Here are some amazing tips you can follow to create a logo for startup companies.
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The idea of making a logo design tends to be seen as one of the most complex creative projects. It demands a certain degree of knowledge, technique, and expertise, which in turn works at a higher rate. It later questioned what should the small business do to create a successful visual identity with a limited or small budget.
When it comes to money investment in logos, the solutions are varied. Small businesses can commit to creating a successful project with thousands of dollars in it. But there are also very cheap options to generate the logo design for a mere few dollars in investment. With those points, it is best to bet that a successful logo design should work and be worth the investment.
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To make the creation process and investment more meaningful or fully fit the company, small businesses should get an idea of what they are going to develop. In other words, the company should also have its head in the project. Having ideas and plans for the design project is better than going blind.
All because the logo is a visual identifier of the company itself. Whether the business is small or big, the person behind the logo design creation is the owner and the creator himself. In other words, both sides should help and plan the idea together. It will create an apprehensive, suitable, and successful visual identifier. With that, there are some points that the company should understand.
Created by Petra Lee | https://dribbble.com/shots/14941707-Main-Street-Minnesota-Grocery-Store
The following list will explain the basic tips on creating a logo design, which every company or business owner should learn about. Most are related to design knowledge, ideas, plan, and some major tricks in developing a successful image. Take the list as a provision of what to make and how to plan it. Thus, the final work will fit the expectation.
1. Learn Basic Logo Design Knowledge
There is no doubt that some people decide to give everything to the designer and let the creator make and decide everything. This is a mistake that small businesses should be aware of. Learning a bit of logo design knowledge will not hinder the designer's work. Instead, it can help ease the process.
The small company or business owner can also learn what makes a logo different or work for various aspects. The basic set of assumptions keeps the work possible even with some rules that can or cannot be broken. That is where learning the basic rules and knowledge led to the process of creating a successful logo design working smoothly.
You can understand what are the most crucial aspects of a logo's impact, simple imagery. You can see that going fancy is not the best solution. Some rules also teach about design principles and mood or practical aspects, which can affect the creation process. Remember that the creative industry is not cheap.
In certain cases, the small business owner can also plan and make their logo design without the help of a designer. For a small startup, this idea is a great solution for saving some budget. That is why you learn the basics to get ready for the process.
Created by Lisa McCormick | https://dribbble.com/shots/12717548-The-Urban-Garden-Brand-Identity
2. Make A Clear Brand Identity
As the business gets the basic rules or knowledge in the design, it will help the rest of the process. The business owner can suggest brand identity easier with the knowledge of design principles, perception, and other elements. Those brand identities themselves are something that only the business knows.
In the case of the logo design creation process, brand identity and personality are some of the main values in deciding the imagery. It can cover various details and information, such as fun or playful personality. With that detail, the successful imagery should be a more creative, attractive, and unique impact.
The opposite example comes if the business is more professional and buttoned up. A successful logo design that will work should appear more formal or familiar to the personality. The brand identity itself encompasses details such as mission, culture, communication, behavior, language, vision, and design.
With brand identity, designers can figure out the best way to explain or represent the imagery. The idea can include design elements and images. The final logo can appear as a more fitting and authentic identity for the small business.
Created by Jared Granger | https://dribbble.com/shots/19306968-Novo-co-Brand-Identity
3. Do A Competitive Analysis And Inspiration
Surprisingly, learning about the competitor and SWOT analysis is not only the job of a designer. It should also be part of the business owner's strategy. The key information to gather in these tips or steps is SWOT or the shortened form of strength, weakness, opportunities, and threats.
The small business owner should understand that competitive analysis not only strategies their jobs but also creates a successful logo design. SWOT analysis is particularly impactful and effective in figuring out the better idea of identity that works well in the industry. That is why it can turn into an opportunity for the business to stand out in the market with its identifier.
In this step, the owner or small company marketer with the designer can work together to find the best identifier. It can include using the SWOT, developing a good guideline for the logo design process, or getting some best inspiration from both competitors or successful companies.
The design industry is something that has many ups and downs, including what makes or won't make in the market. With inspiration, small businesses have the chance to be authentic and unique. It also helps avoid bad trends or take the opportunity to use an effective method for logo design.
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4. Prepare Mood Board
One trick to creating a successful design for a logo is a mood board. For a small company or business owner that wants to make the visual identity by themselves, be sure to create a mood board following the brand identity.
It can be a bit difficult to do, especially for a beginner in design. But when properly done, the mood board will be the foundation of clear and successful imagery. But what is a mood board? A Mood board, in general, is a compilation of design elements preferences. It can include color, typefaces, symbols, or style.
The board appears as a collage of ideas, inspiration, and montages of what the business expected as its images. For a small business, the idea can be a very effective solution. All because the mood board allows both the owner and designer to compile all possible imagery for the logo design without losing focus.
It highlights the capability of using a bunch of things at a single time. The mood board will aid the creator in aligning everything and picking the best to fit the brand theme. It includes figuring out every attribute to be used in the successful logo design.
Created by Dalton Satterfield | https://dribbble.com/shots/19672002-Highland-Hardware
5. Imagine The Color, Typeface, And Symbols
Along with the mood board, the designer and owner can imagine the best elements or attributes for the logo. The elements include color, typeface, symbols, and others. Pay attention that every element can create an impactful effect for the logo design, such as evoking emotion and adding motion, mood, and details.
The first element a small business can figure out is color. Many guides in color psychology and emotion include the use of warm to cold hues and how each of them is associated with a certain impression. The best example is Red for excitement and bold, green for peacefulness, or white for balance.
Typography and typefaces are also vital elements for a logo design. A properly chosen typography can offer a clean look, unique, fun, or formal. It has similar uses as color, which many associate with brand or business impression. Here, learn about how to properly use serif, sans serif, scrip, or slab.
Symbols and illustrations are the next elements of successful logo design. What is made into the logo should be appropriate or fit with the image the brand is looking for. Symbols, shapes, images, or illustrations can communicate the visual image.
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6. Avoid Major Cliches
Creating a logo is not only about joining the trend and making a similarly popular and successful image in the market. One of the key reasons a logo can be a successful identity is by understanding the trend and staying timeless.
Among many tricks of being timeless is simple and avoiding major cliches. To do this, both businesses and designers should understand the essence of trends in the market. One should underline that design trends are not always a great thing to follow, especially for a logo that has represented the business for a long time.
It is much easier said than done to create a visual identity. If one considers the current company trend, many appear less creative, cliches, or contradictions. The worst case suggests the implementation of overused images. For a small business that wants to stand out in the already established market, be creative.
Being creative can result in many ideas and solutions. The key is to understand the brand message of the business, which helps sprinkle company values. When properly planned, the values and message can help develop unique imagery for a successful logo design.
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7. Create An Instantly Recognizable Visual Identity
Recognizing is one of the keys to creating a more complex and effective logo. The idea of the design is mostly about using a unique aspect that keeps the customer reminded of the brands. It can be anything from every element, such as imagery, fonts, or brand color.
The trick is being different or authentic. As a small business, the vast industry means facing vast and similar companies. To face the competition, avoid stock logo art and cliché. You can use similar representations or meanings.
Another trick is to use a design that is easy to recognize visually. As a bold line and strong visual identity, the imagery of the logo should hit the right meaning. Apple and WWF are prime examples of direct, identifiable, and meaningful visual images. Sometimes the solution is closer than it sounds, using simple imagery.
Using customized or unique fonts is one of many answers to creating a recognizable visual identity, especially for logomark. That is why a great concept to consider for small business successful logo design is using the idea as a timeless style.
Created by Mark Johnston | https://dribbble.com/shots/14660257-Windmill-City-Super-1-x-Las-Palmas
8. Use Timeless Style
Timelessness should be one of the traits of a successful and professional visual identifier. Even for a small business, timeless imagery will be the best branding tool. It goes along with the idea of consistency and versatility, which means the business can use the same image for a long time.
The idea of timelessness is also associated with the consumer's loyalty, trust, and memorability. It is because everlasting visual imagery will stay the same for a long time, stuck in the audience's mind and building trust. It is also a great key in proper branding for every business in all industries.
With the impact of stakeholder touchpoints, the loyalty-building aspect can also be associated with the never changing images. However, making timeless imagery or design is particularly difficult. The small business's potential to grow the brands or product might hinder the imagery, thus forcing a rebranding.
With that in mind, one of the resolutions in creating a successful logo design can be the idea of making a concept with enough substance for future or occasional updates. At least, make sure it won't lose its familiarity and brand identity.
Created by Tania Tania | https://dribbble.com/shots/18175130-Sticker-for-Uncommon-Coffee-Roasters
9. Develop A Versatile Imagery
Versatile can mean a lot in logos. It can refer to usability in various mediums, such as online, offline, printed, or digital. To cover the vast uses, designers can consider working with vector images that will not lose their image quality despite rescaling. In other words, the image will still look HD in higher or lower resolution.
Versatile imagery can also be associated with the logo elements. A good design should have enough detail or element that won't lose its legibility or meaning in different sizes. It also suggests the creator use a simple image to avoid over complex style for a smaller scale.
Another implication of versatility leads to the ability to provide the same meaning and identity even in different versions. Take an example of using a monochrome version for the printed medium. The ability to provide the same imagery or meaning in various styles is what makes branding win the market.
This idea itself can be a great perk for small businesses. It is because the versatile visual image has a cover and encompasses varying possibilities and uses. Thus, the business or company does not need to spend more on the branding project.
Created by Mike Manning | https://dribbble.com/shots/9074147-Reconciled-Paint-and-Stain-Co
10. Consider An Active Design Image
A nice touch of the current visual identities trend is an active design. An active logo refers to a certain design idea that creates a feeling of movement. The FedEx symbol is a prime example of how the hidden arrow in the logomark creates a sense of progress and movement. Thus, creating a complex yet fulfilling meaning following the small business's mission.
Similar to FedEx is Twitter's sign with a cartoon bird image taking off or flying. The spreading wings and the 45-degree beak create the illusion of birds moving. Those senses of moving are a hidden spice of a successful logo design.
It attracts attention since human eyes' has a nature to capture a moving object or something going places. Even though the design is not particularly moving or animated, that kind of feeling is something a small business can showcase. It is also the solution to avoiding cliché or stock images.
The business and designer might have to create a new concept. For one reason, it makes the project have its image of a difficult process. But if you are looking for properly made and successful branding for a small growing business, this is the solution to consider.
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Creating an effective and successful visual identity is not impossible, even for small business owners. With proper planning, knowledge, and ideas in logo creation, even small companies can have the best icon representation. This is why the list highlights that the business should also have a pretty decent idea or concept in their mind.
It includes learning some of the basic knowledge of creating signs. Understanding some design elements such as color, text, and imagery will help develop the proper imagery for the visual identity. To top it off, designers also helped as the small business had their initial idea of what kind of successful visual image they were looking for.
Created by Courtney Sonner | https://dribbble.com/shots/18129823-Support-Local-Grow-Together
The tips highlight basic ideas and tricks for creating a successful logo design. Small businesses can learn about the competition and get inspiration to start the project. Preparing a mood board is also a nice touch since it helps show the brand identity.
Knowing trends and avoiding major cliches are also vital in developing successful imagery in the business market. The process and understanding of both parties will help craft a recognizable visual identity, timeless image, and versatile imagery.