10 Tips to Create an Awesome Presentation Folder Design
Designing a presentation folder from scratch or with a template might seem straightforwardâplace your logo on the front, add contact details on the back, and choose a color that reflects your brand. But if you want an awesome folder that truly captivates and grabs attention, itâs time to dig deeper into your design kit.
Read through these ten poignant tips, along with inspiring examples, to create a presentation folder design thatâs sure to turn heads.
1. Opt for unique die-cuts to add visual flair
https://www.companyfolders.com/serpentine-cut-right-pocket-presentation-folder?popup=PG-001-764
When designing a folder or any print material, the first thing to consider is the shape or form. Die-cutting offers the ability to change the shape of pockets and even the cover. Want triangle pockets instead of rectangle ones? There are options for that. Die-cutting opens the door for personalizing the shape of your presentation folder, which can lead to fun designs.
Take, for example, the serpentine cut. An s-curve carved out of the front cover reveals a glimpse at the inside. While the front coverâs area is minimized, you are given the opportunity to create a contrasting effect with the inside pocket, provoking a user to open the folder. Other die-cut options can offer a similar effect, such as those with a window on the front cover, giving a peek at the interior.
2. Use color strategically for impact and cohesion
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Once youâve decided on the shape of your presentation folder, then itâs time to choose a color palette. Colors that align with your brand, preferably those that complement the logo, make the most sense to use. Yet, how you use those colors in the folder design is much more important.
In this example, we see blue and green squares used in a minimalistic manner on the front cover. The intentional splash of color breaks up white space while catching the eye and complementing the logo. Not only that, the squares guide a user toward the edge, where the folder can be opened. Color can help emphasize elements that you want to draw attention to, refining the intent of your presentation folder.
3. Incorporate bold imagery that commands attention
https://www.companyfolders.com/tri-panel-3-pocket-letter-size-presentation-folder?popup=PG-001-145
In the absence of color, imagery that provokes the user to stop and learn more about your brand is a suitable substitute. The striking sunset used in the tri-panel folder immediately conveys a connection with nature, which is perfect for a brand focused on sustainable food. The sunset entices a user to open the folder and learn more while also being a cool photograph that spans the entire design. Striking imagery such as this can help summarize your brandâs mission without words, leaving a great first impression.
4. Leverage white space for a clean, engaging look
https://www.companyfolders.com/original-2-pocket-presentation-folder?popup=PG-001-425
Display your design creativity by implying shapes using white space or negative space â an effective method to add intrigue to your presentation folder design. In the example folder, white space spills into the area between the S-shape, allowing the brain to fill in the blank and give the impression of two stacked books. The use of white space allows the logo and text to stand out clearly without overwhelming the user. This technique works best with minimalist designs.
5. Create visual interest with a collage
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If you would like to present multiple images in the design, create a collage or grid of various, diverse images. Images that are too similar would lower the visual value of the overall collage, causing a user to gloss over them instead of taking the time to study each one. It is also important to outline pictures with thin, visible lines to ensure the photos donât blur into one another.
A collection of photos creates a warm, community-centered look. The example folder has a grid of images that fill the entire design, outlined by thin white lines. Smaller green squares break up the collage to avoid visual clutter. This design signals care and compassion to the user, which the brand embodies.
6. Add personality with hand-drawn illustrations
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On the other hand, depending on the tone of your brand, illustrations can better fit your design than a photo. For businesses with a more playful personality, hand-drawn pictures convey approachability. The example design presents cartoonish animals on the front and back covers as well as the inside pockets. The funny-looking animals parading across the folder communicate a light, considerate approach to pet care. Illustrations like these would draw the eye of animal lovers and those who appreciate hand-drawn art alike.
7. Use geometric shapes to create depth and dimension
https://www.companyfolders.com/tri-panel-3-pocket-letter-size-presentation-folder?popup=PG-000-662
On the other end of the spectrum of visuals, away from images, collages, and illustrations, are geometric shapes. For technical businesses or those with a more professional tone, shapes add subtle background texture and a modern, techy feel to a presentation folder design.
While flat shapes look fine stylistically, go a step further and manipulate space with three dimensions. Like the example, three-dimensional shapes add depth, transforming a flat design without taking attention away from the text. Use geometric shapes to provide an air of innovation without overpowering the main content.
8. Highlight key services for a clear brand message
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If youâre looking to have your presentation folder promote your business or services, donât simply add pictures and contact information. Take the extra effort to display your tools, explain your services, and properly acquaint a user with your company. Doing so will compel users to contact you.
The example folder uses the folder real estate to explain their services, equipment, and tools, using bullet points and small paragraphs. The design employs several images of equipment to showcase exactly what the company offers. If a user is impressed, the contact information is readily available on the center pocket.
9. Ensure a cohesive aesthetic in every design element
https://www.companyfolders.com/original-2-pocket-presentation-folder?popup=PG-001-455
Once youâve decided between using photos, illustrations, or geometric shapes, ensure the design is cohesive by using that element throughout the entire presentation folder. The prior examples use their design elements expertly within the design, avoiding visual clutter while providing a clean design aesthetic that is compelling.
The current design example continues the trend, offering a consistent, earthy look to the front and back covers, as well as the interior. Design consistency builds a sense of trust and reliability. When users see a consistent aesthetic, it creates a seamless experience, which can make them feel more comfortable and connected with your brand.
10. Infuse style with thoughtful folder accessories
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Complete your presentation folder design with add-ons or accessories that complement the aesthetic. There are spine attachments for holding more paper, velcro closures that secure your contents tightly, and more.
This folder example showcases a belly band wrapped around the presentation folder. The words âCongratulationsâ are printed on the gold belly band, greeting the user. The design is particularly poignant for a college admitting new students into their program. It's a great way to make recipients feel special and valued in an already user-focused design. Presentation folder accessories like this help heighten already existing design elements.
Conclusion
By following these ten tips, youâre setting yourself up to create a presentation folder that not only looks great but also represents your brandâs personality and purpose awesomely. Let your creativity and brand vision guide you, and your folder will become a powerful tool for prospects. Go aheadâcreate a presentation folder that not only stores documents but also reflects your brand with a cool design.
