Dmytro Rukin, CEO at LaFinteca: Why Payment Security Is Not Optional in LATAM
Why Payment Security Is Not Optional in LATAM
In the fast-paced world of digital commerce, payment security is no longer a technical detail — it's a business imperative.
At LaFinteca, we process millions of transactions across Latin America every month. That means handling not just payments, but also the trust of companies and consumers alike. And in a region where digital fraud is projected to cost over $6 billion annually by 2026 (Statista), that trust must be earned with robust infrastructure and proven standards.
One of the ways we uphold that trust is by operating under the Payment Card Industry Data Security Standard (PCI DSS). This globally recognized certification framework establishes a set of stringent requirements for managing cardholder data securely — from encryption and tokenization, to access control, threat detection, and continuous system monitoring.
But we didn’t pursue this certification to tick a box. We did it because we know that the companies relying on us — from marketplaces and fintechs to SaaS platforms and retail ecosystems — demand more than just functional payments. They need peace of mind that their data, and that of their users, is safe.
“As part of the global digital payments ecosystem, we know that data security isn’t a luxury — it’s a foundation. At LaFinteca, we pay special attention to protecting our clients’ infrastructure and user data,” says Dmytro Rukin, CEO of LaFinteca.
According to IBM’s 2023 Cost of a Data Breach Report, the average cost of a data breach in Latin America is $2.5 million — and growing. The real cost, however, goes beyond immediate financial losses. A single incident can trigger operational disruptions, regulatory scrutiny, reputational damage, and long-term customer attrition.
In this context, PCI DSS is more than a certification — it’s a baseline. For us, it’s part of a broader commitment to build a secure, scalable and regionally aware payment infrastructure that meets global expectations.
We’ve designed our systems so that security is embedded by default — not retrofitted after problems arise. That includes real-time monitoring, multi-factor authentication, internal audits, and regular staff training to ensure a security-first mindset across all teams.
Because when you operate in a region as dynamic as LATAM — where mobile commerce is exploding, but fraud risk is still disproportionately high — building secure rails for money movement isn’t just good practice. It’s essential to sustaining long-term digital growth.
We believe every business operating in the region — no matter the size or vertical — deserves access to enterprise-grade payment security. Not only to protect themselves, but to gain the confidence of users, partners, and regulators.
Security is not a feature. It’s a core part of the service we deliver — every single day.
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