How to Make Your Holiday Packaging Stand Out in the Market?

As the holiday season is approaching and will soon be upon us, it’s time you started thinking about the holiday packaging. Yes, the first step should always be to decide on the budget, but then comes the design, the style, the embellishments, and the list. This blog offers a comprehensive overview of how you can make your holiday packaging worth every penny. So, whether you are a brand looking for seasonal packaging for your products or looking for empty gift boxes for customers, this blog is for you.

Pick Eco-Safe Packaging to Minimize Your Carbon Footprint

The most important step after you have decided on the budget is to keep sustainability goals in mind. It’s 2025, and people are changing their purchasing habits to reduce their carbon footprint. It’s not just sustainable Kraft packaging that you can choose for your products, but you can also find several other materials, including cardboard, corrugated cardboard, and even rigid packaging. While many people argue that rigid boxes are not sustainable, it’s not entirely true. Rigid boxes are made after several layers of paperboard are stacked together. These boxes may take time to disintegrate, but they are still a better option than other toxic packaging materials like plastic.

Offer As Many Styles As Possible

One of the ways to get customers' attention and drive sales is by providing them with variety, as much as possible. Every individual has their own taste, and when you have just one type of gift box available, customers will be quick to move on to some other store. To avoid this problem, you can make a list to order a wide range of high-quality, sustainable gift packaging boxes with versatile visual appeal. Let’s have a look at some of the popular options available that can be used to pack your products or to offer empty gift boxes to customers:

Pillow Boxes
Pillow boxes are one of the most beautiful packaging boxes that brands choose for seasonal packaging. The reason lies in their delicate yet elegant pillow shape. You can add small and non-fragile items inside, like candies, chocolates, and lightweight jewelry. Some tea brands also use pillow boxes to offer their limited-edition tea bags. You can also add a ribbon on both sides of the boxes to give the boxes a beautiful handle.

Pyramid Boxes
Sometimes it’s the small things that matter more than anything, like the pyramid boxes you can have this holiday for your customers. Customers can add different gifting items, even if they are giving gift vouchers, inside the pyramid boxes. You can choose different sizes when you are packing your products inside to ensure that each product remains safe during shipping.

Lid Boxes
There are different types of lid boxes you can find online, and if your budget allows, you can get more than one style. Most brands choose square lid boxes, while some go with round lid boxes. Customers can make flower boxes with these elegant lid boxes. You can add items like perfumes, dresses, bracelets, decorative items, and even makeup products inside these lid boxes. Decide whether you want a separate lid and box or hinged-lid boxes.

Open Door Boxes
Open-door boxes usually come in two variations: some are tall to add items like glass or wine bottles, while others are wide to add products like jewelry, watches, perfume, and more. You can choose these boxes to pack different items as they offer a unique unboxing experience. By looking back at the year, you can see which types of packaging boxes for holidays were encouraged by customers to improve this year's packaging.

Mailer Boxes
Mailer boxes are often used to send PR packages by different brands because they offer a very sleek yet protective look. You can add different items inside, even glass or ceramics, as they are made from corrugated cardboard. Get your design experts on board to give you the best designs for the holiday packaging so you can be your customer's favorite. You can use custom stickers and labels with your brand's logo for a robust brand identity.

Use Plant-Based Ink for Brighter Colours

Most brands choose petroleum-based inks as they are affordable solutions. But using soy-based ink dyes for the printing and colouring will give your boxes a pop of color. Plant-based inks offer a vibrant and bright visual appeal while allowing your brand to achieve sustainability goals.  By marketing the use of plant-based inks on your boxes, you can certainly attract more eco-conscious customers. For Halloween, you can try shades of orange, purple, green, black, and red, while for Christmas, you can go with red, white, pink, and green. But that’s not a hard and fast rule, as you can definitely explore pastel options like champagne pink, rose pink, powder blue, ice blue, sage green, and lime yellow.

Give Your Boxes a Decluttered Look with Minimalist Designs

Minimalism is the look customers want for their homes, office spaces, cafes, and even packaging. It is the IT design technique because having messy designs is so last season. You can choose delicate designs to print on your holiday boxes for an elegant look. Brainstorm ideas with your design team, or hop on the internet to have some inspiration. If you look at the renowned brands in the beauty and fashion industry, you can see how they have been ensuring minimalist looks for a very long time. Take inspiration from there and start designing your boxes. Minimalism is considered an eco-safe option for design because it uses less ink. By keeping in mind the sustainable packaging trends in 2025, you can boost your brand’s viability and reduce its carbon footprint.

Blend Sustainability and Elegance to Attract Customers This Holiday!

Make your holiday packaging worth every penny, so customers can use your gift boxes to cherish their loved ones. Ensure the sustainability goals, as many customers look for brands that share the same values as they do. Decide on the budget, keep an eye on your competitors, and ensure you are meeting the customer demand when creating your holiday boxes this season.