How to Use Screen Recordings in Your Business
Every modern business relies on advantageous technologies to simplify complex tasks. Once you invest in effective software, you reap many benefits, some of which become obvious in the short term and some in the long term.
Among many tools that businesses use today is screen recording software. You may think that such a tool has limited functionality. However, it’s far from the case.
Let’s find out how one high-performance screen recorder can affect multiple business tasks.
Training and onboarding
When a business is onboarding new employees, it has to provide on-the-job training so that a specialist knows how to perform specific tasks. Companies create manuals and waste many hours on face-to-face training sessions. While face-to-face communication is vital, there’s no need to make training documents since you can record on video everything you need a specialist to know in advance.
TechSmith report suggests that about 80% of workers prefer visual content for training instead of extensive written manuals.
It’s fascinating that you don’t even need a paid tool as you can take advantage of a free screen recorder for Windows. Depending on the type of OS you use for business, you can find a practical screen recording tool for Mac as well.
Customer support and troubleshooting
Customers ask the same questions frequently. Although it’s the job of customer support specialists to provide answers to any questions, there’s an opportunity to provide visual answers to the most repetitive questions. You can make a list of the most frequently asked questions and create a library of video recordings on how to troubleshoot common issues.
Cisco’s survey states that clips and screen recordings in customer support help to minimize the number of calls and emails. Instead, customer service agents can focus on more complex questions and issues that may arise.
Marketing and product demos
No one wants to pay for software or a digital tool and get a pig in a poke. If the product is not up to the mark according to your client’s preferences, it’ll end in the loss of a customer.
There’s a great opportunity for your business to show your potential clients what they’re getting if you provide a demonstration of your product in action. By watching a product demo, some users may find out that it’s not what they want and some potential clients may realize that it’s exactly what they want. You can create all your product demos with the help of one powerful screen recorder.
Here are other benefits you can get:
- Motivate customers to buy from you by showing transparency in your products;
- Offer an engaging way to learn about your services;
- Boost the performance of your marketing materials;
- Show the difference between your products/services and your competitors’.
Internal communications and collaboration
Nowadays, remote work is a common thing. However, some companies need their teams to collaborate effectively. Exchanging long emails is good, but you can abandon this in favor of a more efficient method. Your team members can simply share their screen recordings which will be a hundred times more effective than long messages.
A study by Insivia emphasizes that recordings boost the understanding of messages by more than 90% compared to text-based conversation.
Imagine that there are updates to one of your management tools. Surely, you can write a long message and share it with your team. However, you know that there will definitely be follow-up questions. Instead, you can make a recording and show what has changed and how team members need to do specific actions in a new fashion.
Conclusion
There are four clear business functions that a powerful screen recorder can help you with. By taking advantage of a high-performance screen recording tool, you can simplify the way new hires learn how to perform their tasks. There can be a reduction in calls and emails to customer support if you prepare a video library that would answer the most asked questions. Moreover, you can showcase your services in a new way and enhance the communication and collaboration between your teams.
