How Virtual Try-on Helps Save on Marketing Design Costs

Image Source: https://www.piccopilot.com/

Are you still spending thousands of dollars on single-day photoshoots? Traditional single product launch is a nightmare. You have to book a studio, hire a photographer, find models who actually fit your brand, and then wait weeks for the retouched files to hit your inbox. By the time you’re ready to post, the trend has already moved on.

But after using the virtual try on tool, e-commerce brands can cut their marketing design costs by a staggering 79%, according to Pic Copilot.  In this article, we'll talk about how such a tool helps save on marketing design costs.

Why You Should Stop Paying for Studios and Start Using AI Models

Let’s talk numbers. A typical mid-range photoshoot for a small collection can easily run you $5,000 to $10,000 once you factor in the crew, the space, and the snacks. If you launch new items every month, you will incur lots of costs. When you use a virtual try-on tool, you can save a lot. You don’t need a physical space when your "studio" lives in the cloud.

Instead of an extra 12-person crew, you just need a clear photo of your garment. With the tool, you can take that flat-lay image and put it on a professional-looking model in seconds. This isn't just a cost-saver; it's a speed-booster. You can go from a sample in your hand to a high-converting ad on Instagram in less than ten minutes.

How AI Try-On Fixes Visual Errors Automatically

You may have experienced a "final" photo from a photographer and realized the lighting makes your red dress look orange. Or maybe the model’s hair is blocking the best detail on the shoulder? Fixing these "small" mistakes usually means more money spent on professional retouchers or, even worse, a costly reshoot.

A high-quality virtual try on tool handles the "perfection" part for you. Because the AI is generating the image from scratch based on your product, the lighting is always consistent, and the skin tones are always flawless. You get a realistic effect that preserves the texture of your denim or the shine of your silk without needing a $50-an-hour editor to "fix it in post." This saves a massive chunk of your marketing design budget that usually goes toward fixing human errors.

Customize Your Models for Every Ad Campaign

One of the costs in marketing design is "content fatigue." If you show the same model in the same pose to your audience for three weeks, they stop seeing your ads. To keep fresh, you usually have to hire more models with different looks to appeal to different people. But that’s a lot of paychecks to sign.

With AI virtual try on, you can change your entire brand "face" with a button. You can tailor the model’s ethnicity, body type, and vibe to match exactly who you are targeting. This hyper-personalization used to cost a fortune in casting fees, but now it’s just part of your creative workflow.

Use An Easy-to-use AI Tool To Improve Efficiency

The reason why brands are seeing such massive ROI is that modern AI tools are actually easy to use. You don't need to be a Photoshop expert. When your marketing team (or just you) can generate high-quality images in a short time, your output greatly improves. You can test five different ad creatives on a social platform to see which one gets more clicks, all without spending extra money on production. 

Final Thoughts

Marketing design ensures people buying (and staying) happy. A huge part of "cost savings" comes from reducing returns. When customers see a realistic image, they can better know how the fabric hangs and how the outfit actually looks on a human frame compared to a flat photo. Importantly, you should make sure your product quality is good, so they know it as the image shows when it arrives in the mail, which improves trust. Finally, you can save money on shipping, restocking, and customer service headaches.