Skip to content


Your cart is empty

Article: Nutella Logo Design: History & Evolution

Nutella Logo Design: History & Evolution

Image Source:  |  Image Courtesy: Nutella

When it comes to iconic branding, Nutella logo design undoubtedly holds a sweet spot in the graphic design community. A symbol of scrumptious hazelnut spread, the Nutella logo's history and evolution offer fascinating insights into branding success. Whether you're a seasoned designer or just dipping your spoon into the creative field, understanding the Nutella logo design is both inspiring and educational.

Over the decades, the Nutella logo has undergone thoughtful transformations, subtly adapting to contemporary aesthetics while maintaining its delicious appeal. The blend of color, typography, and imagery perfectly captures the essence of the product and the emotions it evokes.

Join us as we explore the Nutella logo design journey - a blend of innovation, creativity, and branding excellence. Whether you're looking for inspiration for your next project or a delightful story of design evolution, this article promises a treat for your design palate. So grab your favorite jar of Nutella, and let's dive into this delectable tale of design!


Nutella Logo Design History


In the world of design, each evolution carries its unique charm and essence. Back in 1951, long before the Nutella logo design that we recognize and adore today, the product was known as Supercrema Giandujot. Its branding, a picture of simplicity and direct appeal, carried the promise of flavor that Ferrero continues to deliver even now.

The Supercrema packaging was a nod to elegance and tradition. Sold in glass jars, the product proudly bore an ivory label. Dominating this label was the word "Supercrema," emblazoned in a lively orange that leaped out from the packaging. The color's warmth was a perfect herald for the rich and creamy texture lying inside. It created an allure, a visual appetizer, teasing the taste buds before the lid was even opened.

Above the bold orange of "Supercrema," the lettering "Giandujot" was featured in a smaller and lighter type. This choice in typography, subtle and unassuming, helped in creating a visual hierarchy. It told the consumer what the product was, with a gentle nod to its origins and ingredients. The color contrast and typeface offered an insight into the brand's personality, one of sophistication, quality, and tradition.

What's equally fascinating about the Nutella logo design in 1951 was the presence of the parent company's logo, Ferrero, placed strategically below. This wasn't just a mere addition; it was a symbol of trust and quality. Ferrero had already made its mark as a confectionery giant, and having its name on the Supercrema jar was akin to a quality seal. It spoke volumes, telling customers that the product they were about to enjoy came from a house renowned for its excellence.

For today's graphic designers, the Nutella logo design of 1951 is more than just a label on a jar. It's a lesson in visual communication, a masterclass in the blend of aesthetics, tradition, and marketing savvy. The choice of colors, the type hierarchy, and the clever inclusion of the parent brand's logo all worked in harmony to create a visual identity that was appealing, trustworthy, and memorable.

As we reflect on the Nutella logo design journey, this 1951 version stands as a testament to the timeless principles of design. It reminds us that sometimes, simplicity and authenticity can create a visual symphony that resonates through the ages. It's not just about what was; it's about what continues to inspire. Whether you're designing for a brand with a rich history like Nutella or starting fresh, the lessons embedded in the Nutella logo design of 1951 are valuable and evergreen.

So, the next time you pick up a jar of Nutella, remember to taste not just the spread but the rich history of design and branding excellence that it represents. Because in the world of graphic design, every logo has a story, and the Nutella logo design is a delectable tale indeed!

Image Courtesy: Nutella


The year 1964 marked a significant turning point in the Nutella logo design saga, as the brand prepared to spread its deliciousness across Europe. A change was in the air, a sweet revolution was taking place, and it wasn't just about the product's name or recipe. It was about reimagining and redefining a brand that was set to become a household name.

Transitioning from Supercrema to Nutella, the new logo had to represent this evolutionary step. It was a shift that needed to encapsulate the brand's broader appeal, European identity, and modern ethos, all while staying true to its core values of taste, quality, and comfort.

And so, the Nutella logo design of 1964 was born. It looked nothing like its predecessor; it was like a fresh scoop on a new slice of bread. The design was simpler, yet it commanded attention and etched itself in memories. The art behind this logo was in its stark contrast to the past and a confident stride into the future.

The designers opted for a wordmark, a bold yet understated choice. The initial letter "n" was inked in black, setting it apart from the maroon that adorned the rest of the letters. This color contrast wasn't just a stylistic choice; it was a reflection of the brand's dual nature – traditional yet innovative, comforting yet exciting.

Lowercase letters were used for the entire brand name, a break from convention that spoke volumes. It conveyed a sense of friendliness, accessibility, and modernity. It said, "We're Nutella, and we're here for everyone." The lowercase approach made the brand appear more approachable and casual, just like the delicious hazelnut spread itself.

The typeface selected for the Nutella logo design was a minimalist and perfectly legible sans. It represented a no-nonsense, professional approach. The sleek lines and unembellished form captured the essence of what Nutella aimed to be – a straightforward delight that could be enjoyed without pretense.

For graphic designers, the Nutella logo design of 1964 is a beautiful study in transformation. It teaches us that rebranding isn't merely about changing a look; it's about embracing a new identity while honoring the old one. It's about finding that perfect blend of past and present, tradition and innovation.

The Nutella logo design's evolution in 1964 wasn't just a change; it was a revelation, a statement of intent that has left an indelible mark on the branding landscape. It's a lesson in simplicity, boldness, and understanding your audience, principles that continue to resonate with designers today.

So, here's to Nutella and the logo that has become as iconic as the hazelnut spread itself. It's a design that still tastes as sweet as it did in 1964. It's a story that we, as designers, continue to savor, one delicious scoop at a time!

Image Courtesy: Nutella

1970 - Present

In the fascinating journey of the Nutella logo design, the evolution from 1970 onward stands as a beautiful reminder that subtlety can indeed be powerful. This chapter in the logo's history may seem understated, but like a masterfully crafted recipe, it's the subtle ingredients that often leave the most profound impact.

At first glance, the Nutella logo design's transition during this period might go unnoticed by many customers. It's like taking a bite of your favorite treat and sensing something delightfully different but not quite being able to put your finger on it. However, a side-by-side comparison reveals the artful changes that were made.

The type has grown slightly bolder, a minimal alteration but one packed with meaning. The boldness of the letters isn't just a design decision; it's a delicious metaphor for the product itself. It brings to mind the sweet chocolate flavor that one associates with a thick, generous layer of Nutella spread. This seemingly small tweak in typography manages to evoke a sensory experience, linking the visual with the taste.

The heavier glyphs were not just a random choice either. They seemed to enhance the logo's visibility at larger distances. In a world where branding must stand out from crowded shelves and bustling billboards, this adjustment was a stroke of brilliance. It ensured that the Nutella name would catch the eye, whether up close in a cozy kitchen or from afar in a bustling supermarket.

This phase of the Nutella logo design is a masterclass in finesse and perception. It teaches us, graphic designers, that evolution doesn't always mean a complete overhaul. Sometimes, the most effective changes are the ones that whisper rather than shout. It's about enhancing what's already there, making it resonate more strongly with the essence of the brand.

The Nutella logo design from 1970 to the present is not just a lesson in design; it's a celebration of understanding one's audience and product. It's about knowing that a logo is not merely a visual entity; it's a symbol, a taste, a feeling, a connection.

So here's to Nutella, a brand that has taught us that even in a world clamoring for attention, subtlety has its sweet space. The Nutella logo design story continues to inspire, proving that design isn't just about what's seen; it's about what's felt. Whether you're a seasoned designer or new to the world of branding, the Nutella logo offers a delightful spread of lessons, as rich and satisfying as the product it represents. Dig in and savor the taste of design done right!

Image Courtesy: Nutella

Analysis: Nutella Logo Design Evolution

The Nutella logo design has been a symbol of delicious transformation, reflecting not only changes in taste and culture but also the evolution of design principles themselves. As graphic designers, the subtle shifts, bold leaps, and masterful strokes in this logo's history are an enticing blend of art and marketing. Let's embark on a flavorful exploration of the Nutella logo design evolution, spooning into the rich layers of creativity and understanding that have made this logo an icon.

From Complexity to Simplicity

The Nutella logo design has traveled from the ornate Supercrema label of 1951 to the minimalist aesthetic of today. This shift signifies an understanding of modern design principles, where less is often more, and simplicity translates to universal appeal.

Color and Contrast

From orange hues to black and maroon, the Nutella logo's use of color has been strategic and symbolic. The shades have not just been visual choices but an embodiment of the product's taste and texture, creating a sensory connection with the consumer.

Typography Tells a Story

The typeface used in the Nutella logo design speaks volumes about the brand's personality and evolution. The transformation from bold lettering to softer, heavier glyphs mirrors the product's shift from a specialty item to a universal delight, without losing its luxurious appeal.

Subtlety in Design

The logo's evolution, especially from 1970 onward, showcases the power of subtlety. The minor yet significant changes in boldness demonstrate that design isn't always about drastic change but nuanced adjustments that resonate with the product's essence.

Brand Alignment and Consistency: Despite the changes, the Nutella logo design has maintained a consistency that aligns with the brand's core values. Whether it's the playful lower case or the deliberate boldness, the design evolution has managed to capture Nutella's identity while adapting to changing tastes and trends.

The Nutella logo design evolution is not just a chronicle of a brand's growth but a flavor-packed lesson in design, marketing, and consumer psychology. It's a delightful example that shows us how a logo can be more than a mere symbol; it can be a taste, a feeling, a memory. As we spread Nutella on our morning toast, we're not just enjoying a breakfast treat; we're partaking in a rich tradition of design excellence. Whether you're a seasoned professional or a budding designer, there's a spoonful of inspiration to be found in every jar of Nutella. Enjoy the taste, savor the design!

Image Source:  |  Image Courtesy: Nutella

The Philosophy & Meaning Behind Nutella Logo Design

Peeling back the layers of the Nutella logo design reveals more than just a catchy image; it unveils a philosophy and a story deeply intertwined with the brand's identity. From color choices to typography, each element is a brushstroke in a carefully crafted painting that speaks to our hearts and taste buds. Let's delve into the philosophy and meaning behind the Nutella logo design, a journey that promises to be as rich and satisfying as the spread itself.

A Taste Connection

The Nutella logo design goes beyond visual appeal; it's an ode to the product's flavor. The evolution in boldness and the careful selection of colors is a sensory celebration, linking the visual to the taste. Every aspect of the design, down to the thickness of the letters, tells the story of a thick layer of delicious spread, creating a connection that transcends the visual realm.

Universal Appeal

Nutella is loved by people of all ages and cultures. The minimalist, yet effective design reflects this universal appeal. Its simplicity and accessibility make it a logo that resonates with a diverse audience, mirroring the product's wide acceptance and love.

Heritage and Modernity

The Nutella logo design beautifully blends the brand's rich heritage with a modern sensibility. While the initial design paid homage to its Italian roots, the subsequent evolutions embraced a global audience. This blend of tradition and innovation is a core philosophy that defines the brand.

Friendliness and Comfort

From the lowercase lettering to the warm maroon hues, the Nutella logo design exudes a sense of friendliness and comfort. It's not just a logo; it's an invitation to joy, warmth, and delicious comfort food. It's a visual hug that aligns perfectly with what Nutella represents in our lives.

Simplicity with Depth

Perhaps one of the most profound philosophies behind the Nutella logo design is the embrace of simplicity with depth. On the surface, it's a straightforward logo, but beneath lies a complexity of thought, symbolism, and emotion. It's a design that values subtlety and understands that true meaning often lies in the unspoken and the understated.

The Nutella logo design is more than a mere symbol; it's a philosophy, a statement, a part of our daily lives. It's a design that understands its audience, respects its heritage, and celebrates its product. For us graphic designers, it's a testament to the power of design to convey meaning, to tell stories, and to connect with hearts. So next time you dip into that jar of Nutella, remember, you're not just enjoying a chocolate spread; you're savoring a piece of design history, a philosophy spread on your toast. Enjoy the rich taste of creativity and design excellence!

Image Source:  |  Image Courtesy: Nutella

What Can We Learn from Nutella Logo Design

The Nutella logo design isn't just a delightful visual treat; it's a rich learning experience waiting to be spread across our creative canvases. This logo, with its minimalistic appeal and subtle complexity, has lessons for us all, from fledgling designers to seasoned professionals. Let's dig into the jar of Nutella's design wisdom, and see what we can spread on our own creative toast.

Simplicity Can Speak Volumes

Nutella logo design shows us that you don't need to shout to be heard. The minimalist design, void of any extravagant elements, emphasizes that a simple approach often resonates more powerfully with the audience. It's about understanding the essence of the brand and representing it without unnecessary frills.

Color as an Emotional Connector

The choice of maroon and black isn't merely a visual preference; it's an emotional connector. Nutella's use of these warm and neutral tones illustrates how color can be used to evoke feelings, tastes, and even textures. It's a lesson in the powerful psychology of color in design.

Subtlety in Brand Evolution

The subtle changes in the Nutella logo over time teach us that brand evolution doesn't always require radical redesigns. Sometimes, small, thoughtful adjustments can create meaningful impact without alienating the loyal customer base. It's a balance between honoring heritage and embracing change.

Typography as a Storyteller

From the boldness of the letters to the choice of lowercase, the Nutella logo design uses typography to tell a story. It's not just about selecting a font; it's about using type to reflect the brand's personality, history, and appeal. Typography becomes a silent yet eloquent voice of the brand.

Consistency with Adaptation

Nutella's logo has remained consistent in its core elements, yet adaptable to changing times. It's a lesson in how to maintain brand identity while being flexible enough to evolve with trends, markets, and consumer behaviors. It’s about being rooted in identity while dancing with the times.

The Nutella logo design is a flavorful lesson in creativity, strategy, and empathy. It shows us that great design isn't just about looking good; it's about feeling right. From its color palette to its subtle transformations, the Nutella logo whispers wisdom in every curve and stroke. As graphic designers hungry for inspiration, we can all take a leaf (or a spread) from Nutella's design book. So, let's continue to taste, experiment, and create, spreading the lessons from Nutella logo design onto our own creative landscapes. Happy designing!



In the flavorful world of graphic design, the Nutella logo design stands as a delectable example of creativity, innovation, and connection. It's a logo that's not only pleasing to the eye but also tantalizes the taste buds, resonating with a universal audience. The Nutella story teaches us, graphic designers, that great design is more than mere aesthetics; it's a harmony of philosophy, meaning, and emotion. From its humble beginnings to its current iconic status, the Nutella logo design is a spoonful of inspiration, a true design delicacy that continues to spread joy. Enjoy the taste, savor the design!


Let Us Know What You Think!

These fantastic logo design articles are written and curated by Kreafolk's team. We hope you enjoy our information and remember to leave us a comment below. Cheers!


Oreo Logo Design: History & Evolution - Kreafolk

Oreo Logo Design: History & Evolution

Pepsi Logo Design: History & Evolution - Kreafolk

Pepsi Logo Design: History & Evolution

Red Bull Logo Design: History & Evolution - Kreafolk

Red Bull Logo Design: History & Evolution

Sprite Logo Design: History & Evolution - Kreafolk

Sprite Logo Design: History & Evolution

Subway Logo Design: History & Evolution - Kreafolk

Subway Logo Design: History & Evolution

7-Eleven Logo Design: History & Evolution - Kreafolk

7-Eleven Logo Design: History & Evolution

Cadbury Logo Design: History & Evolution - Kreafolk

Cadbury Logo Design: History & Evolution

Best Logo Design Ideas For F&B Brands (2024 Update) - Kreafolk

Best Logo Design Ideas For F&B Brands

The Most Updated Logo Design Trends in 2024

The Most Updated Logo Design Trends in 2024

Logo Design: The Complete Insights & Information (2024 Update) - Kreafolk

Logo Design: The Complete Insights & Information (2024 Update)

Leave a Comment

All comments are moderated before being published.