How Creative Design Can Help Boost Your Social Media Presence

We are breathing in the digital era, where the influence of social media has become an irrefutable aspect. Fetching creativity in the social media post acts as a powerful catalyst for creators. It helps creators and businesses to grab attention, attract audiences, and shape a brand image. 

As the social media landscape is continuously evolving, engaging with the audience through captivating visuals and designs has taken center stage. Today, the social media landscape has become a more competitive stage, where creativity goes beyond aesthetics. It's about creating visual portrayals instead that resonate with viewers' behavior. 

Offer your audience a design that expresses messages promptly, differentiating your brand in a swarming marketplace. Creating a well-crafted social media post can provoke sensations, leaving a lasting impression on your audience within a few seconds.

Creativity in Social Media Marketing - Key Facts

Social media marketing statistics revealed that the design and format of social media posts directly influence the engagement rate:

• Social media posts with visual content receive 150% more engagement compared to posts with no visuals.
• In the United States, 58% of shoppers make a purchasing decision after visualizing products on social media platforms.
• Creators who promote visual content can get 12 times faster traffic, compared to other publishers.
• Around 95% of B2B buyers said that video content plays a crucial role in their purchasing decisions.
• Content comprised of infographics is liked and shared 3 times more compared to other types of content.
• A total of 72% of consumers like to visualize products through video content rather than reading about them.
• A study revealed that people remember 65% of what they see compared to what they hear.

So many other examples are available, telling us how much graphics, visualization, and creativity have become necessary to attract the audience on social media.

Importance of creative designing in social media marketing

Creative designing in social media marketing plays a crucial role for several reasons. For example, from building a brand identity to securing brand credibility, creativity contributes a lot:

1. Brand Identity

The use of consistent and creative elements in your social media post designs can help you reinforce a brand’s identity. Using captivating visual styles, attractive typography, and mesmerizing color schemes consistently in your social media posts can make your brand easily recognizable to the audience.

It has been seen that some colors, visuals, or even fonts become an identity for particular brands. It not only helps increase brand identity but also helps you stand out in the competitive environment of social media.

So many examples we experience on a daily basis that after watching a particular post or content on social media, we quickly obtain an idea about the brand that posts it.

2. Brand Credibility

Showing audience well-thought-out and professional designs through social media posts can help brands leave a positive impact on the audience. They will start liking and following brands, establishing more strong connections between brands and customers.

This connection leads to a better engagement that will definitely enhance the brand’s credibility. The more you can convey your thoughts to your audience, the more you can convince them, leading to a better relationship and engagement.

Having a community of like-minded people who love your content showcases you as the most trusted and useful source on the internet. It not only encourages other users to follow you but also signals the social media algorithms to promote your content across the communities. Consequently, you can experience a drastic increase in the brand’s credibility.

3. Encourages User Generated Content

Unique designs always entice followers and inspire them to recreate and share content related to their ideal brands on their own social media channels. Undoubtedly, this user-generated content amplifies the reach and authenticity of your brand across all social media channels.

Create new ads and campaigns that are entirely unique from the content already available on social media. Convenience users with the importance and value of this unique content. It will surely help you attract users’ attention, leading them to create and publish the same content on their own.

Benefits of Creative Designs For Social Media Posts

Creativity through your social media posts can significantly influence users’ behavior, encouraging them to interact with you. The impact creativity leaves on your audience can keep them engaged for a long time, leading to strong connections. Here are what consequences you can experience after serving your audience with the magic of creativity through your brand's social media content:

1. Better Engagement

People get tired of visualizing the same content time and again. People indeed love to watch trending content and challenges to be performed by different people. But, at certain times, they feel bored and want something new and unique.

This uniqueness can be in any sense. For example, it can be a challenge, a visual representation, infographics, and any other format. So, do not make your audience feel bored if you want to keep them engaged with you for a prolonged time.

As we see, creative people always try to bring something new to their audience on social media, helping them keep their audience engaged with them for an extended duration.

2. Algorithmic Favor

The more you show artistic and captivating content to your audience, the more they will start interacting with your content. This interaction will signal the social media algorithms, marking you as a valuable source on the internet. Consequently, the social media algorithms will start promoting your art from across the platforms.

As you start receiving more engagement in the form of likes, comments, shares, saves, and others, you will start reaching more targeted or like-minded people, increasing your reach and helping you reach your milestones.

3. Strong Connection With the Audience

Serving your audience with constant compelling and unique content can help build up a strong connection with them. Today, with so many creators and brands on social media, the environment has become more competitive.

People love to follow and watch creators and brands who come with quality, captivating, and unique content. Social media users reveal that they get tired of watching the same content again and again. They are always eager to find creators who bring something new and attractive.

4. Competitive Edge

As we are narrating again and again the social media landscape has become a competitive stage, and it has become challenging for creators to stand out in this competitive market.

However, creators and brands showing users creativity are doing something good, surprisingly increasing their fan following on social media. Studies have revealed that the more creative a creator or artist you are, the more you can shine in the large sky of social media.

5. Grow Your Follower Base

Offering your audience captivating posts through your creativity and design can help you build a strong fan base. A study revealed that social media posts including images or creative designs get 650% more engagement compared to social media posts comprised of text content.

So, the more you create high-quality imagery and visual content, the more you can attract a relevant audience, helping you build up a huge fan base on your favorite social media channel.

Types of Visual Content Formats on Social Media

When it comes to talking about visual content, what comes into your mind? Any image-based or video content we see on social media comes under visual content. We can say that everything except text content can be visual content on social media. Below are the major types of visual content formats we use to post on social media channels:

1. Images

High-quality images are the basic type or format of visual content on social media. Social media posts with quality images can help you get a better reach. Research has revealed that the human brain processes images 60,000 times faster than text.

Undoubtedly, imagery content can help you leave a good and lasting impression on your audience. But remember that images must be relevant to your niche or audience and designed in high quality.

2. Videos

After images, the content type that people love to watch on almost all social media channels is video content. Yes! Creators put their best efforts into creating video content as this type can help them reach a wide audience or get better engagement.

Whether you are new or a seasoned content creator on social media, you must learn how to create engaging video content that can help you keep your audience engaged with you.

3. Carousels

Carousel is a content type or option for brands or businesses that want to present content and information more clearly and vigilantly to their audiences. Social media users find this type of content more interesting as it helps them get messages more clearly.

As people show great engagement with carousels and presentation content, you must create it according to the user's preferences. The best way to know users' preferences is to do research and find what type of content is performing well on social media. You must also create content in the same manner to grab the attention of potential users.

4. Stories

Story content, the feature widely available and used on Facebook and Instagram, is another popular type of visual content on social media. This is short-duration content as the story disappears from your profile after 24 hours or before 24 hours if you delete it on your own.

As story content is available for a limited duration, people open and watch it as soon as brands publish it. Create a story with amazing visuals, uniqueness, and creative ideas that can attract users’ attention, keeping them more engaged with you.

5. GIFs

If you have no time to create videos, creating and publishing GIFs on social media can also help you show visually engaging content. Choosing a GIF is a quite simple way. These are available on your keyboard or emoji section. Besides this, you can download or even create GIFs that perfectly align with your message or targeted audience.

Types of Content Design on Social Media

Below are common types of content that are designed for social media:

1. Infographics

Infographics are visually more attractive and show more engagement compared to other content based on text and images. Brands who want to describe their products with specific benefits and specs, infographics are the best option for them.

2. Animated GIFs

Animated GIFs are also the common content type we find on social media. However, these types of content are not available on all social media channels. Facebook, LinkedIn, and Pinterest are the best platforms to entertain your audience with animated GIFs.

3. Memes

Meme content is very popular on social media today. This type of content has a metaphorical explanation of complex things. Today, memes are not only used for humor and entertainment, brands are using them to convey a specific message to their audience.

As memes have different hidden meanings, with the help of memes, users can better understand what you want to narrate to them. Memes can be different types of content, including images, GIFs, videos, and others.

Memes or funny content are popular content types on Twitter. Statista reports that 34% of content on Twitter is funny or meme. You must share memes on Twitter, as it will help you gain more Twitter followers, leading to a better content reach.

4. Minimalist

The concept of “less is more” has also gained a central position in social media design. Embracing minimalistic approaches can help you create more captivating content. For example, the use of ample whitespace, clean lines, and a restrained color palette can deliver a focused and clean message, making your content stand out.

Things To Consider When Designing Social Media Content

If you are the designer on your own or want to teach your designer about your social media posts, you must consider the following things in your mind. These suggestions are proposed by professionals, helping you create quality content, leading to a better reach:

1. Content Size

The basic tip is to design an image or content in the right size. For different content types, different size is used to bring more clarity and quality. Below are some content size recommendations as per design or content type:

• Infographics: Recommended size: 1200 x 628 pixels
• Charts: Recommended size: 1200 x 628 pixels
• Memes: Recommended size: 1200 x 628 pixels
• Blog Headers: Recommended size: 1200 x 628 pixels
• Product Images: Recommended size: 1080 x 1080 pixels
• Photo with Faces: Recommended size: 1080 x 1080 pixels
• Quotes: Recommended size: 1080 x 1080 pixels
• Banner Images: Recommended size: 626 x 220 pixels
• Photo of Influential Figures: Recommended size: 1200 x 628 pixels
• Combine text with image: Recommended size: 440 x 220 pixels
• Reel Content: Recommended size: 1080 x 1920 pixels

Ensure that you choose the right or recommended content size to bring more quality to your content. Creating designs with less than the recommended pixels may not show a clear picture, making you unable to attract more audiences to your content.

2. Color

Today color selection to create a social media design post goes beyond aesthetics. Color selection is now considered a direct extension of the essence of your brand.

Maintaining a cohesive color pattern can not only help you enhance your visual identity but also create a subconscious connection with your content. Colors are also the sources to convey seasonal themes, adding depth and meaning to your content, and making your overall marketing strategy more effective and stand out.

3. Typography

The fonts used in the social media post design can subtly convey the content tone. While choosing the fonts, ensure that the readability of content remains paramount. Your font must easily be watched and read across different devices.

Top Social Media Designing Trends in 2024

Here is what type of visual content is trending on social media nowadays:

1. Minimalistic Designs

As discussed above minimalistic design is obtaining the central stage in social media post designing. The reason behind the popularity of this content type or design is that brands can grab users’ attention quickly with a short but meaningful message. You must learn how to create a minimalist design, and then create and post it in the right way to get maximum results.

2. GenZ & Y2K Aesthetics

Today’s visual culture of social media is highly influenced by the distinctive styles of Gen-Z and the nostalgic Y2K period. Today on social media channels, playful designs, bold colors, and retro elements are gaining prominence. Among Gen Z the most popular social media platform is TikTok.

So, if your targeted audience is Gen-Z, creating playful content on TikTok can help you achieve a lot. It can not only help you enhance more TikTok followers, but you can establish a strong brand identity and credibility.

3. Motion Graphics

Motion graphics, such as adding layers interactively to attract modern audiences, captivating animation, and subtle cinematography, all are trending on social media. The trend aligns perfectly with the social media channels emphasizing short-form content.

4. Augmented Reality

The domain of social media is broadening into augmented reality on a large scale, providing users with interactive experiences. The connection of augmented reality and illustration, and other social media post designing is rapidly increasing, helping brands and creators to create an immersive and captivating experience that can remain in user’s minds.

5. Captivating Fonts

Using captivating fonts, such as bold fonts is another trend rising on social media. It’s been found that adding bold and expressive fonts can add unique visual flavor to your content. Such fonts can convey emotions and draw attention more effectively compared to other font types.

Get Ready To Upgrade Your Social Media Content Strategy!

Throughout our discussion, we found that social media post design plays a crucial role in the content marketing strategy. What you need to do, is to keep focusing on creating compelling and meaningful posts, that can be possible by following the given guidelines. Keep designing captivating and meaningful content to keep your audience engaged with you for a long time.