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Article: Burberry Logo Design: History & Evolution

Burberry Logo Design: History & Evolution

Image Courtesy: Burberry

When it comes to iconic fashion symbols, the Burberry logo design stands out as a true emblem of elegance and tradition. Over the years, this distinctive logo has become synonymous with the quintessentially British brand, Burberry. In fact, a glimpse at the Burberry logo is enough to evoke images of timeless style and luxurious craftsmanship. But what's the story behind this iconic design? How has the Burberry logo design evolved throughout the brand's rich history?

Whether you're a fashion enthusiast or just curious about the intersection of design and culture, this article will take you on an engaging journey through the history and evolution of the Burberry logo design. From its humble beginnings to its modern-day sophistication, the story of the Burberry logo is as fascinating as it is stylish. So, buckle up and get ready to explore the legacy of one of the fashion world's most enduring symbols, as we unravel the threads of the Burberry logo design's intriguing past.


Burberry Logo Design History

1901 - 1968

The early years of the 20th century marked the beginning of a significant era for the Burberry brand, and the Burberry logo design played a key role in defining its identity. Introduced in 1901, the very first logo for the fashion label was both bold and symbolic, setting the tone for the brand's luxurious image.

Dominating the logo was a vibrant red emblem depicting an equestrian with a pike and shield. This choice wasn't arbitrary; the equestrian figure symbolized power and nobility, a perfect representation of Burberry's sophisticated appeal. The pike, adorned with a weaving flag, bore the Latin word "Prorsum" (meaning "forward") and an ornate letter “B”. This unique combination added an air of authenticity and tradition to the Burberry logo design.

The detailed portrayal of the emblem was indeed the focal point of the logo, but the wordmark underneath was equally impressive. Executed in all capitals in a bold serif typeface, it looked solid and powerful, encapsulating the brand's commitment to quality and strength.

The letter “B” drawn on the shield not only added to the aesthetic appeal of the emblem but also served as an unmistakable representation of the brand itself. Along with the inclusion of "Prorsum," it accentuated the distinctiveness of the Burberry logo design.

Over the decades, this original design stood as a testament to Burberry's heritage and class. While the fashion world evolved and changed around it, the 1901 Burberry logo remained untouched, its red hue and equestrian imagery exuding a sense of timeless elegance.

But logos, like fashion, often change with the times, and the Burberry logo design was no exception. While it retained its fundamental identity, the years leading up to 1968 saw subtle refinements and alterations, keeping the design in line with contemporary tastes without losing its core essence.

The Burberry logo design from 1901 to 1968 is not just a visual symbol; it's a rich narrative of a brand that knew how to intertwine elegance, heritage, and quality in one unique emblem. Through its detailed equestrian imagery and solid wordmark, this logo successfully encapsulated what Burberry stood for during this pivotal period. It laid the groundwork for the future, sowing the seeds for the evolution that would continue in the years to come, and remains an essential part of the history of Burberry logo design.

Image Courtesy: Burberry

1968 - 1999

The evolution of the Burberry logo design took a significant turn in 1968, reflecting a shift in focus and a modernized approach to brand identity. During this era, the wordmark transitioned to become the star of the logo, signaling a departure from the emblem-centric design of the past.

The emblem, once rich and detailed, was transformed into a black solid silhouette. Gone were the intricate features of the equestrian with a pike and shield; the emblem was now smaller and abstract, without any details and letters. This reduction in complexity was a deliberate move, aiming to distill the essence of the brand into a more streamlined and contemporary form.

While the emblem was simplified, the wordmark underwent a transformation of its own. The lettering was now presented in title case, bringing a softer and more refined touch to the Burberry logo design. A delicate "Of London" tagline was added in all-caps, written in the same serif typeface as the main inscription. This subtle addition not only emphasized the brand's British heritage but also infused a sense of cosmopolitan sophistication into the design.

The transformation of the logo during this period was more than just an aesthetic choice. It was a reflection of the company's growing influence and its alignment with the values of style, elegance, history, and legacy. The redesign showcased Burberry's metamorphosis into a fashion powerhouse, one that had matured and evolved to meet the tastes and demands of a changing world.

What made the 1968 Burberry logo design so iconic was its balance between tradition and modernity. It retained enough of its original character to honor its rich history while embracing contemporary design principles to project an image of timeless elegance. The abstraction of the emblem and the finesse of the wordmark worked in harmony to create a visual identity that resonated with a global audience.

This logo remained consistent through the following decades, becoming a symbol of the brand's unwavering commitment to quality and innovation. The new Burberry logo design was not just a marketing tool; it was a statement of intent, representing an influential company that understood its roots and was unafraid to adapt and evolve.

The Burberry logo design from 1968 to 1999 marked a critical phase in the brand's journey, shaping its identity in the modern fashion landscape. It stands as an inspiring lesson in branding, demonstrating how a logo can transform to reflect changing times while staying true to its core values. This period in the Burberry logo design history is a testament to the brand's ability to innovate without losing sight of its heritage, a quality that continues to define Burberry to this day.

Image Courtesy: Burberry

1999 - 2018

As we approach the close of the 20th century, the Burberry logo design underwent another notable transformation, marking a new era of refinement and elegance. The 1999 redesign balanced the elements of the logo in a way that spoke to both its history and its modern sensibilities.

The emblem, once diminished, was enlarged, and the rider returned with white contours, breathing life back into the symbol that had once defined the brand. This restoration of the emblem's prominence was a thoughtful nod to the past, blending tradition with modernity in a way that only Burberry could master.

The wordmark, although made slightly smaller, was anything but diminished. Now presented in all capitals of an elegant serif typeface very similar to the fonts in the Bodoni Family, the inscription displayed sleek sophisticated lines and thin serifs. This change gave the Burberry logo design a fresh, stylish appeal while preserving its strong, confident character.

Subtle yet significant adjustments were made to the tagline as well. The "Of" part was gracefully removed, leaving only the word "London" in capital letters. Executed in the same font as the main wordmark, but in a smaller size and with thinner lines, this minimalist approach perfectly complemented the overall design.

The 1999 Burberry logo design was more than a simple aesthetic update; it was a harmonization, a carefully considered reimagination that encapsulated the best of what Burberry had become. It looked professional and classy, representing the brand's expertise in fashion and design, along with a huge reservoir of experience.

This era of the Burberry logo design stood as a symbol of the brand's relentless pursuit of excellence, mirroring its growing influence and prestige in the global fashion industry. The logo’s blend of traditional imagery with contemporary typography provided a visual manifestation of Burberry's commitment to innovation, quality, and elegance.

In the context of the evolving landscape of fashion, the 1999 redesign of the Burberry logo served as a testament to the brand's ability to adapt, innovate, and lead. It struck a delicate balance between honoring its storied history and embracing a future filled with possibilities.

The Burberry logo design from 1999 to 2018 reflects a brand that knows its roots but is unafraid to evolve. This period in the logo's history is not just a chapter in a design textbook; it's a story of how attention to detail, respect for tradition, and a passion for innovation can create a visual identity that's as timeless as it is contemporary. It continues to be a source of inspiration for designers and brand enthusiasts alike, highlighting the enduring power of intelligent and intuitive design in the ever-changing world of fashion.

Image Courtesy: Burberry

2018 - 2023

The story of the Burberry logo design took a bold and decisive turn in 2018, heralding a new era for the iconic brand. With this redesign, Burberry embraced a modern and youthful approach to design, emphasizing the progressive and energetic character that the brand sought to project.

This latest iteration of the Burberry logo design is a striking departure from its predecessors. The knight, a long-standing symbol of the brand's heritage, was removed from the official logo. This significant change signaled a willingness to evolve and adapt, reflecting a brand not only ready to follow current new trends but ambitious enough to create them.

However, the knight's absence from the official logo doesn't mean it has been completely forsaken. It continues to grace the tags and packaging of the brand, as well as patterns on the branded clothing and accessories. By retaining this connection to its past, Burberry skillfully pays homage to its history while emphasizing its commitment to innovation.

The wordmark itself underwent a transformation, adopting a cleaner, more minimalistic aesthetic. Usually used on its own, the wordmark occasionally is accompanied by a "London England" tagline, written in all capitals. This choice of typography imparts a sense of freshness and modernity to the Burberry logo design, while the tagline subtly underscores the brand's deep connection to its British roots.

What sets the 2018 Burberry logo design apart is its ability to balance tradition and innovation. By selectively retaining elements from its past and combining them with new design principles, Burberry created a visual identity that resonates with both long-time admirers and a new generation of followers.

This iteration of the Burberry logo design represents more than just a stylistic choice; it is a statement of intent. It reflects a brand that is confident and forward-looking, unafraid to reinvent itself while remaining true to its core values. The modern simplicity of the wordmark and the innovative use of traditional elements demonstrate Burberry's expertise in fashion and design, as well as its vast experience.

The Burberry logo design from 2018 to 2023 symbolizes a dynamic and evolving brand that understands the pulse of contemporary fashion. It's an inspiring example of how a brand can transform itself without losing its essence, perfectly capturing the zeitgeist of the times while paying respect to its storied past. The story of the Burberry logo design is a continuous journey of innovation, creativity, and adaptability, and this latest chapter is a vivid reminder that the ability to evolve is at the heart of enduring success in the ever-changing world of fashion.

Image Courtesy: Burberry

2023 - Present

With the arrival of 2023, the Burberry logo design once again transformed, dramatically reshaping the iconic brand's visual identity. This redesign has ushered in a new era for Burberry, infusing the logo with a sense of vivacity, elegance, and nostalgia.

The new typeface introduced in the 2023 Burberry logo design is a complete departure from its predecessors. Gone is the minimalist approach of recent years; in its place, a fancy and elegant font takes center stage. With shots and playful serifs on the end of slightly flared bold bars, this typeface has a charisma all its own.

Set in plain black, the refined uppercase inscription now exudes a more feminine and lively vibe. The characters seem poised to start dancing above the line, each letter brimming with a unique personality. This fresh approach to the Burberry logo design has breathed new life into the brand, resonating with a sense of joy and sophistication.

The new font's style finds a delightful middle ground between Moonllys Regular and Valeson Condensed Regular. This choice carries a hint of nostalgia, allowing the logo to simultaneously embrace modernity and pay homage to timeless elegance.

What's truly captivating about the 2023 Burberry logo design is how it masterfully balances the various elements of style, mood, and tradition. The playful and lively characters connect with a contemporary audience, while the nostalgic undertones reach back to the brand's rich heritage. This synthesis creates a logo that is not only visually appealing but also emotionally resonant.

This latest redesign is more than just a change of font; it's a bold declaration of the brand's evolving identity. By embracing a design that is both fresh and reminiscent of classic elegance, Burberry signals its commitment to remaining at the forefront of fashion, setting trends, and honoring its legacy.

In the ever-evolving world of fashion, the Burberry logo design continues to be a beacon of innovation and creativity. The 2023 transformation reflects a brand that knows itself, is unafraid to take risks, and is dedicated to surprising and delighting its audience.

The Burberry logo design of 2023 to the present offers a vibrant and inspired glimpse into the future of a brand that has consistently been a trendsetter. With its dance-like letters, nostalgic flair, and lively spirit, it's a logo that speaks not just to the eyes but to the heart. As we look forward to what the future holds for Burberry, the current logo stands as a beautiful testament to a brand that continues to evolve, inspire and lead the way in the fashion world. It's a story of transformation that captures the essence of Burberry's relentless pursuit of excellence in design, and it's a story that is far from over.

Image Courtesy: Burberry

Analysis: Burberry Logo Design Evolution

In the vibrant world of fashion, few brands have showcased the dynamism and creativity that the Burberry logo design has over the years. This illustrious brand has repeatedly redefined itself, adapting to the times while preserving its rich heritage. Let's take a closer look at five key aspects that highlight the evolution of the Burberry logo design, a journey marked by innovation, elegance, and a keen understanding of the brand's identity.

Adaptation to Contemporary Trends

The Burberry logo design has never been static; it's a living symbol that evolves with the fashion landscape. From the traditional equestrian emblem of the early 1900s to the lively and dance-like lettering of 2023, Burberry has consistently embraced contemporary design trends. This willingness to adapt underscores the brand's forward-thinking approach, keeping it fresh and relevant.

Balancing Tradition with Modernity

While Burberry's logos have seen dramatic changes, the brand has always maintained a connection to its roots. Whether it's the knight's subtle presence on tags and packaging or the nostalgic fonts, the Burberry logo design has artfully woven the brand's history into its modern identity. This balance between tradition and modernity creates a timeless appeal that resonates with a broad audience.

Emphasis on Typography and Elegance

Burberry's journey through different typefaces has been a masterclass in how typography can shape a brand's perception. From bold and powerful serifs to elegant and playful fonts, the choice of typeface in the Burberry logo design has continually reflected the brand's shifting style and mood. The focus on typography has allowed Burberry to communicate its essence in subtle yet powerful ways.

Symbolic Use of Color and Imagery

Color and imagery have played an essential role in the Burberry logo design evolution. The transition from the red emblem to the more feminine and lively black lettering has been symbolic of the brand's transformation. The selective use of imagery, such as the knight, adds depth and meaning, allowing the logo to tell a story that goes beyond mere aesthetics.

Reflecting the Brand's Core Values

Above all, the Burberry logo design evolution is a reflection of the brand's core values. It embodies Burberry's commitment to excellence, innovation, and quality. Each redesign has been thoughtfully executed to represent the brand's progressive character and its willingness to create trends rather than just follow them. The logo serves as a visual manifesto of Burberry's philosophy, encapsulating its ethos in a way that connects with people's hearts and minds.

The Burberry logo design's evolution is more than just a series of changes in appearance; it's a narrative of a brand that knows how to move with the times without losing its soul. This insightful blend of tradition, innovation, elegance, and adaptability makes the Burberry logo design an inspiring example for designers and brand enthusiasts alike. It's a story of relentless creativity, and it continues to unfold, shaping the way we perceive one of the most iconic brands in the fashion world.

Image Source:  |  Image Courtesy: Burberry

The Philosophy & Meaning Behind Burberry Logo Design

The story of the Burberry logo design is not just about aesthetics; it's a rich tapestry that weaves together philosophy, symbolism, and the very essence of the brand itself. The iconic logo has undergone multiple transformations, each reflecting a specific facet of Burberry's identity. This section will delve into five key aspects that encapsulate the profound philosophy and meaning behind the Burberry logo design, shedding light on what makes it more than just a visual symbol.

A Nod to Heritage

The Burberry logo design pays homage to the brand's rich British heritage. From the equestrian emblem representing honor and nobility to the "London England" tagline, the logo continually honors its roots. This connection to heritage is not mere nostalgia; it's a statement of the brand's enduring values and quality that stand the test of time.

Embracing Modernity

While respecting its history, the Burberry logo design also boldly embraces the modern era. The various redesigns, especially the recent transitions to more playful and dance-like fonts, signal the brand's willingness to innovate and set trends. It's a logo that's as contemporary as it is classic, representing a brand that leads rather than follows.

Symbolism and Storytelling

Every element of the Burberry logo design tells a story. The knight symbolizes protection and tradition, the fonts play with mood and style, and even the color choices convey messages about the brand's personality. It's a logo rich in symbolism, offering layers of meaning that resonate with those who look beyond the surface.

Versatility and Adaptation

The Burberry logo design's ability to adapt and transform while maintaining its essence is a testament to the brand's versatile nature. Whether it's the shift from an elaborate emblem to minimalistic typography or the play between bold and elegant styles, the logo reflects a brand that's constantly evolving. This adaptability keeps Burberry fresh and relevant in a fast-changing fashion landscape.

A Reflection of Brand Values

Above all, the Burberry logo design is a reflection of the brand's core values. Excellence, innovation, quality, and a balance between tradition and trend-setting are all encapsulated in the logo's design. It's not just a mark; it's a visual expression of what Burberry stands for, connecting with people on an emotional level.

The philosophy and meaning behind the Burberry logo design go far beyond aesthetics. It's a carefully crafted symbol that represents a brand's heart and soul, telling a story that transcends time and fashion. The nuanced understanding of heritage, modernity, symbolism, versatility, and values makes the Burberry logo design a compelling study for anyone interested in design or branding. It’s more than just an image; it's the embodiment of a rich legacy and a vision for the future, capturing the multifaceted spirit of one of fashion's most celebrated brands.

Image Source:  |  Image Courtesy: Burberry

What Can We Learn from Burberry Logo Design

The Burberry logo design is not just a mark of a global fashion giant; it's a lesson in intelligent design, brand strategy, and cultural resonance. With its multiple redesigns and consistent relevance, the Burberry logo provides a wealth of insights into successful branding and design practices. Let's explore five key takeaways that we can glean from the multifaceted journey of the Burberry logo design.

Consistent Brand Identity

Throughout its evolution, the Burberry logo design has maintained a consistent brand identity. Though the visual elements have changed, the underlying ethos and brand message have remained constant. This teaches us the importance of coherence and alignment in branding. A logo can change, but it must always echo the core values and personality of the brand.

Balancing Innovation with Tradition

Burberry's logo design beautifully illustrates how a brand can be both innovative and traditional. By paying homage to its roots while embracing contemporary trends, Burberry has remained relevant and vibrant. This balance offers a valuable lesson in how to rejuvenate a brand without losing its essence.

Responsiveness to Market Dynamics

The changes in the Burberry logo design over the years reflect a keen understanding of market dynamics and consumer preferences. The brand's ability to adapt its logo to resonate with different eras and audiences is a lesson in staying attuned to the market and being responsive to shifts in taste and expectation.

Symbolism and Emotional Connection

From knights to elegant fonts, the elements of the Burberry logo design have been chosen with purpose, resonating with symbolism and emotion. This connection goes beyond the visual, creating a bond with the audience that transcends the logo itself. The lesson here is that a logo should not merely be eye-catching; it should tell a story and connect on an emotional level.

The Power of Simplicity

Despite its rich heritage and complex symbolism, the Burberry logo design also exemplifies the power of simplicity. Recent iterations have leaned towards minimalism, yet they retain the brand's charm and resonance. This simplicity teaches us that often, less is more, and a well-crafted, simple design can be as impactful as a complex one.

The Burberry logo design serves as a masterclass in branding and design. Its journey offers valuable lessons in consistency, innovation, responsiveness, symbolism, and simplicity. For designers, marketers, and brand enthusiasts, the logo's evolution provides a window into how to craft a visual identity that is not just aesthetically pleasing but also strategically sound and emotionally resonant. It's more than a fashion statement; it's a blueprint for success in the complex world of branding, one that continues to inspire and guide in the ever-changing landscape of design.



The Burberry logo design stands as a fascinating testament to the interplay of tradition and innovation in branding. From its early beginnings to its contemporary iterations, it showcases a design journey that's both reflective and forward-looking. Each evolution tells a unique story, encapsulating the brand's values and responding to the ever-changing fashion landscape. Whether you're a designer, a marketer, or simply a lover of fashion, the lessons from the Burberry logo design offer valuable insights into branding excellence. It's more than a symbol; it's a vibrant narrative of a brand that has defined and redefined style for over a century.


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These fantastic logo design articles are written and curated by Kreafolk's team. We hope you enjoy our information and remember to leave us a comment below. Cheers!


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