Created by Shakuro Branding | https://dribbble.com/shots/15916382-Rebranding-Russian-Investment-Analytics-Experts
A good logo is more than just an icon with fancy looks and is used in varying merchandise. The business, the company, or the owner needs to pay attention to how much the design will represent them. This is why the creation of the visual identity itself has a pretty complex process which later leads businesses to work with specialized designers.
Being a part of the business itself, the logo design for business tends to have a pretty strong correlation with the company's expression, message, or ideation. It also goes with the fact that the logo is the first thing every potential or new client will notice. That is why the logo is also known as the visual identity of the design project.
Created by Second Eight | https://dribbble.com/shots/14490225-Thrive-Logo-Design-Second-Concept
Through visual identity, a business or company has the chance to show its first impression, communicate, and make a memorable aspect of the market. But, the strong usage later led to a question of how the business could make a good logo design like that. The best answer is to work with designers, but is that enough?
In one way or another, businesses still need to consider certain aspects to help the creation of the logo itself. There are several good design points and factors to keep in mind. It can include information about the company, idea, message, to visual values on the sign. By understanding the factors, businesses can also try to do the work by themselves.
Created by Masud | https://dribbble.com/shots/17745650-b
So, what should the designer do? Whether you are designing the logo for yourself or working for another client's business, try to take some considerations about the following tips. Each will show certain factors or features that should be part of the logo design process for the business. Without further ado, the following tips are some points designers or businesses can learn.
1. Do The Background Works
Whether you are reading this article to find a solution to creating a good logo design for your business yourself or to ensure a project with designers goes well, the key to the process is to do the background work. A common mistake in society about logos is that the visuals are equal to brands. Or something that is merely a name and identifier.
However, brand and logo can turn into one of the most vital aspects of the company. It encompasses so much more, tells much information, and defines. That is why the first thing every business or designer needs to do is to understand who the brand or company are. If you are a business trying to make a good logo, consider learning further about your company.
Created by Sazzad Hossain onu | https://dribbble.com/shots/18128932-P-letter-logo-pixtar-media
Getting a good visual identity design requires deep and thorough information on the overall brand. The question and the answer for the background information can cover as deep as why you are running the business, the impression you are trying to sow, or what the commercial stands for. So, try to discover those details before working with the visual.
Business owners take a precursor meeting with the designers to talk about the background. Those good details later become part of the design brief, which can include all information about the brand down to its bones. If you are a company owner, take your time to get the idea before consulting with the designers. It will save time and help visual representation.
Created by Masud | https://dribbble.com/shots/18096040-digital-marketing-abstract-logo
2. Integrate Voices Of Employee
Business owners, marketing, or designers can also take into consideration working with the employees. Surprisingly enough, no one knows about the company more than the worker or the employees themselves. It means sitting and discussing some aspects might lead to a good decision in creating the logo design. Try to ask about their impression of ideas about the business.
Some of the best and most good logos or taglines found in the market are something that goes beyond business owners' and designers' brainstorming. Some famous designers share their experiences of sitting with employees and brainstorming with them. It can include varying elements to develop a good logo design for the business they are in.
Created by Jahid Hasan | https://dribbble.com/shots/19075918-Grapevine-Brand-Identity-Design
It includes words, design, color, or impression. At the same time, brands and logos are the representation of the company. Thus, the company's employees deserve the right to show their opinion. For more, a good design feels and comes alive through the employee. That is why engaging with the employee might create something cool.
A good example of a famous logo design is Coca-Cola. The man behind the famous visual identity is the company's bookkeeper, Frank M Robinson. Frank was the person in charge of marketing, and they came up with the idea of using two Cs in advertising. Since then, the man created and designed the timeless and beyond-good Coca-Cola script logo.
Created by Rakibul Hasan | https://dribbble.com/shots/18384680-real-estate-and-marketing-logo
3. Future Proof Of The Name
One point that businesses and creators need to realize is how important is the name of the company as part of the logo. Many will highlight that the visual identifier mostly focuses on the imagery and visual key aspect. However, a good name also leads to a better running business. That is the reason why companies need to put the extra mile and consideration into naming.
One of the key successes in naming the business is by using a broad name, something that won't limit the corporate in the later future. It explains and follows the fact that business and the market will evolve. A good evolution can include expanding their services, product, or item following the trends and success.
Apple Inc. is the prime example of how a good logo design for business also has a smartly planned naming. Before 2007, the previous name was Apple Computer because the primary product was computer-related development. As sales shifted to certain categories of products, such as the iPhone and iPod, the company changed its name to follow the business' direction.
Created by winmids | https://dribbble.com/shots/16289728-modern-tech-company-logo
4. Put A Mind In Demographic
New and modern businesses get an advantage in improving their market and multi-pronged approach with data to underlying issues. It is mostly possible for digitally invested companies, which allow the business to run as it captures data from the corporate process. When properly used, the data can be a great supplement for a good logo design consideration.
One of the good data ones can discover the human perspective, preferences, and behavior. The number and data can aid companies in learning about their demographic better. Thus, tailor a design that is visible and fits with the customers' perspective. This is one of the keys that empower the design experience to suit best the demographics' expectations and need.
Created by Imtiaz Hossain Naim | https://dribbble.com/shots/19487131-Veik-Logo-Mark-Electric-bike-company
The demographic aspect can turn into a good logo design for business features. It allows a company or designer to learn plus work along with the destined market. Take an example of the higher-end demographic such as luxurious cars or restaurants. Learning about the demographic will define the best elements for the works.
It can include the color preferences, design model, and imagery to market. This is where a good logo and just an icon have a big difference. When the icon only represents the name, without taking the proper demographic, it will lose its market. But a good design with preferred styling will attract the proper audiences and get better input.
Created by Rejaul Karim | https://dribbble.com/shots/17330955-N-modern-letter-logo-and-Branding-Design
5. Drive Unique Value Messages
If one of the factors a good visual identity needs in the market names, purpose-driven storytelling makes the design more appealing and memorable. As an identity, the logo is a visual representation that can tell whatever it has for the audience. Rather than just being fancy, having a story allows people to remember it better.
In the market, every business and company tries to thrive within the competition. Thus, adding a good sense of narrative and unique brand differentiation with the audience is the key to keeping people's attention. How to make it? Companies can pinpoint certain aspects that make the business unique or different. Something along the purpose or mission.
Created by Jahid Hasan | https://dribbble.com/shots/18209208-Pandora-Artificial-Intelligence-Logo
Take an example from the kindergarten logo design. The education industry has many details to showcase in the visual identity. But adding certain aspects that add unique points makes the visual more attractive and memorable. Take the example of using a tree as a symbol of development and growth, which is one of the purposes of an educator.
To implement the idea, a good logo design for businesses could speak loudly to show what kind of business they are trying to do. A lot of medical-related businesses use the idea to create a more direct interpretation. A dental clinic uses tooth imagery for its logo. A heart-related therapy also uses similar imagery, which helps tell a story of being healthy with the company.
Created by Jahid Hasan | https://dribbble.com/shots/11931014-Best-Days-Logo
6. Make It Simple And Literal
Many will understand that being simple and literal are the fundamentals of varying famous or iconic logo designs in the market. Nike gives a good example of an iconic image that creates a great deal in the business. Similar to other brands such as Apple or Windows. The two brands are literal with a bit of personality or special touch in them.
When done properly, being literal and simple can appear in varying ways. FedEx plays around with its unique white space to deliver the literal meaning of the business. Between the capital E letter and X, there is a hidden arrow that shows the company's services without looking boring. There are also ranges of literal designs out there because of the industry itself.
Created by Rafij Rahman Rohan | https://dribbble.com/shots/18889280-Homescholar-Logo-Design-Home-Scholarship
Culinary and restaurant businesses tend to be literal in specifying their services. A fast-food restaurant develops its logo using the image of a burger or a restaurant using the common spoon and fork in it. While being literal is good, one also needs to protect their identity from competitors infringing the registered trademarks. In other words, similar works.
This is where being similar but authentic makes a good logo design for business. With a touch of creative ideas and out-of-the-box thinking, one can make a unique identity without joining the cliché. And one of the ideas is to stay simple to create classic and timeless imagery. Go with something simple, memorable, and recognizable while also setting the standard for the logo.
Created by Imtiaz Hossain Naim | https://dribbble.com/shots/19435452-GATD-Home-Renovation-Company-Brand-Identity-Design
7. Convey The Meaning Through Picture
Being literal can lead to being selective in creating or developing a good picture in the logo design. The visual representation of the brand is what people see and interpret. With literal imagery, you are bound to work with a picture that conveys meaning and speaks for itself. The major key to highlight is the use of simple icons that help communicate the business.
Imagine a logo for a travel agency focusing on a quick half-day trip. Many good designs can showcase the business without any letters at all. It can appear as a plane, half sun, and blue sky. Combining the three elements subconsciously tells that the services are mainly for traveling in daylight.
It is best to underline that a picture can create a thousand words. It shows how far and crucial the imagery is in the logo, which also highlights that the business or the designer should carefully pick a good image. It is not only about looking fancy, but also telling a story, delivering meaning, and communicating a good message.
Created by Maxoint | https://dribbble.com/shots/19294829-ATech-Logo-Design-Concept-Tech-Logo-Design
8. Put The Key In Working With Color
A good color made the logo. In other words, colors always become one of the essential elements in the design. It has a superior and strong role as much as imagery and typography. Color, in general, has a huge range of possibilities, which push the creator or you to work with more creative insight in mind.
Color can come up in varying shades, which come with unique interpretations or meanings in it. You got the cold and warm colors representing certain moods or impressions. Color also has a relation to contrasts within the logo. That is why a good logo design for a business should consider every aspect color can present.
How about monochromatic color? Known as the epitome of simple imagery, monochromatic does not always have black or white. It mainly refers to how the color comes from various shades, such as navy, blue, dark blue, baby blue, or other shades. PayPal is a good example of how shades work wonders in the logo.
Created by Iqbal | https://dribbble.com/shots/19295411-B-Business-Marketing-logo-Design-Unused
9. Think Inside The Box
Thinking outside the box is the common phrase to be creative. But when you are creating a logo design, try to limit creativity for better visual representation. A logo is a pretty complex art, which has a smaller canvas to play around with. Good simple business imagery also can win better compared to the more complicated detailing.
This is where you can rely on working with shapes. Shapes come out in varying models, from simple geometric rectangular, triangles, or circles to more complex shapes. With good shapes, logos can appear more aligned and controlled. It can apply to elements such as colors, gradients, textures, or even typography. Thus, everything is on point.
Created by Logorilla | https://dribbble.com/shots/18526926-spero
10. Create And Test Different Versions
A good design is something that every person can agree on. While it is harder to make a bigger group give an opinion, logos can be a different case. Before finishing, try to gather information from the target audience about the initial design. Try to ask specific follow-up questions to find out what attracts and makes the logo works.
When the business can get a good insight from the information, designers can start to improve the logo. Surprisingly, the improvement can range from a small to a big revision. One thing to ensure the new version still pinpoints the same idea is to keep limitations. Try to ensure the revision does not stray away from the initial idea. Thus you can make a good logo design for business better.
Created by Dmitry Lepisov | https://dribbble.com/shots/17987800-Study-Stream-Logo-Design
Businesses use logos as a visual identity for their project or product. It is an icon that has a very specific role in creating a good impression, developing meaning, and delivering a message for the company. That is why the process of creation can be pretty complex. It demands details and processes in the creation, which help craft an effective visual character.
The tips highlight some steps in the process, composing a proper plan and good background learning about the project. The designer or the creator needs to learn more about the business. Integrating the employee's voice and the owner's idea helps create more personalized work.
Created by Angelo Vito | https://dribbble.com/shots/16788591-S
Future proof develops more solid and timeless characters. At the same time, the design or the logo image should fully embrace the value messages and the demographic detail or convey business personality. A good logo design for a business needs to have specific values in memorable pictures, colors, and versions that help develop a certain identity in the market.
Creating a logo design comes with a pretty complex and unique process. Values upon points highlight the purpose of visual identity to present the company. It can include showing their brand through every element, which includes color, shapes, imagery, and typography. In the end, a good logo should be simple, memorable, timeless, versatile, and encompass the brand value.