becoming the norm. If you ignore it, you might end up being left behind.

How much content gets consumed on a daily basis is skyrocketing. But HOW it’s being consumed is also changing. People scroll fast, they expect more, and pay attention to content that ‘feels’ dynamic and keeps changing.

So how do you, as a designer, keep up with that?

Using AI to Make Video Creation Accessible

Before, turning your ideas into a video used to mean a lot of work. You needed a camera, actors, and hours of editing to get something polished. Making even a simple video meant dealing with complicated equipment, long hours, and a big team to get things just to work.

That could end up being quite overwhelming if you weren’t a professional. Technology has changed all that, making video much easier and more easily available now.

With an AI video generator, designers can create stunning and engaging videos simply by typing out a prompt, which makes the process way simpler AND faster. Faster because you only have to click one button and wait a minute or two (sometimes it might even take seconds).

You can create a video simply by putting your text, picking a virtual presenter or style, and customizing the details to fit your brand. It’s easy to bring your designs and creative ideas to life and deliver messages that resonate with audiences without the need to learn complicated software or rent (or even worse, buy) very expensive equipment.

In short, these tools give designers a simple way to add personality without spending a ton of money or time.

The question is – can these products be at the same professional-looking level? They can, but to get there, you’ll have to add a bit of elbow grease. Go for an AI vid generator that offers multiple features and adjustments, learn it, and then do the work and don’t stop until you’re 100% satisfied with the result. It might take a few tries, but it’s definitely possible.

Creative Ways to Use AI Video

If you think AI video tools are only for marketers or video editors, it’s time to look at them differently. They can be a powerful asset for designers, too. They can be used in all kinds of creative ways.

There are tons of fun and practical ways; here are just a few examples to get you inspired:

• Make quick brand explainers or short intro videos for your clients. Provide clients with clear brand concepts without requiring a full-time video crew.
• Make presentations or give rational explanations of your ideas and concepts. Explain your ideas with a video, especially when images require additional context.
• Bring your product mockups or app designs to life by demonstrating how they move and function.
• Convert a static case into a short, captivating portfolio video. Share your design process and results in a way that feels more alive and remains with people.
• Bring mood boards to another level. Animate your project’s colors, add animation to your fonts, colors, and inspiration photos.

AI video tools help designers show off their work in a more modern format. With a bit of the right creative touch, they help save time and bring up the final result to the next level.

Small Challenges with AI Video Tools

AI video technology, when combined with creativity, often yields innovative ideas and possibilities. However, like any tool, AI tools also present some challenges. One of them is that sometimes the video can feel robotic and lack that ‘human spark’. You know when you hear the video, as soon as you hear it, you know something’s off. If you’ve heard plenty of them online (since there’s quite the abundance of them at the moment), you can already recognize an AI voiceover immediately. With that being said, not all tools are bad, and of course, with the right tweaks, they can deliver a polished message and connect with your target audience.

Virtual presenters or voiceovers may not always strike the right tone, and how well you write the script is important to getting your message out. The script should be clear, and that way the final video can end up looking not and easy to follow.

Despite a few small issues, AI video tools are still worth having for their speed, flexibility, and ease of use. This tool is a natural fit for any designer working with visuals.

And these types of tools are constantly improving, and that way making it even easier for designers to bring their goals effectively.

Design That Grabs Attention

Attention spans are shorter than ever before, a result of the constant exposure to endless content on the home page and social feeds.

That’s why static images are not always enough. People scroll fast, and that’s why they quickly lose interest. A short video draws in people and makes your work stand out in a sea of other content, whether it’s on LinkedIn, your website, or anywhere else people discover your work.

Want your design to grab proper attention? Here are some tips to help your design capture attention.

• Tell a Story – Stories are easier for people to recall than images.
• Include Animation and Movement – One small motion is enough to keep people watching longer.
• Use Bold Colors, and Contrast – Vibrant colors instantly help your design stand out and capture interest.
• Keep It Clear – Design gets your message across fast. If it’s clear, the message is more easily understood.
• Add Your Own Touch – Allow your unique style to leave a good impression, making your design unique and stand out from the crowd. 

Next, let's finalized into conclusion.

Conclusion

Adding video tools to your creative toolkit is an effective way because they add clarity to your designs. Like any other tool, it comes with some bumps as well, but the benefits make it all worth it. AI video tools save you time; let your ideas come alive excitedly.

They let you try out bolder, attention-grabbing design ideas that hold people engaged longer than static visuals. Plus? It’ll leave them wanting more.