The role of artificial intelligence in shaping the future of iGaming

The success of gambling is largely due to emotional and social factors, including people's pursuit to win and the desire to experience strong emotions, but this is only part of the overall picture. The gaming industry owes much of its development to new trends and technological advances, primarily in IT. The advent of the Internet once changed the world of gambling, and now the same can be expected from the introduction of artificial Intelligence in iGaming.

While making predictions is a difficult task, I – Olena Bylytsia, editor-in-chief of ProInternet ua casino website – will still attempt to outline the main trends and changes that the deep integration of artificial intelligence technologies into online casinos can bring in the near future.

Automation of customer service

Chatbots are already used by online casinos today, but their effectiveness leaves much to be desired. Unable to solve specific problems, automated systems are limited to general answers that are already known to players in most cases. In the future, chatbots will become much smarter, and their answers will be more personalized, aimed at solving specific situations.

AI-driven gaming trends are increasingly evident in the replacement of live dealers with robotic systems. However, this innovation may alienate a significant portion of players for whom the social aspect is as important as winning. It is likely that in the future we will see more and more use of AI in gaming, but it is unlikely that it will be able to completely replace live dealers. Most likely, hybrid models will be used, in which AI will perform routine tasks.

Personalization of the experience

A player’s decision to stay or leave a casino often hinges on whether the gaming platform can cater to their individual preferences. AI can be a game-changer in this regard. The use of machine learning in gaming will allow us to quickly and effectively analyze the behavior of casino visitors and offer them games, bonuses and promotions that best suit their interests.

Combating gambling addiction

In the near future, artificial intelligence will learn to recognize signs of problematic player behavior and will decide for itself when exactly it is necessary to stop a gambler who has become overly addicted and lost touch with reality. The measures applied by AI for this can be different, for example, displaying appropriate notifications, reducing the speed of rotation of the reels, and offering to play less risky and volatile games.

Effective security

The use of AI in online casinos will allow them, more effectively and with a lower probability of making mistakes, to recognize illegal actions and counteract cyberattacks in real time. Already today, automated systems are more or less successful in identifying “red flags” that may indicate the potential use of bots and fraudulent schemes by players.

Help in game development

It would also be unfair for me not to mention the opportunities that artificial intelligence opens up for creators of gambling games. Already today, neural networks allow for the generation of new ideas that can form the basis of new slots and game shows. Ludo AI exemplifies this potential as the world's premier platform for game modeling. Using machine learning methods and data from millions of games, it creates new resources based on them, in particular images, characters, levels, and so on.

These are the main trends that seem to me to be the most feasible in practice. I am sure that the future of iGaming is closely connected with artificial intelligence, but at the same time, I would not attach exceptional importance to it. In addition, overactive implementation of AI in the sphere of online gambling may encounter certain counteractions, primarily of an ethical nature. For instance, predictive algorithms in iGaming often require extensive access to player data, which many might find concerning. AI is still nascent and much work remains to fully grasp its potential and implications, not just within the gambling industry.

This article was authored by Olena Bylytsia, the editor-in-chief of ProInternet, a website specializing in the online gambling sector.