30 Most Famous Quotes About Logo Design

Quotes from famous people, especially those with prolific portfolios, can spark inspiration and imagination. Here are 30 quotes about logo designs that all designers can relate to. They can use these quotes as a reminder of what they can do and how they can achieve things.

 

1. “A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.” — Marty Neumeier

This quote shows that logo is only a representation of the brand. It reflects the brand's values and ideas but is still a separate entity from the brand. 

Many designers tend to overthink their designs and go overboard with them. They believe that the design embodies the whole brand. The logic has some truths in it, but not in its entirety. The brand's image may change and evolve, just like the brand and the company itself.

 

2. “Logos are the graphic extension of the internal realities of a company.” — Saul Bass

Designers can use this quote before they work on a project. It's a good reminder of what a company expects from its work. The brand or a company will ask for an image that can represent them in public. The company's values, mainly how they want to show to the public, are the ones that the logo needs to show. It can be the company's history or its story throughout the changes.

 

3. “A logo is less important than the product it signifies; it means it is more important than what it looks like.” — Paul Rand

This Paul Rand quote can be confusing to many. How can it be less important but also more important at the same time? The quote shows the magnitude of having the right image to represent the product. The public will remember the image much better than the product. But at the same time, the logo can't outshine the product. 

 

4. “Logos survive because they can adapt to countless formats.” — Sagi Haviv

This core idea of a logo is that it needs to apply to many formats. Both in digital and print. This quote from Sagi Haviv perfectly captured the sentiment.

 

5. “Every great design begins with an even better story.” — Lorinda Mamo

The quote applies to all designs story, including the company itself. The story behind the process when working on the brand image to the company creation is worth telling. The logo works as the bridge to represent the story in a nutshell. So the next time there is a great and memorable logo, then it must have an even bigger story to tell.

 

6. “A logo doesn’t sell (directly), it identifies.” — Paul Rand

This quote emphasizes the importance of how the logo recognizes a brand or a product. Good marketing will always include the brand and how the image matches the product and what they represent.

Luxury brands are prime examples of how their logo identifies the company's value and product. Thus selling the products to the public. The same goes with sports apparel that often puts its logos in large sizes. 

 

7. “If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.” — Michael Bierut

This quote is a reminder that there is no such thing as a bad client. It's all about how the designers work with the clients they have. Even when the clients are difficult, designers still need to put up their best work to provide the design they prefer.

 Never underestimate the power of word-of-mouth advertising. The world is quite small, and they often run to each other. Therefore, they need to work with any type of client with their best effort. This will lead good clients to come to the designers.

 

8. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser

While this quote may seem impossible to reach, the Wow factor is one thing that all designs must have. A good logo needs to have this WOW-ness. Disregarding it's a relaunch of an old brand or even a new company altogether. At any rate, presenting the logo needs to have the initial shock factor that will last.

 

9. “The best design tool is a long eraser with a pencil at one end.” — Marty Neumeier

Editing is never a bad thing. Many designers believe that their works only require little editing. On the contrary, keeping an open mind while working on the design can bring the best output. The long eraser refers to being open-minded and open to edit and criticism. Any designers who can do so will go far in their careers.

 

10. “Design is the silent ambassador of your brand.” — Paul Rand

Many companies understand the importance of having the best logo for their work. But they don't understand the impact of the logo. This is also a common mistake among designers. They take the brand too seriously and forget how to make an impact.

 

11. “If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.” — Steve Krugman 

Designers often disregard the clarity of their design in favor of looking unique. It's a mistake that they can avoid. Having a clear design will make the brand much more memorable to the public. It also will bring more exposure to the company and its products.

These minor inconsistencies will only highlight the uniqueness. As well as bringing exposure to the company and products in the line. Having minor inconsistencies will show some unique values. 

 

12. “Digital design is like painting, except the paint never dries.” — Neville Brody

This quote from Neville Brody speaks the truth about the current design world. Digital logo design is an everlasting and ever-evolving world. Hence, it's always up for new interpretations and ideas.

 

13. “Have no fear of perfection, you’ll never reach it.” — Salvador Dali

A common mistake when designing a logo is aiming for perfection. The quote from Dali should work as a reminder for all designers who are seeking perfection. Even though this quote may sound negative, Dali is reminding everyone that perfection is a subjective matter.

Therefore, when a designer feels that their work is already perfect, they can go ahead and present it. Of course, they need to keep an open mind to any criticism as they aim for perfection.

 

14. “A logo is a period at the end of a sentence, not the sentence itself.” — Sagi Haviv

Another misconception about the image is how it has to represent the whole value. Again, the brand image is only a fraction of the big picture of the company. It's one of many things that build the company.

The sentence is the correlation between the company, what they represent and build, and how the public perceives them. It's wrong to take the logo as the embodiment of the company's value. Yes, the image needs to represent the brand as a whole. But it doesn't mean that they are mutually exclusive.

 

15. "Information is only useful when it can be understood.” — Muriel Cooper

Many designers choose to complicate their designs to make them look edgy or forward. They misunderstood the assignment from the get-go. A complicated design is not popular because, well, it's complicated. 

When the public can't understand the meaning behind the image or why the image looks as it is, the image loses its meaning. The brand will have difficulties competing with others. 

And another thing worth noting is that a complicated design is not only hard to understand but not memorable as well. When the clients insist on bringing in some complication as a unique point, then it's the designer's job to simplify the complication thing. They can add little details that will make the image unique. 

 

16 “Design is as much a matter of finding problems as it is solving them.” — Bryan Lawson

This quote works as a reminder to take notes on how they approach an idea. The output logo is important, but the process of designing the image is where the real fun and importance is. That is when the designers learn and understand better about the brand and how to present them.

 

17 “At the study, we always try to ignore trends.” — Sagi Haviv

A design has to be timeless. Therefore, the trend doesn't apply to them. It doesn't make any difference for the designers if the latest hype is using neon colors or By presenting a non-trendy design; the designer has the chance to make a name for himself. They can be popular and understood as unique in the field.

 

18 “Design is thinking made visual.”― Saul Bass

This quote speaks the truth to many people. Even the non-designer can understand how design and visuals are codependent on one another. A good design brings forth a good visual. Some people may not understand the aesthetic, but the general public will see it as a good thing and agree with the visual.

 

19. "Creativity is intelligence having fun." — Albert Einstein

Many researchers understand that intelligence comes in various forms. Being creative is a way to show how there's no limit on intelligence. And it has nothing to do with being book smart. 

However, both qualities can coexist. So there's no need to worry about appearing or looking smart.

 

20. “Good design is obvious. Great design is transparent.” — Joe Sparano

There's a clear difference between good and great. Many people don't understand the distinction, but a designer will. They understand the importance of bringing a great design that is universally well-liked and understood. Another thing to note is how a great design can be timeless.

A good design may not always be great, as there are people who have difficulties understanding or seeing through the idea. But the great design is very likely to be good with the transparency that everyone agrees on.

 

21. “If no one hates it, no one loves it.” — Jessica Walsh

Continuing the previous quote. This one from Jessica Walsh is another way to sum it up. The partner of Sagmeister & Walsh is famous for her work Presenting a new logo to the company can be challenging.  

Clients may give unexpected reactions that nobody may be ready for. However, designers should take note that if the clients universally agree that it's good, it means that the design is not good enough. The designer needs to make some tweaks here and there to make the logo great.

 

22. “Simplicity, carried to an extreme, becomes elegance.” — Jon Franklin

One of the most popular design styles is "keeping it simple." The simple and minimalistic approach is the key to multiple designs. There are reasons why large corporations choose to have a bold typeface for their company's name. They want to bring the focus to the many people who agree that elegance roots in simplicity.

 Keeping things simple in design and throughout the application will bring elegance forward. It may be a subtle vibe, but it will be a presence no one can ignore.

 

23. “What works well is better than what looks good, because what works good lasts.” — Ray Eames

This is the case of the client and the public having the last say. They are the ones who are responsible for showing whether the design works or not. The public reception may vary as they have different backgrounds, but they universally say the same thing. 

Windows OS is a good example of a logo that works well. Its simple and plain windows design hasn't changed since the first OS creation. The recent updates only change the aesthetic but not the overall design. It's still a window with four beams. Anyone can see the same with Apple. The simple half-eaten apple logo is memorable and tells the public that they are an innovative company.

 

24. “The strongest logos tell simple stories.” — Sol Sender

This quote again talks about how the logo needs to represent the brand. Through simplicity and less complication, the manner. The designer needs to show the public that the company has numerous stories to tell. The design that smartly uses the combination of colors and texture will be the memorable one. 

 

25. "If you can properly define the problem, then you’ve already defined the solution as well.” — Chip Kidd

The purpose of a logo design is to condense the values and history into an image that everybody understands. Well, they may not have a full understanding of the matter. But they sure are in the know to get what the logo is saying. 

This quote tells all designers how the journey plays an important part in the process. And how they often miss the clues and signs of the design by missing parts of the journey. They only need to focus on the finish line.

 

26. “More rationale decreases subjectivity.” — Sol Sender

Let's be honest here. A design can be a very subjective matter. It can be personal and unique depending on the client's preferences and the designer's work habits. And it means that a good logo may not be something that everyone can think about. That's where it is unique. 

 

27. “Good design is all about making other designers feel like idiots because that idea wasn’t theirs.” — Frank Chimero

An innovative logo will be more than just memorable. It will cause envy and perhaps some friction among other designers. At any rate, having a good design in the portfolio will make other designers see others in awe. There are numerous ways for a design to cause envy.

It can be from innovation, unique use of colors, or simply because of the ingenious mix of elegance and boldness. Who said bold colors could exude elegance? A good design that creates envy is most likely to be the one that breaks the norms in a good way.

 

28. “Great design doesn’t date.” — Harry Seidler

Again about being timeless. There are numerous examples of this matter. There are Rolex and Citizen that stay with their original logo. And the McDonald's golden arch that everyone recognizes and loves.

 It's worth noting that memorable and timeless as two different things. A logo can't be memorable without being timeless. A great design will work in multiple situations.

 

29 “Don’t try to be original. Try to be good.” — Paul Rand

Many designers fall victim to trying to be as original as possible. This is a common mistake and misconception that everybody expects from them. Hopefully, this quote from Rand can remind designers of their initial aspirations.

 

30. "Designers actually can change the world for the better by making the complicated simple and finding beauty in truth.” — Michael Bierut

A good logo can speak the universal language of beauty and truth. Many large companies end with simple images for their brand to show that they... And this is thanks to the designers who create the design. Their job is to provide a good representation of the company and keep forward.

 

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