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Article: Choosing the Right Brand Name for Your Online Dating Business

Choosing the Right Brand Name for Your Online Dating Business

After the pandemic, many people decided to reassess their work/life balance. Homeworking gave huge swathes of the workforce a taste of flexibility and freedom, with daily commutes replaced by remote training and Zoom meetings. Some considered escaping the rat race permanently by setting up small businesses using their newfound IT skills. This was one reason for an explosion in dating outlets – with a potentially massive customer base, long a ‘go to’ for entrepreneurs. If you’ve ever thought of going down this route, choosing the right brand name is crucial.

 

What’s in a name?

Where online dating businesses are concerned, one issue facing any new launch is the plethora of sites and apps already out there. But such is the richness and variety of the English language, there are always novel ways to express the brand you intend to promote. How about describing exactly what's 'in the tin'? Take an excellent example of an outlet which wears its heart on its sleeve: Nastyhookups - hookup website. Now, that gets right to the point, doesn’t it? By signing up for this outlet, you'll know exactly what to expect. You'll be in for a thrilling ride, in the company of singles who are on the lookout for instant dates, with no strings attached. Other brands rely on subtlety to get their messages across, sometimes using names which have no connection with their product at all, such as Orange (for telecommunications) or Surf (detergent). Some dating websites choose deliberately abstract terms for the same reason, expecting customers will eventually adopt their name like a catchphrase.

 

Making your mark in a competitive field

Along with the name of your brand, an equally important decision is what logo to choose. Virtual dating is a highly visual scene, with users being drawn to sites displaying images of attractive singles, placed amongst aesthetically pleasing page designs. Do research to find out how different businesses have harnessed logos or symbols. How about a bird to signify freedom and feelings of elation? Or something more subtle, such as some pattern based on butterflies? The world is your oyster when it comes to designing appropriate logos, but the key is to create a brand emblem which is striking but relatively straightforward. Nothing too busy or complicated. Ideally, your brand’s logo should make an instant impression, either by harnessing bold colors, or a readily appreciable design.

 

Developing a marketing strategy

After considering your brand, the next stage in business development will be deciding the best ways to market this. Remember, online dating may be hugely popular, but this does mean that the marketplace can get crowded. It’s imperative that your branding stands out from the opposition, and one way to do this is to tap into mobile marketing The numbers of customers accessing mobile apps have been overtaking those checking out mobile browsers for some time now. So, keep in mind that a huge chunk of your potential customer base will be flicking through the various apps available on their smart device. Here, the attention span is even less than it is for browsing through desktop pages, so you'll need to be even bolder and more dating with the product you're presenting.

 

Other secrets of successful dating platform

It would be worthwhile adding that you’ll need to do more than just come up with a snazzy brand and then begin promoting via mobile marketing or whatever. Be imaginative about getting your name out there. This is where social media can become a potent advertising tool. Gone are the days when e-commerce ventures would devote a slice of their budget towards posting expensive adverts on their digital output. Nowadays, you can piggyback onto social media streams for a fraction of the cost and effort. This is where your content becomes crucial. Your online dating platform will naturally comprise a lot of enticing images of singles, but there need to be solid, well-written articles as well. These are the components of your website which will not only reflect your brand (through color, typeface, etc.) but can also be seeded with the keywords. Now, once you’ve presented content that is suitably engaging, encouraging people to check out your message, your next step will be to introduce interactivity. All you have to do now is incorporate those all-important social media ‘share’ buttons. Your customers can become your advertisers, sharing your message with their own contacts. This activity can meld with your branding, as an integral part of circulating content will be doing so with your site title/brand taking prominence. Before you know it, an article or blog post which has struck someone as being particularly inspirational could be getting passed around a diverse cross-section of site users. And the beauty of this method of advertising your brand is that it won’t actually cost you a bean.

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